Good Weekend story: ‘Showcase: Tkay Maidza’, October 2016
A short artist profile for Good Weekend‘s ‘showcase’ section. The full story appears below.
Wearing an extra-large Boston Celtics basketball jersey and towering black platform boots, hip-hop artist Tkay Maidza is bound to attract every eye in the room. It’s close to midnight on a Wednesday night in Brisbane in September, seven weeks before her debut album is released, and Maidza is performing alongside her drummer and DJ to 300 fans as part of the Bigsound music festival. Even with the boots and the raised stage, Maidza is only a little taller than the faithful in the front row. But what she lacks in stature, she more than makes up with lyrical ability and vocal dexterity.
In Fortitude Valley, a guerrilla marketing campaign is underway: Maidza, 20, appears on posters that bear only her face and her first name, or at least the abbreviated version of it. Born Takudzwa Victoria Rosa Maidza in Zimbabwe, she has lived in Australia since she was five: first Perth, then Kalgoorlie, on to Whyalla and then Adelaide, where her parents still live.
The transient nature of her upbringing is reflected in her career as a touring musician. Maidza’s travel schedule sees her constantly playing festivals and shows across Europe, the UK and the US. “I don’t really live anywhere,” she tells Good Weekend in a Fortitude Valley cafe prior to her headline performance. “I think it’s cool, because I’m always seeing something new. I’ve been okay with moving to a new city and having to make new friends, because I never settled anywhere, so I learnt not to be attached.”
Maidza graduated from high school at 16 and began studying architecture at university, before her YouTube covers and early demos – including the earworm track Brontosaurus – caught the attention of record labels here and overseas. Her debut album, Tkay, is an accomplished and balanced showcase of her songwriting in two styles: electronic pop and hip-hop.
“I know you feel the heat because I’m nothing less than fire,” she raps on lead single Carry On, which features a guest verse by acclaimed American rapper Killer Mike. “I’ve always been a fan of rappers that rap really fast,” she says, beaming. “I’m a person who has a really short attention span, so I want something that twists, or something you don’t expect.”
Just then, a young girl walks past the cafe and briefly makes eye contact with Maidza. Etched into the girl’s T-shirt are four letters that Australia will soon be seeing plenty more of. “Oh my God,” Maidza whispers, equally thrilled and embarrassed. “She has a Tkay shirt on!”
Above photograph by Paul Harris.
