All posts tagged melbourne

  • A Conversation With Faux Pas, Melbourne electronic artist

    An interview that I’ve published at Waycooljnr.

    Melbourne electronic artist Faux Pas a.k.a. Tim ShielLast week I wrote a feature article for Australian music website Mess+Noise about Faux Pas, a Melbourne-based electronic artist whose ‘digital DIY’ approach has intrigued me since Waycooljnr founder Nick Crocker pointed me in his direction.

    I’ve since found Tim Shiel – the man behind the Faux Pas moniker, pictured right – to be a great example of an artist willing to invest time in developing his online presence. Besides using his computer to write and record his art, Shiel offers his music openly and honestly with bloggers, and allows fans to buy and share his material with minimal fuss. Below is the unedited interview that I used as the basis for my Mess+Noise feature ahead of the April 2010 release of his new album, Noiseworks.

    Full interview with Tim at Waycooljnr.

  • A Conversation With Andrew Ramadge, news.com.au and music journalist

    Andrew Ramadge, journalist. Serious business.Here’s a conversation I had in August with Andrew Ramadge [pictured right], one of my favourite Australian journalists. He writes about consumer technology for news.com.au, and music for Mess+Noise and The Brag. He came to my rescue when I was humbled by Hungry Kids Of HungaryHe’s written a lot, but my favourite article of his – the one that really brought him to my attention – is ‘Tall Tales And True‘, a look at the state of Australian music journalism for M+N in March 2009.

    Andrew: Hey Andrew. I’m mostly interested in how you got into journalism, and how you’ve progressed from print to online journalism. When did you first become interested in writing professionally?

    My father was a journalist and he still is. He edits a newspaper now. When I was a bit younger, I swore that I wouldn’t get into the media, that I wouldn’t follow in his footsteps, which as you can tell; I failed at. [laughs]

    The first time I realised I really loved writing was when I was at university, in Melbourne. I was doing a Bachelor of Arts. Most people do a Bachelor of Arts when they don’t know what else to do, or when they just want to get on the dole for a while. I was one of those people who really enjoyed it. I loved writing essays, forming arguments, and at the same time I was reading the street press, and reading record reviews. I’ve always loved music. At that point, the street press critics were emerging writers and I thought I could do that as well. I sent in reviews to Beat and that’s how I got started.

    So music journalism was your way into the industry?

    Yeah, that and the fact that my father was a journalist, so I suppose people would say I always had it in me, anyway. After I finished my degree, I moved to Sydney. I was looking for work and a position was open at News.com.au and I took it. One of the reasons I got into online journalism was because I started my career as a web developer. I sort of had a little bit of experience in journalism, and a lot of experience in online. It seemed to be the perfect synthesis.

    Was the opportunity at News.com.au for a consumer tech journalist, or did that role evolve?

    I started off as a general news desk journalist. I was doing a little bit of sub-editing, a little bit of production work, as well as putting in calls, and just highlighting the news of the day. After I’d been there about a year or year and a half, I think, before News.com.au put in a new section for technology. Again, because I’ve got a background in computers, and online development, I was kind of a perfect fit. I applied for that job once it became available and I got it.

    Do you find it odd that you find you got a job at News without an internship or without that kind of way into the industry, which I know a lot of students do pursue?

    I suppose; I’d already been working when I was in Melbourne, for the street press, and also editing the website for Beat magazine online, so I had an online editor experience. Also, I think internships are becoming more rare nowadays. I think Fairfax may have actually suspended their cadetship program recently.

    I think the ways that people get into journalism now are different than they have been in the past. One up-and-coming technology journalists that I know is Ben Grubb, who’s also from Brisbane. He will have a career in the industry because a lot of people know him and are keeping an eye on him. He didn’t do a cadetship. He did it himself. He started a blog. He showed he had talent, ambition, and I suppose he went around making good contacts.

    Cool. What did you learn during your time writing for street press? You started as a freelancer, I suppose, and then you became a staff member when you were editing.

    Yeah, I started out writing reviews and features. At that point, Beat had a website, but it was pretty perfunctory. It wasn’t very good. I wrote a business case for the publishers of Beat magazine to start a new website for them, and then I built it and edited it. That’s that side of it.

    What I learned about writing when I was at street press was the same thing everyone learns, really, which is a pretty good introduction: some free CDs, you get to go to a lot of concerts and meet people and figure out how everything works, really. I also eventually learnt not to be precious, which is another good thing. I learnt that there are only so many times that you can get angry at an editor for changing a few of your words. After that happens for a few years, you sort of get used to it, which is a very good lesson to learn, especially for mainstream media where the editing process is a lot more intrusive.

    Mess+Noise mag. Photo by Dan Boud - boudist.com

    How did you make the transition to Mess+Noise?

    When I found out about Mess+Noise, I left Beat. I continued to edit their website but I stopped writing for them, by and large, and threw myself into Mess+Noise, which was the best experience I’ve ever had. It was wonderful.

    I joined them for issue two of the print magazine, after I’d seen issue one. That changed the way that I think about everything, really. I went from doing the regular street press thing, which is 400 word reviews and 1,000 word features, to just having free rein to do whatever I wanted. What I wanted to do for Issue 2 was write a 3,000 word piece, not about a particular band, but about a genre and scene in Melbourne, which at the time was the art rock scene, which was centered around the Rob Roy Hotel. That’s what I did.

    It was really liberating to just be able to do that. I also realised that anyone could do that. It’s if you have someone who promises they’ll publish it as well, you’ve got an extra impetus.

    When I joined Mess+Noise, the editor at the time was Danny Bos, and he really opened up a huge amount of possibilities for me. A bit later on, Craig Mathieson became the editor, and I learned a lot from him, as well.

    How did Mess+Noise come about? I’m not too familiar with its history as a print magazine, only the website.

    It grew out of another website, which I’m not 100% clear on the back story of, but it was called Mono. It was an Australian music website that was in the late ‘90s, I think. Danny Bos was a member of the team who did that.

    After Mono, Danny started Mess+Noise as a website. In some ways it was similar to how it is now. It was mainly a discussion board. He really wanted to put out a music magazine, so as soon as he got organised enough and got his money together, he started doing that. Then it was put out every 2 months for a bit over 2 years. There were 16 issues.

    I read that they were purchased by Destra a couple of years ago.

    Yeah.

    And as of late last year, they’re owned by The Sound Alliance.

    Yeah, that’s correct.

    How do you think this site got such a strong following and such a devoted, loyal audience? That’s always fascinated me. Its audience seems to be quite opinionated and quite passionate about the indie scene in Australia. How does that come about?

    Some of it was a follow on of momentum from Mono, so a lot of the people who used to talk about music on that website followed Danny to Mess+Noise. I also think it grew a reputation over the years of publishing really high quality music journalism, which if you do it for long enough, then it can get you a lot of respect and a lot of people following what you publish.

    Do you enjoy writing for the web more than print?

    A little while ago I had my first feature in The Weekend Australian; a full-page feature. I enjoyed writing it and seeing it in print, as well. But I suppose I’m one of those writers who is at the right age to still feel very nostalgic about print, which a lot of writers my age do. I had to come to the thinking that “just because it’s in print means that it’s necessarily better than the web”.

    Mess+Noise mag. Not sponsored by Eiffel 65.

    When I opened up the paper that weekend, I still liked reading it and seeing it there, but I realised it wasn’t as important to me as some of the stuff I’ve written for online. I think for me, that sort of distinction between print and the web is starting to go. It’s much more about the quality of the piece itself. It doesn’t matter where it’s published.

    You mentioned that a lot of people still think that what appears in print is perhaps more valuable and more valid than its web equivalent.

    Yeah.

    I think that might be related to the fact that print still pays quite well and it still has that professional reputation, whereas I suppose a lot of other online outlets aren’t..

    ..don’t have the same reputation and they don’t pay as well, is what I think you’re trying to say? It depends on the magazine, the newspaper, or the news website or whatever. Obviously, street press doesn’t pay very well at all. That’s a print title, whereas the website of Pitchfork Media might pay ten times as much as street press.

    Part of it is that. It’s not necessarily whether it’s print or web. It’s just the title that you’re writing for. I can tell you that at News.com.au, we pay our online freelancers a professional rate, the same rate that they would get if they were getting if they were writing for the Sydney Morning Herald in print.

    As for reputation, you’re right; with newspapers, let’s continue talking about the Sydney Morning Herald. That’s been around for what, a hundred or more years? I think it has been around for more than a hundred years. Over that time, it has built quite a reputation. If you work a few years in there, then – in a sense – the reputation brushes off on you.

    But I guess what we’re going to see now is that websites that have been around for a long time aren’t going to go away. The big websites that are there now, theoretically, are going to continue into the future. If they don’t, another website will take their place. They’ll build their own reputations, as well. Give it another 10 or 20 years and you might end up seeing that websites have a stronger reputation for breaking news or publishing quality journalism than print does.

    I guess time will tell on that. You mentioned online freelancers for News Limited titles earlier. Do they employ many of those at the moment?

    I’m not really sure how many freelancers we’ve got all up. I know that in the technology section, we’ve had several freelancers.

    I spoke to a guy from the Brisbane Times a couple of months back and he said they’d pulled all their freelancers because they couldn’t afford them.

    We haven’t dropped any of our freelancers, yet. I’m not sure that we will, either. I think everyone realises that at the moment, online publishers are trying to figure out how to make money, and they’re not being particularly successful. That’s a whole range of reasons, and obviously, that’s why both News Limited and News Corp internationally and Fairfax in Australia have both flagged that they’re probably going to be charging for content soon.

    I guess that’s why magazines and newspapers can afford to pay writers 70 cents or $1 per word, in some cases, because they do have a traditional advertiser base who understands the rates, and the magazine editors can apportion rates per what they receive from advertising.

    Obviously I’m generalising here and trying to make sense of it, but I can see that website editors might not have figured that out yet, which is where the debate about paid content comes in. They’re trying to monetise the user base.

    I’d be happy to talk to you about this off the record, but not on record, only because I don’t want my opinions on the matter to come back to haunt me at work.

    Fair enough. You mentioned you got your first piece published in the Weekend Australian. How did you get that in there?

    Andrew Ramadge on tour with Laura in 2006

    Well, The Australian is owned by News Ltd, which is the parent company – the sister company of News Digital Media, which is the publisher of News.com.au. They had an article that they thought I’d be good at. They sent me an email.

    They approached you; that’s interesting. I’m sure, over the years, you’ve become familiar with and adept at pitching article ideas. When did you first start to do that, because I’m assuming that during your time at street press, you didn’t get much freedom to pitch new ideas.

    You’re right; I didn’t have a huge amount of freedom in what I could pitch. For example, I couldn’t pitch an article on a band that no one else but myself really cared about and that was never going to pay for advertising. Also, I couldn’t pitch for large opinion pieces or in-depth features that would have taken several pages. That’s not the way that street press works.

    I did have a little bit of freedom in being able to pitch about local bands. For example, if there was a really great band in Melbourne, I could pitch to the editor and if they ever had a spare half page or something, then I might be able to use that for a small article, which is one of the limitations of street press – and why I joined Mess+Noise was almost evolutionary for the way that I started working.

    I still had to pitch articles. What we used to have in the early editions of the magazine was an editorial board; when I say board, we just met at the pub, really. It was a group of writers and editors, and we’d all have to pitch what we wanted to do to the whole group.

    There were no limitations. We could pitch whatever we wanted. Half the time, everyone would be like, “Great, let’s do that.” That’s how I came to write 3,000 word articles about a particular scene. In one case, I think there was a 5,000 word article about one musician, or the ‘storytellers’ series, where I interviewed different musicians about how they came to write some of my favorite songs. That sort of stuff would never have been in street press, but it still was subject to a pitching process.

    You started with verbal pitching at the pub. Do you still pitch articles to your current editor?

    Of course. Now that I’m working for a big company like News Limited, pretty much every article that I write has to go through a pitching process.

    How does a story idea come about? Do you read something you’re interested in and you think about the angle you’d like to take? Or in some cases, would there would be a news event you have to write on, or your editor asks you to write about?

    It’s probably a mix of both, about half the time an editor asks me. There are different sorts of editors; there’s a technology editor, and then there is also whoever is actually running the news portion, whether it is the morning editor or the afternoon editor. Something might be going on that they want a story about, so they’ll ask you to write.

    The other half of the time you’ll pitch an idea of your own. You’re exactly right; those ideas come from things that you’ve read or perhaps you’ve had a tip from a source, or whatever. Also, the other thing to note is that your story won’t always come through. You might get a tip off and investigate it but find out later that it’s either not worth the story, or someone told you the wrong thing, or it doesn’t stand up.

    What makes a good editor?

    I’ve worked with different publications and different styles of publications. Obviously, a magazine editor is very, very different than a breaking news editor. By breaking news I mean somewhere at a pace like News.com.au, which tries to stay up with what’s current 24 hours of the day, 7 days of the week, and tries to be informative about what’s going on at that very moment.

    I’ll talk about magazine editors in general, only because that’s where I’ve written a lot more of my feature articles for. In a good editor you need confidence; to not accept any bullshit, either. If someone doesn’t like something, they need to tell you and that’s fine. You also need to be very supportive of your writers.

    Do you see yourself becoming an editor in the future?

    Yeah, and I think I’d really like that as well, but no time soon. I’m not done with my writing yet. There are still a lot of things that I want to write.

    You have News.com.au and you’ve got Mess+Noise occasionally. Do you have any other publications that you write for?

    Mess+Noise magazine. I believe this is 'Sir' on the cover.Yeah, I’ve been involved with Mess+Noise for a very long time now, and I used to be an editor there. I was editing the reviews and opinion section of the magazine before it went online. I still write for them whenever I can. It’s just a matter of finding the time now, because I’ve got a full time job and it’s very demanding.

    I also have a weekly column in The Brag called Pop In Print. Last year I published an essay for Overland, which is a literary journal. In the future, I’d like to continue publishing pieces in places like Overland and Mess+Noise, which favor in-depth, long-form journalism.

    I saw you comment on ‘Tall Tales And True‘ where someone asked you what you got paid for the article. You told them that you’ve long since given up on expecting to be paid for everything you write, and instead you try to focus on what you’re passionate about and telling the best story you can. If you get paid, that’s a bonus. Does that come back to not being precious, which you mentioned earlier?

    No, it’s not about being precious, this one. When I first joined Mess+Noise, when it was a magazine, I didn’t get paid for any of the articles that I was writing at that point, only because Mess+Noise didn’t have any money. It was a love job, a do-it-yourself job. Basically, it was just a zine, a very pretty and very high quality zine, but it was still a zine.

    Now, I’m really passionate about this; everyone needs to pay the rent, and I suppose I’m lucky enough that I can pay the rent by being a journalist during the day. Even if I couldn’t, I’d still prefer to get a day job and then write about what I want, out of hours, without having to worry about whether or not it’s going to contribute to the rent.

    The reason being is that there’s a huge weight lifted. You can write about whatever you want if you don’t worry about whether or not you’re going to get paid for it. A lot of the best things I’ve ever written were for no money and I went into it knowing, and just stopped being concerned. If that’s not a concern, it frees you up to actually prioritise what you really want, which is: “I’ll write this exactly how I want, about what I want.” I’m a big fan of do-it-yourself culture.

    It’s interesting because you did that for Mess+Noise and you started with street press, which as you say pays pretty poorly, and in many cases, for all contributors, it’s a love job. The people who write for it love writing about music. Do you find the time to write for pleasure lately? I notice you haven’t been updating your blog very often.

    The blog is simply a collection of the things that I publish in Brag, so it’s about 6 months behind the print version at the moment. I don’t have a lot of spare time lately. Hopefully, that will change.

    Do you have any daily routines?

    No, I’m incredibly disorganised. [laughs] My routine at work depends on what’s going on during the day and what I’m going to try to do in that day. If you’ve got a day where you can go and try to find a new story and break some news, your routine will be a little bit different than when something is broken in North America overnight and you’re following it up.

    Are you a procrastinator?

    Sometimes, yeah. It’s funny; when it comes to my writing outside of work, the writing I do after 9 to 5, I tend to leave things a little last minute.

    Has that been a problem?

    Yeah, it can definitely be a problem sometimes. One of the biggest problems it can cause is to add to your stress level. I don’t think anyone would argue that people who are a bit more organised tend to get less stressed out about things and stressed out about getting things in at the last minute. Then again, it depends. Every writer that I’ve ever met works in completely different ways. I’m not too worried about it.

    I ask that question of a lot of people, if they procrastinate and how they deal with it. It’s definitely a recurring theme, especially with writers, to sit on a task you know you’ve got until the very end, at the last possible moment. I often think that working that way is possibly sacrificing the potential quality of the piece. If you’re rushing to have it done by a certain time, you’re not fully thinking about the issue, unless you want to argue that by mulling it over for so long it’s just ticking away in your subconscious and you know exactly what you’re going to write.

    Andrew Ramadge

    I believe very strongly in the second model, which is that even if I’m not writing something, if I’ve been thinking about it for a month, what I end up writing in the last day of that month will probably be pretty good. Not probably, actually a lot better than if I’d started on the first day of the month. I can guarantee you I would have been sitting there thinking about the issue for the 30 days before I started writing.

    It’s interesting how that works. How do you find new music to write about?

    To be honest, probably this year, I’m not writing about new music as much as I have done in the past. As you know, the column that I write every week is about old music. I think that’s probably because when I was editing the review section of Mess+Noise a few years ago, I was totally caught up in everything that was happening that week. I suppose just for a change of pace, when I started doing my column, I started focusing more on what was really important to me and what I was really passionate about. Every record I write about now is not necessarily new but I think it’s got something in it, a reason for people to listen to it, or a reason for people to read about it.

    How do you find new music to listen to?

    Nowadays I rely a lot on my friends. As you would imagine, a lot of my friends are music critics and they’re probably doing what I used to do, which is keeping on top of things that happen every week, new releases, and who’s touring. Anything they recommend to me I usually give it a try.

    So you kind of take the back seat these days and let others drive?

    A little bit. I don’t necessarily want to do that forever, but at this point in my career and life, I’m pretty happy having music recommended to me, rather than searching it out all the time, but again, that’s just because of time constraints. I don’t have as much time as I used to, and I’m also no longer a reviews editor, so I don’t get quite as many CDs sent to me.

    Thanks for your time, Andrew!

    Andrew Ramadge writes for the Technology section of news.com.au. For an outdated list of his writing, check his MySpace and Pop In Print. He’s also on Twitter.

  • A Conversation With Anthony Osborne, The Hi-Fi General Manager

    hifiweb

    Melbourne‘s Hi-Fi  is a day away from the public opening of their Brisbane venue. They’ve opted to establish it in the southern suburb of West End, outside of Fortitude Valley‘s live music hub. The Drones will be the first act to headline the venue, while fellow Melburnians Witch Hats and local act Hits will strike the first cymbals and chords. I spoke with The Hi-Fi’s General Manager, Anthony Osborne, about his expectations for the new room and the nature of the promoter-venue relationship.

    Note: this interview was conducted on behalf of Mess+Noise. This is the entire conversation that I had with Anthony, while an abridged version is contained in my feature article, entitled High Stakes, which also includes interviews with several Brisbane music authorities and stakeholders.

    We’ve always wanted to grow our business, and Brisbane is one of the key touring markets on the east coast. Brisbane’s part of the roster for most acts; it’s a good market that’s growing in terms of youth culture and population, so it just made business sense.

    Did you guys have a knowledge of the local scene up here, or were you assisted by some industry contacts?

    We’ve had a good look for a few years before diving in. For all the capital city markets in Australia, we’ve had consultants from a property and hospitality perspective who we’ve worked with to look at different areas of the city, to see what we can put together in terms of a live music venue. Our own knowledge of the touring market has assisted, too. In particular, West End stood out as a good spot, as a good cultural fit for our target market.

    Why the West End location, when The Valley has become known as Brisbane’s live music HQ? 

    We’re in the business of placing bands who will attract people from anywhere nearby. We’re not really a ‘drop-in’ venue; we put on headlining artists in an effort to fill the room as often as possible. Although we’d like to be in a spot that has a good fit, at the end of the day, we can be a bit more flexible. West End is as suitable for us as The Valley, because of the fact that people will come to the destination to see a particular headlining artist.

    West End. Not a cultural desert. (via Cultureboy, flickr)

    And I suppose that the audience will hang around after the show and get to know West End a bit more.

    Yeah, definitely. We think that pre-show and post-show is important, as you don’t want to be stuck in a cultural desert. People like to be able to go and do something. It’s no sin to not be in The Valley; we’d have happily taken an opportunity in The Valley, but we’re very happy to be in West End.

    Did you encounter any resistance when planning for the venue, either from locals or other Brisbane venues?

    Everyone’s pretty much welcomed us with open arms. We’ve got a real sense that our venue will be a good fit, and that it’ll be nice to have another venue in the mix.

    So you recognised a gap in the market? Did you think that Brisbane was missing a mid-range venue?

    There’s room in all the capital city markets for professionally-run venues that have a good tech solution, and a good customer solution. So Brisbane wasn’t missing a venue more than any other market; Melbourne has a lot of options for venues, but you still see people coming in and out of the market, and you see improvements for artists and promoters who want quality. There are some good operators in the Brisbane market, but there’s certainly room for us. It’s not that we recognised a gap; we see ourselves fitting into any market, if we can provide the right solution.

    I’ve read that the venue capacity is 1,200.

    That’s roughly correct. The capacity tends to get slightly reduced due to guest lists and so forth, but that range is where we’re aiming to be.

    Okay, so locally, we’ve got The Tivoli, which is of a similar size [approximately 1,500], and I’m sure you’re aware that The Arena has closed.

    Yeah, The Arena closure is disappointing for Brisbane. That venue took some bigger events. We always saw The Arena and The Tivoli – and to some degree, The Zoo – as being competitors who offer alternatives. Artists may still play multiple Zoo shows, as they haven’t had historically had many options at that 1,000-1,200 capacity level.

    The Hi-Fi has taken a few of the shows that were scheduled to be played at The Arena; are you looking to occupy a similar market space?

    The live industry is essentially promoter-driven at that end of the scale. We can’t match the capacity that The Arena offered [note: commonly quoted at 2,000], but there’s certainly other ways to package the experience. If we’ve got turnkey operations and good marketing and ticketing support, then we can offer a more cost-effective alternative for promoters to use The Hi-Fi. This means that they can perhaps look at reduced capacities with a similar cost result.

    We work on keeping the costs down for those who book the room. We think that’s the best competitive advantage that we can offer, in addition to offering a great live experience. It’s about punters and artists; if they’re both happy, then promoters are happy. The ultimate clients in many cases are the promoters, who we get much of our business from. To make them happy, we’ve just got to make sure that the fans want to come to the venue, and that the artists have a great experience. That starts with a good tech solution, a smooth ticketing system, bars and a great sight-line for all in attendance. Melbourne’s Hi-Fi is one of the best viewing venues, and we’ve tried to replicate that with the Brisbane Hi-Fi. It’s purely designed for live music.

    I read that the venue will offer seven levels of tiered vantage points.

    We’ve designed it to allow everyone in the room to see the stage easily. That’s the most important thing we can do – you know yourself from going to gigs. All of a sudden you wonder why you went, because you’re stuck in a back corner and you can’t see anything. As much focus has gone into that aspect as the sound system.

    The venue was previously a hotel for years, which did some live music, but in its last incarnation it was a pool hall. So it had a big space out the back – a big ‘footprint’ – but the inside has been custom-made to our requests. We put in a mezzanine, added a stage, tiered the floor and completely remodelled inside the building.

    I’ve noticed that The Hi-Fi has some great national and international acts lined up; what are your plans to support the local scene?

    thedrones

    We held a promotion to recruit local support acts for the opening night, headlined by The Drones, which received over 200 entries from local acts. Those entries have allowed us to build a database of artists comprising many different genres who’ll be interested in support work. We’ll be pushing those into the mix whenever we’re after local acts.

    We’ll be supporting local promoters who want to put on local bands. If promoters approach us with a desire to put on themed nights for whichever genre they’ve organised, such as a collection of indie, or hard rock bands, we support that by actively seeking these kinds of requests. We also make it efficient and reasonable for promoters to put these shows on. We do this a lot at the Melbourne venue, too.

    Our main focus is headlining Australian and international acts – that’s certainly the ‘bread and butter’ of our business – but we want to be as open as possible, to support the local scene by creating opportunities for promoters and acts.

    How did the idea to get The Drones on board for the venue launch come about, and how did you arrive on the invite-only free show idea?

    We were always going to do a free show on the opening night, because we thought that was just a great way to launch the venue. The Grates were booked two days after the launch; we could have just opened with that show, but we wanted to open with an artist who is a good cultural fit for our business. We thought that The Drones were suitable for that purpose as they’re a great, artistic indie band. We approached The Drones with the idea, and they accepted.

    We’re doing the free opening show to give everyone an opportunity to come to the venue. We’ll have a lot of people who won’t know The Drones – they won’t be Drones fans per se – but they’ll want to check out the venue. And these people might become Drones fans on the night, or fans of the bands who are supporting [Melbourne’s Witch Hats and local promotion winners Hits]. We also allocated 300 tickets to The Drones’ fanclub, which went like wildfire. But we haven’t limited the event purely to guests, as we wanted Drones fans to come to the show, in addition to letting people in ‘off the street’, so to speak.

    It’s great that The Drones enabled us to do that, as to some degree they’re making a sacrifice of their own by playing to a percentage of the room who aren’t necessarily passionate Drones fans.

    I read a news release that mentioned live video feeds and occasional acoustic sets in a nearby bar.

    There’s a standalone bar on Boundary Street called Vinyl, where we’ll be taking live video and audio feeds from particular gigs in The Hi-Fi’s main room and feeding them to Vinyl through a couple of big projector screens in the bar. We wanted to offer this as an add-on to sold-out gigs. We thought we’d take the opportunity to run the gig into a nearby location that contains venue-quality production sound.

    We’ve had great responses from the artists, who’ve been very supportive of the idea as most of them realise that it’s an opportunity to spread their ‘brand’. It’ll be up to the artists and their management as to whether they’re comfortable going through with it, but the response we’ve had so far indicates that we’ll be doing the live Vinyl feed quite often.

    We’ve done that with Jim Beam, who’ve been partners of ours for a while. They helped us pull the deal together, invest in a bit of production infrastructure, and support it with a bit of marketing, without being overtly commercial. If we can get a good, regular roster of local and international acts who’re keen to run the feed, then it’ll be great for people to be able to hang out at the bar and watch some great acts playing live nearby.

    Vinyl will also be putting on some smaller ‘side shows’ where some artists will occasionally perform some smaller sets in an intimate location on a day surrounding their Hi-Fi show. These won’t be heavily promoted; maybe a week out from the show, we’ll advertise that a particular artist is taking a ‘lo-fi’ – most likely acoustic – opportunity, if that suits their style. The venue has a small stage and a decent production set-up, and has a capacity of around 150.

    witchhats

    What’s The Hi-Fi’s policy on punter recordings and photography?

    In most cases, the decision is made by the artist a couple of weeks prior to the gig, so our hands are tied in that aspect. We don’t have a problem with punters taking photos or recording, and most artists these days seem to agree. We provide that service as a part of our business, so if the artists want to enforce a ‘no camera’ policy, then we will oblige.

    So photography will be dealt with on a per-artist basis, instead of a blanket venue policy. But it’s a fairly difficult thing to stop, since most phones now contain cameras. And I think thatif a band gets more exposure, regardless of their position, it’s probably not such a bad thing.

    Considering the number of venues that are emerging in Brisbane, do you anticipate that ticket prices will go down?

    I don’t think that the number of venues will have any impact on the ticket prices at all. Ticket pricing is driven by the number of touring artists and global exchange rates. So if our dollar loses its value and it becomes more expensive to tour the country, ticket prices will increase, though we haven’t seen that occur yet. Ticket prices are promoter- and volume-driven; booking agents won’t necessarily bring more artists to a city if there’s more venues.

    I take it that you’re attempting to distinguish the Melbourne Hi-Fi from the Brisbane Hi-Fi.

    They’re part of the same group. We recently dropped the “Bar and Ballroom” part of our name from The Hi-Fi in Melbourne; we tended to be colloquially known as “The Hi-Fi Bar”, which is wrong since we’ve never been called that. It just got adopted by our punters, who ran with it. But both venues are run by the same management structure, and they’ll very much work together.

    Finally; you’re based in Melbourne, Anthony. Is there going to be a Brisbane-based Hi-Fi team?

    There is. There’ll be a production team, an operations manager for the venue and some other full-time staff for marketing and promotion. Although the main company administration is based in Melbourne, we may have some people representing the company nationally over time, while operating out of Brisbane. We’re very excited to get into Brisbane; we can’t wait to get on the plane and have a big opening night!

    The Brisbane Hi-Fi is located on Boundary Street, West End, Brisbane. It opens on Wednesday, April 29 with a show headlined by The Drones, featuring support from Witch Hats and Hits.

  • A Conversation With Tait Ischia, Junior co-founder and freelance writer

    Tait Ischia is the co-founder of an excellent resource for young creatives named Junior, a freelance writer, and a RMIT Creative Advertising graduate. The degree is listed last for a reason, as Tait believes in getting shit done, instead of basking in his own glory.

    It’s no secret that Tait’s Junior – founded alongside RMIT fellow Ed Howley – regularly kicks my inspiration’s ass. They rope interesting, real-life creatives into entertaining conversations; unsurprisingly, their no-bullshit style is a big influence on my interviews. In tribute, this piece will adopt Junior’s bright-highlight style to draw your eye to choice advice that’ll flow from Tait’s brain to yours. Eww.

    I sent Tait the link to my Tim Kentley interview, which referenced his initial piece for Junior. Since he’s such a fucking nice guy, he agreed to answer my questions that’d lingered since reading The Enthusiast‘s January 2009 interview.

    Tait, I loved your statement in The Enthusiast’s interview: “really, the economy being in the dumps doesn’t mean anything [for junior creatives]“. Marketing budgets might have contracted of late, but businesses still need agencies to develop engaging ideas to raise awareness of their products or services. Hell, you could probably argue that right now is the best time for dedicated creatives to work their arse off and make a name for themselves; on the economic ground floor, so to speak. What do you think?

    You’re really asking two questions here. One about the economy and one about juniors. It’s a fucking elephant’s cock of a question, so bear with me.

    It’s a tough time for anybody in business, and creative businesses aren’t immune. I’ve heard a bunch of stories where agencies have had budgets cut in half, projects fall over just when they’re ready to shoot, and clients taking away their business entirely. It sucks big time.

    Having said that, the creative industries aren’t a giant immovable object. Unlike businesses run by boring dudes in suits, creative businesses are run by people who can change and adapt pretty easily.

    So although it’s a tough time for everyone, this is a pretty good industry to be in at a time like this.

    The other part to that is everybody in the world right now is re-thinking what the hell they spend their money on. All of a sudden throwing money around on bitches and fine cheeses isn’t seen as a very good idea anymore.

    So as far as creative industries are concerned, especially advertising agencies, there’s a whole lot of people reading newspapers and watching TV wondering what the hell to spend their money better on. In other words, a captive audience. Which means it’s the perfect time for clients to advertise. And the word on the street is those clients that do will come out of this faster and bigger than those that don’t.

    As far as juniors are concerned, “really, the economy being in the dumps doesn’t mean anything“. I’m glad I said that. I can’t put it any better than what Clemenger BBDO‘s Emma Hill told us in her interview, “It’s the toughest that it’s ever been for juniors. That being said, their advantage is they don’t cost much. So you can look at it as glass half empty or full.”

    Many big agencies have put on hiring freezes and a huge amount of poor people are losing their jobs. BUT! And this is a huge but. Good people will always get work. If you’re awesome then businesses will go out of their way to get you in. You will make them money. It’s as simple as that.

    All you have to do is prove to them that you are awesome. How you choose to do that is your choice. Here’s a good tip though, again from Emma Hill, “If your idea is a bit gimmicky, you come across as a gimmicky creative. Rather than a genuine, intelligent one.

    Show them you’re intelligent and that your work is great – do that and you’ll be fine.

    You rose from a ‘zero’ advertising undergraduate to junior ‘hero’ over the last two years, and it’s all documented online. I’m a couple years younger than you, but this is essentially the ethos of our generation: everything we’ve ever done online will be visible to everyone, forever. Gary Vaynerchuk discusses this legacy regularly; what are your thoughts?

    That is by far one of the funniest and scariest vlogs I’ve seen in a while. Whatever that guy says should be taken with a grain of salt, then possibly spread on something to make it delicious. Unless you want to be a greasy entrepreneur and have a lot of people hate your guts, don’t talk about your ‘personal brand’ too much.

    I think smart people will be careful what they put their real name to. But I don’t think anyone should worry too much about what they put online, especially in this business. The internet is here to stay, so rather than get scared by what people ‘might’ find, embrace it. Put out a lot of stuff you want people to see, and put your name all over it.

    I’d rather there be pages and pages of things I’ve made and be proud of on Google than a clean page with nothing on it.

    Vaynerchuk reckons that legacy is always greater than currency. The latter is frequently cause for concern among my creative friends – “how do I get paid to do what I love?” Conventional wisdom suggests that the creative industries are tough to break into, in that it might take months or years to work on your passion full-time. What was your experience scraping coin together as an undergraduate – and later, junior at The Surgery – and would you advise that others follow your path?

    I’ve had a lot of fun scraping money together over the years. I moved out of home while at uni and started a profitable friendship with Centrelink [note: Australia’s welfare/youth allowance provider].

    I moved closer to the city so I could hang-out with my peers and blow my money getting drunk with people like Penny Modra at ThreeThousand. Getting drunk and spending all your savings doing it is a great investment in your career. Like those old douchebags in business school always say, you need to spend money to make money.

    If you’re really that passionate about what you’re doing then you will make enough money to survive. If you’re super smart and commercially minded you will make a decent amount of money and possibly own a Mercedes. Best thing to do as a junior is get a full-time job, get paid a salary, stop worrying about money, and focus on doing great work.

    Blogs get jobs“. A mantra you share with the likes of Craig Wilson and Gavin Heaton. My experience is that if you’re prepared to invest your time into an unpaid personal project, a smart employer will recognise that investment and reward you with an offer. It’s really that goddamn simple; why do you think people still have a hard time understanding it?

    Because everyone’s so frickin’ lazy. The problem with social media and all the ‘gurus’ it has produced is that everyone’s so caught up being a part of the conversation that they forget to actually do stuff.

    I suppose it’s OK if you want to be a planner or an accounts person because those jobs require you talk shit and be good at it. But if you want a job actually doing something, it’s not enough to merely want one. You have to prove to business owners that you are good and that you’ll make them money. And of course the best way to prove it is by doing stuff.

    Blogs are the easiest way to do stuff. It’s basically like maintaining a Facebook but isn’t a complete time-wasting exercise in vanity. If all the kids these days spent the same amount of time writing blogs that they did on Facebook, then this industry would be a hell of a lot more competitive.

    Woody Allen said, “eighty percent of success is showing up“. If you write in a blog regularly you are already doing better than eighty percent of your rivals. Now all you gotta do is write well, try not to piss anyone off and spread the love. After that, getting a job should become a hell of a lot easier.

    Procrastination. How do you deal with the urge to shirk your writing responsibilities when YouTube/Wii/the pub seems more enticing?

    I’m still dealing with this one. It’s an ongoing struggle for everyone, but I think I’m finally getting on top of it. I recently found this article on procrastination to be pretty fascinating. I think it’s something we’ve all got to deal with in our own time.

    Some people are married to their work, some want to actually have a life, and others sit at their desk staring at a blank screen for hours. I don’t have any other advice than sit down and do some work. I recommend ‘just starting’. That’s always been a good motivator for me.

    If you don’t know where to start, just begin anyway, and it will start flowing soon enough.

    Really, if it’s that big a problem, the best thing to do is to quit all your jobs and have your livelihood depend on your work. If you know you’re going to get evicted unless you write that article, you’ll be working your ass off.

    And if you don’t do it and get evicted you’ll know what it feels like and you’ll never do it again.

    You studied creative advertising at RMIT. Was it a kick-ass, practical degree full of industry-applicable knowledge? Would you recommend taking it?

    To tell you the truth, I have no idea whether taking that course was better than taking any other university course. It was as awesome as it was shithouse.

    I made some incredible friends. One of our lecturers became our weekly Junior whip cracker, Stan Lee. We were exposed to the industry and all the shit it stirs. Sometimes I wish I had gone to Melbourne Uni and done a good old arts degree but even that has its own ups and downs.

    I think the best advice is to never let your schooling get in the way of your education. University is just a building. Most of them don’t even have any good resources anyway. If you go to a uni where you can immerse yourself in culture, ideas and people than you’re on the right track.

    So as far as that’s concerned I definitely recommend it as a course. Just don’t go there hoping to learn everything there is to know about advertising.

    What’s next for Junior?

    Good question. We’ve got a few big things on the horizon. Nothing I can divulge on right at the moment because there’s a chance it will all die in the ass. But as soon as its locked in we’ll let you know.

    Otherwise I’m meeting with Woody from SneakerFreaker Magazine tomorrow for a beer and a chat and an interview. It’ll be nice to do an interview that isn’t advertising focussed. I haven’t done one of those in a while.

    What’s next for you?

    I’m headed to New York City in June. I’m done with Melbourne and this wasteland called Australia. I’m ready to be a very small fish in a very big pond and put myself to the test, Big Apple-style. I’ve got a handful of contacts, a neat little folio of work and this thing called Junior that I’ll be taking over with me. I’m staying for nine weeks but if all goes to plan I’ll be staying a little longer.

    Right now though, I’m taking some time off to read books, go to the cinema, pick chestnuts and freelance.

    Why freelance? What attracted you?

    Not having to be at work at 9am every morning and 8.30am on Mondays. I can also focus on my work much easier without an office buzzing around me. It’s a temporary thing for me before I go to NYC, but I can see why some people can’t do it and why others swear by it.

    We interviewed Todd Lamb on Junior and he told us this, “I don’t have any advice other than freelancing is 100% gambling. It’s unsteady and with no guarantees. So you better be brave and you better be OK with falling flat on your face. But I recommend everyone try it, it is a different way to live.

    So there you go. It’s helped me work better and more efficiently in the two months I’ve been doing it and I’ve made enough to pay the bills so I’m doing OK.

    Finally; why did you stop blogging? I figured that freelancing  would mean that you could better spread your time between client, publication and personal writing, as well as Junior and name-yer-social-network-flavour-of-the-month.

    Ah, that old chestnut. I literally blogged for about two weeks. That blog got me in with the lovely people at Right Angle Publishing – as discussed in my interview with The Enthusiast –  which was why I started it in the first place. So after I achieved my goal I just stopped. I was a student when I started it and I don’t really think the same as I did then either.

    I’m not a huge fan of ‘marketing comment’. I think there’s a place for it but I don’t want to be a strategy planner or a social-media guru. I want to be a creative. And a creative doesn’t comment on what other people do, they go out and do stuff themselves for other people to comment on.

    So yes I sorta do plan on blogging again, but only when I can use it to show the world my creativity and not just to add to the already saturated pool of marketing comment.

    If you’ve read this far and you haven’t yet subscribed to Junior, it’s best you click here and follow-through. Don’t be scared; it’s likely that Tait Ischia’s writing will regularly kick your inspiration’s ass, if the above interview hasn’t already. Contact Tait via email or Twitter.