All posts tagged rap

  • Good Weekend story: ‘Showcase: Tkay Maidza’, October 2016

    A short artist profile for Good Weekend‘s ‘showcase’ section. The full story appears below.

    Showcase – Tkay Maidza

    Artist Showcase – Tkay Maidza by Andrew McMillen in Good Weekend, 2016. Photo by Paul Harris

    Wearing an extra-large Boston Celtics basketball jersey and towering black platform boots, hip-hop artist Tkay Maidza is bound to attract every eye in the room. It’s close to midnight on a Wednesday night in Brisbane in September, seven weeks before her debut album is released, and Maidza is performing alongside her drummer and DJ to 300 fans as part of the Bigsound music festival. Even with the boots and the raised stage, Maidza is only a little taller than the faithful in the front row. But what she lacks in stature, she more than makes up with lyrical ability and vocal dexterity.

    In Fortitude Valley, a guerrilla marketing campaign is underway: Maidza, 20, appears on posters that bear only her face and her first name, or at least the abbreviated version of it. Born Takudzwa Victoria Rosa Maidza in Zimbabwe, she has lived in Australia since she was five: first Perth, then Kalgoorlie, on to Whyalla and then Adelaide, where her parents still live.

    The transient nature of her upbringing is reflected in her career as a touring musician. Maidza’s travel schedule sees her constantly playing festivals and shows across Europe, the UK and the US. “I don’t really live anywhere,” she tells Good Weekend in a Fortitude Valley cafe prior to her headline performance. “I think it’s cool, because I’m always seeing something new. I’ve been okay with moving to a new city and having to make new friends, because I never settled anywhere, so I learnt not to be attached.”

    Maidza graduated from high school at 16 and began studying architecture at university, before her YouTube covers and early demos – including the earworm track Brontosaurus – caught the attention of record labels here and overseas. Her debut album, Tkay, is an accomplished and balanced showcase of her songwriting in two styles: electronic pop and hip-hop.

    “I know you feel the heat because I’m nothing less than fire,” she raps on lead single Carry On, which features a guest verse by acclaimed American rapper Killer Mike. “I’ve always been a fan of rappers that rap really fast,” she says, beaming. “I’m a person who has a really short attention span, so I want something that twists, or something you don’t expect.”

    Just then, a young girl walks past the cafe and briefly makes eye contact with Maidza. Etched into the girl’s  T-shirt are four letters that Australia will soon be seeing plenty more of. “Oh my God,” Maidza whispers, equally thrilled and embarrassed. “She has a Tkay shirt on!”

    Above photograph by Paul Harris.

  • The Vine interview: ‘Fat As Butter festival promoter on Flo Rida cancellation’, January 2012

    An interview for The Vine. Excerpt below.

    Interview: Fat As Butter on Flo Rida cancellation: “Some hip-hop artists tend to disrespect Australia.”

    An eleventh hour cancellation is every live music promoter’s worst nightmare. Last week, we published an interview with Mos Def’s 2011 Australian tour promoter, who also revealed – in graphic detail – the financial burdens attached to such outcomes.

    Another prime example of this type of behaviour on the Australian touring circuit occurred at the 2011 Fat As Butter festival at Newcastle’s Foreshore Park, on 22 October. Headlined by Empire Of The Sun, The Living End and Illy among a line-up of 38 Australian and international acts, event promoters Mothership Music had also booked the American rapper Flo Rida (pictured, with orange) – known for such modern classics as ‘Low (feat. T-Pain)’‘Good Feeling’ and ‘Right Round’ – to play the main (‘Fat’) stage at 5.10pm, after The Jezabels and before Naughty By Nature. Twenty minutes before he was due, organisers received a phone call from his tour manager: Flo Rida wouldn’t be able to make it to the show. Uh oh.

    The aftermath was covered in detail by FasterLouder, and event organiser Brent Lean posted the following message on the festival’s Facebook a couple of hours after the cancellation: “We’re as upset as you are. We paid Flo to appear months ago and since he’s been on his Australian tour, he’s been an absolute Tonk. He’s been in Sydney today, and he’s had a hissy fit. We did everything we absolutely could to get him here, but he wouldn’t come. We’re absolutely devastated he decided not to be a part of Fat As Butter.”

    What happens next, though? What recourse does a burned Australian festival promoter have in terms of recouping the artist fee they’d paid to Flo Rida and his entourage months in advance? I connected with Mothership Music managing director – and Fat As Butter promoter – Brent Lean back in November 2011 to find out.

    TheVine: It’s been a couple of weeks since the Flo Rida incident went down, Brent. How are you feeling about it all now?

    BL: Look, we’re OK about it. We’re going about the correct processes to find out exactly what happened. We know the circumstance of what happened, but now we’re in the process of seeking the return of the [performance] fee. That’s with the agent and record company over in America. Overall it’s disappointing he didn’t appear, but we’re happy that we got the message out there so that the fans know exactly what the circumstance was. We’re just being truthful in the process.

    At any point during the negotiation process did you have an inkling that this might happen?

    No, not at all. We bought the show from another company that was touring him in the country. We were tracking his movements at other shows, leading in [to the festival]. We were aware of certain incidents and bits and pieces that made us wary, but they were more about when he was at the event, as opposed to whether he’d turn up. At no point did we think that he’d cancel, and not show. That was never on our radar.

    You always expect that something may go wrong, and you work every contingency you can to avoid that, but at the end of the day, when the news came through that he was cancelling, that was an absolute shock. We had to go into damage control straight away, because it’s a large festival – with 38 acts appearing – so we had to work out how to fill the spot and advise the punters. We understood that they’d be very frustrated and disappointed by the announcement. We had to go into contingency plans as to how to handle that.

    Will you be hesitant to book hip-hop acts in future, having had this experience with Flo Rida?

    Not really. You pick and choose where they’re at. Last year we had Ice Cube headline Fat As Butter, and he was an absolute joy to deal with. Very professional; met all of his contractual obligations, we met all of ours; a hug at the end of the night and ‘great job’.

    What we do find with some hip-hop artists is that they tend to disrespect Australia, I think. They tend to disrespect the audience and promoters, because effectively – and it happens quite often – they don’t stick to the terms of their contracts. They arrive here, then they’re seeking additional things on top of the contract; left, right and centre. And in some cases, strong-arming promoters into paying for additional things outside of the contract.

    Now, in comparison to Australian artists? That would never happen. In the 20 years I’ve been doing [event organisation and promotion], I’ve never had a contract dispute with an Australian artist. Everyone’s up front; everyone signs a contract, everyone knows what the terms are, and each party meets those terms. I find it very disappointing that, for whatever reason, some of the American hip-hop artists can come out here and think that they can disrespect promoters, events, and the audience by, clearly, wanting additional conditions – or money, whatever it may be – outside of the signed contract. And as I said, and I don’t mind saying it: strong-arming promoters into doing that. It’s disappointing.

    So without a doubt, buyer beware. All you can do is make sure your contract is watertight, and then you need the strength of your convictions to say, “Well, I’m not going to give you anything outside of that contract.” I think in the past, perhaps, [Australian] promoters have given in to the additional considerations, or whatever they’re trying to put on you, and there seems to be a threat, at times. For us personally, we just don’t stand for any of those sorts of things. If we’ve got indications through the negotiating process that anything like that is going to happen, then we’d rather not have them appear on any of our shows.

    For the full interview, visit The Vine.