All posts tagged facebook

• October 5, 2017

  Backchannel story: ‘The Social Network Doling Out Millions in Ephemeral Money: Steemit’, October 2017

  A feature story for Backchannel. Excerpt below.

  The Social Network Doling Out Millions in Ephemeral Money

  Steemit is a social network with the radical idea of paying users for their contributions. But in the crypto gold rush, it’s unclear who stands to profit.

  

  Every time you log onto Facebook, Instagram, or Twitter to share a photo or post an article, you give up a piece of yourself in exchange for entertainment. This is the way of the modern world: Smart companies build apps and websites that keep our eyeballs engaged, and we reward them with our data and attention, which benefit their bottom line.

  Steemit, a nascent social media platform, is trying to change all that by rewarding its users with cold, hard cash in the form of a cryptocurrency. Everything that you do on Steemit—every post, every comment, and every like—translates to a fraction of a digital currency called Steem. Over time, as Steem accumulates, it can be cashed out for normal currency. (Or held, if you think Steem is headed for a bright future.)

  The idea for Steemit began with a white paper, which quietly spread among a small community of techies when it was released in March 2016. The exhaustive 44-page overview wasn’t intended for a general audience, but the document contained a powerful message. User-generated content, the authors argued, had created billions of dollars of value for the shareholders of social media companies. Yet while moguls like Mark Zuckerberg got rich, the content creators who fueled networks like Facebook got nothing. Steemit’s creators outlined their intention to challenge that power imbalance by putting a value on contributions: “Steem is the first cryptocurrency that attempts to accurately and transparently reward…[the] individuals who make subjective contributions to its community.”

  A minuscule but dedicated audience rallied around Steemit, posting stories and experimenting with the form to discover what posts attracted the most votes and comments. When Steemit released its first payouts that July, three months after launch, things got serious.

  Cryptocurrencies like Bitcoin are only worth whatever value people ascribe to them, so there was no guarantee that the tokens dropping into Steemit accounts would ever be worth anything. Yet the Steem that rolled out to users translated to more than $1.2 million in American dollars. Overnight, the little-known currency spiked to a $350 million market capitalization—momentarily rocketing it into the rare company of Bitcoin and Ethereum, the world’s highest-valued cryptocurrencies.

  Today, Steem’s market capitalization has settled in the vicinity of $294 million. One Steem is worth slightly more than one United States Dollar, and the currency remains a regular presence at the edge of the top 20 most traded digital currencies.

  It’s a precipitous rise for a company that just 18 months ago existed only as an idea in the minds of its founders. More than $30 million worth of Steem has been distributed to over 50,000 users since its launch, according to company reports. It’s too early to know whether Steemit can hold onto its users’ interest and its market value. But its goal—upending a model built by social media giants over decades of use in favor of a more populist system—is significant in itself. By removing the middlemen and allowing users to profit directly from the networks they participate in, Steemit could provide a roadmap to a more equitable social network.

  Or users could get bored or distracted by something newer and shinier and abandon it. The possibility of a popped bubble looms over every cryptocurrency, and the bubbles are filled with both attention and speculative investment. Steemit’s value is based on money that its founders have virtually willed into existence. Fortunes could vanish at any moment, but someone stands to get rich in the process.

  To read the full story, visit Backchannel. Above illustration credit: Lauren Cierzan.

  1 Comment / Feature Journalism, Published Writing, Tech Journalism / Andrew McMillen

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• August 3, 2012

  ZDNet story: ‘The Digital Beat: policing social media’, July 2012

  A feature story for ZDNet; excerpt below. Click the image for the full story.

  The Digital Beat: policing social media

  Your business may not have to deal with issues of life and death in social media, but there are lessons for everyone in how Australia’s police forces interact with the public.

  

  If you were in Queensland during the floods of January 2011, Kym Charlton’s iPad may have saved your life.

  The device itself has since been superseded and effectively retired, yet its weathered, black leather case still features a hastily scrawled note, which, at the time, acted as both a mnemonic and a reality check. Two words in thick, white text: DON’T PANIC.

  As executive director of the Queensland Police Service’s (QPS) media and public affairs branch, Charlton [pictured above, centre; to her left, senior digital media officer James Kliemt] was bunkered down in the State Disaster Coordination Centre while then Premier Anna Bligh and her team of emergency-services specialists alternated between internal briefings and live-streamed press conferences.

  The matter at hand? How best to deal with an uncanny series of weather events that would ultimately leave 90 per cent of the state declared a disaster zone.

  iPad in hand, Charlton was responsible for posting live updates to the QPS social-media accounts — vital information which, for some Queenslanders, meant the difference between fight or flight; home ownership or homelessness; life or death.

  Having convinced the deputy commissioner to sign off on a six-month social-media trial in mid-2010, Charlton and her media team had grown the QPS Facebook page to a respectable following of 6500 by the end of the year. As rain saturated the state throughout December, QPS was in the ideal position to establish itself as the state’s singular, trustworthy news source in a time of need.

  “It was quite an organic thing for us,” Charlton said from her office in the QPS headquarters just outside of the Brisbane CBD. “We’d been using social media for six months, so we immediately moved to get the information out through those channels, because time was so critical.”

  Charlton is a calm and confident narrator, having had plenty of time to reflect on this topic both in private and public — including a presentation at the Global Initiative to Combat Nuclear Terrorism in Marrakech last year — yet it’s clear that the urgency and quality of the work that her team produced in January 2011 is never too far from her mind. The numerous framed awards hanging on her office walls make such matters difficult to forget, in any case.

  The QPS social-media presence meant that Charlton didn’t have to waste time with the clearance processes that ordinarily hamper police news dissemination. “Rather than me sitting in a disaster-management meeting, listening to the premier being briefed, taking notes, going out and giving it to someone to write a media release, then spending the rest of the day chasing around incredibly busy people to clear the information, I started to post status updates as I heard the premier being briefed,” she said. A self-imposed limit of 140 characters per update meant that the news could be bounced from Facebook to Twitter with ease, and without diluting the message.

  “We were able to pump out a whole lot of information that we knew wouldn’t make the mainstream media; they just wouldn’t have picked up that volume of information. It was quite low level, but it was really important if it was about your area,” she said.

  “For example, the day that the Lockyer Valley flooded was the same day that Brisbane and Ipswich realised there was going to be a major flood. All of a sudden, you had the entire population of both cities desperately trying to work out if their houses were going to flood. A lot of people weren’t here in 1974; also, there are way more houses [now] than there used to be. We saw a huge jump of people coming to the page to find that information.” On that particular day, 10 January, Charlton sent her first and last tweets at 4.45am and 11.45pm, respectively.

  The numbers surrounding 10 January are astonishing. The QPS Facebook page received 39 million individual story views — the equivalent of 450 page impressions per second — while being updated by staff every 10 minutes or so. (“That amount of traffic would have crashed both our public website and our operational website,” Charlton noted.) Their Facebook audience grew from 16,500 on 9 January to 165,000 within a fortnight; many of those joined the page during the 24-hour period following the Lockyer Valley torrent. Overnight, the QPS social-media accounts had become a lifejacket to which many Queenslanders clung.

  Though neither QPS staff nor their newfound legion of followers would have realised it at the time — it’s fair to say that there were far more pressing matters to consider, like whether their houses would go underwater — this confluence of events exemplified the great big promise of social networking that Zuckerberg et al proselytise: to connect humans with one another, and to share meaningful information immediately.

  Charlton’s decision to establish and nurture the QPS social-media presence the winter before that unforgettable summer was fortuitous. “We were in that wonderful position where we knew enough to be able to use it [during the floods],” she said. “It wasn’t a decision where anyone said, OK, we’re going to focus on social media’. We just started doing it because it worked.”

  For the full 3,700 word story, visit ZDNet. Above photo credit: Andrew McMillen.

  No Comments / Feature Journalism, Published Writing, Tech Journalism / Andrew McMillen

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• July 10, 2012

  The Weekend Australian book reviews: ‘Digital Vertigo’ by Andrew Keen and ‘The Blind Giant’ by Nick Harkaway, July 2012

  Two digital-themed non-fiction books rolled into one review, for The Weekend Australian. The full review follows.

  New portals of perception in a digital age

  As cyberspace encroaches ever deeper into our everyday lives, it’s worth pressing the pause button to question how we choose to spend our time in an era of digital distractions. The two books under review present opposing viewpoints on this conundrum.

  In Digital Vertigo [pictured right], Anglo-American entrepreneur Andrew Keen takes a critical stance against the technologists behind social networking tools such as Facebook and Twitter, for reasons exemplified in the book’s subtitle. Keen knows his topic from the inside: on the cover the title is presented as a Twitter hashtag and the author’s name as @ajkeen. He has more than 19,000 followers on that medium, and this book seems to have been written between his frequent pond-hopping to speak at social media conferences.

  The tale begins with Keen staring at the corpse of Jeremy Bentham, the long-dead British philosopher and prison architect best known for his Panopticon design, in which inmates can be watched by outside observers at any time: “a prison premised upon the principle of perpetual peeking”, as Keen writes. Per his wishes, Bentham’s body is permanently exhibited inside a glass-fronted coffin — an “auto-icon” — within University College, London. Keen’s segue is that social media represents the “permanent self-exhibition zone of our digital age”.

  A curious introduction, no doubt. Time and again, Keen revisits the concept of the auto-icon while examining how our culture has become “a transparent love-in, an orgy of over-sharing” and comparing today to George Orwell’s Nineteen Eighty-Four, where “to do anything that suggested a taste for solitude was always slightly dangerous”. Many readers will recognise a kernel of truth in this comparison: to log on to the internet in 2012 is to be inundated with requests (demands?) to share, to socialise with other humans.

  Keen’s title is also a reference to the 1958 Hitchcock film Vertigo, where the protagonist eventually learns that everything he believed to be true was the product of malicious deception by his peers. Keen ties this to social media by describing it as “so ubiquitous, so much the connective tissue of society” that we’re all “victims of a creepy story that we neither understand nor control”.

  The scenic route that Keen takes to arrive at this tenuous point is not particularly interesting. He fills entire chapters by paraphrasing academics and journalists, and attempts to list seemingly every start-up social business making waves in Silicon Valley. As a self-described “super node” of the social network, Keen seems quite proud to tell us that he closed his personal Facebook account in September last year.

  What could have been an original tech-dissident’s tale from the belly of the never sleeping beast is instead convoluted and messy. Keen draws heavily on historical references and too often these miss the mark, though a thorough examination of the creation and fiery destruction of the Crystal Palace in London is a highlight. It’s worth considering whether the meandering and messy nature of Digital Vertigo — including many typographical errors — is a symptom of the author’s inability to avoid the attention-shattering properties of the web.

  At the time of writing, @ajkeen was still tweeting, by the way.

  Conversely, British novelist Nick Harkaway tries his hand at long-form nonfiction for the first time in The Blind Giant [pictured right], and strikes on a narrative that immediately grips the reader. Using tight language and evocative descriptions, Harkaway’s introduction is a nightmare vision of a dystopian, tech-led society where “consciousness itself, abstracted thought and a sense of the individual as separate from the environment” are all withering away. A contrasting vision of a “happy valley” follows, and is just as realistic and compelling.

  Harkaway admits in the afterword that the book had its origins in “unpicking the idea that digital technology was responsible for all our ills”. This late-declared bias aside, The Blind Giant is a measured and thoughtful take on a problem that will concern us all soon, if it doesn’t already.

  Though the author is clearly tech-inclined – he notes on page one that he was born in 1972, the same year as the release of the first video game, Pong – he is not fanatical. He compares attempts to switch off from the internet with refusing to open your mail: “It doesn’t solve the problem, it just leaves you ignorant of what’s happening, and gradually the letters pile up on the mat.”

  His narrative arc is well considered and draws on disparate topics such as neuroplasticity (how the brain alters its make-up to take on new skills and abilities), whether social media helped or hindered the anti-Mubarak revolutions last year (in Cairo’s Tahrir Square and London) and the intriguing idea that we are living in an era of “peak digital”: “the brief and impetuous flowering of digital technology during which we inhabit a fantasy of infinite resources at low market prices”.

  Harkaway is a consistently engaging narrator: his fascinating analogies, elegant word play and occasional use of humour all point to his storytelling skills. True to the subtitle, his book cuts to the core of what it means to be human and how we might go about managing new and emerging technologies.

  It’s no self-help guide to unplugging yourself from the wired world, nor does he encourage us to spend more time with our heads in “the cloud”. Instead, Harkaway urges us to acknowledge our humanness on a regular basis, regardless of whether that human happens to be engaging online or off.

  Digital Vertigo: How Today’s Online Social Revolution is Dividing, Diminishing and Disorienting Us
  By Andrew Keen
  St Martin’s Press, 246pp, $32.95
  

  The Blind Giant: Being Human in a Digital World
  By Nick Harkaway
  John Murray, 288pp, $21.99

  Andrew McMillen is a Brisbane-based freelance journalist.

  No Comments / Literary Criticism, Published Writing / Andrew McMillen

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• December 22, 2011

  SMH IT Pro story: “‘Larger technical issue’ in Facebook ad system”, December 2011

  A short feature for the Sydney Morning Herald’s IT Pro section. It’s my first work published under the SMH masthead. Excerpt below.

  ‘Larger technical issue’ in Facebook ad system

  Self-service ad platform gives advertiser grief.

  A Facebook employee has suggested the dramatic shifts in advertising rates on the company’s self-serve ad platform may be due to a “larger technical issue”, in an email to an Australian customer.

  The customer, Tim Levinson [pictured], manager of Sydney-based hip-hop music label Elefant Traks, claims to have experienced price hikes of up to 1000 per cent on the social network’s self-serve ad platform.

  Levinson has spent around $10,000 on Facebook advertisements in the last two years; roughly $100 per week, using the site’s pay-per-click model.

  In late July, he wrote a concerned email to Facebook’s ad sales team, noting that the pay-per-click rates had gone “inexplicably through the roof” – from $0.50 per click to as much as $5. The Elefant Traks manager – who performs under the MC name Urthboy, and is also a founding member of popular Sydney hip-hop group The Herd – noticed in July that the estimated cost-per-click suggested by Facebook’s self-serve ad system wouldn’t budge on its ‘suggested bid’ amount, regardless of whether he was bidding on popular – and therefore, more competitive and expensive – keywords such as ‘triple j’ and ‘bliss n eso’, or significantly less popular terms such as ‘sydney underground rap’.

  “I run a music business where a click results in an actual ‘sale’ only a certain percentage of the time,” he wrote in the email. “This is consistent across the board. The art is increasing that percentage through clever targeting. There is no way that $2 per click is value for money, let alone $3 or $4. There is no way that I gain useful information about the best keywords for targeting people who actually buy our product when the fee per click is the same, regardless of the targeted groups.”

  It took two weeks for a Facebook employee to respond. In the month of July, Levinson had been charged between $25 and $71 each day. On August 5, “Josie” from Facebook’s ‘Online Sales Operations’ team wrote back and explained how the pay-per-click system worked, despite Levinson having used the ad platform without problems for two years. His concerns remained, so the email conversation continued.

  For the full story, visit SMH IT Pro.

  No Comments / Feature Journalism, Published Writing, Tech Journalism / Andrew McMillen

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• November 1, 2010

  Native Digital blog project: One Movement For Music 2010

  A couple of months ago I undertook a blog project for One Movement For Music 2010, a Perth-based event whose five days (Oct 6-10) consisted of daily MUSEXPO panel discussions, nightly industry showcases at live music venues throughout Perth’s inner city, as well as a three-day music festival. I first blogged for One Movement during its first year, in 2009.

  On behalf of my employer, Native Digital, I coordinated blog content on One Movement Word and operated the event’s social media accounts – Facebook and Twitter – from the beginning of August. On the ground in Perth, I live-tweeted it and blogged daily highlights of the conference, as well covering the festival and showcase acts in photo form – links included at the bottom of this post.

  The difference between last year’s traffic and 2010 was significant. Whereas in 2009 we were starting from a literal blank slate – zero Twitter or Facebook followers, and thus no traction – this time around, we had 300 followers on Twitter and 600 Facebook fans, which meant that our blog content instantly had an audience. These numbers grew as the blog campaign continued: as of 1 November, we have 945 Twitter followers, and nearly 2,500 on Facebook.

  The growth in overall blog traffic speaks for itself – compare 2010 (top image, 17,000+ visits) to 2009 (bottom image, 6,700+ visits).

  August – October 2010:

  

  July – October 2009:

  This year, One Movement Word’s blog content was split into the following categories – click for further info:

  • 2010 ‘Five Minutes With’ – short Q+As with MUSEXPO guest speakers
  • 2010 Industry Showcases – extended Q+As with artists who played One Movement showcase events
  • 2010 Music Festival – extended Q+As with artists who played at the One Movement Music Festival
  • 2010 Event Coverage – daily blog entries published while in Perth for the event

  Posts in the latter category included:

  • OMFM 2010 Day 1: Creative Industries Dialogue, Paul Kelly book launch, Perth music showcase at Amplifier
  • OMFM 2010 Day 2: Troy Carter (Lady Gaga’s manager), Richard Kingsmill (triple j) interviews
  • OMFM 2010 Day 2: Richard Kingsmill interviewed by Lars Brandle at MUSEXPO Asia Pacific 2010
  • OMFM 2010 Day 2: MUSEXPO Managers Forum, Todd Rundgren Interview, State Of The Host Nation Panel
  • OMFM 2010 Day 2: Live Entertainment Summit, Publishing + Copyright panel, Michael Chugg book launch, and Industry Showcases
  • Photos: One Movement For Music by Twilight Festival, Friday October 8 2010
  • Photos: One Movement Music Festival, Saturday October 9 2010
  • Photos: One Movement Music Festival, Sunday October 10 2010
  • OMFM 2010 Day 5: MUSEXPO Panel – The State Of Global Independence
  • Videos: Paul Kelly and Dan Sultan performing at the One Movement Music Festival
  • Videos: Murdoch University Interviews with One Movement Festival Artists

  I want to give a special mention to the ‘State Of Global Independence’ panel, moderated by Nick O’Byrne of AIR, as it was an incredibly inspiring discussion, and by far the best music industry panel I’ve witnessed. Which doesn’t sound that impressive, really, but trust me: Nick and his panelists touched on some brilliant, universally-understood topics, like pursuing your passion, the nature of independence, and being kind to others without expectation of repayment. I’ll say no more; you’ll have to read my transcript of the panel at One Movement Word. It’s totally worth it. I promise.

  Thanks to Sunset Events and Native Digital for again allowing me to be a part of the One Movement online campaign.

  No Comments / Writing / Andrew McMillen

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• August 24, 2009

  Cumulative Advantage and Social Currency

  A straightforward online exchange: Matt Granfield tweeted a link at @waycooljnr, the Twitter account I run with Nick Crocker for music and marketing links. It was an interesting link worth sharing, so I thanked Matt via Twitter and left a comment on David Gillespie‘s blog post.

  Simple, right? And, at first glance, pretty nerdy, especially when I describe what took all of 30 seconds. But it got me thinking about what is, in my mind, the real value of social networking: shortening the distance between people.

  For the last couple months, I’ve been reading a book by Nassim Nicholas Taleb called The Black Swan. I’m not going to feign complete comprehension, as frankly, it’s the most challenging thing I’ve read since Robert Greene‘s 48 Laws Of Power, which took me over a year to absorb.

  Among many taxing topics, Taleb discusses the ‘Matthew effect‘, otherwise known as cumulative advantage. It’s the concept whereby it’s easier for the rich to become richer, and for the famous to get more famous:

  This theory can easily apply to companies, businessmen, actors, writers, and anyone else who benefits from past success. If you get published in The New Yorker because of the color of your letterhead or attracted the attention of the editor, who was daydreaming of daisies, the resultant reward can follow you for life. [p. 218]

  The earlier Twitter exchange allowed me to bridge the gap between that concept and social networking. Put simply: the more you interact with someone online before you meet them, the greater the chances that you’ll get what you want for them, be it friendship, mentorship, or a job.

  Let’s run with the third option. Picture two undergraduate job candidates. One spends his days at university and his nights on the couch watching television. The other spends his days at uni and his nights online, reading blogs, participating in relevant industry conversations via social media, and identifying local influencers within the industry he hopes to begin a career.

  An ideal employer advertises a junior role. Until they shake hands at the interview, Dude #1 is nothing more than a resumé and a cover letter to the employer. But Dude #2 has been sharing valuable links and commenting on the company’s blog, so he strikes an easily rapport with the employer based on their mutual interests and knowledge. Their social currency.

  Which one’s going to get the job? [An aside: I’m as surprised as you that I autopiloted into a university-based thought exercise, given my past admonishment of its worth.]

  Okay, the scenario’s not applicable to every industry. A chemistry undergraduate would find it less pertinent than a web designer. But hell, everything’s online these days. It kinda blows my mind that so many people still don’t get this.

  I’ve been online for like 10 years, and I’m only just beginning to consciously pay attention to this stuff. Cumulative advantage dictates that the more time you spend online building meaningful relationships and contributing to the internet, the easier it’ll be to get what you want.

  At the top, I wrote that it was kinda nerdy to describe a Twitter interaction. But when you’re using these tools to establish yourself as an influencer within the industry you’re passionate about, well, who the fuck cares if it’s nerdy? You’re winning.

  One of Australia’s top indie record labels today advertised a job via Twitter. You wouldn’t hear about that while watching television, would you?

  Three quotes occurred as I wrote this. The last one’s the most important.

  Ryan Holiday, December 3 2007:

  [If I was starting all over again today]l I’d become a personal RSS reader for one or two of the big bloggers. “You’ll like this article.” “Do you read this blog? He hits a lot of the same themes that you do.” “I’m hearing rumors that ____ is going to acquire ______, just wanted to give you a heads up.” And I would tailor the results for that person based on what I know they like. I would kill myself doing it. Every day, 5-10 articles. And then I would start to integrate commentary or questions. Become the guy that they get their information from, the person that keeps them connected to the pulse. Maybe one week I’d take a break and send nothing, just to highlight the difference. The ultimate end game being that they would start to send you out to find things for them: “What can you tell me about ________” Yes, you’re a research bitch but in the end, you come away with something that even the person you’re serving doesn’t–not just a vast reserve of knowledge but the ability to find out where it is coming from.

  Ryan Holiday, June 11 2008:

  One day you’ll probably want something from the internet – you’ll have a book to promote, a business that needs customers, someone you need to meet, an ebay auction you’re trying to sell, a job you’re after. It’ll be too late then. You have to start before. And there’s only one way to do that.

  Tait Ischia, April 17 2009:

  You have to prove to business owners that you are good and that you’ll make them money. And of course the best way to prove it is by doing stuff. Blogs are the easiest way to do stuff. It’s basically like maintaining a Facebook but isn’t a complete time-wasting exercise in vanity. If all the kids these days spent the same amount of time writing blogs that they did on Facebook, then [the advertising] industry would be a hell of a lot more competitive.

  8 Comments / Writing / Andrew McMillen

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