All posts tagged labels

  • September 30, 2011

    AusIndies.com.au guest post: ‘In praise of earplugs’, September 2011

    A guest post for AusIndies.com.au, the online home of the Australian Independent Record Labels Association (AIR). Excerpt below.

    In praise of earplugs: A live music reviewer’s perspective

    Anyone who regularly witnesses live music and doesn’t wear earplugs is an idiot.

    This is non-negotiable. No ifs, no buts. If you watch bands playing their music through amplifiers on a regular basis and you don’t wear earplugs, you’re silly.

    It’s the aural equivalent of staring into the sun. Sooner or later it’s going to hurt, and it’s going to make your life worse.

    Human nature being what it is, I completely understand why people are hesitant to take proactive measures to protect their hearing. The conversation tends to go something like: “If there’s no problem besides the occasional ringing ear after a concert, what’s the problem? Ringing ears are part of the live music experience, right?”

    Right, to an extent. But it doesn’t have to be that way.

    Picture it like this. You started life with 100% hearing. By exposing yourself to prolonged periods of loud noise – like, say, The Drones owning The Corner Hotel for 90 minutes on a Saturday night – you’re consistently chipping away at fractions of that 100%. Human hearing has no natural regenerative properties. Hearing aids may work in some circumstances, but that’s a reactive measure; something you might look into once you’ve made the mistake of standing next to the speaker stacks once too often.

    Like mental illness, hearing loss is easy to overlook because it’s something experienced by the individual, and rarely observed by outsiders. Tangible evidence is rare. If you start losing your hearing, your friends might even notice sooner than you do. They’ll see you straining to hear them talk in noisy environments – like, say, a music venue – and they might mock you for being hard of hearing.

    They have every right to – as long as they’re wearing earplugs. Because hearing loss is preventable, even among the most avid live music fans, as long as certain precautions are taken.

    Like wearing earplugs.

    I generally encountered two main concerns when I raise this topic.

    One: “I’ll look like an idiot while I’m putting them in and taking them out”.

    And two: “They’ll ruin the gig’s sound quality”.

    To read the full article, visit AusIndies.com.au.

    No Comments / Music Journalism, Published Writing /

  • September 30, 2011

    AusIndies.com.au guest post: ‘Artist patronage’, September 2011

    A guest post for AusIndies.com.au, the online home of the Australian Independent Record Labels Association (AIR). Excerpt below.

    Artist patronage: What does it mean to be a fan in 2011?

    If you tell me you’re a fan of The Jezabels or Kanye West in 2011, what might you mean by that?

    Let’s assume that you mean that, at a base level, you enjoy listening to music written, recorded and performed by a particular artist or band. You identify with their music, or lyrics, or image, for whatever reason. And so you elect to align yourself with this artist or band by listening to their music, ‘liking’ them on Facebook, telling your friends about their music, following them on Twitter, buying a ticket to their nearby shows, buying a t-shirt advertising their name, and perhaps, buying their music.

    The latter three are optional, nowadays; the last one, especially so. In 2011, buying music is like the ‘maybe’ you select on a Facebook event invite so as to not offend your friend, even though you immediately know you don’t want to attend. You know that you can buy an artist’s music, but you know that you can just as easily hear their music without making a transaction. You know that YouTube, streaming services and torrents are the most efficient methods of listening to music without having to pay for it.

    In 2011, it’s easier than ever to be a fan of an artist without ever parting with your money.

    This is a problematic situation for all but the biggest artists, many of who were already established before Napster smashed the piñata with a sledgehammer and left the entire music industry scrambling on the ground for pennies.

    It’s a bizarre situation where you can know all the words to your new favourite band’s debut album and catch their buzz-driven set during summer festival season without ever making an explicit donation into their wallets. They’ll get a performance fee from the tour promoter, of course, but generally speaking, the road to the Big Day Out is paved with poverty and hardship for every artist without wealthy benefactors supporting their art.

    Historically, this role has been inhabited by the record label: the wealthy benefactor who provided cash for talented musicians so that they might grow and mature as songwriters and performers. So that they might sell more records, play larger venues, and eventually provide a return on the record label’s initial investment. Labels were banks, signing mortgages to artists who might someday be able to own the house outright.

    Labels are banks, still, but they’re no longer the only service provider. Canny media platforms and service providers like Bandcamp and Topspin can become surrogate record labels for artists by distributing and marketing their music on a worldwide basis. Canny artists, too, can manage their own affairs, if they’re willing to invest significant attention into the business side of creativity. A third – and often overlooked – option exists: fans as artist patrons.

    We Are Hunted co-founder Nick Crocker defines patronage as, “One that supports, protects, or champions someone or something, such as an institution, event, or cause; a sponsor or benefactor: a patron of the arts.”

    This notion of artist patronage is what we need to foster among the next generation of music fans. That music is valuable, because talent isn’t free.

    To read the full article, visit AusIndies.com.au.

    No Comments / Music Journalism, Published Writing /