All posts tagged festival

  • Qweekend story: ‘The Grass Is Greener: Paul Piticco’, July 2014

    A story for the July 19 issue of Qweekend magazine; a profile of Australian music entrepreneur Paul Piticco. The full story appears below.

    The Grass Is Greener

    Paul Piticco struck success while managing Powderfinger and now oversees an empire that stretches beyond music into events and hospitality

    Qweekend story by Andrew McMillen: 'The Grass Is Greener: Paul Piticco', July 2014. Photograph by Russell Shakespeare

    by Andrew McMillen / Portrait photograph by Russell Shakespeare

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    Five of the men who walk out onto Brisbane Riverstage on this warm Saturday night are well-known to the 10,000 fans in attendance, as together they have written some of Australia’s most popular songs. Between encores, though, another bloke in a grey suit with short black hair makes an appearance. Drummer Jon Coghill playfully wipes a towel across the stranger’s forehead. The band’s frontman approaches the microphone. “Ladies and gents, we have to introduce the virtual sixth member of Powderfinger: this is our manager,” says Bernard Fanning, gesturing to the man who is now copping a good-natured head-rub from guitarist Ian Haug. “He’s been our manager for the whole time. His name’s Paul Piticco. Put your hands together.”

    The crowd obliges. After he gives a few quick bows to the hill and to each of the bandmembers, Piticco waves and jogs back to the side of stage, seemingly embarrassed at such public attention.

    It’s 13 November, 2010, the night of Powderfinger’s final performance, a hometown send-off for the Brisbane quintet crowning a 34-date national tour that sold more than 300,000 tickets and grossed $30 million. After a final encore performance of ‘These Days’ and a group bow, Powderfinger ends its career on a high.

    The band’s achievements are remarkable. Among them, more than 2.5 million albums sold in Australia alone, 18 ARIA awards, five consecutive ARIA No 1 album debuts, and twice topping Triple J’s annual Hottest 100 music poll. Behind their artistry was the business brain of Paul “Teaks” Piticco, a self-taught entrepreneur whose beginning as the wet-behind-the-ears manager of a little-known Brisbane rock band expanded into successful stakes in music festivals, touring and publicity, two independent record labels and a recent foray into the restaurant business.

    As he tells it, Piticco’s achievements can be attributed to persistence, enthusiasm and a willingness to have a go. “That philosophy that you’re only as good as the last thing you do is something that I’ve always subscribed to,” he says. “That’s how you do great work: by being really interested, and by giving a shit about the outcome. I certainly don’t want to die wondering.”

    It wasn’t always thus, according to Coghill, the last member to join Powderfinger, completing the quintet’s line-up in late 1991. In the 2011 band biography, Footprints, the drummer recalled his first impressions of the men with whom he’d spend the next two decades: “They were just these potheads who used to sit around the lounge smoking,” he said. “And Teaks was the ringleader … I remember that night [we met] he showed me this massive marijuana plant he had in the back yard. It was four metres high and two metres wide. I think before Teaks was the manager of the band, he was the manager of the lounge room and the bong.”

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    An only child born to Sernando and Carmel at the Royal Brisbane Women’s Hospital on March 7, 1969, Paul Anthony Piticco grew up in the inner-west Brisbane suburb of Paddington and attended Petrie Terrace State School. He loved school because it was his first chance to measure himself against others. “Maybe that was the germination of my competitive streak,” he says with a smile.

    His father had emigrated to Australia from Italy at age 19, carrying only a suitcase and $10. He cut cane in North Queensland, bought a house in Brisbane and started a construction business. Piticco says Sernando advised his son to “figure your own shit out” and learn from his mistakes. Carmel – who worked part-time jobs in nursing and education – encouraged Paul to spring out of bed in the morning, follow his dreams and do what makes him smile.

    His parents’ record collection was “diabolical”, so it wasn’t until he started at Kelvin Grove State High in Brisbane’s inner north-west that Piticco’s musical horizons expanded. When KISS played at Lang Park (now Suncorp Stadium) in 1980, he snuck down Ranley Grove onto Given Terrace and watched them through the fence. It was the first time Piticco made a connection between hearing a song on the radio and tens of thousands of fans going to see a band play live in a stadium. He was enthralled, and started buying cassettes and vinyl – David Bowie, Led Zeppelin, Dire Straits – while learning guitar and saxophone, both of which he failed to practise. At 15, he’d take a square of cardboard to Queen Street Mall and attempt to breakdance while dressed in baggy pants. This phase soon passed – as Piticco puts it, “The world moved on, and I moved with it.”

    It was during his first job, as a paperboy selling the Telegraph, that Piticco established his work ethic. He determined how to achieve the maximum return with the smallest effort by catching customers at the former Arnott’s biscuit factory on Coronation Drive when shifts were crossing over. A regular clientele earned the ten-year-old hefty tips for his value-adding personal touches, such as handing over the paper with the sports page or the horoscopes facing up, ready to read.

    In his mid-teens, Piticco worked weekend nights at the 24-hour Windmill Cafe on Petrie Terrace, where he learned how to be patient with intoxicated people, which he notes has “come in handy working in bars, venues and festivals in the years to come”. He completed Year 10 at Kelvin Grove High but dropped out part way into the following year. “My passion for study declined rapidly,” he says, after he discovered smoking and drinking.

    In his late teens, Piticco tried working part-time for his father and uncle’s construction business. It didn’t take. “I didn’t want to work a manual job, grinding it out in the sun like my dad. I knew that I wanted something different; I just didn’t know what it was yet.” It was around this time that he discovered cannabis. “There was a fair degree of overlap between my pot-smoking days and my lost years,” he says. “It just heightened all my senses in terms of listening to music and having a good time. In a stereotypical way, it was a countercultural way to rebel as a late teen.”

    At the time, Piticco worked as a steel sales representative for Boral and lived in a share house in the western suburb of Indooroopilly. One night, he and housemate Ian Haug went for a drive, and the guitarist asked his friend whether he’d be interested in managing Powderfinger as Haug had grown tired of juggling his band’s business interests and writing music.

    “He knew nothing about the music industry; we gave him an opportunity because we could see something in him,” says Haug. “We needed a ‘bad cop’, and he was a good bad cop. We didn’t want to be the ones ringing up bikers saying ‘pay us our money’. He had to be the tough guy. And Piticco’s a pretty tough name.”

    Qweekend story by Andrew McMillen: 'The Grass Is Greener: Paul Piticco', July 2014. Photograph of Powderfinger in 1991; Piticco is third from left.Bassist John Collins saw it another way: “We thought, if he could sell steel, he could sell rock.” With the assistance of a lawyer, the band drew up a management contract which determined that everything outside of the actual music-making would be split six ways. “After that contract lapsed, we worked with him without a contract for most of our career,” says Haug. “Probably in retrospect it wasn’t a wise business decision for the band, but he did a good job for us.”

    It took years before the band started seeing any real money for their efforts. “As a manager, you’re only ever as good as your band,” Piticco says. “Your fates are hitched in a fiscal sense.” As Powderfinger’s star ascended, the six men named on the contract came into good money following years of low-income toil. “Money was always much more important to Paul than the rest of us,” says singer Bernard Fanning. “We were always surprised by the fact that we actually earned a living and made money out of being musicians. Paul has always liked the idea of money, and the potential of it, rather than the actual act of splashing out and buying a fancy bottle of champagne.”

    Haug suggests Piticco didn’t change much throughout the band’s two-decade career. “He’s just loaded now, whereas he used to be flat broke,” he laughs. The entrepreneur reinvested his earnings into the industry, forming an artist management company, Secret Service. His independent record label, Dew Process, was established in 2002 and has released popular albums by international acts such as Mumford & Sons, The Hives and London Grammar as well as Australian artists The Living End, Sarah Blasko and, of course, Bernard Fanning. Album sales still account for the majority of the label’s income. In 2012, Piticco established another record label, Create/Control, which in effect turns the old business model on its head by partnering with acts to distribute and market music they’ve funded and recorded themselves.

    In conjunction with Powderfinger’s longtime booking agent, Jessica Ducrou, he established Splendour In The Grass, an annual multi-day music festival – being staged at North Byron Parklands next weekend – sidestepping the competitive summer circuit. All 27,500 tickets to this year’s event, headlined by Outkast, Lily Allen and Two Door Cinema Club, were sold within hours of going on sale. “Paul and I have done all sorts of glamorous jobs – directing traffic, picking up garbage,” says Ducrou, 44. “He’s really positive, he mucks in. He has no airs and graces. He’ll do whatever is required.” The pair’s Secret Sounds touring company has also invested in The Falls Festival, traditionally a southern (Tasmania and Victoria) camping event which debuted in Byron Bay in late 2013.

    Critics point out that a handful of Piticco’s acts inevitably appear on Splendour’s bill each year, a tradition that stretches back to the first event in 2001, headlined by Powderfinger. “Why wouldn’t you book yourself?” asks Patience Hodgson, singer of Piticco-managed Brisbane pop band The Grates. “Paul doesn’t take any commission when we play Splendour, and that’s to lower his invested interest.”

    If such criticisms are laid at Piticco’s feet, so be it. He’s happy to wear the tar and feathers if it means his artists stay squeaky clean. “If people hate him, but love the band, he totally understands that’s fine,” says Hodgson. “He’s not trying to protect himself; the band always comes first. If he’s offered a gig and thinks we should be paid more money, he asks. I really appreciate that, because I could never do that for myself; I wouldn’t want to seem like a dick or be rude. Paul is happy to ask, and if people say no, he doesn’t feel shame.”

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    Piticco has one favourite album – DeadSexy by little-known Rhode Island (US) alternative rock band Scarce – and two favourite songs: ‘Heroes’ by David Bowie and ‘The Funeral’ by Seattle rock act Band of Horses, who he has booked to play Splendour twice. His favourite Powderfinger album is 1998’s Internationalist. When asked to name a favourite song, he deliberates for two minutes. “The one that makes me feel and think most positively about the band is ‘Sunsets’,” he replies, referring to a single from 2003’s Vulture Street album. “Amongst all those anthems that they wrote, that one, to me, sounds and feels like Australian music at that time. It definitely pulls at my heartstrings.”

    Qweekend story by Andrew McMillen: 'The Grass Is Greener: Paul Piticco', July 2014. Photograph by Russell ShakespeareAt 45, Piticco is showing no signs of slowing down. In 2014, he seems to have his fingers in more pies than ever before. “There’s a good balance between Paul being a serious, effective entrepreneur and knowing how to switch off and have fun, and not take things too seriously,” says Ducrou. For his 40th birthday, Piticco booked an AC/DC tribute band to play at the property near Mount Warning in northern NSW where he lives with his partner of 15 years, Lisa Wickbold, and their children Phoebe, 7, Ivy, 5, and Darby, 3.

    It takes considerable drive and intensity to create record labels, music festivals, national tours and artistic careers out of thin air, especially when based outside of the traditional Australian music business seats of power in Sydney and Melbourne. For Piticco and Powderfinger, moving south never appealed. “We were regularly encouraged to leave by labels, agents, promoters and other bands; ‘Come down here, it’ll be better, there are more opportunities!’” he says. “Brisbane had value to us. It wasn’t just more affordable, it provided a framework and an emotional base. Our social networks were here. It’s something we’ve always been proud of, this city. There was never any doubt. I’m glad we stayed.”

    The sun sets over the Brisbane skyline on a recent cool evening as we sit at a table in South Bank restaurant Popolo, which Piticco co-founded in late 2011 with restaurateur Andrew Baturo and Denis Sheahan, Powderfinger’s former tour manager. Its name is Italian for people, in reference to the menu’s inclination towards shared dishes. While we talk, plates are laid out in quick succession. It’s far too much food for two men; Piticco jokes that his children will have some interesting leftovers for tomorrow’s lunch.

    In addition to Popolo, Piticco co-owns a stake in CBD venue The Gresham Bar, which opened late last year. This left turn into the hospitality industry has been on the cards for years. “The chef is the artist, the restaurateur is the producer,” Piticco says. “The chef serves up his works; the producer critiques them, works out which ones are going to be the hits, which ones will pad out the menu. Instead of listening, you taste. The ambience is the marketing and packaging – the visual representation – but the real thing that makes a successful restaurant is the food. It’s just as it is in the music industry: a lot of bad bands have an image, but the songs are really the meat of the proposition.”

    Observing the detritus of a fine meal, Piticco sums up his life so far in simple terms. “I’ve always had this theory that stems from my mum,” he says. “Whether you’re a chimney sweep, a brain surgeon or a band manager, if you’re good at what you do, the rest takes care of itself. I just like having the opportunity to make a living out of music, for myself and others, and along the way make a whole bunch of people happy by enriching their lives in some way. And to get paid for it? That’s fucking awesome!

    Splendour In The Grass, July 25-27, North Byron Parklands, Byron Bay. splendourinthegrass.com 

  • The Vine live review: Soundwave Festival Brisbane, February 2013

    A festival review for The Vine. Excerpt below.

    Soundwave Festival 2013
    RNA Showgrounds, Brisbane
    Saturday 23 February 2013

    This is the paragraph for the requisite context-setting that precedes every festival review ever. Soundwave is now easily bigger than the Big Day Out. They’ve long since sold out all five shows on this tour. This is where the real money is spent and earned each year as far as the Australian rock festival circuit is concerned. Each year Soundwave drops a line-up that’s more bloated with international talent than the last. Twenty-thirteen is no exception.

    James Hetfield of Metallica at Soundwave Festival Brisbane 2013, reviewed for TheVine.com.au by Andrew McMillen. Photo credit: Justin Edwards

    THE LOSERS VS INDIFFERENT VS WINNERS SCORE CARD:

    The Losers 

    Playing their first Australian show in nine years, A Perfect Circle had a fantastic opportunity to crowd-please in a late afternoon slot. They dropped the ball. We got a languid 50 minute set that drew heavily on material from eMOTIVe, their so-so covers album from 2004. Only one track from their 2000 debut, Mer de Noms (‘The Hollow’) – a disorienting remix of ‘3 Libras’ notwithstanding – and two from Thirteenth Step (a great take on ‘Weak and Powerless’, and ‘The Outsider’, wherein the guitars were barely audible).

    They did play a new song, ‘By And Down’, right near the end, but by this point the crowd’s energy had sapped considerably and most people inside the D barrier just stood there, staring, confused as to why they were choosing these songs. Far too earnest for their own good, this was by far the most disappointing set I witnessed all day. I had way more fun at Puscifer the night before – the other other band of APC/Tool singer Maynard James Keenan – despite that group having far fewer great songs than A Perfect Circle. I get it: Maynard doesn’t give a fuck about conventions or expectations. He’s his own man! Isn’t he rebellious? What a guy! But this set sucked, plain and simple.

    Kyuss Lives! were mixed so poorly that I fled after three songs. John Garcia’s vocals twice as loud as any of the instruments on stage? No thanks. These guys were good when they toured last year (review), so I’m not sure what went wrong today. When they first arrived on stage, Garcia’s mic was inaudible; someone at the sound desk massively overcompensated for their fuck-up. Also, no Nick Oliveri?

    Stone Sour are surely the least offensive band on the bill. Despite the grandstanding of Corey Taylor, who is an excellent frontman with one of the best voices in rock, there’s really not much to like about this band. I heard the majority of their set while waiting for Slayer and I couldn’t recall a single hook or melody. Beige.

    Myself, for losing my sunglasses. I can’t blame this on drink, drug, or mosh-pits, either. Just carelessness. Idiot.

    The Indifferent

    Local band The Schoenberg Automaton open main-stage proceedings as gates open on the stroke of eleven. To my ears their sound like generic hardcore with some highly technical guitar and drumwork tacked on. This formula is generally a win at this festival, though. They sound huge through the PA. These are my observations from the shade of a grandstand as the temperature climbs into the low thirties and we all begin losing litres of fluid hourly.

    I don’t find Anthrax to be especially engaging but it feels like I’m in the minority. They unveil flags bearing the visages of Ronnie James Dio and Dimebag Darrell, which is a nice touch. ‘Caught In A Mosh’, ‘Indians’, ‘I Am The Law’…they cover ‘TNT’ by AC/DC, one of the few heavy bands to not have graced these festival stages (next year?), and it doesn’t scan as a forced attempt at getting us onside — the entire arena already was. “Please remember to always worship music,” says Scott Ian at set’s end. OK.

    Dragonforce play all of the notes there are to play during their opening song, which goes for 10 minutes and contains as many guitar solos. Trying to listen to their newest album yesterday in preparation (while keeping a straight face) was hard work, and so is standing in the scorching sun while they shred. I can only stick it out for a couple of songs. I do like Herman Li’s whammy bar trick though: he holds the guitar aloft while it feeds back, then drops it onto his upper thigh with a flourish and continues playing. Dexterity.

    Shirt slogans spotted throughout the day:

    Tell your boobs to stop staring at me – worn by suss-looking, chubby 20 year old.

    Guns don’t kill people, Ray Lewis kills people.

    We’re just old farts who love music – worn by three 50-plus year-old guys in uniform.

    Fat guy wears Mystic Wolf shirt – worn by same.

    Suck my Richard – worn by tall, pasty redhead.

    It’s all good when you’re the big dude – worn by fat dude struggling to climb stairs.

    A singlet that reads  I’m a Lars Ulrich guy – exact meaning unclear.

    My favourite: You’ve never been drunk till you’ve shit yourself – Fraser Island 2010. Graphic.

    For the full review and photo gallery, visit The Vine. Above photo credit: Justin Edwards.

  • The Vine live review: Big Day Out Gold Coast, January 2013

    A festival review for The Vine. Excerpt below.

    Big Day Out 2013
    Gold Coast, Parklands
    Sunday, 20 January 2013

    Big Day Out 2013 Gold Coat review by Andrew McMillen for The Vine. Photo credit:: Justin Edwards

    It’s comforting to walk back into these festival grounds. I’ve barely given this event a moment’s thought in the preceding months, yet I know instinctively that I’m in for an entertaining day. This is what the Big Day Out has been synonymous with for 20-plus years: putting on a reliably good fucking show. In last month’s Rolling Stone, festival co-founder Ken West said that if this year’s tour goes wrong, the game’s essentially over. No more BDO. Was he exaggerating? Shouldn’t that be the case every year: don’t sell enough tickets, don’t make enough money? Yet as the venue fills throughout the day—this show hasn’t sold out, though they seem to have come awfully close—the stakes seem, strangely, lower than ever. It’s an eclectic, strong line-up led by one of the most popular rock bands in the world. What could go wrong?

    Before we get there, though, there are ten or so hours of live music to experience. Some of it good, some of it not. triple j Unearthed winners Jakarta Criers fall firmly into the former camp. They’re not doing anything particularly fresh or original within the confines of rock music, but the songs are good. So’s the musicianship and stage presence. They combine ‘Wicked Game’, ‘Come As You Are’ and ‘Gone Away’ into one mega-cover, which is a kinda cheap tactic but handled well, so the young Brisbane quartet score points. They play before several hundred applauding people today. I think they’ll be just fine. A career rock band in the making; a Birds Of Tokyo with balls, perhaps.

    Melbourne quartet ME are impressive, despite the bad band name. With a debut album out next week, they’re a tight live unit thanks a couple of years touring overseas. (An interesting take on the well-trodden path to indie rock success in this country.) If you’ve never heard of them, you’re forgiven: they’re playing the main stage, yet among the hundred or so initially paying attention to the band, it appears only a few dozen know what to expect. ME are an operatic rock band, essentially: somewhere near Queen and recent Muse — the four-piece write some of the most shameless arena rock you’ve ever heard. It’s awesome. It’s so transparent, what they’re doing, that you can practically see their internal organs. Yet it works so well. Falsetto vocals. Excellent guitar work. Powerhouse drumming. Good songs. I can’t look away from a chubby fat guy in a white shirt near the front, who spends a few minutes playing the most intense, unselfconscious air guitar I’ve seen. That dude sums ME up. You should check them out.

    Evil Eddie sucks terribly; real lowest common denominator stuff. Every Australian hip-hop fan discovers Butterfingers at some stage, and likely has a laugh at the funny/crude lyrics, but that shit’s just like the candy bar the band named themselves after: ultimately, bad for you. Eddie fronted Butterfingers, and he’s pulling the exact same shapes solo. It’s embarrassing; Australian hip-hop has come so far since Butterfingers were first amusing, yet here’s more of the same. He closes with two recent singles, ‘(Somebody Say) Evil’ and ‘Queensland’; the former is by far the worst thing I hear today. Just awful. I’ll note that there are hundreds of people jiving away before the Lilypad stage, so he’s evidently still mining fertile ground.

    Sampology, on the other hand, rules. I walk into the Boiler Room while he’s mashing up footage of the Wiggles in that fucking Coles ‘down down, prices are down’ ad while a much better song plays over the PA. That’s what the dude does: he DJs, skilfully, while cleverly-edited visuals play on the screen behind him. It’s compulsive viewing and listening; worth watching purely to see what he samples and mashes next. We dance while watching looped snippets of Free Willy and The Hangover, among loads of pop cultural touchstones that each get a cheer as they appear. Perfect festival fodder. Deserves a standing Big Day Out booking.

    The sum of my notes taken while watching Gary Clark Jr.: “CLASSIEST MOTHERFUCKER”. That’s really all there is to it. He’s a 28-year old Texan singer/guitarist who put out his major label debut in late 2012, Blak and Blu. Clark can sing, but it’s the guitar wailing we’re all here for. Fronting an incredibly tight four-piece band, Clark exhibits perfect guitar tone and phrasing. It’s such a pleasure to watch a master at work, and that’s just what Clark is. People keep throwing around the ‘H’ word in this context, referring to a legendary guitarist. It’s not really fair, but it’s basically true. This is one of the best sets I see today. All signs point to a healthy career shredding for a living, blowing minds like he does mine. If you get a chance to see this man play guitar, don’t hesitate. Please.

    For the full review and photos, visit The Vine. Above photo credit: Justin Edwards.

  • The Vine interview: Maynard James Keenan of Puscifer, December 2012

    An interview with Maynard James Keenan for The Vine. Excerpt below.

    Interview – Maynard James Keenan of Puscifer: “You can’t please everybody”

    Don’t ask about Tool. Don’t ask about A Perfect Circle. Definitely don’t ask when Tool’s next album – their first since 2006’s 10,000 Days – is due. These are the publicist-stated rules of engagement when interviewing Maynard James Keenan, frontman of those two bands and also Puscifer, a “multimedia project” that encompasses music, film, performance, wine and clothing, and has released two albums so far: 2007’s V Is For Vagina and 2011’s Conditions Of My Parole. Keenan is touring the Puscifer show outside of North America for the first time in February 2013, with three Australian theatre shows booked around his commitments with A Perfect Circle at Soundwave Festival.

    These interview restrictions open up lines of questioning largely outside of Keenan’s music, which has enthralled millions of hard rock fans since Tool’s first LP, Undertow, was released nearly 20 years ago. The singer owns and operates Merkin Vineyards and Caduceus Cellars in Arizona, where he’s lived for 17 years. Winemaking would be a gimmick – a distraction from his enormously popular musical outlets – if only Keenan wasn’t so damn serious about it. Multi-million dollar start-up costs aside, the business was built with a view to be sustainable, and Keenan says he has met this goal. A remarkable achievement, considering that Arizona had no wine reputation to speak of prior to Keenan’s involvement. Such is the pulling power of the man, perhaps, but it also helps that the wine is fantastic.

    Hello Maynard. Where are you calling from?

    The bunker. [At the Caduceus winery]

    Australia was the first country to import your wine: I’ve met the two guys behind [Caduceus wine importers] Sip & Listen here in Brisbane. I’m guessing that exporting was always on your list of goals, but were you surprised the Australian opportunity came up as soon as it did?

    I guess so. We don’t really have a lot of volume, so that we had enough to actually export was a surprise. It was good timing; we had a little extra.

    Australians will also be the first outside of North America to see Puscifer tour. Why is that? 

    The opportunity came up. It’s a tough project to get out of the country because of all the extra stuff we put into the performance. It had to be the right scenario, the right situation for us to be able to afford to do it.

    You said in [2010 documentary] Blood Into Wine that touring becomes more gruelling on your body as you get older. How do you take care of yourself, and your voice, while on the road these days?

    Just like anybody else would: just pace yourself, get good sleep.

    Is that different to what you were doing when you were touring in your 20s and 30s?

    Well, you know, back then you have a little more resilience, and you can kinda push it a little harder, move a little faster. You don’t necessarily have to pay attention to maintenance much.

    I get the impression that all of your musical output these days – touring, releasing music – is done primarily to fund your wine business. Am I way off the mark?

    Hmm… no. I think the touring is just because we like to play music and we like to perform. The wine business – it takes care of itself. Of course, there’s a lot of initial investment, from prior touring. I used a lot of that money to get it going, but that was instead of buying a Ferrari.

    So after the initial start-up cost, the ongoing costs aren’t so great?

    Yeah, I mean, it’s barely paying for itself, but it is sustaining itself. The point of even doing it was to establish a sustainable endeavour.

    Do you feel that reorganising your life around the wine business has had a positive effect on your art so far? 

    I would think so, yeah. It’s in tune with where I am. So if your art is, in theory, you expressing your take on the world, or your place in it, or your interaction with it, then I guess, yeah, it’s more in tune.

    Do you find it freeing to create music around the wine season, or restrictive?

    I haven’t really found anything that was restrictive. I kinda schedule things as I schedule ‘em. There’s a timing involved with harvest, so a lot of stuff has to take a backseat during that period of time, but it’s not like I’m writing every day.

    Which is more satisfying: completing a recording session, or finishing a wine harvest?

    I think they both stroke you in a different spot.

    For the full interview, visit The Vine.

    Further reading: my first interview with Maynard, in late 2010 ahead of Tool headlining the 2011 Big Day Out.

  • The Vine live review: Harvest Festival Brisbane, November 2012

    A festival review for The Vine. Excerpt below.

    Harvest Festival
    Botanic Gardens, Brisbane
    Sunday 18 November 2012

    Arguably the hardest part of arranging a music festival is securing a headline act so superior that they simply can’t be followed. For the second year in a row, Harvest has achieved this. Sigur Rós are a delight: challenging, brave, and pure. Like Portishead last year, their main stage set is a sterling example of how to end a day filled with remarkable music. It’s a true spectacle, carefully structured to include peaks and troughs and the band work at eliciting a wide spectrum of emotions. There’s a real art to this, and it doesn’t go unnoticed by the thousands gathered before the Riverstage: a silent and attentive audience hangs on every note played.

    Before meeting the day’s peak, though, we find ten hours of solid entertainment bisected by a half-hour break in proceedings, owing to a storm cell menacing inner-city Brisbane. Organisers make the seemingly rash decision to evacuate the entire festival grounds – the first time I’ve heard of this happening in Brisbane – but in hindsight it’s a good call, at least from a public liability perspective. Hail and heavy rain lash the Botanic Gardens while thousands seek cover within the neighbouring university grounds, trading cigarettes and stories.

    During the storm I stand beneath a QUT building, adjacent to a construction site filled with plenty of objects which could easily become deadly in high winds. That doesn’t eventuate, though, and we’re all invited back inside at 6.30pm. A voice from the Windmill Stage coaxes us, urging us not to run, telling us that there’s room for everyone. Indeed. The situation is handled smoothly and professionally, all things considered.

    It rains intermittently throughout the day, starting one song into The War On Drugs’ set. This is not particularly interesting; most of the crowd came prepared with ponchos, given that the city was assaulted by severe storms the day before. (I won’t mention the weather again. Promise!) I love War on Drugs’ stage manner: the Philadelphia indie rock four-piece are calm, unpretentious and confident – it appears that nothing else concerns them right now. Their positive attitude is contagious. How much of the crowd is here because of their name alone? There seems to be few serious fans among the hundreds watching, yet they’re met with wide applause. They comply with a request for ‘Buying The Farm’from diehards down the front; in the closing moments, frontman Adam Granduciel removes and retunes a broken guitar string in 90 seconds flat. I’m impressed. It’s a strong start to the day.

    The Dandy Warhols are suited to the main stage when playing their singles, mostly taken from Thirteen Tales From Urban Bohemia; when indulging in slower, lesser-known material – including three plodders from 2012 release This Machine – they’re less appreciated. It’s a balance between crowd-pleasing and pleasing themselves, I guess. Their June 2011 show at The Tivoli was one of the best I saw last year. This feels a little flat in comparison. Silversun Pickups do too: the bass is nearly inaudible for the first few songs, Brian Aubert’s guitar parts are a little sloppy, yet his voice is spot-on. Drummer Chris Guanlao windmills his hair throughout the entire set, which draws material from their three albums. I’m a big fan of this band – Neck Of The Woods is one of my most-played albums of this year – but this performance feels far from their best. They namecheck Valley Fiesta, where Aubert tells us they played their first show outside of the US in 2007, and end strongly with ‘Lazy Eye’.

    Mike Patton is at home on the main stage, leading an orchestra through Italian pop songs. It’s a highlight because it’s so different from every other performance today. The Mondo Cane album is fantastic, and it’s a pleasure to see Patton working the songs in person, ever the genial frontman. The music is elegant, majestic, and all of those adjectives. It’s great that Harvest decided to book them: it wouldn’t have been cheap to hire, rehearse and tour that orchestra, nor is there a huge audience on the hill watching it take place. But damn, it’s fantastic. The Black Angels played a blinder headline set at The Hi-Fi last year, yet their performance on the smaller Big Red Tractor Stage is no knockout. While they play, I think about the quality of the Harvest 2012 line-up, and how there are few overlapping genres. This Austin-based psychedelic rock act play it cool, showing little emotion or enthusiasm before the hundreds-strong crowd. “You guys have been great,” singer Alex Maas says at the end of their set, and it’s hard to tell if he’s being serious.

    For the full review and photos, visit The Vine. Above photo credit: Justin Edwards.

  • Mess+Noise story: ‘The Lost Weekend: How A Festival Featuring The Drones, Dinosaur Jr Went Down’, March 2012

    A story for Mess+Noise. Excerpt below.

    The Lost Weekend: How A Festival Featuring The Drones, Dinosaur Jr Went Down

    Almost two years to the day since he pulled the pin on his fledgling festival, the founder of Brisbane’s Lost Weekend speaks for the first time about what went wrong and why punter apathy is the biggest threat to would-be promoters. Interview by ANDREW MCMILLEN.

    Billed as a three-day camping event located at a conference centre 45 minutes south-west of Brisbane, a 2010 music festival named The Lost Weekend seemed a worthy contender for the interests of Queensland rock fans who couldn’t afford to head south for Golden Plains. Headlined by Dinosaur Jr, The Dirty Projectors, Wooden Shjips and Nashville Pussy – among Australian bands like The Drones, Tumbleweed, Little Birdy and Whitley – the festival shared several of Golden Plains’ bigger names. Unpowered camping ticket prices ranged from $166 to $207, for a two- or three-day pass, respectively. Hardly a princely sum, considering the ever-increasing costs of competing events on the annual calendar.

    Alarm bells began ringing three months after the initial announcement. A month out from its debut, The Lost Weekend was downsized to two dates and relocated to the Brisbane Riverstage due to apparent licensing disputes. The two-day ticket cost dropped to $150. A M+N news story reported that organisers were determined to make the event in March the “perfect end to the festival season”, and not another Blueprint”. And then, just days out, organisers pulled the plug citing “insufficient time to achieve critical mass”. Unlike the aborted BAM! Festival, an overly ambitious camping event that was set to be hosted at the same venue, The Lost Weekend at least had the foundation of an appealing event by booking a strong, rock-centric line-up.

    It also had festival promotion brains and experience behind the operation. Founder Michael Kerr, 38, had hosted the Sounds Of Spring festival at Brisbane’s RNA Showgrounds in 2008 and 2009, and appeared to be slowly growing the event: the second year saw 14,000 fans take in artists like The Living End, Tex Perkins, My Disco and Giants of Science (the latter two in the midst of a rare dust storm). Yet as The Lost Weekend disintegrated, Kerr went to ground, and hasn’t publicly commented since the public failure of his latest festival attempt. Sounds Of Spring has yet to return, either.

    I meet Kerr for the first time in March, two years and two days after the event would’ve debuted – if only he’d sold a few more tickets. He sips a hot chocolate while we sit at a cafe outside the Queensland Performing Arts Centre. During a wide-ranging conversation, I find Kerr to be quite upfront about his mistakes, slightly disdainful toward the unfortunate habit of Brisbane concert-goers to postpone buying tickets until the last minute, yet optimistic about the possibility to organise future events here in Queensland. He also laughs a lot, even though the topic we met to discuss isn’t particularly funny – or so I thought.

    What was your original desire with The Lost Weekend?
    There was nothing going on. Generally, you try to do events because nothing comes to Brisbane, and we miss out. So we got onto the guys at Golden Plains, and agreed to share some bands but not all, and grew from there. [Laughs] Just to make a good weekend. It was never going to be that large. Never wanted it to be that large. [I wanted it to be] something I want to go to.

    So the Golden Plains connection was pretty integral to making it all work?
    Yes, and no. We probably picked that weekend so we could [make it work], but if nothing happened there wasn’t a big issue. There were enough bands around otherwise to make it work. We did pick up seven or eight of their bands, but not all of them. And that was a deliberate thing we spoke about, because we didn’t want to just do what they were doing, and they didn’t want us to do what they were doing as well.

    Why Ivory’s Rock [Convention Centre]? Had you looked at a few other locations before that?
    We looked at a number of places; particularly it was a really good site. It had all the facilities, had an undercover amphitheatre, had everything; places for food stores, toilets, loos, showers. [It had] everything, everywhere to deal with; where everything else was getting port-a-loos and sleep in the bush. It had proper, flat, perfect camping areas. And no neighbours to disturb.

    How did you come across it in the first place? I had never heard of it until The Lost Weekend was announced.
    Neither had I, actually. Ipswich City Council, who actually were really supportive of doing something, and I originally spoke to them because I was interested in using the Archerfield Speedway area, and they said, “Oh, you should check this place out.” So I checked it out and it worked. [Laughs] Nothing will ever happen there now, though; they don’t want to do anything. They had a change in management and the new managers – it’s run by this religious organisation. The guru from India comes out and speaks there every couple of years and they have like 6000 grannies there. Well, not just grannies but all these people come and hang out there, and pay 500 bucks to hear him talk for five days.

    That sounds interesting…
    The manager at the time wanted other things to go on there, and he pushed really hard to get events in. He’s gone, and the new management don’t want to do a thing.

    So they don’t like the idea of a rock music festival?
    They don’t like the idea of anything else. It’s their little land just for them.

    As you know, after you, BAM! Festival tried to go there. It’s interesting to know nothing at all is going to happen there now.
    Nothing’s going to happen out there.

    To read the full story, visit Mess+Noise.

  • The Vine festival review: ‘Future Music Festival Brisbane’, March 2012

    A festival review for The Vine, co-reviewed with my editor Marcus Teague. Excerpt below.

    Future Music Festival
    Doomben Racecourse, Brisbane
    Saturday 3 March 2012

    By Marcus Teague and Andrew McMillen

    MT: Being based in Melbourne, I hadn’t been to a festival in Brisbane before today. I have sat outside Ric’s Cafe in the human drain Valley at 5am many times however, marvelling at the annihilated car-wash-of-the-mind humans of all stripes can put themselves through. “A dance festival in Brisbane’s different mate,” said a friend. “You’ll see.”

    I did. The first hint comes when I’m in a cab on the way to the grounds at 12:30pm, and witness a couple of clearly munted guys hanging off each other while stumbling down the footpath; one of whom is covered in grass as if having earlier fallen over in the light drizzle. “Must be coming home from the night before,” I thought. Twenty metres on there’s a girl passed out in the gutter, head on her hands, pool of vomit between her feet. A friend is pushing a water bottle to her lips while a flock of five stand nearby on their phones. The scene continues, as if I’m being towed past some complex diorama of dilapidated 21st Century Youth Culture: masses of screeching girls with (what seemsurely like) fake boobs; everyone with tatts akimbo; all swinging empty bottles of booze and energy drinks. The deeply oxymoronic scene of hugely-buff, chest-waxed angry bros—wearing nothing but tiny shorts—yelling out “FAGGOT” at kids running past is mind-bending. Closer to the gate, a range of people pose outside stretch hummers. It’s completely awesome — “awe” having once been common shorthand for “an overwhelming feeling of reverence, admiration, fear, etc., produced by that which is grand, sublime, extremely powerful.” 

    AM: What does the name of this festival mean? The other major Australian festivals are easy enough to grasp: Big Day Out is true-to-name, Laneway originally took place in a series of side-alleys, Splendour In The Grass is named after a film and er, largely takes place on grass (?). Soundwave, admittedly, is a strange one. But this? If the line-up comprised entirely of acts from the future, people wouldn’t be paying $170 at the gate for the pleasure of witnessing acts they’d never heard before. ($210 each for VIP.) Considering one of the headliners is a band formed in 1980, an argument could be made for Past Music Festival. Anyway, nitpicking. A disclaimer worth noting at the outset: this review was written by two sober guys. So why am I here? To see a handful of live performances and otherwise amuse myself among the teeming hordes.

    The first thing I notice upon arriving is that complete lack of sniffer dogs. I accidentally walk past the VIP entry down toward the general admission gates and don’t see any there, either. Perhaps they’re just inside the festival: if so, smart call. But considering that this has the reputation of being the druggiest festival on the annual calendar, I expected a strong presence from our canine friends. This is the first time I’ve been to Future. As I walk inside, I’m reminded that every other day of the year this ground hosts horses and gamblers, not tens of thousands of dance fans and half a dozen stages wielding enormous speaker stacks. Organisers have constructed bridges across the horse-racing track so that the turf remains unabused by human feet. Nice touch.

    MT: I arrive just inside the festival grounds as rain begins sweeping across the land in great bursts. It’s not cold: I’m in a tee shirt and—unlike 99% of punters—jeans; a dress code that’s akin to walking around as Santa Claus in a nudist colony. But it’s still wet enough to stay seated in the great grandstand, comfortably undercover. From there I watch the lower concourse, seeing five muscly guys rip each other’s singlets off, people dancing in the rain while others run for ponchos, and a girl trying to artfully paste her wet hair across the sides of her exposed boobs. A sign in the distance reads “brisbane – australia’s new world city” — the lack of capitals as deeply unnerving as its implication. The EARSTORM stage is quiet. A bird flies past and it’s momentarily stirring to think of nature.

    AM: Future has an interesting stage configuration, in that the four main stages are arranged almost in staggered rows—like consecutive aeroplane seats, say—spread across a couple of hundred metres. None of the stages face each other, though, so there is no sound bleed (but for one memorable occurrence late in the day). Dubbed the Flamingo and Las Venus, both main stages have adjacent VIP areas, meaning I’m up in the bleachers for Gym Class Heroes, who exist somewhere between hip-hop and pop — they boast a capable MC in Travie McCoy and a load of pop-hook choruses. Their on-stage banner shows four guys, yet there’s six here today, including one guy with blue hair who sometimes does back-up vocals but mostly waves a GCH flag, shakes a tambourine, and jumps into the crowd. McCoy pauses for a moment to encourage the huge crowd to hug the stranger to their right, then to their left. Not something you’d see at most hip-hop shows. The crowd particularly enjoys ‘Cupid’s Chokehold’ and ‘Billionaire’. A strange band, but thanks to their confident genre-hopping, easy to see their appeal. They end the set by encouraging the crowd to hold ‘love hearts’ in the air. Most do.

    Immediately afterwards, there’s a mass exodus toward the Las Venus stage. I had planned to stick around here for The Naked & Famous but since they’re running 10 minutes late—allowing for a 15 minute changeover between bands was never, ever going to work—I abandon the unmoving crowd stuck before DJ Ruby Rose and head to Las Venus for Skrillex.

    For the full review and many more photos, visit The Vine. Above photo credits: Justin Edwards.

  • The Vine festival review: ‘Soundwave Festival Brisbane’, March 2012

    A festival review for The Vine. Excerpt below.

    Soundwave Festival
    RNA Showgrounds, Brisbane
    Saturday 25 February 2012

    After taking in last year’s festival, I wrote “The only question for Soundwave is: where to from here? Where do you go once you’ve booked [headliner] Iron Maiden? Metallica? AC/DC?”

    Their answer was evidently ‘none of the above’. But the headliner is many hours away as we file into the Showgrounds just before the clocks strike 11am. The days preceding have seen heavy rain pelt Brisbane for extended periods, so it’s admirable that organisers have managed to greet us upon arrival with what appears to be a smoothly running festival. Ground staff are relying heavily on plastic matting to cover up the muddiest spots, and for the time being, the entire venue is easy to navigate with regular footwear while staying dry.

    The sun shines overhead as I take up position before the metal stages, 4a and 4b, in anticipation of Finnish metal act Turisas. It seems they’re late; stagehands continue soundchecking, until twenty past, when they instead hoist the next band’s banner, The Black Dahlia Murder. Hundreds of disappointed people file out; nothing has been communicated to the audience as far as I can tell. (I later learn from a friend that they were moved to a midday slot at another stage.) A rare organisational hiccup, and not a good start to the day.

    The sky breaks for the first time at 11.48am. I’m standing under a tree watching Chimaira, who sound OK. A little keyboard-heavy, which is odd for a metal band. Lots of blast beats and breakdown. There’s a heart-warming singalong to ‘Pure Hatred’ – namely, the chorus of “I hate everyone!” – while I apply my poncho for the first of many times today. The tent before stage 3 sees a sharp increase in visitors seeking shelter. Zebrahead are playing. Eh, pop-punk. The merch tent between the stages features the most impressive wall of shirts I’ve ever seen.

    Out in the main arena, Stage 1 bears a banner that reads Pinkerton. Underneath, a band is playing Weezer’s ‘El Scorcho’. Turns out it’s Saves The Day halfway through playing that album in full. It’s weird, but their version is competent enough and I guess it’s much cheaper than booking Weezer. At stage 6a, CKY draw a couple thousand people before the rain returns at 12.50pm, scattering the casual observers and encouraging the dedicated throng up front to thrash harder. From a distance, it looks and sounds like they’ve got a different singer – his voice seems way off Deron Miller’s on-record delivery – but research afterwards suggests that Miller’s still in place. Just having a bad day, then. Their set is enjoyable enough, but most (all?) of these songs are 10+ years old. I referred to them as “a band seemingly near the end of their tether” in a review of their August 2010 tour, and I feel the same way today. Telling that the quartet don’t even bother with more recent or unreleased material; just the hits, thanks.

    “So many good bands today, oh my god. Cannot believe that!” says the singer of French metal band Gojira from stage 4b. He’s right. It helps that his band kick arse. They’re one of the heaviest acts on the line-up, and one of the most anticipated by the metalheads: this is their first-ever Australian show, and they’ve drawn a big crowd to take in their seriously impressive and brutal sound. Sample song intro: “This song is about whales that fly… into outer space!” *crowd roars, horns raised* Apparently they only play for 20 minutes – four songs’ worth – which is disappointing, but in that short time they stand out as one of the day’s best acts. Friends have been recommending them to me for years, but today is my first exposure to Gojira. I’ll definitely be returning.

    For the full review and many more photos, visit The Vine. Slipknot photo credit above: Justin Edwards. iPhone photo credit: Andrew McMillen.

  • Mess+Noise interview: ‘Heatwave Festival founder and CEO Patrick Whyntie’, January 2012

    An interview for Mess+Noise. Excerpt below.

    Heatwave Promoter Breaks Silence: ‘We Bit Off More Than We Could Chew’

    In his first interview since his fledgling hip-hop festival came to a dramatic close last week, besieged Heatwave promoter Patrick Whyntie tells ANDREW MCMILLEN that he’s determined to prove doubters wrong. 

    A festival “worse than any other failed festival in the history of Australian music” was how Tonedeaf reported on the final leg of Heatwave 2012, a national hip-hop tour that began in South Australia as a three-night camping festival on January 12 and ended in Melbourne on January 22. Between those dates, capital city shows were booked in Brisbane, Sydney, Perth and Canberra, in some of those cities’ biggest venues.

    The festival debuted in January 2010 with a single South Australian show, at Abbotts Reserve, 90 kilometres south of Adelaide. Headlined by American rapper Xzibit and Australian DJ tyDi, the all-ages event was attended by an estimated 800 people.

    Festival founder Patrick Whyntie – who also performs under the MC name Mastacraft – was 22 when he staged the 2010 show. His LinkedIn profile states that he has “been around the Australian entertainment industry for 10 years” and has “connections from Australia all the way to Detroit”. Whyntie had previously told the Victor Harbor Times that people were “blown away” by the first event. “There are a thousand things I can grow and build on for next year,” he said at the time, “but we had tons of security and everyone was safe.” Though there was no 2011 event, Whyntie returned to concert promotion in 2012 with a significantly ballsy move: a national hip-hop tour.

    Announced some 35 days before the tour’s first date, Heatwave 2012 – featuring Kid Cudi, D12, Obie Trice, Tech N9ne, Chamillionaire and Crazy Town – was an eclectic proposition from day one. By the end of the 10-day stint, D12 had missed most of the tour due to mishandling immigration paperwork, the Perth show was cancelled via Facebook on the day of the event, and the whole thing culminated in a disastrous Melbourne leg that saw liquor licensing issues, a no-show from Chamillionaire, and Kid Cudi trashing the stage after power was cut due to reported schedule mismanagement. A couple of Facebook hate pages emerged in the wake of the Melbourne show, with punters calling for refunds and describing it as “the biggest music festival fail ever”.

    Schadenfreude runs rife in the notoriously vicious live music industry, so it was unsurprising to see sections of the Australian music media taking delight in Heatwave’s perceived failures, especially following recent debacles such as Blueprint and BAM!. However, recent Flo Rida and Mos Def tour cancellations have highlighted how bringing US hip-hop artists in this country can be an exercise in hair-pulling frustration at the best of times, not to mention the difficulties faced by even seasoned promoters such as the Big Day Out’s Ken West.

    In an email interview with M+N, 24-year-old festival founder and CEO Patrick Whyntie speaks for the first time about the controversial 2012 events; his regrets, the so-called media “misrepresentation”, dealing with Kid Cudi, and what he’s learned after coordinating his first national festival.

    What inspired you to become a festival promoter in the first place, Patrick?
    Festivals are great fun and I wanted to bring some entertainment to my local area – which has never seen anything like this.

    I’m guessing that the 2010 event was a big learning experience. What did you learn?
    Quite a lot: from visas, to how much fencing was required, to how to deal with on-the-spot problems. A substantial learning curve.

    Who funded Heatwave 2012?
    Outside investment.

    Leading into your preparations for the 2012 event, were you concerned about whether or not the Australian market could support a national hip-hop festival like Heatwave?
    I think if all the stars align, any genre of music can be supported. It’s always a risky business, and things need time to grow. We did go too big, too quick.

    It seems to me that the festival’s main point of differentiation is its low cost. The festival’s marketing reflects this, and I saw on the event Facebook that you even taunted rival festivals about this. How did you manage to keep costs so low?
    We decided to put prices extremely low – the cost of, say, one concert act – to attract more people in. We took a risk keeping them low.

    Did the 2012 line-up reflect your particular musical tastes, or were you aiming to book a diverse group of bands to attract as many people as possible?
    Hip-hop is obviously my fave genre, however I listen to a wide range of music. We booked a range of hip-hop – from mainstream to underground – to reach all bases.

    Tell me about how you were feeling ahead of the tour’s first show, in Adelaide. Did you have all your ducks in a row? Were you happy with how the event planning and set-up went?
    Costs blew out substantially and we were having battles with council and police to keep the event going. This cost quite a bit of money and time, fighting something they should have supported. The camping festival [in SA] was a huge undertaking, and in hindsight, we would preferred to have concentrated solely on this [event], and had other national promoters taken the other states.

    At what point were you told that D12 had missed their flight?
    D12 was an ongoing struggle to coordinate them here to Australia. There was a range of problems. We were desperately trying to negotiate them getting here for the Saturday [for the first weekend, at the SA camping event], or even the Sunday.

    What happened next? Did you have a contingency plan in place, or did you have to scramble to make new plans?
    Just like most major festivals, an act sometimes does miss a few dates. We moved things around, of course.

    How many staff did you employ to assist with the festival?
    It varied in each state. SA had well over 50 staff, and even more volunteers.

    You told me via email that the Sydney and Canberra shows were “awesome”. What worked with those two shows, as opposed to the rest of the tour?
    Sydney ran well both nights, though minor problems occurred. The crowd was great for Sydney, aside from a guy running on stage and quickly being removed by our security guard.

    For the full interview, visit Mess+Noise.

  • The Vine interview: ‘Fat As Butter festival promoter on Flo Rida cancellation’, January 2012

    An interview for The Vine. Excerpt below.

    Interview: Fat As Butter on Flo Rida cancellation: “Some hip-hop artists tend to disrespect Australia.”

    An eleventh hour cancellation is every live music promoter’s worst nightmare. Last week, we published an interview with Mos Def’s 2011 Australian tour promoter, who also revealed – in graphic detail – the financial burdens attached to such outcomes.

    Another prime example of this type of behaviour on the Australian touring circuit occurred at the 2011 Fat As Butter festival at Newcastle’s Foreshore Park, on 22 October. Headlined by Empire Of The Sun, The Living End and Illy among a line-up of 38 Australian and international acts, event promoters Mothership Music had also booked the American rapper Flo Rida (pictured, with orange) – known for such modern classics as ‘Low (feat. T-Pain)’‘Good Feeling’ and ‘Right Round’ – to play the main (‘Fat’) stage at 5.10pm, after The Jezabels and before Naughty By Nature. Twenty minutes before he was due, organisers received a phone call from his tour manager: Flo Rida wouldn’t be able to make it to the show. Uh oh.

    The aftermath was covered in detail by FasterLouder, and event organiser Brent Lean posted the following message on the festival’s Facebook a couple of hours after the cancellation: “We’re as upset as you are. We paid Flo to appear months ago and since he’s been on his Australian tour, he’s been an absolute Tonk. He’s been in Sydney today, and he’s had a hissy fit. We did everything we absolutely could to get him here, but he wouldn’t come. We’re absolutely devastated he decided not to be a part of Fat As Butter.”

    What happens next, though? What recourse does a burned Australian festival promoter have in terms of recouping the artist fee they’d paid to Flo Rida and his entourage months in advance? I connected with Mothership Music managing director – and Fat As Butter promoter – Brent Lean back in November 2011 to find out.

    TheVine: It’s been a couple of weeks since the Flo Rida incident went down, Brent. How are you feeling about it all now?

    BL: Look, we’re OK about it. We’re going about the correct processes to find out exactly what happened. We know the circumstance of what happened, but now we’re in the process of seeking the return of the [performance] fee. That’s with the agent and record company over in America. Overall it’s disappointing he didn’t appear, but we’re happy that we got the message out there so that the fans know exactly what the circumstance was. We’re just being truthful in the process.

    At any point during the negotiation process did you have an inkling that this might happen?

    No, not at all. We bought the show from another company that was touring him in the country. We were tracking his movements at other shows, leading in [to the festival]. We were aware of certain incidents and bits and pieces that made us wary, but they were more about when he was at the event, as opposed to whether he’d turn up. At no point did we think that he’d cancel, and not show. That was never on our radar.

    You always expect that something may go wrong, and you work every contingency you can to avoid that, but at the end of the day, when the news came through that he was cancelling, that was an absolute shock. We had to go into damage control straight away, because it’s a large festival – with 38 acts appearing – so we had to work out how to fill the spot and advise the punters. We understood that they’d be very frustrated and disappointed by the announcement. We had to go into contingency plans as to how to handle that.

    Will you be hesitant to book hip-hop acts in future, having had this experience with Flo Rida?

    Not really. You pick and choose where they’re at. Last year we had Ice Cube headline Fat As Butter, and he was an absolute joy to deal with. Very professional; met all of his contractual obligations, we met all of ours; a hug at the end of the night and ‘great job’.

    What we do find with some hip-hop artists is that they tend to disrespect Australia, I think. They tend to disrespect the audience and promoters, because effectively – and it happens quite often – they don’t stick to the terms of their contracts. They arrive here, then they’re seeking additional things on top of the contract; left, right and centre. And in some cases, strong-arming promoters into paying for additional things outside of the contract.

    Now, in comparison to Australian artists? That would never happen. In the 20 years I’ve been doing [event organisation and promotion], I’ve never had a contract dispute with an Australian artist. Everyone’s up front; everyone signs a contract, everyone knows what the terms are, and each party meets those terms. I find it very disappointing that, for whatever reason, some of the American hip-hop artists can come out here and think that they can disrespect promoters, events, and the audience by, clearly, wanting additional conditions – or money, whatever it may be – outside of the signed contract. And as I said, and I don’t mind saying it: strong-arming promoters into doing that. It’s disappointing.

    So without a doubt, buyer beware. All you can do is make sure your contract is watertight, and then you need the strength of your convictions to say, “Well, I’m not going to give you anything outside of that contract.” I think in the past, perhaps, [Australian] promoters have given in to the additional considerations, or whatever they’re trying to put on you, and there seems to be a threat, at times. For us personally, we just don’t stand for any of those sorts of things. If we’ve got indications through the negotiating process that anything like that is going to happen, then we’d rather not have them appear on any of our shows.

    For the full interview, visit The Vine.