All posts tagged grand

  • The Weekend Australian book review: ‘Jacked: The Unauthorised Behind-the-Scenes Story of Grand Theft Auto’ by David Kushner, April 2012

    A book review for The Weekend Australian, published on April 14 2012. The review appears below in its entirety.

    Grand Theft Auto’s makers are rock stars in a world of geeks
    by Andrew McMillen

    Jacked: The Unauthorised Behind-the-Scenes Story of Grand Theft Auto
    By David Kushner
    HarperCollins, 368pp, $29.99

    ‘GRAND Theft Auto revolutionised an industry, defined one generation, and pissed off another, transforming a medium long thought of as kids’ stuff into something culturally relevant, darkly funny, and wildly free,” David Kushner writes in his second video game-themed book.

    His first was Masters of Doom in 2003, which looked at Nazi and demon-shooting games such as Wolfenstein 3D, Doom and Quake.

    Here, Kushner focuses on the GTA series, which casts players “at the centre of their own criminal universe”, to quote the game’s Scottish creator, Sam Houser. Since its 1997 debut, GTA has courted controversy by allowing players to do whatever they please. Originally set in an urban environment viewed from above, the concept moved into three dimensions in 2001 with the release of GTA III on the Sony PlayStation 2. This proved to be the franchise’s breakthrough: from a camera positioned a few metres over the shoulder of the player-controlled character, gamers could follow the laws of the game world – which mirrored real life – if they so pleased.

    Nobody did that for more than a few moments, though, because breaking the law was much more enjoyable: stealing vehicles, running down pedestrians, firing weapons into crowds of people, leading the police on elaborate cross-country car chases after gunning down officers in cold blood. The series has sold more than 130 million copies worldwide; four GTA games have been banned or censored in Australia at some point.

    All the things you’d never do in real life, GTA made possible. Kushner describes it as a “brilliantly open world to explore”, where unlike other, comparatively plain video games, “there was no high score to hit or princess to be saved”. Jacked – a title that refers to the in-game ability to carjack – charts the evolution of the team behind the initial game through to their rebranding as Rockstar Games, which is one of the most respected names in the industry. It also examines the shockwaves that GTA’s law-defying gameplay sent through Western culture.

    “It’s hard to understand those who came of age at the turn of the millennium without understanding GTA,” Kushner writes.

    I was nine when I played the first game and 16 when I bought GTA: San Andreas on release in 2004. I’ve invested thousands of hours into exploring intricately detailed virtual re-creations of Miami, Las Vegas, New York and Los Angeles. It’s evident that Kushner, too, is a big fan, despite his preference for a dispassionate, omnipresent style of narrative nonfiction.

    Though the author has spoken at length with seemingly everyone who had anything to do with the games, many of his book’s significant scenes are exaggerated for dramatic purposes. Although they took place in reality, Kushner’s poetic licence is occasionally jarring.

    In this example, Kushner writes from the perspective of a Miami attorney named Jack Thompson, who became one of GTA’s most strident critics and opponents (before being disbarred for professional misconduct):

    “Thompson examined the video game box in his hand. The cover was broken into frames like a comic book — flaming cars, a girl in a pink bikini, a black guy with a big gold chain and a gun. He eyed the tiny little logo in the bottom-right corner, the yellow square with the letter R and the star. Rockstar Games? Get ready to be Jacked.”

    The narrative doesn’t benefit from these attempted flights of fancy, nor do we need Kushner’s frequent, tacky reminders that the members of the development team at Rockstar were, in fact, rock stars in an industry established by geeks. “Part of what we’re trying to get away from is the lone, girlfriendless, pizza-ordering fat guy in the basement,” GTA’s marketing director says at one point.

    Yet Rockstar Games is portrayed as a company full of narcissistic, arrogant wankers. Houser modelled the company on his favourite music label, Def Jam Records. He sold T-shirts and stickers bearing the studio’s name. His employees exhibited behaviour somewhere between extreme devotion and cult-like worship: they wore branded tracksuits and military jackets at industry trade shows; they’d shave their heads during “crunch” time in the lead-up to a game’s release.

    When it came to the media, “ego trumped economics”: the PR team would abuse publications for awarding GTA games anything less than perfect scores, and threaten to pull ads.

    These insights into Rockstar’s inner workings are the highlights of a strong, if flawed, tale about this generation’s most influential video game series. Kushner’s well-researched book will appeal to gamers and those looking to understand how gaming came of age after being dragged kicking and screaming, with the release of each subsequent Rockstar game.

    Andrew McMillen is a Brisbane-based freelance journalist.

  • triple j mag story: ‘Music Counts For Something’, September 2010

    A feature for the September 2010 issue of the recently-renamed triple j mag, which discusses what Australian musicians make from selling music as a proportion of their overall income. The full article text is underneath.

    triple j mag story, September 2010: 'Music Counts For Something' by Andrew McMillen

    Music Counts For Something

    by Andrew McMillen

    We asked some top independent artists to speak specifics on the art of selling music in the digital age – and to advise up-and-comers on how not to get rorted.

    Throughout the history of recorded music, album sales were a strong indicator as to artists’ personal wealth. The equation used to go: gold and platinum record sales + sold out tours = money in the bank. But in 2010, people are less and less likely to pay for recorded music, with the equation continuing to shift away from sales toward touring.

    The Presets

    The Presets’ Julian Hamilton is blunt when discussing musical economics, as an ambassador for APRA – the Australasian Performing Right Association – might well be. “These days, if you want to be a working musician can’t just rely on record sales to make money,” he says.

    According to Julian, music sales through publishing account for “around a third or a quarter” of The Presets’ overall income. “But it’s tricky because the way that musicians earn money is so varied, through so many different revenue streams that come in at different times. Some months, you might make no money.”

    His advice to aspiring musos: “Try to keep the creative and business sides of the bands different: don’t talk about money when you’re rehearsing, and don’t talk about lyrics when you’re in a business meeting. Set up a group account under the band’s name, where all members can see where the money’s going.”

    “If you can sort the shitty business side out, so that you don’t worry about it, that’s gonna make the fun stuff even more fun.”

    Gotye

    Under the pseudonym Gotye, Wally de Backer put himself $30,000 in debt to fund his ARIA Award-winning album Like Drawing Blood in 2006. That risk paid off: following mainstream interest in his independently released second LP, Wally eventually made over $100,000 in album sales and royalty payments.

    At the release of the first Gotye album, 2003’s Boardface, de Backer got the feeling that “making music wouldn’t ever be more than something I could produce and finance in my spare time from ‘real work’. Having been a full-time musician for a couple of years now, I’m amazed at how much time can be spent dealing with accounting, chasing and checking royalty statements, managing budgets, and basically financial planning so you don’t end up in a bus in middle of Eastern Europe with a maxed out credit card and the bank foreclosing on your mortgage back at home. I’d rather be on top of everything and organise my music-making time accordingly, rather than remain oblivious and potentially have tax and income issues down the track.”

    His advice for young musos: “If you can cover all or most bases and get your career off the ground yourself, then you’re in a strong position to negotiate good deals later on, rather than being at the mercy of ‘industry standards’.”

    Eddy Current Suppression Ring

    Melbourne rock band Eddy Current Suppression Ring’s third album, Rush To Relax, debuted in the ARIA top 20 earlier this year.

    Despite their popularity, the band’s guitarist (and manager) Mikey Young is frank about how he and his bandmates treat the project.

    “We all have other ways of making money. We treat this band like a hobby. Outside of shows, we get a random few grand every so often from record sales, APRA and publishing, but once it’s split between the four of us and we put a bit back towards the band, it’s really just bonus pocket money.”

    “None of us could solely live off [the band’s income]”, he continues, “But that’s our fault and not due to the state of the music industry or anything. We choose to keep our band a thing we do for fun when we feel like it, so we’ve never made that leap into having a crack and living off it.”

    Urthboy

    Tim Levinson – better known as MC Urthboy, in addition to being a founding member of The Herd and head of Sydney independent label Elefant Traks – reveals that royalties from album sales comprised 14% of his overall income in 2009. The majority of his earnings came from touring and label-related revenue.

    “If a musician has only ever had a part time job to sustain their real passion of playing music for a living, you can understand how vulnerable they become,” says Tim. “It’s important to take this into account when understanding the significance of how much sacrifice artists make to pursue their music.”

    For all but the biggest fish in the Australian musical pond, Tim confirms: “If you’re a musician, you can never piece together anything resembling an income without including some sort of regular or fall back job. But if you’re instinctively passionate about it, you have no choice. You are compelled to do it. It’s art that is created out of just a necessity to express yourself, and that’s a great thing.”

    Philadelphia Grand Jury

    Philadelphia Grand Jury’s manager, Martin Novosel, runs us through the economics of a popular, self-released indie band. “Once a quarter, the band will see approximately $8-9,000, minus 25 per cent in distribution, minus pressing costs for the albums (if more needed to be pressed), minus any marketing costs, minus mechanical costs, and finally, minus management commission on profit. In real money terms, this equates to something in the vicinity of a couple of thousand dollars per quarter for the band members.

    “However it does go up if you are a commercial act,” he continues. “The reason for this is because bands are kept in consumers’ minds through media presence.”

    Martin acknowledges that the indie market is very live-driven; “An act needs to be playing often to keep its currency with media to get that exposure. And an act can really only tour Australia twice or three times in an album cycle before it has overplayed and needs to provide new material”.

    Compared with their income from touring, publishing and merchandise, Novosel estimates that the Philly Jays’ music sales comprise only 5-10 per cent of the band’s overall income.

    The Butterfly Effect

    The Butterfly Effect’s bassist, Glenn Esmond, suggests that about 25 per cent of the band’s yearly revenue is from album sales.

    Though he grew up idolising the glam rock model of luxury and privilege – private jets and the like – as he got older and started playing in cover bands at local pubs, Esmond realised that “it’s just enough to be able to pay your rent, and have a bit of money left over at the end of the day to buy a beer.”

    He suggests reading the book Music Business, by Shane Simpson. “You might decide to be independent or you might go with a label, but at least you’re informed about how the industry works, and how deals are recouped. I’ve read about some bands who signed deals where the label makes 85% of the band’s income while retaining the rights to the masters. It’s insane, man. How does anyone ever make any money? Sometimes people don’t, and that’s the reality.”

    With a laugh, he concludes: “You’ve gotta do it for love until you get too old, or your missus goes, ‘Sorry mate, you’ve been doing this for ten years and you’ve made no money – you need a real job!’”