For theatregoers with impaired vision, audio description services help to make sense of what’s happening on stage.
You are sitting in the front row of a theatre when a calm, male voice begins to speak into your ear, welcoming you and setting out key details about the play you are here to see. “The Merlyn theatre is a flexible, black-box theatre space,” says the voice. “For Elephant Man, the audience sits in a rectangular seating bank opposite to the stage. The stage is raised about 40cm off the ground, and takes up the full width of the Merlyn, about 10m wide.”
You are listening intently to the voice because you cannot see what it is describing. You are blind, but you love going to the theatre, and you want to better understand the performance beyond the dialogue that all attendees can hear from the stage. This is why you are at the Malthouse Theatre in Melbourne’s inner city on a rainy Friday night, listening as the shape and layout of the stage begins to take shape in your mind’s eye.
“A black proscenium arch frames the playing area, about 5m tall, creating a wide rectangular space,” continues the voice. “A curtain of black gauze covers the entire width of the stage at its front edge, separating us from the playing area. We can see through the sheer material, but it softens the edges of everything behind it.”
You are hearing the voice because your earphones are connected to a wireless radio receiver that sits inside the palm of your hand. Later, this wonderful technology will allow you to follow the action you can’t follow with your eyes.
While the boisterous audience take their seats behind you in the minutes before a performance of The Real and Imagined History of the Elephant Man begins, you are listening to pre-show notes that are being broadcast into your ears from the green room on the building’s third floor. There, a bespectacled 26-year-old named Will McRostie sits before a computer, a live video feed of the stage, and some audio equipment that allows him to speak into the ears of theatregoers who have registered for audio description services this evening.
“The play makes extensive use of smoke and haze effects,” says McRostie’s voice. “Nozzles emitting smoke are hidden in the walls of the set, sometimes leaking heavy mist that tracks along the ground, and sometimes blasting plumes of light smoke that billows to fill the space. Two powerful fans set into the floor of the space are sometimes activated to catch this smoke and propel it toward the ceiling. On occasion, the smoke is so heavy it becomes difficult to see the performers.”
Difficulty in seeing the performers is the entire purpose of audio description, a niche and little-known service that is sometimes — but not often — available for people with low vision who attend theatres and cinemas. Because of its exclusivity and the resources required to produce the service, it is usually available only in Australia’s capital cities, and only for the biggest productions on the annual theatre and cinema calendars.
To date, audio description has largely been provided in an ad hoc manner by volunteers and, as a result, the quality of the service experienced by blind patrons can vary wildly. McRostie is at the forefront of a movement to professionalise it, however, which is why he founded an arts start-up named Description Victoria in March this year.
To read the full story, visit The Australian. Above photo credit: David Geraghty.
A visually impaired Brisbane painter turns ordinary street scenes into extraordinary works of art.
The house on the corner of Louisa Street is designed to catch the eye. It is painted pink, with purple gutters, for the simple reason that he always wanted to live in a pink house, though shocking the neighbours was a pleasant side effect, too. Though largely hidden by greenery, his friends like to refer to it as “the jewel of Highgate Hill”. He walks out the front gate, pausing to shut it so that his two small dogs are confined to roaming the yard and barking at passers-by. Held in his left hand is a white cylinder that he periodically consults while climbing the footpath as it rises to a crest, revealing the skyscrapers and construction cranes of Brisbane in the distance. Since buying the house on the corner in 2001, walking this route has been an entrenched part of Stephen Nothling’s daily routine. Now, this route has become art.
When unfurled, the cylinder becomes a long sheet of paper that details the gallery layout of the artworks that comprise his upcoming exhibition at the Museum of Brisbane. The star of the show is this unremarkable street in the city’s inner-south. On a map, Louisa Street lies at the edge of two suburbs, which is why Nothling has chosen to name it The Last Street in Highgate Hill. The museum exists to capture the people, places and stories of its inhabitants, and when director Peter Denham approached Nothling to present an idea for its ongoing Document series, the artist replied that what he’d really like to do is head out the front gate and paint the street he walks up and down every day.
Nothling, 53, carves a striking figure as he strides up a street he knows better than anyone on the planet. Tall, blond and pale, a white shirt hangs loosely from his thin frame atop blue jeans and scruffy black shoes. Between June 2014 and June 2015, Nothling worked most days on this collection of paintings, which depict the beautiful minutiae of Queensland urban life. With a camera, he captured every house on the street, then used those images as reference points to work from, occasionally dashing back out to inspect smaller details — such as particular colours and materials — from up close, with his own eyes.
His work reveals a forensic attention to detail, a point influenced by the fact Nothling’s eyes are different than most. He was born with oculocutaneous albinism, a genetically inherited condition that affects around one in 20,000 people worldwide. The vision in his right eye operates at about 10 per cent functionality, thanks to a cataract and deformed nerve endings at the back of the lens, while missing parts of the cellular structure in his left eye means he has a significant blind spot, which he describes as a “black hole of nothingness”. His visual impairment resulted in social isolation while growing up in the seaside Queensland city of Redcliffe; as a child, he was never picked for team sports. “When you can’t be a player, you become introspective,” he says.
He also wore thick, Coke-bottle glasses in an attempt to correct his vision. It didn’t work. An eye specialist once told him that if he truly knew how other people see the world, he’d be crushed by depression. It is ironic, then, that for three decades Nothling has built a career out of looking at things and painting what he sees.
[Photo above: Hillsong Live plays at the Sydney Entertainment Centre in December. Thousands of fans attend Hillsong’s conferences and live album recordings each year. Picture: Trigger Happy Images Source: Supplied]
The crowd roars as the lights dim. All eyes are focused on the stage, where smoke obscures the silhouetted figures. Four guitarists, four singers, two keyboardists, a drummer and a dozen-strong choir break into song. The sound is loud and clear. A boom operator swings a camera across the front rows; its images are fed on to three screens, which also list the song’s lyrics in a huge white font.
The visual aids seem superfluous, though, as most know these songs by heart. Once the strobe lights disperse at song’s end, one of the singers asks: “Does anybody love Jesus here tonight?”
It’s Friday night at the Brisbane campus of the Hillsong Church, yet the production values wouldn’t be out of place at the Brisbane Entertainment Centre, about 25km away. About 3500 worshippers surge through these doors each weekend for services on Friday nights and Sunday mornings. The first third of this 90-minute service is more rock show than sermon: there are about 600 people in attendance tonight, all grooving on the spot to the rhythm section, hands held aloft in praise, voices singing, “Our God is greater than all”.
All the musicians on stage are volunteers, as are the sound and lighting technicians. But unlike other live music venues across Brisbane, there’s no pursuit of a pay cheque. Instead, we’re witnessing musical expression in search of divine approval.
After the band leaves the stage, an advertisement for Hillsong’s annual live album recording appears. This year, the recording takes place at Allphones Arena in Sydney, where 15,000 people are expected to attend. Hillsong Music Australia manager Tim Whincop calls the recording — to be held this Sunday — “an extension of our church services”.
“With so many services across a weekend, we don’t often get chance for our whole church to worship together at the same time,” Whincop says. “Our gathering at Allphones Arena will allow us to achieve this, and we will take this opportunity to record our next worship album.”
Since its first album in 1988, Hillsong Music has become one of the most successful independent record labels in Australia. According to Whincop, the label has sold more than 12 million records worldwide, and more than one million records in Australia. It has 21 ARIA-certified gold records to its name, 11 certified gold DVDs and one platinum CD: the 1994 live album People Just Like Us, which sold more than 70,000 copies. Yet, apart from when it pops up in the charts a handful of times each year, the label exists outside the nation’s mainstream music industry.
Hillsong Music emerged in 1983 out of the congregation at the Hills Christian Life Centre in Baulkham Hills, Sydney. Whincop says its music interests have grown from “a small team of passionate people to a group of hundreds of singers, musicians, songwriters and production volunteers” based at three campuses in Sydney, one in Brisbane and 12 extension services held in venues including bowling clubs, universities and cinemas.
Hillsong Music Australia — a department of the church — employs 17 full-time staff.
Its artists and repertoire have little in common with other labels. Where a company such as Dew Process in Brisbane has a diverse roster of artists, such as Sarah Blasko, the Panics, Mumford & Sons and Bernard Fanning, Hillsong has just three bands on its roster: Hillsong Live, Hillsong Kids and United, the church’s best known “praise and worship band”, which was founded in 1998 and has 13 albums under its belt. Like the Hillsong Live series, United releases an album each year. The label’s next release has a Christmas theme.
Though Whincop refuses to discuss Hillsong Music’s earnings — “We don’t talk specifically about wages and music sales outside of what is published in our annual report” — the record label is one of the church’s biggest income sources. According to its annual report, Hillsong Church Australia last year earned $64 million, with total assets of $28.7m and income from conferences at $6.7m.
“In 2010, the albums released through Hillsong Music ranked in the top 10 on the iTunes charts in a number of countries including the US, where it achieved sixth position,” the report says. “In Australia, we also achieved the No 3 spot on the ARIA charts.”
Whincop, who joined the church 10 years ago as a weekend trumpet player, says overseas album sales make up about 90 per cent of sales. “We have a strong following in the US, UK, South Africa and South America, and also have a very strong presence in many of the European and Asian nations,” he says. In recent years, Hillsong has drawn the ire of the local industry because of its apparent attempts to secure high ARIA debuts by coinciding album releases with the church’s annual conferences. These well-attended events help drive up sales. In 2004, the live album For All You’ve Done caused a stir by becoming the first Hillsong album to debut at No 1. It stayed in the top 100 for 11 weeks.
“It is no secret that we gather together large groups of people every year at conferences and events such as the album recording,” Whincop says.
“Contrary to media reports, this is not a marketing scheme but it is at the very heart of the Christian church coming together in unity to worship God and is at the very heart of what we do.”
Nick O’Byrne, general manager of the Australian Independent Record Labels Association, says Australian record labels treat Hillsong as an oddity.
“Their business model and the music they release doesn’t really exist in the same realm,” he says. “It’s not like (record labels) consider themselves in competition with Hillsong. I don’t think (labels such as) Dew Process, Liberation or Modular fight over artists with these people. They don’t get into bidding wars for the next United album.”
Asked about high ARIA chart debuts coinciding with Hillsong conferences, O’Byrne says: “They do game the charts, but I wouldn’t want that to seem like they’re rigging the system in any illegal way. Because they’re not. Everyone tries to somehow game the ARIA charts by taking advantage of sales conditions.
“If you have a tour or a big gig, you try to release music around that to achieve the highest spot on the ARIA charts. They just have a tighter, close community that guarantees more sales.”
Hillsong is not immune to one of the biggest issues facing the music industry in recent years: decreased sales and revenue as a result of online file sharing.
Hillsong’s annual report for last year says its margins on album sales continue to decline because of the soaring Australian dollar and increasing numbers of digital downloads.
“We still have a large problem with piracy,” Whincop says.
“I think this generally stems from the lack of education in the market of the effect of file-sharing and the lack of understanding in younger generations that it is actually illegal.”
O’Byrne admires the way the label has found a way to thrive in a bubble, charting high before fading away until its next release.
“They’re smart,” O’Byrne says. “If you look at their websites, and the way they present themselves, and their engagement with social media, they’re not behind the times. They’re definitely proactive. A lot of their success has to be attributed to the fact they are trying to run a modern, flexible record label. They’re not sitting there, waiting on old business models. They have great YouTube channels and they communicate really well with their audience. They’ve set themselves up like a good label should.”
For the full story, visit The Australian. [Note: you may have to register for an account to read the full article, as News Limited has imposed a paywall as of October 2011]
In this feature, we ask if quality of life at development studios should affect how gamers think about the industry.
Blowing the Whistle on Working Conditions
A video game is composed of millions of tiny achievements made by hundreds of people. When combined, their work results in innovative, genre-defining artistic statements like World of Warcraft, Half-Life, Super Mario 64, or Tetris. The fruits of their collective labour are savoured around the world by gamers, a once-exclusive tag that is now, thanks to the burgeoning market of Web-based casual games, embraced by more people than ever before.
Despite the impact that generations of video game developers have had on the medium of interactive entertainment, though, it’s easy to forget those millions of tiny achievements when you’re embedded deep within virtual worlds like Azeroth, the Black Mesa Research Facility, the Mushroom Kingdom, or a 10-block-wide screen of endlessly descending shapes. Logically, our brains know that none of these worlds can exist without the imagination, artistry, and programming skills of human beings. Yet for many gamers, those who work in the gaming industry are, essentially, faceless purveyors of joy. There are a handful of household names like Shigeru Miyamoto, John Romero, Hideo Kojima, and Will Wright; as for the rest of the names listed in the closing credits and the instruction manual…well, who?
This apparent cognitive failure of gamers to acknowledge the contribution of game developers to our overall well-being is only brought to the fore on rare occasions, when the people behind our gaming pleasure see no option but to go public with their sentiment of systemic discontent. The enduring example of the entire discussion surrounding game developers’ quality of life arose in November 2004, when an anonymous blog post by the partner of an EA Games developer working on The Lord of the Rings, The Battle for Middle-earth detailed a studio-wide, 85-hour work week.
“The stress is taking its toll,” the blogger wrote. “After a certain number of hours spent working, the eyes start to lose focus; after a certain number of weeks with only one day off, fatigue starts to accrue and accumulate exponentially. There is a reason why there are two days in a weekend–bad things happen to one’s physical, emotional, and mental health if these days are cut short. The team is rapidly beginning to introduce as many flaws as they are removing.”
The blog post gained widespread media attention and, later, saw EA settle over US$30 million in overtime to staff at its California studio following three class-action lawsuits. The “EA Spouse” saga, led by blogger Erin Hoffman, shone a spotlight into the dark corners of game development. For the first time, it seemed, gamers were made aware that making video games for a living isn’t necessarily as fun as it sounds.
A similar incident in early 2010, ahead of the release of Red Dead Redemption, saw the “Determined Devoted Wives of Rockstar San Diego employees” publish a scathing attack against that studio’s management on industry website Gamasutra and threaten legal action if their partners’ working conditions were not improved. It is unclear whether that situation was resolved, although it appears that no lawsuits were filed against Rockstar Games. More recently, Team Bondi, the Sydney-based developer of the Rockstar Games-published L.A. Noire, was revealed to have dictated what former employees referred to as an “ominous crunch” (the intensive period before a deadline) that lasted for years, and a revolving-door staff policy that saw over a hundred employees leaving throughout the game’s seven-year development.
Those three games–Battle for Middle-earth, Red Dead Redemption, and L.A. Noire–achieved Metacritic ratings of 82, 95, and 89, respectively. Collectively, they were enjoyed by an audience of millions across the PC, Xbox 360, and PlayStation 3 platforms. In the grand scheme of things, it’s all too easy to sweep a few months–or, in the case of L.A. Noire, years–of long working hours under the rug and bask in the shining glory of the final products. But to do so would be a mistake, argues Kenneth Yeast, who was the engineering development director at Electronic Arts during the Battle for Middle-earth project.
Embedded below is footage of my first live Q+A event as Queensland ambassador for National Young Writers’ Month 2011: a conversation about freelance journalism with John Birmingham and Benjamin Law.
The 90 minute conversation took place on May 17, 2011 before around 100 young writers at the Metro Arts studio in Brisbane City. I’ve included some background information about the event below. Scroll down to watch the conversation via the embedded Vimeo clip, or read the transcript underneath. All photos taken by Christopher Wright. Visit Facebook to see the full set of photos.
From left to right: Andrew McMillen, Benjamin Law, and John Birmingham.
Under 25 and interested in a career in freelance journalism? Ahead of National Young Writers’ Month (NYWM) 2011 – which runs from June 1-30 – two of Brisbane’s best-known (and best-regarded) freelance journalists will discuss how they’ve built their lives and careers around writing and publishing words. Given the focus of NYWM, this free 90 minute session will be targeted toward aspiring (and current) writers and journalists under the age of 25.
John Birmingham (@JohnBirmingham) is the author of the cult classic He Died With a Felafel in His Hand and, more recently, thrillers such as Without Warning, After America, and the Axis Of Time trilogy. He also wrote the award-winning history of Sydney, Leviathan. He began his writing career as a freelancer for national magazines like Rolling Stone and Australian Penthouse. He currently freelances for The Monthly and The Weekend Australian, among others. He also maintains several weekly columns for Fairfax Media and his own blog, Cheeseburger Gothic, where he has a built-in audience of Birmingham-fanatics affectionately nicknamed ‘Burgers’.
Benjamin Law (@MrBenjaminLaw) is a Brisbane-based freelance writer. He is a senior contributor to frankie magazine and has also written for The Monthly, The Courier Mail, Qweekend, Sunday Life, Cleo, Crikey, The Big Issue, New Matilda, Kill Your Darlings, ABC Unleashed and the Australian Associated Press. His debut book, The Family Law, was released in 2010 via Black Inc. Books. He’s currently working on his second book, a collection of non-fiction looking at queer people and communities throughout Asia. It has the working title of Gaysia. For more on Benjamin, visit his website.
Andrew McMillen (@NiteShok) – the Queensland ambassador for NYWM 2011 – will facilitate the session. He’s a freelance journalist whose work has been published in Rolling Stone, The Weekend Australian, The Courier-Mail, triple j mag, Mess+Noise, TheVine.com.au and IGN Australia. He has been a fan of both Birmingham and Law for quite a long time, and was thrilled to interview them both in 2010 for The Big Issue and The Courier-Mail, respectively. For more on Andrew – who will do his best to contain his excitement at being seated on the same stage as these towering literary giants of Brisbane – visit his website.
Embedded footage below. Please note that the vision does drop out a few times throughout the video due to battery changes and camera file size restrictions. Besides one small section (1-2 minutes long), the audio from the sound desk remains consistent throughout, however.
Q+A transcript as follows. Andrew + audience questions and comments are bolded; John and Ben’s comments as labelled.
Thank you for coming. My name’s Andrew. This, as you know, is the first Queensland National Young Writer’s Month event. And the purpose is to get young people writing throughout the month of June. These events are to get people thinking about writing, maybe to think about start setting goals, and registering in the National Young Writer’s website. And then throughout June, start writing and talking about writing with the people who have joined that community.
Tonight, we’ve got two guests. To my left is Ben and to my far left is John. The median age for this room tonight is about 20 years; 20.38 I think is the actual figure. I wanted to begin by asking these two gentlemen: what were you doing when you were 20?
Ben: It’s a good question. My math is pretty munted, or at least my capacity to do math is pretty messed up. So I actually did the math and I figured out that I was between 20 and 21 from the years 2003 to 2004. I hope most of you were born back then. At that stage I was freelancing. Frankie Magazine didn’t exist at that stage. I was doing an honours project, the funding for the honours project actually fell through so it was a good year. The honours project was supposed to develop the magazine in conjunction with QUT, and that didn’t happen. So I had to come up with another honours project very quickly.
I was balancing Centrelink, tutoring work at QUT. I was doing some freelance articles for The Courier-Mail, and I was doing graphic design work for the street press Scene Magazine, and I just started working at a bookstore as well. So I was doing a few odd things.
John, what were you doing at 20?
John: At 20 I had made the decision to write for a living, so I started doing that. I wasn’t making a lot. My first year as a freelancer I raked in… I think it was $134. Second year, $235, but I had decided I was going to do it and I would stick with it. I gave myself five years to make enough to feed myself, and keep a roof over my head.
And 20-21 was about the first year that I just blew everything else off and said ‘I’m going to sit down and write my way to a meal’. So my very first year of doing that, I worked out at UQ at Semper [student magazine]. I don’t know whether, with VSU, Semper is still out there, or whether it still pays.
Can a UQ student confirm if it’s still out?
[Audience] It’s still there, but no one reads it.
John: It’s a pity. It used to be really cool. And they paid $15, $20 a story; and occasionally drugs. So it was great. It was a really good way to start because it taught me how to make a deadline, usually with drugs.
Do you remember the first time you saw your name in print?
John: Yeah, it was really cool. It was supposed to be the first issue of that year’s Semper. I had tried to be a cartoonist and hit the brick wall of not knowing how to draw stuff but I did know how to do jokes. So I went into the mag and told the editors in early January or something, when they’d just taken over; ‘I’ll write you funny stories’. And the first story I pitched to them was about late night greasy-eating joints in Brisbane. This is in the days before the internet. That’s how long ago it was. There were three late night greasy spoons in Brissy at that point; late night being after 9pm. And these were the only places that were open.
There was Kadoo’s Belly Button up on George Street, which tasted as though everything had been lightly broiled within Kadoo’s belly button. Lady Di’s, which was a taxi joint, and which, like Lady Di, is sadly no longer with us. And the Windmill [Café], which I think still is. I went to the Windmill to try their wares, and got a big hot squirt of grease in my mouth from a veal and cheese. But I wrote that up, and I put it in.
In fact, it was… I didn’t write up the exact story that they wanted, because the night I was supposed to go out and do it, we had a party and one of my flatmates ended up spending six grand on hookers and blow. So I wrote that up instead. I got paid $15 for it, so I came out ahead. I thought, “Geez mate, that’s money for jam. I’m doing this the rest of my life”.
Do you remember the first time you saw your name in print, Ben?
Ben: There’s probably two stories to tell. The first story I was 16 years old and I had a subscription to Rolling Stone magazine and I thought it was just the best publication out there. It was either that or Juice, which doesn’t exist anymore. And there was an article about the upcoming referendum for Australian Republic and being a very, very earnest 16 year old, I wrote this impassioned letter to the editors of Rolling Stone about how unfair it was that I wasn’t able to vote about this issue that was very dear to my heart. And they took this letter and maybe out of charity, they made it letter of the month. So I saw my name in print and it was the very first time I’d written to a magazine. And I won a stereo. So it was my first byline, and it was a paid one as well. And it’s still the stereo I’ve got now. It actually works quite well.
The second story, when I actually wanted my byline out there, was for street press. It was for Rave Magazine, a music review. And I still remember that. That was so long ago now but I can still remember that jubilation of walking down the street and seeing my name.
John: It’s a big deal. The first time you see your byline, you might have been paid $10 for it, but it stays with you forever.
Ben: Totally, yeah.
Mine was in Rave, too. To backtrack a bit; when I was 20, which was three years ago, the only places I was writing for were Rave Magazine, and FasterLouder, the national music website. The first time I was published was in Rave. It was an indie [CD] review, probably for a local band who probably don’t exist anymore. I can’t remember their name.
My next question; how do people react when you say you’re a freelance writer, Ben?
Ben: It’s funny. I actually had this experience recently at my 10 year reunion. So I went to my 10 year high school reunion and the reactions were quite interesting, because you had to walk around with your name and your job underneath your name. I had ‘Benjamin – freelancer’. The opinion was basically split. Half the people asked me what I actually did, and were excited. “A freelance writer; you get to make your own hours, you get to chase stories that you want!” And the other half just looked at me with abject pity. They were like, “that’s not a job!” They didn’t say it, but their eyes totally did. And to be honest, I oscillate between those reactions myself.
John: Just let me say, Benjamin Freelancer is an awesome name.
Ben: Thanks, John! [laughs]
John: I’ve had the same thing. My writing, particularly the freelance work divides up into two eras: before Falafel, and afterwards. And afterwards my name, my byline became a commodity, and that was what people ended up buying rather than the copy. Before then, I was just a freelancer like anybody else.
And it actually shits me that that is the case, but it was just a commercial reality and I used to find exactly the same thing as you. Because I moved pretty quickly from the fringe of the street press towards the mainstream… you probably had this too. [I] ran up hard into the brick wall of this real belief within mainstream media that freelancers are the bottom of the food chain. They’re all fucking dilettantes. They can’t hold down a proper job. They can’t file. They’re really not good for much other than providing spack filler copy to fill up the holes in whatever publication the hardworking mainstream journalist is there for.
I used to resent that, and I still resent it. Even though now the situation is reversed. I’m still a freelancer but rather than be contemptuous, the mainstream writers that I know tend to be envious because they’ve now been there for 30 years. Their spirits are completely broken, and you know, they’ve got mortgages and kids and would rather actually have the freedom of freelancing, but with the ability to pay for those mortgages and children.
You both have the distinction of being published authors as well as freelance journalists. Do you identify with one more than the other?
Ben: I think they’re all part of the same thing for me. I see writing books… I wrote a memoir [The Family Law] and I’m currently working on a book of journalism at the moment. I see all of that as my job and certainly when I look at my schedule from day-to-day which is all colour coded so I know what I’m doing at any given moment. I’ve got ‘book’ in one colour. I’ve got ‘magazine work’ in another. I’ve got ‘planning for this upcoming chapter in my book’ in another colour. It all bleeds into each other for me. It’s all work.
John: Socially, the worlds are very different. When I mix with journalists – which I don’t do very often because they’ve got cooties – it’s a very different experience from mixing with people in publishing, which you tend to do at literary festivals and after contract signings and so on. That’s a very old-world way of doing business. It tends to involve long lunches and cocktail parties and late drinks, whereas journalists not so much. They are two very different worlds and yet in the course of a day, you might move between either one of them.
One of the things I mentioned is true of both these guys [gestures at Ben and Andrew], is that as a freelancer you need to be an absolutely ruthless time management freak. You need to divide your days up into little ice cube trays of time into which you pop one project or another. You might pop five cubes onto a book and four onto a feature article and two on a blog; save one for tweeting away, or something like that.
Within the course of the day it’s easy to move between those. There’s no real gear changes psychologically between writing a novel, writing a magazine piece or writing a column, because often the techniques are very similar. But once you actually engage with those guys on the coalface of the industry, they are quite different. Publishing is very social. It’s more like a cottage industry than anything else, even though it’s huge.
I should point out that if, at any point, you have a question, just put your hand in the air and I’ll try to notice. We have a mic hanging from the ceiling, but this is a very small room so that will also help your voice get projected.
Can I get a show of hands how many people here are studying journalism? [the majority of the audience raises their hands] Did either of you study journalism?
John: I stalked a girl into a journalism class once for a couple of lectures, and then they called security. But no, I didn’t. I did just the plain old classical arts degree. And I wouldn’t write off a journalism degree, because in my early years as a freelancer – particularly working forRolling Stone, about whom I will tell you some stories downstairs when the microphones are off – I made some terrible mistakes because I hadn’t been trained properly. One of which ended up with us being sued successfully by neo-Nazis for defamation. How do you defame a neo-Nazi? Let me tell you all about it downstairs.
So I sort of wish I had had some instruction in a degree. But on the other hand; as a writer, a classical arts degree – a bit of ancient history, a bit of literature, bit a politics in my case – it was a great degree.
Ben, you did creative writing, I believe?
Ben: I did creative writing, or as a lot of my peers call it, creative shiting. And it’s funny; when I started doing creative writing over at QUT I think I was the third generation through. It was still a very new course. Creative writing courses in general were very new then. And I had the choice then in my mind between creative writing and a pure journalism degree. I just didn’t think I had the discipline to be a daily news journalist, so I backed off from that path.
The great thing about the course at the time for creative writing – which isn’t in place nowadays – is that because it was a course that was still embryonic and they needed to fill some gaps in terms of what it actually was, it borrowed a lot of units from journalism. So we had this really great balance between reading a lot of novels, learning about poetry, reading books, looking at narratives — long form, non-fiction – and also having to do incredibly rough news writing subjects that a lot of my fellow creative writing students hated.
“Here, write a novel; here, write a collection of poems”. Learning skills like newsworthiness, learning grammar… one of the best ways of learning spelling, grammar and syntax is through a journalism degree because they will not tolerate anything; just not tolerate sloppiness or bullshit, which is really great. And that really put us through the ringer and I’ve always appreciated those subjects that they don’t study anymore.
John: That’s a pity. I’ve done a few graduation nights at QUT and a lot of old-school writers are quite dismissive of those courses. “How do you teach this stuff in a classroom, it comes from the soul.” That’s bullshit. I was really impressed by the quality of the graduates coming out of those things, a little scary actually to an old dinosaur like me.
Ben: Even journalism degrees themselves; you talk to people [who grew up] in the mid-fifties onwards, and that was the time when journalism degrees didn’t even exist. So even a lot of them are sceptical of those degrees, but of course a lot of them end up becoming those journalism academics teaching anyway. So they buy into it too.
I studied Communication at UQ. I graduated in 2009. While it didn’t specifically help me with what I do now [freelance journalism] I guess it was more about writing on a regular basis. Writing assignments – and, like John said earlier, deadlines – are the lifeblood of what we do. Deadlines are really helpful.
Of those people who put their hands in the air before, could I get a show of how many are happy with what they’re learning so far in their course? [about half of those students raise their hands] About half, is that right?
Ben: You’re all going to the same university? Is there one university that isn’t represented by those hands? We’ll know later.
Were you setting goals when you were 20? John, you mentioned that you gave yourself five years with writing.
John: That was my main goal. It was a very long-term one and as a freelancer you need long-term to concentrate on because in the short-term, you’re very hungry and uncomfortable. I just thought if I gave myself five years to be able to pay my rent and my groceries from writing, that would be a reasonable timeframe. In the end it took only three years, which is still a fair amount of time to go hungry, but one of the things that you will find is that there’s a huge attrition rate.
I think there’s 120 of you here tonight. Three years from now, maybe 30 of you will actually be freelancing and five years after that, it’ll be less, because it’s a tough gig in the first couple of years. It doesn’t mean that it’s impossible to do. People who tell you it’s impossible and don’t do it should be ignored, if it’s really what you want to do.
But you need to go into it knowing that it’s going to be tough and you are going to have to survive the attrition. At times, that is going to mean going hungry or skipping out on rent, or sitting up until three in the morning to file copy that you really don’t feel like filing.
[Audience] Not doing a course in journalism or anything like that, how did you find your way? Particularly as a freelancer, not having an employer to guide you, not having a professor to guide you, or any guidance whatsoever?
John: I read a lot, which you all should do. There are fantastic long-form journalism sites now. I think givemesomethingtoread.com and there’s another one I came across today, Longreads. They’re actually worth checking those sites out and obsessively reading them because by reading and studying the stuff that’s published on that site, Longreads, and givemesomethingtoread.com, you can see how it’s done.
I spent a lot of time studying — when I started out there weren’t that many texts. There was Tom Wolfe’s The New Journalism. He’s got like an 80-90 page essay at the start about how feature journalism should be done, and about how it evolved. I read that again and again, and in fact years later on when I started working for Inside Sport, when you signed on with them the first thing they did was give you a copy of that essay and said, ‘read it. Make sure you know what’s happening’.
[Audience] Sorry, who was that?
John: Tom Wolfe, it’s an essay collection called The New Journalism.
Ben: Which I think is out of print now, last time I checked.
John: That’s a pity, but you’ll get it out of a library. The essay at the front is the thing you should be reading. It basically tells you how to do it. When you are a freelancer, you are working for these people, you are filing for them; you can ring them up and ask some questions. They’re busy but they will… if they have taken you on, if they trusted you enough to put your copy inside the mag, they will give you a hand. There was a mag called the Independent Monthly which is very similar, or was similar to The Monthly, which was run by a very crusty old guy called Max Suich. The old school journalists there were fantastic. They would take you aside and give you any kind of instruction that they thought you needed, or you thought that you needed. So you shouldn’t be afraid to ask people for help or for guidance. Most journos are pretty friendly and pretty approachable, particularly after a few drinks.
How did you go about making those first connections – in reference to that question – when you didn’t know anybody? How did you start writing for people?
John: You’ve actually just got to front them. Not actually having done a degree, I’m not going to come up through a cadetship. I was kind of naïve, which helped in a way, because as an example… again, another collapsed magazine. You’ll notice this theme recurring again and again; a great mag in the 80s and early 90s called HQ, which really put a lot of effort into its features.
A friend of mine who was also a freelancer – who’s now not – said, ‘look at these guys. They’re great’. And a friend, Pete McAllister and I said, ‘we’re going to write for these guys’. That meant road trips. [Pete’s now an anthropologist, and writes occasional op-ed pieces.]
We were living in Brisbane at that point. We borrowed Pete’s mum’s car. We drove to the coast and turned right, and we just kept the ocean on that side of the car [gestures to his left]. Eventually we hit Sydney, found ACP [Magazines], which was where HQ was being published at that point. Somehow we got past the security guards. We went up and saw Shayna Martin, who was the editor. We said, “we’re Pete and JB. We’d like to write for you.” And she was pretty cool. She didn’t have us thrown out or beaten, and she said, “okay, send us your stories”, as she edged towards the door…
And I actually wouldn’t send whole stories. As a tidbit; if you want to do something for a mag, don’t bother writing the whole story first, because maybe it’s not going to work out for them. Just send the ideas. Send a 100 word pitch to the editor, or if they have a deputy editor, even better, because the deputies tend to be people who do the grunt work of commissioning and seeing all copy. But you should not be afraid to approach people with your ideas.
The thing that you need to understand – about mags in particular, but most publications – is that most of the stuff is turned out by outsiders. It’s either bought in from other services, or it’s bought off freelancers. Most magazines, I’m sorry to say, have a staff of about three or four people. They don’t employ a lot of fulltime writers. Even places like the weekend glossies, Good Weekend or the thing that comes out with The Australian [The Weekend Australian Magazine]; they’ve been cutting back on their fulltime staff and taking more and more freelancers. Why wouldn’t you? A fulltime staffer will cost you $160,000 a year. Maybe they turn out four stories. You’re going to be a lot better off as a business paying someone like Ben or I to turn in those four bits of copy.
Ben: And they’re hungry as well, because [those magazines] come out every week, and have got a blank slate of pages. You talk to those editors. They want quality writers.
John: And they want the ideas too. It’s really hard coming up with ideas as an editor week after week after week.
Ben: Especially if you’re surrounded by the same staff writers. You generate very similar ideas over and over, so they do look for freelancers to generate a lot of that content. They’re looking for it.
You mentioned earlier, Ben, that one of the first places you were published was The Courier Mail. How did that come about?
Ben: How did that come about? It’s funny. It takes me a while to figure out how stuff like that came about. I started writing for Rosemary Sorensen, who I think was the Books editor at the time. And she moved to The Australian, and she was sort of feared in a lot of quarters as well.
John: I have a long-running, very famous feud with Rosemary.
Ben: A tempestuous relationship?
John: It’s good fun, but it gets violent at times.
Ben: [laughs] You learn about these peoples’ reputations. If you don’t know them personally, you hear about them from afar, and they scare you. I did know Stuart Glover – one of the people I was very close to in university, one of my mentors and lecturers – he knew Rosemary and then she came in for a guest lecture. I’m like, “I’d really like to write for that Books column”.
Then what I realised was that she actually moved across the road from me, so we had this sort of relationship where we’d wave to each other, having seen each other at the lecture. It’s like, “I know who you are!” Then Stuart had some words and gave me her contact details with her consent, and I just passed some ideas by her. That’s how I started writing for the Courier Mail. It’s a little nice ‘in’ to my opposite-road neighbour.
I think that every single place that I’ve started writing for the last couple of years has been because I’ve asked someone who I know knows an editor, to email-intro me to that person so that I’m not just some random guy pitching a story. It’s kind of that social proof, where someone else says, “this guy’s okay, listen to him”.
John: It is true. You can find someone – not necessarily me – who will contact an editor for you and say, “this Ben prick, he’s not bad. Have a look at his stuff”. It means that they will go straight through to the top of the pile.
Every new editor… you’re essentially applying for a new job every time. They don’t know you from a bucket of shit. You could be anyone off the street and to be honest you are literally anyone off the street. Any sort of help you can get into convincing them that you’re okay; that’s almost enough just to convince them that you’re not nuts. Because they deal enough with those people. They do.
Were you setting goals when you were 20 or 21, Ben?
Ben: I don’t think it was goals as such. I knew what I wanted the next step to be. I didn’t have sort of a long-term plan. I didn’t think I wanted to write for ‘this particular magazine’ or have a book published by a certain date but I just knew that I wanted to get better, as a writer. To get better as a writer, I think a lot of proof of that is what publications you’re writing for, or what skills you’re extending.
Once I’d written for one publication for a while, I’d say, “okay I’ve got the hang of this. What haven’t I got the hang of?” And try to do the next thing that sort of scared me a little. That was going maybe from street press to writing for a metro; going from a metro newspaper to writing for the glossy magazine that commissioned 4,000 word pieces. Just doing the next logical thing, that’s sort of how I worked.
John: That is the beauty of freelancing: you shouldn’t get bored. You should have a constant buffet of interesting gear to hop into in front of you, whereas people who are on staff, they’re dead in the eyes.
Ben: That’s the thing. It’s good if you are the type of person who gets bored easily as well. If you come from a certain generation like mine that is slightly ADHD and you’re like, “oh well, this idea’s great! Okay, I’m really bored of it now. What’s the next idea I need?” You hold up this ideas reservoir and you can’t wait to go through them, and it keeps replenishing itself. If you’re that type of person… I know there’s this backlog of stories that I’ll probably never write, but they’re ideas that I’m really intrigued by, often fuelled by drunken conversations. Like those sort of Seinfeld moments; ‘why is that?’ or ‘what’s up with that?’ You’re like, ‘that’s actually a story idea’, and you file it away.
I’m going to ask a question that’s on most peoples’ minds in this room; how did you start writing for Frankie, Ben?
Ben: I do know this story, because it’s been asked before. Frankie was a magazine that didn’t exist. I was doing stuff with the Courier and Scene, and still studying at university. I ran into an old friend at a Belle and Sebastian concert; very Frankie when you think about it, a lot of pigeon toes and spectacles and cardigans there. Over the din… there isn’t much din at a Belle and Sebastian concert, but I was like, “what are you up to nowadays?” She was working for a publishing house called Morrison Media, that specialised in youth titles out of the Gold Coast, like surfing and skating magazines, and a new competitor to Dolly called Chick, which doesn’t exist anymore. She’s like, “Oh, you know, and they publish Chick,” and I’m like, “Oh I love chick! I could write for Chick! I’ve basically got the mind of a teenage girl!” She was like, “Actually we’re starting up a new magazine,” and then when she started raising some names involved in the magazine. I said, “I know that person” or “I know of that person”; she said “well, you should come into the Gold Coast and have a meeting with the editor”.
They’d already wrapped up issue one, and I didn’t have my license then so I caught various trains and buses to this obscure location in the Gold Coast, and had a meeting. I realised the editor – Louse Bannister, the founding editor – she wasn’t too much older than me. She was maybe five years older than me. She had a lot of ideas about magazines that we liked or had liked that had expired. HQ was actually one of the titles that came up as well. I was really excited by the idea. I took it home and pitched between 10 to 20 ideas for the next issue. We just took it from there, so I’ve been with them since issue two and it all started with a concert.
You started in issue two; how soon did it become apparent that… I’m sure that soon, the editors were getting letters saying “I love Benjamin Law, he’s the best!”. How soon did you become a ‘brand name’, as a senior contributor?
Ben: It’s funny, if you look at Frankie now, there are no ‘senior contributors’ because we decided to do away with the myth that any of us actually work in an office. Like John was saying before, Frankie is a magazine that runs on skeleton staff. In terms of the editorial department, there are two people. The publishing house provides some sub-editors and stuff but it’s really quite small.
Your question was also “when did people start saying ‘I like you Benjamin Law’, ‘I like you Daniel Evans’, or ‘Marieke Hardy, you’re like my dreamboat’” – which we all think. It’s funny, our editor, what she explicitly encouraged all of us to do was write from our personalities and to write with a very distinct voice. She brought out an American men’s magazine called Details magazine, which is a great magazine. It’s got writers like Michael Chabon and Augusten Burroughs writing for Details. It’s a really well-crafted men’s mag. And she said “Augusten Burroughs in this piece has a very strong voice”, and “Michael Chabon in this piece has a very strong voice. I don’t feel like that comes up much in magazines targeted towards certain age-readership. I want you to start writing about yourself and your experiences”.
And you’ll find throughout Frankie… I was asked the other day “who do you write for?” and Frankie came up. They’re like, “Oh, are you Daniel Evans?” “No I’m not Daniel Evans…” but everyone has the different writer that they attach themselves to, because all the voices are so distinct. I think that’s something that Frankie’s really fostered that’s quite unique out there. You don’t find that much with other mags.
It’s really worked for them, because they’re rare in publishing. Their readership is growing, whereas most are falling apart.
It’s interesting because they’re publishing against the flow. How much of it do you think comes down to nurturing each writer’s individual voice, as opposed to – like John said earlier – how most freelancers could be anyone off the street; anyone who can just ‘fill in the gaps’?
Ben: I think I agree with a lot of what my current editor talked about in that 7:30 Report segment, which is Frankie’s an unusual magazine in that it’s not intimidating. I used to read The Face magazine when I was younger. This magazine that came out of the U.K., very edgy. I thought that was so awesome but I could never ever be a contributor to Face magazine because they sort of scare the shit out of you.
John: I always wanted to do a cover, with just plain type, “Are You Cool Enough to Buy Our Magazine?” “Step Away from the Stand!”
Ben: Totally. I find a lot of magazines I like, I am a little bit afraid of. Like Vice magazine is really cool but I’m not really sure I could cut it with the cool people of Vice. I think with Frankie, it does have models, it does have fashion, but at the same time they’re short-sighted or they’re implied to be myopic. They’re wearing glasses, and they’re wearing cardies, and we’ve got knitting patterns. We’ve got knitting patterns! It’s not that intimidating. There’s this sense of community that’s banded around the magazine that’s made it strong because people feel like they know me, or they feel like they know Rowena Grant-Frost or Marieke or Justin Heazlewood. And I think it’s that intimacy that’s built up the strength of the magazine.
[Audience] I know you talked about self branding. How important do you think social media is in self branding? I know that it shits you how your byline is a commodity, but how important do you think it is?
John: It doesn’t shit me knowing my byline is a commodity. What shits me is before Falafel came out, I was getting probably 25-30 cents a word, which was the Rolling Stone standard. I hope it’s not anymore; it could well be, though. After Falafel came out I was writing exactly the same stories but I was getting $1.00 a word, or $1.50 a word. The only thing that had changed is that I’d sold a lot of copies of Falafel, so they wanted to see if they could access that readership.
I don’t object to it because it pays my Playboy Bunnies and gold-plated hovercraft, but it sort of shits me on your behalf because there’s nothing fair about it. As to go to your question, how important is it, It’s actually more complex than you’d imagine. There’s a lot of journalists in particular who do social media really poorly, who see it as either a broadcast medium, particularly those who work in broadcast media, or just a sort of celebrity channel they can sort of dip into and read Warney’s tweets and see that he and Liz are back on. They see it as a one-way thing, or just something they can dip into and pull out of, not something to be contributed to, which is really the heart of social media. You have to contribute, and you’ve got to do it properly.
With all those caveats however, if you do it properly and if you have built up an audience it’s a fantastic way of staying in contact with them. I do a couple of blogs and columns each week ,and Facebook and Twitter are a great way of telling people that they’re up, and keeping interest going through the day, but also it sets up more conversations outside of the structure of Fairfax where these things get published. The conversations outside are often more interesting than the ones inside. Fairfax doesn’t get that traffic, so they can’t then sell ads on the page impressions. But over time, it does draw more traffic to their site, I think, because people who were interested in having those conversations again do get drawn back the next time I write something they’re interested in.
But there are a lot of traps. I quite like a drink and a tweet, as people who follow me will know. [laughs] I haven’t yet disgraced myself and I don’t think I will because I think I’m across it, but a lot of people would have got themselves into deep trouble drunk tweeting. It can feel so intimate. You can forget that you’re not just talking to the people who are your followers. You’re talking to the entire world.
The Australian at the moment is running an absolutely disgraceful campaign against an Aboriginal activist based on some tweet she put out about [the TV Show] Deadwood. And her account is locked but you have to actually be one of her followers to have seen that bloody tweet in the first place. Actually, not just hers, but the person she was following. In the whole world, there’s probably 200 people who saw the tweet. Is it Marcia Langton that they’re kicking at the moment?
Ben: Larissa Behrendt.
John: Larissa Behrendt, yeah. You’d have to be following both Larissa and the person that sent the message to, to have seen the tweet in question. It is just an abysmal thing that they’re doing. They have just been pounding her about it for some political agenda for weeks now.
Ben: The Australian has a terrible relationship with Twitter in general. I mean, Chris Mitchell, the editor, he’s currently suing a journalism academic —
Ben: Exactly, about a tweet that she put out there. And I think they’ve got a very… not the writers. I think a lot of their writers have been exceptionally great understanding how the medium works and use it really well, but I think there is this guard of certain journalists who resent it deeply, and are outraged that people can broadcast such reprehensible things so quickly.
John: And also I think… Actually, you touched on it there. One of the things they really hate in the old school media is this sort of idea that an actual new media has arisen which is drawing power away from them. It worries them deeply.
To address your question in practical terms though: it can be great. An example: I got a very late stage commission from The Monthly 18 months ago; maybe two years ago. They lost one editor, which was bad luck. They lost another editor which was bad management… And they needed a cover story so they wanted to do something about the recession which at that stage the GFC was looming like the 1930s. And they needed it really quickly.
The quickest way to deal with that was for me to just go onto Twitter and say, “if someone has been arse-fucked by this recession and feels like talking about it, could you get in contact with me?”. I got about a half dozen people who said, “I wouldn’t mind telling you my story”. They were following me, but I didn’t know them from the next person. Some of these stories were heartbreaking, but in narrative terms they were fantastic. [Note: you can read John’s piece ‘The Coming Storm’ here]
[Twitter] can be very, very useful for that [kind of crowdsourcing], and I would encourage you to think of it more in those terms of being able to reach out with people, rather than to bombard them with links to your latest blog.
[Audience] Talking about The Australian, have you ever dealt with any sort of media bias? Journalists are meant to be impartial…
John: I’ve never been directed to write anything, although I was doing very regular book reviews for The Australian up until I wrote a review recently about some global warming books and somewhere in the middle of it, I managed to sneak the line past their subs, “global warming is real”. Never again have I been commissioned.
Ben: Someone is live-tweeting you right now. You’re going to get sued!
John: The facts stack up that, up until that point, I was getting commissioned. After that – nothin’. But I’ve never actually been told, “please write in this fashion”.
Ben: I’m more of a ‘colour’ writer, which is a nice way of saying that I write stories about weird things. I don’t really have that problem.
John: Having said that, though… and because there is a bit of live tweeting – and I can see we’re being recorded here – I’m obviously not going to give any identifying details, but I do know of instances… not so much in politics but in cultural coverage where review sections get framed in particular ways and reviews are commissioned in such a fashion that someone’s going to get their arses kicked in print because for whatever reason the commissioning editor decides that they would prefer to see that arse kicked rather than kissed, which I think is disgraceful. It does happen.
The alternative is, for example in music journalism, when a band isn’t reviewed as well as the record label had hoped. The label’s response is to pull ads.
Ben: Or you can just get someone involved in the label to write the review, as recently happened.
Yeah. Have you come across anything of that nature, John, where something you’ve written caused advertisers of a particular publication to get upset?
John: No, the closest one would be years ago. And this is years ago… I wrote a story about the Institute of Sport in Canberra. It was a puff piece, a colour piece. But it did mention the problems they had with drugs in the 90s. We all had problems with drugs, those of us who were born in the eighties or before then; but the editor, Greg Hunter, who was a fantastic editor, he had the AIS on the phone absolutely monstering him about the fact that he published the thing and saying, “you’re never getting access to our people again”. Greg had been around for a while and he knew that was all bullshit, that eventually the people who had been pissed off would move on and other people would come in and he’d get access. You will find people will try and muscle you out of stories and stop you from writing them.
Ben: The opposite happens as well, I find, when you think you’ve written something quite vicious and strange about someone and they call you up later congratulating you and thanking you for the lovely portrait that you wrote about them. I have that experience a lot.
John: I do that to people actually, when they give me really shocking reviews of my books. I will call them and just say sweet nothings to them. It freaks them out.
You mentioned earlier that the freedom is the part that you really enjoy, being a freelancer not tied down to having a staff role and being ‘dead behind the eyes’. What else do you like about freelancing, John? Why have you pursued it for so long?
John: The hovercraft and the Playboy Bunnies are good. The freedom is actually worth… even before Falafel came out, I wasn’t making that much money, but I think the freedom of being in the role that I was in was worth about $40-50,000 a year, just in terms of mental health. You get up, you want to go for a surf that day; you just go do it. You might even get a surf story out of it.
The constant change is one of the great things about freelancing. You can end up almost anywhere, doing almost anything as a freelancer, as long as you’re willing to push yourself into that. It’s nice actually, once you get a bunch of outlets in your stable, it’s actually just nice working two different people, because Frankie will have a different house style from sort of the Chechnyan brothel chaos of Rolling Stone, for instance. It’s never the same and you do not get bored.
The downsides to it are chasing invoices. I hate it, but you’re constantly doing it. Some of the biggest publishers are some of the worst in terms of the way that they run their finance sections. There was a publisher in Sydney; very large, huge marquee mastheads, and they had a policy in house of not paying freelancers until they brought into their lawyers into it, which of course they couldn’t afford, being freelancers. Or the HAA has it was in those days – the Media Alliance as it is now – which is a pro tip to you, even though it seems to be a lot of money. You might want to think about joining the Media Alliance, because at some stage you will be seeing them after an unpaid invoice.
Do you want to pick up on those questions, Ben? Best and worst bits about being a freelancer?
Ben: Yeah, I agree with the freedom and I think it depends for all of you how you define freedom as well. I mean when you look at if I showed you my iCal, I think my sister screamed when I first started using iCal because it looked like a deformed ice cube tray from hell.
If I average it out, I’m working seven days a week. At least I am in some way or another. Freedom for me is being able to roll out of bed and start work. That also means I start work at 7am every morning and I probably finish around 7pm every evening, but on top of that – like John talking about being able to go for a surf – I can do laps in the pool whenever I want, when there’s no people there. I really enjoy that. Having a pool to yourself is great.
It’s hard. The chasing invoices stuff keeps coming up. At any given time, you’re probably owed thousands and thousands of dollars. I’m not even kidding.
John: At this very moment in time I’m owed eleven thousand dollars by probably four or five different outlets.
Ben: I’m [owed] close to seven thousand. But at the same time, it also means you have a very warped sense of time after a while with freelancing, but you have to adapt to it. You might be working super hard in one week and you’re churning out stories, and the weekend arrives and you’re actually quite poor. Then a week where you’re actually quite relaxed, not doing much work, you just get flushed with cash from all these invoices that you’re chasing. You don’t really have that sort of luxury of knowing when you’re going to get paid and hard work being rewarded immediately.
Andrew: Just on that cash flow bit, for the first two years of my freelance career, I was regularly borrowing money from my parents and my brother. You have awesome weeks or months, and then hit rock bottom, where you’re scraping the bottom of the barrel.
[Audience] With the Fairfax changes with outsourcing subs at the moment, do you think there will be a time where really great freelancers will literally pack up and leave because they can’t survive on the wages they’re being paid to them? Or do you think that won’t happen, where freelancers are not being paid adequately because they’re saying they can’t afford to pay them?
John: No. As I said, there are certain costs involved in having full-time staff on [a magazine or publication]. From the commercial point of view, it’s cheaper to take copy in from freelancers than it is to have a staff writer who might turn out half a dozen pieces a year. They’ll be great pieces, because you don’t get those jobs just by turning up. But in terms of the bean counters running the business, they look at this as: “we’re paying this person $20,000 a story, why are we doing that?”
At the moment, a lot of the doom and fear surrounding the collapse of the mainstream media model actually doesn’t apply here. They’re still making profits and they’re still doing okay. Brisbane Times, who I file, for turned profitable three years ahead of schedule and still are, as far as I know. They will pay you eventually, but their systems are a bit ramshackle. The ones you have to watch out for are the smaller magazine companies.
[Audience] Do you think freelancing is more keyed to feature and magazine-type writing as opposed to something like The Courier-Mail, where obviously they do use freelancers but having staff who turn ten stories a day…
John: I’m not sure what their staffing level, is but they have a lot of journalists there turning out a lot of stuff which never ever gets published, never sees the light of day, and the same problem exists at Fairfax. They have hundreds of journalists filing copy, never published. The chance of a freelancer making it through that is pretty slim. The stuff that they’re going to commission from outside is going to tend to be specialist. I very rarely write for The Courier Mail. I don’t have a great relationship with them. The only occasions I’ve ever really written for them is… for some inexplicable reason, they come and ask me to do something and it has always been a specialist feature. Never any kind of generalist writing.
[Audience] Do you think that if you could do it again, you’d still become a freelancer, or you would go into the paid profession?
John: I wouldn’t go into paid profession. It would be nice to not have had those weeks where I had to go eat the two dollar Hare Krishna meal again and again, but even though the structure of the industry has changed so much and media itself has been wrenched apart by its business model being eaten by Google, I would still work as a freelancer, because that freedom… ‘Free’ is the most important part of that word. It’s fantastic. It becomes your life, rather than just your job.
[Audience] Do you think that online bylines are becoming less credible, and do you think that there’s still a career opportunity for online freelancers?
John: How do you mean, online bylines?
There are so many ways to get your work published online now. Do you think —
Ben: Personally speaking, I would see that as a part of the portfolio for what you should be writing for. I do a lot of online writing for stuff like Crikey, or ABC’s The Drum. But I don’t see myself as just being that online writer. It’s a part of all the whole suite of things that I write for at the moment. I don’t think it diminishes the other work I do, and I don’t necessarily think that people see it as less than. I think they read it and understand that it was probably written in a day because you’re writing about something that’s just happened, and they understand what the medium is, that it’s online. It’s supposed to be more snappy and immediate.
John: It’s an interesting question. It comes down to there’s different types of online. Wall Street Journal publishes online. Your byline there is going to count more with editors than the byline at your personal blog.
But then again, if your personal blog builds up a huge following, like Mama Mia for instance, or some of the food bloggers… about two years ago I got invited as a Fairfax writer to Sydney to the food festival down there, to do a few features. It was a significant year because it was the first time that the festival had ever invited food bloggers. These were people who do not write reviews for the mainstream press. They just have their personal blogs, but they built up their own audiences – and, more importantly, their credibility – to a point where they had to be brought inside the tent. In that sense, the fact that they were independently publishing blogs counted for nothing. What counted was the traffic rushing through.
Ben: Can I say quickly if you are going to start a blog – and I’m not a great blogger myself at all – but you can’t start it in a vacuum. I know so many people have tried starting a blog and are like, “why is no one reading my work?”. The answer I provide for that it’s because you’re not reading other blogs. You have to connect with people to say “that was a great post” and for them to start reading your stuff, or to link back to work. Blogging is a community. It’s not the same model as: you write, and expect the readers to come.
Certainly one of the biggest bloggers over the last few years – who’s stopped for the moment – but Marieke Hardy when she was doing her blog, ‘Reasons You’ll Hate Me’, one of the ways she got so many readers is because she was this voracious blog reader herself. It is a community. If you do start a blog tonight or next week – a cooking blog, because you might get invited to a food festival – make sure that you’re reading a lot of others as well.
[Audience] Talking about building your audience, do you think it would be better to work at Rolling Stone or something, would it be better to come with a big portfolio or a big audience? If you rock up and say, “I’ve got this many people who follow my blog, but I’ve only ever written on one blog and never been published anywhere else…”
Andrew: I would tend to say the idea is almost more important than your history. If you come at them with a story idea that no one’s ever pitched to them, and that you can deliver… that’s the hard part. They have to know that you can deliver it, but if the idea is good enough, theoretically at least, they’ll give you a reply and say ‘look into that for us’.
John: The audience, not so much. The idea is almost all-important. When I started out in the Jurassic area of the media, the mission I gave myself was to do stuff other people wouldn’t do. An example of that was going and living in the streets for about a month to live with street kids, because back in the early 90s, street kids were flavour of the month. For about a week.
I went and lived under bridges and on the footpath at King’s Cross and wrote it up for Rolling Stone. The reason I did that was because I knew no one else would do it, [something] that crazy. Some prick from The Courier Mail, I hope it wasn’t you [gestures to Ben]. He got like a baby Walkley once for spending the night in the [Brunswick Street] mall. How dangerous was that? The mall dude, all night! I couldn’t believe that because I’d done the month out there, but the fact… committing yourself to doing stuff that other people will not do means you’ve got that field clear to yourself.
If you have an idea, then you hit them up with an idea. If you have previously published stuff that looks cool, take it in. A colour photocopy of it is always good. They’re not necessarily going to read it. What they want to see is the masthead that it came from because they go, “oh I know the guy that runs that magazine, that’s cool. If you got in there then you must be okay”.
[Audience] Do you have any advice on the business side of things, like once you start earning money it gets a bit technical. When you first make it, you really don’t know what you should be doing. You really need to know in advance….
Ben: Get an accountant, get an accountant, get an accountant. I thought I didn’t need an accountant because I’m in my 20s; who needs an accountant? You need an accountant. You really learn the hard way, and you need an arts accountant. One of the things about joining the Media and Entertainment Arts Alliance, the union is that they do provide you with a very comprehensive list of arts accountants that you can access. The reason you need an arts accountant is because a lot of regular accountants who are not used to the bizarre ways in which you earn money, which is completely multi-stream and weird.
John: One of the beautiful things about being a freelancer is your entire life is deductible. Everything you do can be written about, and should be written about, and therefore can be deducted. You need somebody who works in that field who understands that because it will freak most accountants out.
Ben: A lot of accountants don’t know about tax ruling 2005/1, which is great.
John: I love 2005/1!
Ben: What it means is that you do not even have needed to have earned money in that financial year for those expenses to count towards being tax deductible items. Most accountants don’t know that, but arts accountants do and especially in the case where you’re a screenwriter, you might be working on a screenplay that takes three years, not earning any money off that screenplay in those three years, and in the third year it gets sold to Hollywood and you get douched with cash. That provides tax problems.
John: Let me just talk a bit about tax problems. You will at some point need an ABN, so just go get it.
Ben: You can get it now; tonight.
John: You need it. Once you have your ABN, every time you invoice, you invoice as the entity that has that ABN. Once you’ve done that though, you also need to get yourself a bank account that has net banking. This is really hard, but you totally need to do it. You need to set up a regular transfer from that account to your tax account. The ATO will give you a number for being paid transfers. It doesn’t need to be that much when you kick off. It might only be $20 a week, or $50 a week. Figure out how much you think you’re going to earn in that first year and put a bit aside a month, because I’ve had tax bills that would turn your shit white. The only way to do it is the way that an average punter does it, which is bit by bit, week by week. Do not let these things build up. It’s the curse of our industry.
Ben: You need to talk to your accountant about stuff like super, because you don’t get superannuation as a freelancer. You have to contribute to it yourself and it’s not something you want to think about in your 20s, but I’ve met a lot of older bastards who say “this is exactly the time you need to think about it,” and it’s true.
[Audience] Is the Media Alliance a good place to go advice on those sorts of things?
John: Yeah they’re great, but they do charge you a fee to join, which is fair enough because being great costs money. When I was a young freelancer I used to find it difficult to justify the $180 a year or something, because you might have a year that goes by where nothing happens and you don’t need them. But when you need them, you need them.
[Audience] Just on more technical stuff, how do you pitch and query? No one uses the stamped, self-addressed envelope anymore. Do you still structure it in the traditional kind of way of laying out a query? Or do you just email them an idea?
Ben: Well in my experience, I’ve worked alongside editors in different magazines and I’ve seen the way that they deal with pitches and all editors are different. I think the one thing they have in common is that they’re all time-strapped. They immediately know whether a pitch is for them or not. My advice to my students is: don’t pitch one thing at a time, pitch five to seven things at a time.
In terms of how you structure it or how long they should be, I think one pitch is a ‘par’ [paragraph]; maybe 70-100 words. Within that par, they might suspect that they like that idea or story. The others they’ll discard pretty quickly. They know how to discard quickly, but the other ones, they’ll have suspicions it might be a good story. If they do then what you should be doing within that link is highlighting the text, turning it into a link with some background information so they can do their own sniffing around themselves. You can have a short bullet point list of links after that, see also this, this, and this for background. Everyone’s got a different technique, but that’s what I do.
John: When you think about magazines in particular, you open the masthead, open the mag; three or four pages in, the masthead’s there. Who are the actual full timers working in the office? Get the name of the editor, or the deputy editor. If they have a chief of staff, take that name down as well. You’ll find a phone number, which is a general number. It almost always sends you to a switchboard for the publishing company, not for the magazine. It doesn’t matter. You’ve got the name, and say “can I speak to so-and-so?”. You’ll probably go through to a secretary and say “I’ve got an idea I want to pitch; have you got a fax number or email I can send it to?”
If nothing’s happening, if they’ve actually filed for that month and are sitting around pulling their puds for a day, they might even talk to you right then. Pitch it then and there, but if you can get the whole thing down to one or two lines for the initial hit on them, that’s what you want. Then if they’re interested, you can possibly parlay into an email or fax that will run for 100-150 words, but no more.
I want to go back to something Ben said. He was referring to ‘one idea per par’ – that’s short for ‘paragraph’. And you mentioned your students. You should point out that you tutor.
Ben: I sometimes tutor over at QUT as well, so I delivered some of these tips in an end-of-semester ‘bonus tute.’ It’s very exciting. And I talk about the tax thing as well.
In terms of pitching, what I do is in direct conflict to what you said. I generally have one idea per email, and I tend to flesh it out into a few paragraphs to show that I actually know what the fuck I’m talking about. That’s worked for me pretty well.
Ben: It depends on the magazine as well. If it’s a magazine that publishes a lot of shorter pieces, like Frankie does, then that sort of rapid fire idea, list of ideas, every issue I probably pitch about 25 ideas to my editor. Some of them will be saved for the next issue, some will go ahead, but she needs that much going on for each issue.
John: It’s always tougher at the start because you don’t know the editor. Once you have a working relationship and you’ve got their phone number, then as the idea pops into your head you ring them up. What you all want to do is get yourself a stable of about eight or nine income streams that you’re drawing on. Half of them are going to collapse in two or three years. You’re going to have to replenish them with other sources.
Once you have that eight or nine, it’s [a matter of] doing the rounds. Once a month, when I lived in Sydney, I would physically walk around from magazine to magazine, have a cup of coffee with the editor and say “this is what I want to do”. Once they know you and they trust you, it’s like easy money for them. “I don’t need to think about that issue anymore, I’ve got that feature”. The hard part is building that trust originally and getting them to look at your stuff.
Ben: One more tip about trust as well, which is a big thing. You are a stranger coming off the street asking these people for work. You need to know the magazine as well, and one of the easiest ways of doing this – and this is a great cheating tip – is that most magazines will have sections, and they’ll have names for those sections. It’ll basically say “culture and style section” [for example] and what the editors have in their room is the layout of the magazine, and four pages for each issue will be that section.
They want those pages filled, and if you can refer to those sections by name, and even sort of know the rough size of it, it demonstrates to them that you know their magazine really well and you know why it’s a Frankie piece and not a Yen piece. Or you know why it’s a Marie Claire piece and not a Cleo piece. Those sorts of things help gain trust, too.
Just on pitching quickly; John, how do you pitch these days? Are you in a position where the editors come to you?
John: They pitch to me. I don’t [pitch]. I’m in the happy position of being too busy. I try and work on two books a year. I may not publish two books in a year but I try to be working on them. I have three columns a week and then two a month for the ABC, and maybe one feature a month after that. I actually don’t have time to think about pitches and sell.
But sometimes if an idea really appeals to me… for instance, [the video game] L.A. Noire is out this week. I love video games. So I rang Rockstar the other day and said “please send me a disc”… That’s the other great thing about freelancing – freebies. They sent me that disc, because I’ve written about games over the years and we’ve had some drinks. They know me. Knowing people is really important in this gig.
At some stage, I’ve got to send a [book] manuscript off. I should be at home working at it right now. I hope you appreciate me being here! Once I send this fucker off on Friday, next week it’s all about the Xbox and I’m going to play my way through L.A. Noire. When I finish it, I’m going to write an essay. When I’ve finished writing the essay I’ll sell it, which means I’ll actually have to pitch it to someone. But I’ve already figured out how to do that.
Ben: I think the great thing that John does – and I think all of you should think about as freelancers or budding potential freelancers – is identifying what you’re really interested in, because everything becomes a story. Every trip you make, or hunches you have, or things you want to explore can be things that are written about. If you’re already interested in it, you’re halfway towards becoming an expert anyway; if you’re already obsessed with a particular game on Xbox, you already have that bank of knowledge.
You’re essentially getting paid to learn. That’s what I think of this job sometimes.
Ben: We’re all in nerds!
In a way, yeah. You figure out something you want to learn more about. You sell the idea and then you work it out. You learn all about it. It’s amazing.
[Audience] Does it pay to be annoying when pitching? [in terms with contacting editors]
Ben: I don’t think it ever pays to be annoying.
John: Niceness is its own reward. I do know what you mean. To be persistent is what you’re asking. Yes, up to the point where you’re annoying, and then no.
Ben: How do you know when you’re annoying, John?
John: When they start avoiding your calls. One of the things you probably need to find out if you have a particular publication outlet you want to pitch to, their publishing schedule. At what point in the month do they just refuse to talk to anybody because they are on deadline and they’re not fucking around anymore. If they’re sitting at the desk for 18 hours today peeing into a Coke bottle or this thing is not going to hit the stand, you don’t call them that week. You don’t call them the day after. The day after that, however, is the sweet spot. That’s where they’re vulnerable. That’s when you get them, so find that out. You’re not going to need to be persistent or annoying on the vulnerability day. You just have to turn up.
Ben: John’s right. Schedules are really invaluable. I’m about to start writing for a new magazine and one of the editors there, one of the section editors sent me these incredibly detailed submission guidelines. I’ve never seen a document so detailed for its contributors, but it’s really great because it shows me the lead time of the magazine so from when they file all the stories, they don’t release those stories until three months later. That’s a sort of rough lead time that Frankie has as well, so stuff we’re writing three months before will show up three months later.
They also have times and dates of when to pitch as well, so again, a monthly magazine will have that one week in the month where they do not want to hear from anyone. Your pitch will be buried because they’re stressed. The week after it comes out, that’s when they’re open to ideas. You need to know that information so you’re not getting them at a weird time and if they do have submission guidelines, read them thoroughly.
I have a horror story from a friend who used to be an editor of a youth writing magazine and they did make an effort to have a very comprehensive contributors’ guidelines. There was this one girl who rang up and was very upset because she had submitted a pitch for a story, or perhaps the story itself, and a week later she still had not heard from the editor and she’s like “I’m going to take you to Media Watch. I’m so upset.” On the contributors’ guidelines it was very clearly stated – and not a lot of magazines do this – but it was stated that “we will contact you within a month of you submitting your work and get in touch with you to tell you whether we accept it or reject it”. Most magazines don’t even pay you that courtesy of telling you that they have rejected an idea. If that’s available, get it; and if it’s not available, see if you can get it.
Picking up on that question again, following up is hugely important. I mentioned my tactic earlier of being introduced to an editor. Even so, as we’ve discussed, editors are super busy and they’re not going to get back to you straight away. There’s nothing wrong with sending a polite follow up saying, “Hey, just following up on this. Can you get back to me? Let me know if you’ll accept freelance submissions, or pitches.” Once a week, every week.
Ben: I’ll follow up and I realise one of my editor’s daughters ended up in hospital and she’s been away from the job the entire week. That’s why she hasn’t responded.
John: That can happen when you file copy. You can write a 2,000 or 3,000 word story, stick it in, and then hear nothing. “What happened to that? It must be bad. I killed you with a story it was so bad!” It’s just they’re busy. Something else has happened.
[Audience] Do you think it’s necessarily a danger to have a niche, or write specifically one thing and to that a lot, or do you think it’s better to cover a few different areas…?
John: It depends on how good you are at your niche. A friend of mine, Simon Thomsen’s a food writer. It’s what Simon does, writes about food. But he’s great. People from all over the world want him to write about food. So for him the niche thing works. For me, I’m not that good at anything really, so I’ve got to spread myself a bit thinner. It’s really if you have something that you’re really good at and you actually have some expertise in it, then you could seriously think about making it your niche, as long as you think there’s enough of a market there to keep a turnover going.
Ben: I agree. Just identify what your strengths are, what your interests are. Like John, I’m not too great at anything. I’m interested in politics, but I’m not like a political animal. I’m not Latika Bourke. But I am interested enough to write some things about it, but not in-depth analysis. I’m interested in music, but I’m not completely obsessed by it, so I’ll write some stuff that I am interested in. If you’re completely obsessed by horses… I had one student who knew so much about trucks. Write about trucks!
John: I worked at the Independent Monthly, the magazine across the hall from us was Truck and Bus Monthly. I so wanted to file for them, but I don’t know shit about trucks.
[Audience] Some staff reporter jobs allow you to freelance on the side.
John: It’s pretty rare.
Do you think it’s possible to even do it?
Ben: I don’t know. I’m thinking of my friends who work full time for The Courier Mail. They come home buggered. They don’t have the energy for it, and the last thing they want to think about on the weekend is what else they can write about. They want to chill out.
John: Even having another job that’s not connected at all with the media drains it out of you. One of the reasons that I, at the age of 20 or something, decided I was going to suck up the poverty and write, was because I previously tried to work and write in the evenings. It was just too hard. You get home and you just wanted to destroy yourself with a couple of cones and some shitty TV, not sit down and have a second bite of the cherry that day. You might well be a machine, and you can pull that act off, but most people can’t.
Ben: It’s hard. I know some writers who were writing a play towards a competition deadline and one of them that I know is a mum of two kids. They’re at the age where the kids need a lot of attention and she looked at her schedule. She’s a working mum as well, and she looked at her schedule and she’s like “you know what? When I take the kids to school, that’s when I go to work. That’s when I do x, y, and z. Where do I find time to write?” What she did for half a year leading up to the competition deadline was simply sleep two hours less and get up two hours earlier and write.
I know another friend who had a full-time job for a law firm, but she also had a book contract. She looked at her schedule and she didn’t see any time that she could write. She needed to retain a day off for her mental health; Sunday was off-limits. She did exactly the same. She woke up two hours earlier, and she wrote the book.
[Audience] On that, how did you make the switch into freelancing?
Ben: I was constantly studying, so I’ve been freelancing in some way, shape, or form since I was 17. I started off with some street press work or rags that were lying around, but I was studying at the same time. The thing is, especially when you’re an undergrad — oh God, I miss undergrad — I just felt like I had a lot of time. I was working but I also got whatever you call it now, youth allowance, and I identified a window I could devote to freelance work, or work experience.
I finished my degree, did honours, and I was still getting youth allowance. I was picking up some more freelance work and then I picked up tutoring. Then I started doing a doctorate and that gives you a scholarship, so I could pay my rent. I was doing my doctorate with some more freelance work, and I got to a stage where I realised my scholarship was about to run out and “I think I can actually hop over to freelancing full-time”.
I did something called the NEIS scheme. The NEIS scheme is for when small businesses start out. Because I was working [under] my own ABN, I’m technically a business. I’d never done freelance writing full-time, so when I was about to make that change, suddenly that actually technically qualified as a new small business. ‘Benjamin Law’ is my business, and writing is my small business. They give you the equivalent of the dole over a year, with which I’m intimately acquainted; they give you that exact amount and they give you business training as well. That’s good because at least your rent and food is covered. I gradually made the change. I don’t think I would have survived just doing it your way [gestures at John]. I don’t think I’ve got the chutzpah.
John: I rorted the dole somethin’ fierce for a couple of years. I didn’t go onto the NEIS scheme. I’m very familiar with it, because the guys who did the Falafel play in Sydney for five years were doing it originally on NEIS. I don’t know that the dole would be an option now because the work tests they impose are really fierce and it was the tightening up of that system that forced me into… working harder.
Ben: Yeah, wow! It worked.
John: When I started out I did have some part-time jobs and what I tried to do was choose work that would either not clash intellectually, like office jobs for instance, you are using your head so the last thing you want to do is come back and think about work at the end of the day. I tended to take manual labour jobs, which I loved. One of my first ones was throwing boxes on the back of a truck in the basement of Rolling Stone. I loved that job. It was just great. Another one I had was at a press clipping agency, in the days before the internet. They used to pay people to sit around reading the newspapers, putting little x’s next to them, and maybe cut it out and put it into files. I was ‘the guy who read the paper’. That was complementary work to freelancing because it was constantly building up your knowledge. As far as possible – and it may not be very far possible – you want to find work that either doesn’t clash with what you want to write, or complements. It’s tough.
I want to talk about the writing itself. When did it first become apparent that you had some talent at this; that what you were submitting was making editors happy, and they were asking you to write more? When was that point?
John: You should actually know that before you start submitting. A couple of years ago, I did a tour with writers, rather than freelance journalists; actual writers, Nick Earl, Sue Gough, young Sam Watson, the poet. We did a tour through western Queensland. A lot of small country towns with audiences of half a dozen people turning up. We would tell our stories. Because we did this tour together, we told our stories to each other. One of the things that was really interesting was that every single one of the writers on this tour had had the experience at some point; somebody had told them, “that’s not going to work for you. That’s not going to happen.”
The reaction to that, in every case, was “fuck you; I’m going to make it happen”. That’s not the reaction that naturally comes to people. Most people being told that they can’t write, they’re not going to make it; they actually fold up like a cheap Chinese umbrella, and give up.
Kate Forsythe, who is a great fantasy writer now, went to a writing seminar with some crazy Canadian author…
Ben: Margaret Attwood?
John: Yep. Anyway they had to submit pieces to this and Atwood reads them, and in a very Atwood fashion, tears them up in front of the class and says “you’re all fucked!” Kate just bristles with fury and thinks, “fuckin’ crazy Canadian…slag!” Years later on, she’s a successful fantasy author. The girlfriend she went with: cheap Chinese umbrella. Collapsed. Put her manuscript in the bottom drawer and never took it out again, never wrote again.
You need to have some confidence in yourself before you start, and you’re really going to fucking need it once you start, because you are going to get rejected. You are going to get knocked back and you’re constantly going to have people telling you that you can’t do it. You need to actually, before you put your fingers on the keyboard or your pen to paper, you need to think “I’m good enough to do this”. You will either have that knowledge now, or you won’t.
Ben: And you will write some pretty shithouse things that you’re not proud of either, but I think the difference is you need to be able to identify that it was bad and to move on from it, as well.
John: ‘Rent payers’, I call them.
Ben: That’s right. You can’t completely collapse. You have to remind yourself that you are capable of good writing and if you do have some pieces that you’re very pleased with and people have told you it is good writing. Put that aside as a reminder that you can keep doing it. This is the literary equivalent of being an actor and constantly auditioning and constantly getting knock-backs as well. You do have to have some sort of internal fortitude about this.
John: Do not listen to people who tell you it’s not going to work.
Ben: They’re all fucked.
John: They are. They’re dead behind the eyes.
[Audience] Ben, if you don’t mind me asking, would you say your ethnicity, or your sexuality actually enriches your writing?
Ben: Totally. It makes it so sellable as well. Everyone’s after an ethnic or gay perspective and I’m happy to give it to them. I mean, the thing about heterosexual white male perspective is that people —
John: Let me tell you how tough that is… White, middle-class male…
Ben: That is a very unique perspective, but so are all these other perspectives, and you do sort of package yourself in that way, to an extent. That lends you something that informs your work. I know that a lot of my stories are based around that stuff because no one else can write certain things and no one can… there are fewer gay people and there are fewer gay writers, and there are fewer gay perspectives, so I can provide that and I’m happy to. It’s one of many, many out there. The same goes for the Asian thing. ‘The Asian thing’; I should put that on my business car. That is a unique and valid perspective, just as all of you have a very particular background and focus in terms of what you can bring into your work as well.
I feel almost lucky that I’ve got that ammo, or background, or a background that’s a little bit different, just as all of you have, by the way. All of you are a bit different [laughs] And I think you all know deep inside yourselves what that is. You can actually use that, especially if you write first-person stories.
[Audience] What’s something that appeals to you in articles or stories that you read?
Ben: I like things that surprise me; things that upend your expectations. It’s why I like Malcolm Gladwell, for instance. You read something like his book Outliers; it’s a book about the story of success. It looks actually like this hideous business book you wouldn’t touch with a barge pole, but it’s all about how people get successful. When you look at it from an American perspective, you think about ‘the myth of the self-made man’ and stuff like that. Bill Gates got successful because he’s super smart, and he’s very savvy. No; [the book] looks at Bill Gates and interviews Bill Gates and talks about the fact that he came into high school at a very particular time in history and this particular high school had access to this particular technology, and Bill Gates had this amount of time to access that technology. All these things conspired towards him becoming the Microsoft founder. Those sorts of things interest me. Stories about people that I’d never meet in my lifetime interest me, as well. I’m very people-interested; people-focused.
John: I like people who do interesting things with language. I like to see the English language made new again. One of the first books that I picked up and read again and again was a bunch of magazine stories by a Vietnam war correspondent called Michael Herr, collected in a book called Dispatches and you read this book and it felt like your brain was being turned inside out like a sock because he did such weird stuff to the language that, viewed in isolation, would almost be incomprehensible but viewed in the flow of what Herr was saying it made perfect sense. I’ve always loved that.
Occasionally, you don’t need to do complete gymnastics with the language. Sometimes you just see people present things in really interesting ways. A line from an Esquire piece about professional gamblers stood out to me once. They gave their staff writers $100,000 and said, “go find me some card counters and do good with them”. He said, “I stood there in the lobby of the magazine with a hundred thousand dollars in a briefcase. That’s a lot of money. It had heft. It had possibilities.” That was just a beautiful line, because everything just unfolded from that. So a well-turned line is a thing of beauty.
Ben: One more thing, if you want some reading homework – which I’m sure you all do – one of my favourite pieces of narrative journalism from the last few years is a piece that was published in GQ magazine and is available online for free. It’s called “Will You Be My Black Friend?” What I love about that is what I love about a lot of other pieces as well, is it does have a great premise. It follows on from it. It was this piece that was written just before Barack Obama got in. It looked at why in America, which is supposedly this great melting pot of different ethnicities, why so many of us keep to our own. The writing is so punchy. When you were talking about language; the way [the writer] plays with language and jokes is quite astonishing. That’s good homework. The New Journalism by Tom Wolfe is really great homework. If you want more modern update on The New Journalism by Tom Wolfe there’s a great anthology called The New Kings of Non-Fiction. It’s edited by Ira Glass, who hosts a radio show called This American Life. It’s got people like Susan Orlean, and Chuck Klosterman in it, and it’s sublime writing. It’s really a great anthology.
[Audience] What does it take to be a great freelancer?
Andrew: What kinds of talents or traits are required?
Ben: A lack of hygiene.
John: Obviously the very first thing, you do have to be able to put words in a row, one after the other, in a way that makes people want to keep reading it. That’s number one. You’ve got to make your deadlines. You can’t blow deadlines. Once you’ve been around for a while you can blow one or two, like I have, because you’ve got the momentum of the previously published work to carry you through that embarrassment. It’s very embarrassing, but you must make your deadlines.
You’ve got to be a bit tough about stuff. You might have to actually sit up until three or four o’clock in the morning watching this weird thing that happens at about 1am, as everybody in the Australian Twitter feed goes to bed. All of a sudden your American followers come online. The screen fills up with avatars you’ve never ever seen before. Who the fuck are these people? You’ve got to find out, because you’re going to sit up until that fucking story is finished. You’re not going to be. You’re not knocking off, but you’re sitting there arse to chair, fingers on the keyboard and you are not fucking moving until it’s done. That’s what it takes to be a freelancer.
Ben: Total tenacity and endurance, and a lack of desire for conventional hours. You need to be a really great time manager. If you can’t manage your time you’re fucked. You really do need to segment your life in very disciplined chunks and in those chunks you need to know what you have needed to achieve by that time.
Today I’m writing a story that’s going to be a large story; it’s about nudists, actually. I’ve done so many interviews, but I really needed to have those interviews and all those notes down on the page and ready for me to structure into a story by the end of today so that tomorrow I can actually block out the structure of the story and draft it over the next two days, and then file it. I need to know that story’s filed by then because if it’s not, all that carryover work will bleed into my next assignment and really screw me up. You have to be super disciplined.
John: On that I will give you some take-away. Google up the Pomodoro Technique. It’s a time management technique. It breaks your day up into 25 minute blocks, divided by five minute segments where you can get up, do some exercise, take a break. It’s Italian for ‘tomato’, based on the tomato timers you see in peoples’ kitchen. It’s a time management technique I use, and it is brutally effective. [Andrew’s note: there’s also an iPhone app, which I use.]
Long story short: you set your 25 minute timer, you’re working. You’re not answering phones, you’re not checking emails. An email comes in, “you’ve won the Pulitzer Prize!” – the fucker can wait for 25 minutes because you’re in your Pomodoro. You set how many of these things you’re going to assign to a project in the course of a day. You’ve got eight Pomodoro on that book, you knock them over one after the other.
The other thing you might want to think about: I was forced, about two years ago, to use dictation software. I broke my arm when I was in the middle of a book and the only way I could get copy down was by a program called Dragon Dictate based on the Nuance engine, which you will see a lot of in IOS 5. It’s brilliant. It’s got an incredibly steep learning curve, but I have found combined with the Pomodoro Technique, a standing desk… I don’t sit down when I work anymore. I actually stand, Star Trek-style in front of my computer and I talk to it with my dictation software.
Ben: That is bizarre.
John: It sounds bizarre. Before I did this, I would average about 2,000 words a day, which sounds pretty Conan-like. My average now since I have taken these three things – standing up, dictation, Pomodoro, and combine then – I now do four and a half to 5,000 words a day. I invoice at a buck a word. So, think about it.
Ben: That’s really good.
If you have any final questions, these guys will be going downstairs where John will tell you some stories that he referred to earlier… maybe. There are a couple of things I wanted to mention. In this room next Tuesday night at the same time, I have staff from the Courier Mail’s Q Weekend magazine here to talk about feature journalism. That’s Matthew Condon, Trent Dalton, and Amanda Watt.
Let’s not forget this is part of National Young Writers’ Month. If you want to pick up a postcard on the way out, my girlfriend will be handing them out from up the back. It would be great if you could join the website, start talking about writing, and start setting some goals for next month. Could you please thank my guests, John Birmingham and Benjamin Law.
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For more on National Young Writers’ Month 2011, visit the website. For more on Andrew’s involvement as Queensland ambassador, click here. For the full set of photos taken on the night by Christopher Wright, click here.
For more John Birmingham (@JohnBirmingham), visit his website, Cheeseburger Gothic. For the transcript of a conversation between John and Andrew in June 2010 about John’s most recent book, After America, click here.
For more Benjamin Law (@MrBenjaminLaw), visit his website. For the transcript of a conversation between Benjamin and Andrew in April 2010 about Ben’s first novel, The Family Law, click here.
BEFORE American performer Reggie Watts even opens his mouth, you can’t help but form preconceptions.
Watts is keenly aware of this, which is why he does his best to challenge those who try to pigeonhole him based on his appearance, performance style or surroundings.
Watts’ act is unique; a compelling fusion of comedy, music, vocal prowess and impressionism, all delivered at a whirlwind pace.
“I like it when people are laughing hard,” Watts says, “but I also like it when audiences are confused.”
During his well-attended appearance at the Brisbane Powerhouse in May 2009, a bound-and-gagged Spiderman struggled to break free from his bonds throughout his set; he succeeded during the encore break, to wild cheers from the crowd.
Watts made no reference to the character throughout his act.
“It’s good to have things happening ambiently in the background,” he laughs when reminded of that night.
Much of Watts’ act is improvised. While he has a handful of snippets he can bring into the set at any time, for the most part he prefers to make it up as he goes along.
His inspiration comes from driving around and absorbing the sights and sounds of the city, or listening to his driver, who most likely will be local.
“He’s driving me around and telling me stuff about the city. A lot of this stuff will show up in the show,” Watts says. “I don’t really write down notes. I experience something, find a funny thing about it, and then log it.”
If it’s funny – or important – enough, Watts trusts that his memory won’t fail him while he’s on stage.
For the full article, visit The Courier-Mail. For more Reggie Watts, visit his website. The music video for his skit/song ‘Fuck Shit Stack‘ is embedded below.
In August 2010, I interviewed Australian UFC fighter George Sotiropoulos for a story in Australian Penthouse [‘Caged Fury’, pictured right]. You can read an edited version of that interview here.
Below is the full transcript of our conversation, including a couple of touch-ups by George via email afterwards.
Andrew: My research tells me that you had a history in amateur boxing in Australia before you decided to start travelling the world to learn other styles of fighting. I’m interesting to know what you found attractive about mixed martial arts (MMA) in the first place.
George: Boxing was the last type of amateur competition I did before fighting mixed martial arts. I already had an extensive background in Jiu-Jitsu, Submission Grappling, and Freestyle Wrestling before I started Boxing. Boxing was the last stop that I made to round off my skills in preparation for Mixed Martial Arts (MMA). I started with Jiu-Jitsu to develop skills in ground fighting. Then I added wresting to learn takedowns. Finally, I implemented boxing to add striking to my skill set which got me ready for MMA.
Why did you decide to stick with MMA?
I decided to do MMA before I decided on anything else. I saw UFC back in ’97 at a friend’s place one night before heading out, and I basically decided then that’s what I wanted to do. So I set off on an expedition to get myself trained as a mixed martial artist. I had no formal training or skill in mixed martial arts. I was attracted to MMA by the display of Jiu-Jitsu by the Gracie family, and that’s basically what I wanted to learn. I started with Brazilian Jiu-Jitsu. MMA was evolving, and other styles were becoming effective, so I added wrestling.
It was the grapplers/Jiu-Jitsu artists that were the most effective in the beginning, then the wrestlers followed by the strikers. Therefore, I added the boxing last as the sport and I evolved.
I trained and competed in all the styles I practiced. My total experience in Jiu-Jitsu is about 130 grappling / Jiu-Jitsu bouts, 15-20 bouts in freestyle wrestling, 10 amateur boxing matches and one professional. My MMA record is now 13-2, plus the three exhibitions bouts I had when I was on The Ultimate Fighter. That totals 18 MMA fights.
I developed the skills and experience by training and competing in the individual sports. It would be very hard to go out there and become a mixed martial arts fighter without the specific experience. So I trained specifically to acquire those skills.
Congratulations on your 9-0 record so far in the UFC, by the way. I watched your last couple of fights in preparation for this. I’m interested to know where you think you’re strongest as a fighter.
I train Jiu-Jitsu, wrestling, boxing and Muay Thai. But I’m mostly known for my Jiu-Jitsu skills because that’s where I have given the greatest display. However, I address and work on everything equally.
What does your average week of training look like?
It’s a very gruelling and intense training schedule. I train three times a day from Monday to Friday, and I usually train once or twice on the weekends.
Does that amount of training increase in the lead up to a fight or do you keep it steady, even up to the day before the fight?
Training is usually six to eight hours a day, which remains constant right up to fight week.
That seems to be working for you. You’ve been with guys like Eddie Bravo and Leonard Gabriel since November 2008. How important do you feel your team is to your success so far?
Very important. They believe in me and I have faith in them. They’re guiding the ship. They’re as much a part of it as I am.
I’ve seen you say that by the time you’re fighting, when you’re in the ring, you’re calm and there’s nothing frightening or surreal about it. Is there any difference between training in a gym with your team and fighting in front of 20,000 people? Is there a different kind of mindset required or do you feel it’s the same?
No, you train day in and day out for that moment. All scenarios, possibilities, techniques and strategies are covered in training that will be executed in the fight. On fight day the work has already been done – the training is harder than the fight because so much was done in preparation for the fight.
What happens after a UFC match, George? As the winner, do you now meet with the officials and they decide your next match, and who you’re fighting next?
I’ll be informed of who and when I will fight next. My team and I will study the opponent, run strategies, scenarios and address his strengths and weaknesses.
There’s some chatter about trying to get your next UFC fight to happen in Melbourne, but MMA events are currently banned in Victoria. Do you know why?
Not sure why they’re banned, but I have been present at several sanctioned MMA events in Melbourne which were held in a boxing ring, not a cage. So it might be a technicality.
There’s too many reasons why MMA and the UFC will be held in Melbourne. First, it is a legitimate, credible and regulated sport. Secondly, the boost which it will give the local economy is too substantial to be ignored; our economy needs everything it can get, along with the international exposure that comes from the events.
Why do you think that some people have a problem with mixed martial arts fighting?
There’s a misconception from some journalists, writers, politicians and other public groups. The sport has comes a long way since it started back in 1993. The sport now has weight classes, time limits and is strictly regulated, supervised and judged by professionals.
Rules have been introduced, there’s structured ways of competition, fighter safety is paramount, and it’s a professional sport. MMA combines all the elements of the Olympic stadium events; amateur boxing, taekwondo, freestyle wrestling, Greco roman wrestling and judo. These styles are the make up and blueprint of MMA.
MMA should be accepted and regulated because it is a bi-product of Olympic sports. Furthermore, MMA was in the ancient Olympics, originally named Pankration. There is a long history; we are witnessing the rebirth of true combat sports.
To me, it’s one of the purest forms of professional athletic endurance. It’s just two guys in a ring using their training to take the other one down. There’s not much more to it.
That is part of it. In a street fight, anything goes. People can utilise any object as a weapon; they can literally take a person’s life. MMA is a sport with technique. The only way you’re going to win is utilising real skills and technique, from boxing, taekwondo, muay thai, wrestling, judo, jiu jitsu and any other martial art style out there. Skill is effective, not brutality. There is no such martial art or style called ‘street fighting’, only the wild imaginations of thugs and misinformed politicians and writers.
That’s the big misconception; people don’t understand. It’s a new sport which only been around for 20 years. People are not fully informed about the facts, so that’s why people jump the gun. But that’s going to change. UFC is the fourth most viewed sport in the U.S.A. It’s huge. Pay-per-view’s in the millions, and up to 20,000 in attendance at events. It’s mainstream now. Australia follows the same trends as the western world whether it be sports or any other professional field.
Your Sydney fight in February at the Acer Arena (UFC 110) was huge. It set the merch record for the venue, beating out Iron Maiden. The fact that obviously it sold out quickly indicates that there’s obviously an audience for it, and it’s turned mainstream. Do you see yourself as an ambassador for MMA in Australia?
Definitely, I’m one of Australia’s leading competitors representing my country. It’s also my responsibility to educate the Australian community and provide insight about the sport. It’s a safe and regulated sport. Safer than the boxing, muay thai, or kick boxing which have been around for decades. MMA is safer because of the wrestling and grappling components. Consequently, resulting in less striking during bouts and training which means less head trauma.
Why do you think people are attracted to watching UFC, and MMA in general?
To quote Dana White, the president of the UFC: fighting is in our genes. People are naturally attracted to fighting. This is the ultimate form of fighting, so naturally people are going to be attracted to it. Fighting has been a part of human evolution; we evolved fighting, dating back to caveman. That’s why it’s in our instincts. Finally, it’s definitely the most exciting sport and it sells itself. The presence of striking, grappling, and wrestling makes for exciting action.
Can you describe the feeling once a fight begins?
You must prepare for all scenarios; standing, ground, the clinch, submissions, striking with your hands, elbows, knees and feet. You’ve got to be prepared for everything. All bases must be covered.
It’s exciting. The offense can come from just about anywhere. The only way I can describe mixed martial arts is navigating through an asteroid field, asteroids coming from any direction. You’ve got to be ready for everything.
Outside of fighting, George, do you have any vices? Do you drink, smoke, play video games?
I do not drink. But I will have a glass of wine after my fight. Mostly, I just like training and fighting, and not much else. It’s a full-time commitment. When I’m not training I’m preparing to train or getting ready for a week of training, which it leaves little time for anything else.
One last thing. There’s a bit of a misconception that anyone who pursues professional fighting generally isn’t an educated person, but when researching you I was interested to find that you had a business degree. You’re clearly very articulate and well spoken.
A lot of the fighters who are in this sport have college degrees. So you can’t stereotype people because of the misconception of fighting being done by the poorer or underprivileged classes in society.
In my case, I went to school, graduated, have a degree and associate diploma. I worked in finance, shipping and various other professions growing up. I chose MMA because it’s what I enjoy and love doing. It’s also my obligation and duty to represent it professionally since I am representing my country.
Congratulations on your success so far, George. I wish you more of it.
Thank you.
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For more on George Sotiropoulos, visit his website.
The above transcript appeared in edited form for a story in the September 2010 issue of Australian Penthouse – read it here.
I’ve embedded a video of George’s UFC highlights below, but since UFC generally aren’t too keen on allowing their footage to appear on YouTube, I can’t guarantee it’ll stay up for long.
Each quarter, the Brisbane City Council pulish LIVE, a free pocket guide to arts, culture and entertainment events that take place throughout the city.
I was contracted to edit the copy for the 64-page July-September 2010 issue of LIVE, as well as writing a profile of Penelope Bell, an emerging Brisbane fashion designer who was one of the recipients of a $20,000 Lord Mayor’s Young And Emerging Artists Fellowship.
Click the below image for a closer look at the Penelope Bell profile, or read the article text underneath.
In Focus: Lord Mayor’s Young and Emerging Artists Fellowship
by Andrew McMillen
The seed of inspiration was planted when Penelope Bell witnessed Elizabeth Harrison, CEO of New York-based luxury brand agency Harrison and Shriftman, speak at the Mercedes-Benz Fashion Festival in August last year.
Not long after this experience Bell discovered the Lord Mayor’s Young and Emerging Artists Fellowship, a grant for creatives under 30 years looking to develop their careers through international training, development and mentorship programs. In her application, she described an internship with Harrison’s agency as her dream role.
Earlier this year, dream became reality for the 25-year old Toowong resident, who, like the three other fellowship recipients, will benefit greatly from the opportunity to gain professional experience within her chosen field. In September, Bell will travel to New York to participate in a three month internship with Harrison and Shriftman.
The young designer completed an Advanced Diploma in Textiles, Clothing and Footwear in 2006 before starting the Penelope Bell fashion label; boutiques across the city have routinely sold out of Bell’s bespoke designs;
Bell’s drive and dedication to the Brisbane creative industries impressed the fellowship’s judges. The majority of her $20,000 award will be put toward flights, rent and living expenses for her three month internship. Upon returning to Brisbane, Bell aims to put these newfound branding and marketing techniques into practice by overhauling her label’s luxury product line and broadening her market scope to encompass international buyers.
“The fellowship’s not just for me,” Bell says, “It’ll ultimately benefit other local designers because I’m hoping to help build up the fashion industry here in Brisbane by passing on what I learn and experience as a result of the fellowship.”
The Lord Mayor’s Young and Emerging Artists Fellowship isn’t just awarded to fashion designers, though. Bell’s fellow 2010 fellowship recipients include Sally Golding of West End, a moving image artist and curator undertaking mentorships in London and the Netherlands; Clare McFadden of Bardon, a community cultural producer who’ll travel to Italy to learn international best practices for engaging children in the arts; and Sherwood resident Jillian McKeague, an arts curator and producer who will undertake a 21-week mentorship at the London International Festival of Theatre.
The Lord Mayor’s Young and Emerging Artists Fellowship focuses on supporting Brisbane’s young artists and artsworkers to realise their dreams and their full potential.
To view the LIVE program online, visit the Brisbane City Council website. According to BCC, LIVE is an “innovative, socially inclusive and diverse program of arts and cultural events that includes music, festivals, cultural activities and community projects”. You can pick up a copy from culturally-relevant stores throughout Brisbane.
In the final piece of a five-part puzzle, Andrew McMillen examines the digitally-inspired shift in consumer habits away from the long-established album format. After speaking to passionate Australian artists like Hungry Kids Of Hungary, Urthboy and Eleventh He Reaches London last week, Andrew verbally prods two innovative Brisbane-based acts who have turned the album-release expectation on its head.
Were this album-centric article series an actual album, we’d have since bypassed the hit singles, the forgettable middle filler, and the surprising experimental freak-outs. This’d be track twelve; the last gasp that’s strategically-placed to reward the attentive hard-core of fans. Luckily, reader, track twelve is this metaphorical album’s hidden gem: it describes two Queensland acts who’re subverting the traditional cycle in favour of a flexibility that benefits both artist and fan. Press play and get comfortable, won’t you?
Brisbane natives Drawn From Bees [pictured right] are riding a healthy buzz following their recent national tour and more than a few nods of approval from Triple J. The art-rock four-piece have self-imposed an interesting alternative release strategy: a new record every six months. Explains bassist Stew Riddle: “Over a few drinks after our first rehearsal last year, we decided to use the fact that we’re a band of four songwriters to our advantage, and aim for a prolific introduction to the band. We felt that it would be interesting to break from the new-band cycle of ‘release an EP, tour for 6-12 months, release another EP’, and instead try to put something out every six months.” But the Bees are in a unique situation that encourages frequent releases; Riddle admits: “Dan, our singer, is also a producer, so we can afford to record very cheaply. If we had to hire studio and producer time, it might be a very different story.”
Two EPs into their two-year experiment, Riddle contemplates the band’s feeling toward the album format: “I tend not to think about what we’re doing in terms of working towards an album, as to me, the length is largely irrelevant. I feel that each record needs to make a statement, and to be a snapshot of where the band is at that particular time. Our third release is looking to be an 8 or 9 track record that has a more melancholy flavour. Is it an album or an EP? We don’t know, so we’ll just call it a record and let other people decide!”
When asked where he thinks the album format belongs in the future of music, Riddle is sceptical. “It’s a hard one to judge. It seems that while the physical single is dead, the digital single is now king. No one buys albums anymore, but if you look on my friends’ mp3 player, they tend to collect not just full records, but full catalogues of acts that they love. I think that the album will live on. Certainly, at least in the sense of releasing bodies of music that make various statements at different points in an act’s career. Does it mean that the length of an album will remain between 30 and 70 minutes? Maybe not. Musicians aren’t constrained by the format anymore; vinyl and plastic don’t dictate the length.” With a fourth release due around Christmas to bring the four-EP commitment to a close, what’s next for Drawn From Bees? “We’ll probably do an album. Or a greatest hits box collection, who knows?” laughs Riddle.
From a regular-release ideal to a staggered album: meet Brisbane indie rock band 26[pictured below left], who’re midway through an ambitious project to release a twelve-track album in three-song installments every three months. After releasing two albums in the standard manner since their 2005 debut The King Must Die, singer/guitarist Nick O’Donnell explains the genesis of the concept dubbed 26×365: “We don’t sell all that many hard copies anymore, so we decided to release the next album in small portions. We were finding that people were buying singular songs rather than the whole albums off of iTunes.”
Each of the four parts to 26×365 is priced at $3.39. O’Donnell continues: “We thought maybe we could package a couple of songs together at a lower price point and you could get people buying them because they think they’re getting a bargain, as they’re getting three songs for the price of two. By April next year we’ll have the twelve songs that you can buy as a whole product, but our true fans can get the songs every three months. This allows us to introduce the songs gradually into our live set; in terms of the record, it’s like our fans are coming along for the ride.”
With the new release, the band are aiming to reduce the comparative tedium that they’ve experienced with past releases. “It’s not like the situation where the band records the whole album and they’re already already kind of over the songs; you know, you’ve already been playing the songs for a year or so. As an artist, you get to the end of the album process and the songs aren’t fresh for you, but they are for the public. So you’re pretending that they’re new to you, but they’re not.”
The band’s website further addresses the reasoning behind the project. Perhaps unwittingly, 26 have put their heads together and specified a bold manifesto for independent artists the world over. 26 state:
Unless you’re Coldplay, Metallica or Andre Rieu, the one thing a band must do is maintain momentum. Peoples’ attention span is becoming shorter and shorter, so we want to be attracting CONSISTENT attention.
The 26×365 release process will allow:
New material to the audience, but not so quickly that it will lose its impact.
Offer a time-based point of interest for the band
Allow the audience to see how we are progressing as a band
New content for an entire year, including pictures, videos, blogs, and give aways
New gig material for an entire year and having it ready for consumption on iTunes. No waiting for the whole album to be released.
The purpose of this article series is not to eulogise the demise of the album, or to bemoan the recording industry’s omissions. Instead, it’s to highlight that right now is a better time than ever to consider the ideal manner in which to distribute music to an artist’s fanbase. For independent artists, a direct artist-fan (one-to-one) connection may be the most appropriate business avenue. For bigger artists – the aforementioned Coldplays and Andre Rieus – a one-to-many, traditional distribution method may still be the ideal outcome. The keyword in this discussion is choice. Not only do customers now have the ability to choose how they consume music with more freedom than ever before; now, artists are privy to a wealth of release strategies, business models, digital distributors, while still retaining the option to engage in traditional physical product manufacturing and distribution.
“A lot of purists tend to complain now that an album’s artwork is gone. I think it’s really great, because what has gone is all the shit surrounding the music. You can still get the music itself, so you’re getting the purest version of the art, because it’s just the music. It’s nothing else.” – Nick O’Donnell, 26.
Brisbane-based Andrew McMillen writes for several Australian music publications. He can be found on Twitter (@NiteShok) and online at http://andrewmcmillen.com/
(Note: This is part five of an article series that first appeared in weekly Australian music industry magazine The Music Network issue #748, July 27th 2009. Read the rest of the series: part one, part two, part three, and part four)
In the fourth piece of a five-part puzzle, Andrew McMillen examines the digitally-inspired shift in consumer habits away from the long-established album format. This week, Andrew quits hypothesising, and instead speaks to those responsible for history’s loved and loathed albums: musicians!
In the last three weeks, we’ve indulged in much reminiscing and theorising on the value of the album format in an era of unparalleled consumer choice. “The track has been disengaged from the album!” “Artists shouldn’t automatically sprint toward the album endpoint as a result of historical programming!” “It’s easier to choose to part with around a dollar for a song you’ll love, rather than $15-20 for an unfamiliar collection!” You’re familiar with these arguments, professed from this writer’s listener/critic position. But, er – what about the artists themselves? The ones who make music? Where do they think the album belongs in 2009?
Brisbane’s Hungry Kids Of Hungary [pictured right] write hook-heavy songs that’re informed by a studious observation of the pop legends of generations past. Their two EPs have attracted radio attention, festival slots and, most recently, a Q Song award nomination. Are they treading down the pop-proven album release path? “We sure are!” replies singer/keyboardist Kane Mazlin. “We’re currently demoing and writing songs for a debut album. Like most independent bands, it’s a matter of balancing time and finance as to when we will record and release, but we’re certainly hoping to be in a studio within three months. I think it’s just a natural progression for us to put our ideas down on a long player. It will give us more scope to present ourselves more accurately, which is something we’ve only been able to touch on when creating EPs.”
No surprise, then, that the Hungry Kids are album purists. Drummer Ryan Strathie explains: “Artists put a lot into creating an album as an entire piece – a single song is only one part of the album puzzle. I think it’s crucial for an album to be experienced in full, artwork and all. For me, its just not the same without the whole package.” Strathie cautions, however: “Artists – big or small – need to take responsibility for the quality they put out. If you can’t put out 10 great songs, then don’t do an album! It’s obvious that people will still buy a record if it’s any good; too many artists maximise on a single song or a hit and put out an entire album, even if it’s not good enough.” He concludes: “People aren’t stupid, they have been burnt!”
From young upcomers to an established act: Perth’s Eleventh He Reaches London [pictured below left] have forged a respectable name for themselves at the intersection of the nation’s hard-rock, metal and hardcore communities. Their 2005 debut album The Good Fight For Harmony preceded 2009’s Hollow Be My Name, for which the five-piece received a $13,000 recording grant from the Western Australian Department Of Culture And Arts. Drummer Mark Donaldson rationalises the decision to release music in this manner: “We never really gave any thought to releasing an EP or singles, because we believe that you can get more enjoyment out of our band across an album. We wanted to release something that was quite cohesive, and had some continuity, with a good hour-long running time.”
“I’m still a huge fan of putting on an album and listening to it all the way through. It’s very rare to experience an album that you can listen to from start to finish, and not get bored. It’s very rare to experience that, and it’s one of the things you look forward to in life, as a music fan – that next band that you’ll become completely obsessed with.” When questioned about the free MP3 downloads offered on the band’s Last.FM profile, Donaldson continues: “It’s still good for people to be able to download a song in reasonable quality, just in case they are thinking about downloading the full album. Because we’ve basically arrived at the situation where you can download a song for free, get a feel for the quality of it, and then decide whether you want to waste your bandwidth on it!”
We laugh at the madness of trying to explain the rationing of 60-100 megabytes to a music fan fifteen years ago. But how does he feel about fans of the band who purport to love their music, but who’ve never bought anything from the band? “There’s no ill feelings toward those who don’t pay. What I don’t like is when people download the album, love it, but then don’t attend a show when we’re near them. That really cheeses me off, because touring is such a massive effort. You look forward to sharing the music with the audience, and that’s what playing live is all about. Being able to share your love of your songs with others.”
As co-founder of the Elefant Traks label and a renowned hip-hop artist in his own right, Sydney’s Urthboy[pictured below right]understands the record business better than most. Born Tim Levinson, his third album Spitshine is due in August 2009. He reasons: “I love the idea of the album because it allows an artist to make a little book, rather than a short chapter. I completely respect that people receive music in their preferred form, but as an artist I think the whole LP is worth holding onto. The album allows the artist to stretch out a bit, and from that perspective you’re able to tell a better story.”
It’s a valid comment, given that hip-hop song structures are perhaps more reliant on narrative than their rock counterparts. When asked about digital distribution’s effect on the album format, Levinson concedes: “It’s slowly changing people’s attitudes and expectations toward consumption of music. We’re in a transition period where albums retain a huge significance – but some signs suggest it’s disappearing. Stranger things have happened and trends don’t always result in their predicted outcome, though.”
Levinson’s position at the helm of Elefant Traks informs his optimistic wisdom. When asked whether Elefant Traks have adopted alternative release strategies to album delivery, he responds: “We’ve discussed it a lot; I want to keep open-minded about it. One of our key methods of promotion is bundling as many activities into the one ad spend. Usually this is simple: the album and the tour. We’re a record label, but we’re also a default management company – we spend money to invest in the artist who hopefully invests in themselves, and in turn helps us sell their records. Touring is not lucrative across the board – that’s an industry myth – but it forms part of the overall picture. The point I’m getting at, is that not every artist can simply put out a few songs regularly, sling ’em to radio, excite the public’s imagination and wait for the money to roll in. There are significant costs associated with any release, whether EP or album. The public may like the freedom of picking and choosing but I don’t believe they’ve fallen out of love with the album yet. Singles aren’t for everybody, but our music industry is; there’s no use writing eulogies at this point in time.”
It’s worth reinforcing that the purpose of this column series is not to eulogise the album as a whole. Rather, it’s to highlight that digital distribution has allowed listeners to choose how they consume music, and musicians to choose how to deliver their creations to listeners. Next week, we’ll meet some artists who’re rejecting the album-release expectation in favour of innovation, and look to a bright future where musical expression isn’t necessarily confined to 10-12 tracks.
Brisbane-based Andrew McMillen writes for several Australian music publications. He can be found on Twitter (@NiteShok) and online at http://andrewmcmillen.com/
(Note: This is part four of an article series that first appeared in weekly Australian music industry magazine The Music Network issue #747, July 20th 2009. Read the rest of the series: part one, part two, part three, and part five)
John: I’ve had the same thing. My writing, particularly the freelance work divides up into two eras: before 
Ben: I did creative writing, or as a lot of my peers call it, creative shiting. And it’s funny; when I started doing creative writing over at QUT I think I was the third generation through. It was still a very new course. Creative writing courses in general were very new then. And I had the choice then in my mind between creative writing and a pure journalism degree. I just didn’t think I had the discipline to be a daily news journalist, so I backed off from that path.
I think that every single place that I’ve started writing for the last couple of years has been because I’ve asked someone who I know knows an editor, to email-intro me to that person so that I’m not just some random guy pitching a story. It’s kind of that social proof, where someone else says, “this guy’s okay, listen to him”.
To address your question in practical terms though: it can be great. An example: I got a very late stage commission from The Monthly 18 months ago; maybe two years ago. They lost one editor, which was bad luck. They lost another editor which was bad management… And they needed a cover story so they wanted to do something about the recession which at that stage the GFC was looming like the 1930s. And they needed it really quickly.
Reggie Watts: Unscripted, but well prepared
I’ve 
Your Sydney fight in February at the Acer Arena (UFC 110) was huge. It 
Brisbane natives 
Brisbane’s 
“I’m still a huge fan of putting on an album and listening to it all the way through. It’s very rare to experience an album that you can listen to from start to finish, and not get bored. It’s very rare to experience that, and it’s one of the things you look forward to in life, as a music fan – that next band that you’ll become completely obsessed with.” When questioned about the free MP3 downloads offered on the band’s Last.FM profile, Donaldson continues: “It’s still good for people to be able to download a song in reasonable quality, just in case they are thinking about downloading the full album. Because we’ve basically arrived at the situation where you can download a song for free, get a feel for the quality of it, and then decide whether you want to waste your bandwidth on it!”
It’s a valid comment, given that hip-hop song structures are perhaps more reliant on narrative than their rock counterparts. When asked about digital distribution’s effect on the album format, Levinson concedes: “It’s slowly changing people’s attitudes and expectations toward consumption of music. We’re in a transition period where albums retain a huge significance – but some signs suggest it’s disappearing. Stranger things have happened and trends don’t always result in their predicted outcome, though.”