Red Bull story: ‘Inside The Mind of Aaron Bruno: AWOLNATION’, March 2014
A story for Red Bull about the electronic rock band AWOLNATION. Excerpt below.
Inside The Mind of Aaron Bruno
by Andrew McMillenChapter One: Nation Builder
Minutes before the stage lights dim and he walks out on stage with his bandmates, Aaron Bruno carves out a few moments for quiet reflection. Long ago, his father handed over a nylon-string guitar and taught his son the rhythm part to ‘La Bamba’. While his old man played the lead riff and nodded in appreciation, the young boy became hooked by the strange power of these sounds.
While the blonde Californian sits in silence, ruminating on a career marked by a series of draining trials that were passed only through sheer bloody-minded persistence, he’s drawn back to the present by a familiar, intoxicating sound. A smile spreads across his face as adrenaline courses through his body. There are no nerves, now, only excitement. Just out of sight, a teeming crowd is chanting the name of his band, over and over: AWOLNATION.
It wasn’t always like this. There weren’t always chanting crowds and wistful backstage smiles. Aaron Bruno knows all too well the stinging disappointment of pouring his heart into music that doesn’t connect with the public. He has learned that there are few worse feelings than spending years honing songs and sounds that remain largely unheard.
There’s an empty desolation that comes with playing show after poorly attended show; with releasing albums that gather dust on store shelves and in unsold boxes. All those long hours and spent energy – for what?
Five minutes into AWOLNATION’s debut album, Megalithic Symphony, the singer – who wrote all of its music and lyrics – introduces the fourth track with a heartfelt message to his new legion of followers. “Thank you for listening again,” Aaron says over dramatic synth chords in the opening seconds of ‘People’. “Or for the first time, or for the last time. We share this moment, and I am grateful for this.” It’s the kind of genuine appreciation that could only come from a performer with over a decade of skin in the game, so to speak; from someone who knows what it feels like to be on the wrong side of popularity.
“I’ve been through a lot of ups and downs,” he says. “I’ve been in two bands that were signed to different labels. We had all the hopes in the world to have some great success, and none of it really worked out that way.” Throughout his career, it’s been a case of two steps forward, one step back; an ongoing battle of attack and retreat, fought within the boundaries of several distinct musical genres, culminating with the electronic rock of his latest project. “So this time around, when AWOLNATION started to take off,” he says, “I feel it was well-deserved, if I may say so.”
To read the full story, visit Red Bull’s website.
Elsewhere: I also wrote about electronic production duo TNGHT for Red Bull in early 2014.