All posts tagged the-zoo

• March 30, 2010

  A Conversation With Blair Hughes, Brisbane Sounds founder

  I first met Blair Hughes when he began working the door at The Zoo, one of my favourite live music venues, sometime in 2008. We’ve since struck up a friendship around Brisbane Sounds, an annual compilation CD he started producing in 2007 to promote the city’s independent music scene.

  This year I helped Blair out by MCing the Brisbane Sounds 2010 media launch at The Zoo, and writing about the project in my first story for The Big Issue. What follows is the email interview I used as the basis for that story. [The first two photos are via Elleni Toumpas.]

  Andrew: As you see it, what’s your role among the Brisbane music scene?

  Blair: I view myself and the role which I have created with Brisbane Sounds as an educator or ambassador for Brisbane music. That obviously comes from my previous role working as a middle year’s school teacher and the fact that I’m very passionate about the Brisbane music scene and the diversity of genres and talent in Brisbane and want other people to hear that message. At another level I also see myself as an emerging music promoter that has created something important for Brisbane but knows that I still have a lot to learn in the music industry.

  Was starting Brisbane Sounds one of those ‘ no-one else is doing it, so I’ll give it a shot’-type situations?

  To an extent it was very much like that and it really just started out as a hobby. When I get behind an idea, I see it through to the end and I really had no idea at the start where this was going to lead. Brisbane music has been a part of my life since adolescence but I never imagined that I would end up becoming a promoter, let alone producing a compilation album.

  Brisbane Sounds started in October 2006 when I was finishing up a degree in Education and Behavioural Studies at UQ and I had decided to head off to England to commence the first year of my teaching career. I produced Brisbane Sounds 2007 as a way to showcase Brisbane music to new people on the road and had a little success throughout the year, but on a coach trip from Cambridge to London towards the end of 2007, I wrote inside the cover of the book “How to succeed in the music business” a few goals for the following year. Those goals were to find a job in a music venue in Australia, promote a gig, make a professional CD release with Brisbane Sounds, and work at a music venue in England. A week later back in Australia I got a job at The Zoo nightclub in Brisbane, put on the first Brisbane Sounds gig in February 2008, have since produced three professional releases in Brisbane sounds 2008-2010 and worked at the Hammersmith Apollo in London.

  How did your previous career in education help your work with this initiative?

  I have always wanted to work with young people and after high school, education was an obvious choice but I also did a degree in Behavioural Studies which was also useful for understanding human behaviour. In the future I would like to find a positive way that I can combine both Brisbane Sounds and working with at-risk young people to improve their lives.

  I was bullied every day throughout primary school and that made me want to become a teacher and never see the stuff that happened to me, happen to any of the students under my care. When I was transitioning from the school setting to the music setting, I found the transition quite easy to be honest as there were a lot of elements in the music industry that I found I was already skilled in from working with school students, such as planning, time and behaviour management.

  From my experience, the parallels between working with children and working with musicians are that they both need guidance and counselling from time to time, they need a leader or role model with the knowledge and expertise in their area to then guide them forward, they need a lot of help getting organised and management of their behaviour and they also need someone who will help them harness their creative and hungry minds.

  Sixfthick, The Gin Club, Hungry Kids of Hungary, DZ and one to watch, The Honey Month.

  Of the 24 acts on this year’s compilation, which single band or artist would you recommend to the head of a major label?

  If I only had time to name one band from the Brisbane Sounds 2010 compilation, I would probably go with Hungry Kids of Hungary who have a good management team, have a sound that would work for both the US and the UK music scenes and have the work ethic to make it happen. Apart from that, they have a handsome lead singer and girls just love that and it brings them to the gigs!

  Is ‘getting signed’ at the top of the list of goals you’d like for Brisbane Sounds-associated acts to achieve? If it’s not, what is at the top?

  No certainly not, the idea of an artist getting ‘signed’ is probably more like second or third down the batting order because Brisbane Sounds is more about promoting the Brisbane music scene as a whole and creating a movement to draw awareness to the quality and diversity of artists in Brisbane. It’s not just about promoting the artists on the compilation as Brisbane Sounds is inclusive for every band in Brisbane. The main goal is to actively promote how good the Brisbane music scene is and that more people of all ages should be coming out to gigs, purchasing local music and really supporting the artists that are part of their own backyard. I just feel that in Australia, people view ‘local music’ as being substandard and unprofessional when in fact our country has thriving local music scenes with artists creating quality music.

  You’ve created this compilation to promote Brisbane music. Which is more important: the industry introduction aspect, where you’re trying to put the disc into the hands of labels, agents etc. Or is it aimed more at music fans, those who might find some new bands they love, and show all their friends?

  Overall, the compilation is about putting together an item which serves three purposes. The first being that it can be used as a marketing tool for the promotion of Brisbane, the second that it can get into the hands of A&R and radio reps and the third and best point is that anyone can purchase Brisbane Sounds 2010 and play it front to back because there is something there for everyone. The way I structure the Brisbane Sounds compilations enables me to tap into those three groups by producing a CD that has all of them in mind. For example, Brisbane Marketing have been right behind the project since last year and have been distributing copies to international delegates to Brisbane, I’ve had meetings with A&R reps from Sony and Live Nation in London and the CD has been selling well through independent record stores across Australia. Red Eye Records in Sydney even sold out of stock before Rockinghorse Records in Brisbane did!

  Are you able to comment on the factors that, in your mind, have contributed to Brisbane bands like Powderfinger, The Grates, Regurgitator, and more recently Yves Klein Blue and The John Steel Singers attracting attention from outside Queensland?

  Overall it’s that they have hard working management and creative marketing systems and teams in place. I also believe that if an artist is to be successful then they have to have something that people want and will go out of their way to get. Ultimately the music has to stand out and be above average, but at the end of the day, it is great management and hard working people which get those artists to higher levels in the music world. There are very passionate and intelligent people who are behind the artists you have mentioned.

  Have you approached triple j with the compilation? What kind of response have you seen from them?

  Triple J has played the compilation which is great, but I’ve never had any direct contact or support from them as such. On the other hand, Brisbane independent radio station 4ZzZ has gone out of their way to support Brisbane Sounds. I hope that down the track Triple J becomes like the BBC in England where there are a few Triple J stations and perhaps a Triple J2 or something like that which has a main focus on local artists throughout Australia. In saying that I’m open to talks with the Jay’s so maybe Richard Kingsmill needs to give me a call.

  How did the partnership with Bandtag come about?

  I first heard about Bandtag through my boss at The Zoo in Brisbane. I was looking at creative and interesting ways to use new forms of technology to promote Brisbane Sounds and Bandtag was one of those exciting new opportunities. I contacted Erin who runs Bandtag on the Gold Coast and we struck up a partnership to take Bandtag to the QLD music conference Big Sound where we could promote both of our businesses at the same time. The benefits of Bandtag are that you can have the artist’s music tracks and artwork on a glossy card which has a code on the back that you enter into the Bandtag website. It means that for touring or going to conferences, it becomes a lot easier to carry and hand out then a CD. The ones which I have got for SXSW and Great Escape serve as a business card as well with my details on the back, artwork on the front and 15 tracks from the compilation embedded into the card.

  What are your plans to promote the compilation in Brisbane throughout 2010?

  There are many new elements that will form part of Brisbane Sounds over the next few months and leading into 2011. I’m organising a number of Brisbane Sounds spin-off gigs this year such as “Brisbane Sounds Presents….Hip-hop, Alt-Country, Rock, Indie” etc which will use artists from Brisbane Sounds 2010 as well as other Brisbane artists to create a night of that genre of music. I’ve set myself the goal of 20 gigs this year and I’m working hard to achieve that. I also now run a Brisbane Sounds stall at the West End markets focusing on what’s happening in the Brisbane music scene.

  I’m also looking at starting a management side to Brisbane Sounds and down the track I would also like to develop Brisbane Sounds into an outside festival.

  What about on a national level?

  At the national level I want to continue to network with people in the music industry and increase the profile of Brisbane Sounds across Australia. I want to form more business partnerships and solidify my place as a promoter and producer in Australia. I’d like to do some interstate tours or rural tours with Brisbane artists as well as apply for a few national grants such as the JB Seed because like anyone in the arts, I could use a bit of extra funding. I also set myself the goal of meeting and getting some advice from all seven music industry leaders from Christie Eliezer’s book “High Voltage Rock ‘N’ Roll: The Movers and Shakers in the Australian Rock Industry” in 2010.

  On an international level?

  The next few months are pretty crazy with international travel to music conferences in Austin, Texas and Brighton, England for South By South West (SXSW) and The Great Escape respectively. I’m focused on networking and meeting people who work in the music industry outside of Australia to be able to increase their knowledge and educate them more about Brisbane music. I always envisaged going to these conferences as a punter, but it’s very exciting and rewarding to be able to take my business to them.

  Who do you plan to meet while at these conferences, and why? What’s your networking plan of attack?

  I have two goals for the music conferences that I will attend this year. The first goal is that I plan to meet radio and A&R reps as well as music supervisors who place music in films and advertisements. I have already started making contact with some of these people for both SXSW and The Great Escape in order to have meetings while I’m in the US and England.

  The second goal is that I want to meet promoters, managers and artists to continue to get more skills and improve my professional development in the music industry. Overall, my plan of attack is to talk to everyone. I’m taking 500 of the Brisbane Sounds bandtags to these conferences and I’m going to try my hardest to meet music supervisors and promoters down to volunteers and local people. I’m very much the type of person who likes to talk and has the time to listen to anyone. You never know who you could be talking too and at these types of conferences that’s very exciting.

  Alright then, what’s your elevator pitch at those kind of events?

  G’day, I’m Blair and I work as a music promoter and cultural producer in Brisbane, Australia. I promote gigs involving Brisbane artists and produce the only annual compilation CD featuring a diverse selection of Brisbane bands called Brisbane Sounds the aim of which is to increase the visibility of the Brisbane music scene in Brisbane, Australia and across the globe.

  Cheers Blair. Visit brisbanesounds.com for more information on the Brisbane Sounds compilations. Check out my related story for The Big Issue here.

  2 Comments / Conversations / Andrew McMillen

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• March 3, 2010

  Mess+Noise story: ‘Covering Brisbane’s Sound’, March 2010

  This story originally appeared on Mess+Noise on 2 March 2010. View it there with a couple of dozen photos by Elleni Toumpas; a selection of her images from the night are embedded throughout this blog post.

  Covering Brisbane’s Sound

  ANDREW MCMILLEN reviews six Brisbane bands playing six Brisbane covers at the launch of local indie music compilation Brisbane Sounds on Saturday (February 27). Photos by ELLENI TOUMPAS.

  For Brisbane indie music fans, few dates on the calendar are more highly regarded than the annual Brisbane Sounds launch. What began as a hobby for 25-year-old founder Blair Hughes in 2007 has since evolved into a full-time passion that’ll take him to international music industry conferences SxSW and The Great Escape in the coming months. Hughes – the recent recipient of a much-needed Brisbane City Council “microgrant” – otherwise self-funds the not-for-profit project, whose dual goals are to highlight the quality of independent music being produced within the “River City”, and to promote it on the world’s stage.

  The former schoolteacher [pictured below] has proudly taken on the role of local music ambassador. “People of all ages should be coming out to gigs, purchasing local music and really supporting the artists that are part of their own backyard,” he told me ahead of the launch. “I just feel that in Australia, people view ‘local music’ as being substandard and unprofessional, when in fact our country has thriving local music scenes with artists creating quality music.”

  

  Twenty-four such artists appear on Brisbane Sounds 2010 – a compilation disc sold online – and six of them performed at Saturday’s launch at The Zoo in the Fortitude Valley venue, where Hughes works the door several nights per week. Besides venturing overseas to spruik Brisbane’s diverse range of indie talent, he plans to promote the project throughout the year via a series of spin-off shows, a “pop-up music shop” in conjunction with Brisbane Marketing and a weekly stall at the popular West End markets to foster community awareness.

  Between bands, a selection of choice cuts by notable local artists such as Powderfinger, The Go-Betweens, The Grates, An Horse and I Heart Hiroshima were played over the PA, while the hundreds in attendance inspected a portrait series by Brisbane music photography group Underexposed. In the spirit of the event, Hughes asked the bands – whose musical styles range from folk and grunge, to hip-hop and indie-rock – to each cover a song written by a Brisbane act during their set.

  Lion Island

  ‘Birds & Elephants’ by Bigstrongbrute [listen to the original here]

  

  Australian audiences are more receptive to contemporary folk instrumentation than ever, owing to a recent obsession with the likes of Fleet Foxes, The Middle East and Mumford & Sons. As a result, Lion Island are a surefire crowd-pleaser, and one of the brighter hopes of wider industry recognition to appear on the Brisbane Sounds 2010 compilation. Their robust sound encompasses banjo, trumpet, violin and six-strong sing-a-longs atop acoustic guitars and songwriting smarts. The band tip their hats to indie-pop act Bigstrongbrute – formed by Paul Donoughue as a solo project in 2006 – with a cover of ‘Birds & Elephants’. Instrumentally sparse but vocally strong, the band members’ appreciation for their friend’s creation is evident, as they recreate a song whose original recording gradually devolves into a joyous, off-kilter chorus of voices and clinking bottles.

  Dirtybird

  ‘Notice’ by Pink Services [listen to the original here]

  

  With an appetite for distortion, grunge and teenage angst, Dirtybird – heir apparents to lauded locals Violent Soho – fulfil the garage rock quotient on tonight’s bill. Bassist/singer Dylan Briscoe’s wails are studious replicas of Bleach-era you-know-who, while guitarist Jordan Mengel exhibits an understanding of the instrument that ventures far beyond the genre’s stylistic simplicities. Dirtybird continue the trend of covering current-era Brisbane acts. In a reference that flies over the heads of most in attendance – myself included – the trio opt to play ‘Notice’ by fellow young-grunge purveyors Pink Services. In a final act of slightly-overdone rebellion, Briscoe rugby-tackles Mengel and drummer Harley Brown to end the set.

  The Coalition Crew

  ‘Know Your Product’ by The Saints [listen to the original here]

  

  The Coalition Crew’s inclusion on the bill is a ballsy move by Hughes, whose diverse tastes are seemingly not shared by the majority of tonight’s crowd. Nevertheless, a vocal minority appreciate the band’s lively take on Aussie hip-hop with live instrumentation. Their cover choice is the most controversial of the night, and the band know it; the six-piece opt to play it straight down the line, with minimal stylistic embellishments. A trumpeter and saxophonist are drafted in to blow the signature melody, though their unfamiliarity with the source material is evident in their silence during the verses. Chris Bailey’s anti-consumerism screed is tonight delivered by bassist Toxic Al, while MC Yuin Huz hesitantly backs up the chorus. They’re out of their comfort zone – this much is clear – but they rise to a Brisbane classic with aplomb and respect. A shame that they’re met with minimal applause, however.

  Grand Atlantic

  ‘Alone’ by Custard [listen to the original here]

  

  It’s telling that tonight’s crowd numbers peak with a performance by Grand Atlantic, the purest rock ‘n’ roll band on the bill. Telling of their influences, too, that they choose to cover ‘Alone’ by Brisbane pop geniuses Custard. Built around a killer vocal hook and a surging chord progression during the chorus, the quartet recreates the 1994 Wahooti Fandango cut with style and integrity. Situated among a selection of the band’s own creations, their uncomplicated approach to the genre suddenly make a whole lot more sense. In the context of Custard – led by David McCormack, who rates among the city’s finest pop songwriters – Grand Atlantic’s vision to follow in the footsteps of the greats (not to be mistaken with The Grates) is admirable.

  The Cairos

  ‘Black Bugs’ by Regurgitator [listen to the original here]

  

  A few shows shy of their 100th performance, The Cairos fly the flag of youthful exuberance alongside Dirtybird (minus the on-stage tackling). Their maturity as performers and songwriters continues to grow, though their songbook is not yet filled with enough reasons to distinguish them from other indie-rock luminaries on the national and world stage. For their cover, they ask a question that’s remained unanswered since it was first posed in 1997: “What’s at the end of Satan’s rainbow?.” The band’s suggestion that the Unit-era, Ben Ely-penned song is close to their hearts hints at a video game fascination, to which most in attendance can relate. Like many of the singles from Regurgitator’s triple-platinum classic, ‘Black Bugs’ is a stylish blend of synthesised pop music and alternative rock. The Cairos’ absence of a keyboardist prompts some amusing synchronised vocals to mimic the song’s final ascending melody.

  The Gin Club

  ‘Sich Öffnen’ by Not From There [listen to the original here]

  

  It’s midnight by the time tonight’s headliners appear, and the crowd has thinned considerably – more likely due to their late slot, than any disrespect. It’s well-known that The Gin Club comprise some of the city’s finest current songwriters, including Ben Salter, whose ‘You, Me And The Sea’ was awarded the best folk song/ballad of 2008 at local industry body QMusic’s annual awards. The Club’s numbers vary from show-to-show. Tonight, they consist of five core members who trade instruments and vocal duties throughout the hour onstage.

  All but Salter file off for their cover choice. “I don’t usually rely on cheat sheets for lyrics,” he warns, “but you’ll see why in a moment.” Then he launches into Not From There’s ‘Sich Öffnen’, a song written almost entirely in German, but for the bridge (“Watched you laugh/Watched you cry/Watched you fade away”). Once we get past the hilarity, it’s an endearing performance of a local classic by Salter, whose only misstep is a temporary inability to hit the required “awoo-woo-ooo-ooo-oohs” in the chorus. It’s a beautiful moment, and an apt cover with which to close a memorable night whose soundtrack stretches from the 1970s to today.

  This story originally appeared on Mess+Noise on 2 March 2010. Photos by Elleni Toumpas.

  No Comments / Music Journalism, Published Writing / Andrew McMillen

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• April 28, 2009

  A Conversation With Anthony Osborne, The Hi-Fi General Manager

  

  Melbourne‘s Hi-Fi  is a day away from the public opening of their Brisbane venue. They’ve opted to establish it in the southern suburb of West End, outside of Fortitude Valley‘s live music hub. The Drones will be the first act to headline the venue, while fellow Melburnians Witch Hats and local act Hits will strike the first cymbals and chords. I spoke with The Hi-Fi’s General Manager, Anthony Osborne, about his expectations for the new room and the nature of the promoter-venue relationship.

  Note: this interview was conducted on behalf of Mess+Noise. This is the entire conversation that I had with Anthony, while an abridged version is contained in my feature article, entitled High Stakes, which also includes interviews with several Brisbane music authorities and stakeholders.

  We’ve always wanted to grow our business, and Brisbane is one of the key touring markets on the east coast. Brisbane’s part of the roster for most acts; it’s a good market that’s growing in terms of youth culture and population, so it just made business sense.

  Did you guys have a knowledge of the local scene up here, or were you assisted by some industry contacts?

  We’ve had a good look for a few years before diving in. For all the capital city markets in Australia, we’ve had consultants from a property and hospitality perspective who we’ve worked with to look at different areas of the city, to see what we can put together in terms of a live music venue. Our own knowledge of the touring market has assisted, too. In particular, West End stood out as a good spot, as a good cultural fit for our target market.

  Why the West End location, when The Valley has become known as Brisbane’s live music HQ? 

  We’re in the business of placing bands who will attract people from anywhere nearby. We’re not really a ‘drop-in’ venue; we put on headlining artists in an effort to fill the room as often as possible. Although we’d like to be in a spot that has a good fit, at the end of the day, we can be a bit more flexible. West End is as suitable for us as The Valley, because of the fact that people will come to the destination to see a particular headlining artist.

  

  And I suppose that the audience will hang around after the show and get to know West End a bit more.

  Yeah, definitely. We think that pre-show and post-show is important, as you don’t want to be stuck in a cultural desert. People like to be able to go and do something. It’s no sin to not be in The Valley; we’d have happily taken an opportunity in The Valley, but we’re very happy to be in West End.

  Did you encounter any resistance when planning for the venue, either from locals or other Brisbane venues?

  Everyone’s pretty much welcomed us with open arms. We’ve got a real sense that our venue will be a good fit, and that it’ll be nice to have another venue in the mix.

  So you recognised a gap in the market? Did you think that Brisbane was missing a mid-range venue?

  There’s room in all the capital city markets for professionally-run venues that have a good tech solution, and a good customer solution. So Brisbane wasn’t missing a venue more than any other market; Melbourne has a lot of options for venues, but you still see people coming in and out of the market, and you see improvements for artists and promoters who want quality. There are some good operators in the Brisbane market, but there’s certainly room for us. It’s not that we recognised a gap; we see ourselves fitting into any market, if we can provide the right solution.

  I’ve read that the venue capacity is 1,200.

  That’s roughly correct. The capacity tends to get slightly reduced due to guest lists and so forth, but that range is where we’re aiming to be.

  Okay, so locally, we’ve got The Tivoli, which is of a similar size [approximately 1,500], and I’m sure you’re aware that The Arena has closed.

  Yeah, The Arena closure is disappointing for Brisbane. That venue took some bigger events. We always saw The Arena and The Tivoli – and to some degree, The Zoo – as being competitors who offer alternatives. Artists may still play multiple Zoo shows, as they haven’t had historically had many options at that 1,000-1,200 capacity level.

  The Hi-Fi has taken a few of the shows that were scheduled to be played at The Arena; are you looking to occupy a similar market space?

  The live industry is essentially promoter-driven at that end of the scale. We can’t match the capacity that The Arena offered [note: commonly quoted at 2,000], but there’s certainly other ways to package the experience. If we’ve got turnkey operations and good marketing and ticketing support, then we can offer a more cost-effective alternative for promoters to use The Hi-Fi. This means that they can perhaps look at reduced capacities with a similar cost result.

  We work on keeping the costs down for those who book the room. We think that’s the best competitive advantage that we can offer, in addition to offering a great live experience. It’s about punters and artists; if they’re both happy, then promoters are happy. The ultimate clients in many cases are the promoters, who we get much of our business from. To make them happy, we’ve just got to make sure that the fans want to come to the venue, and that the artists have a great experience. That starts with a good tech solution, a smooth ticketing system, bars and a great sight-line for all in attendance. Melbourne’s Hi-Fi is one of the best viewing venues, and we’ve tried to replicate that with the Brisbane Hi-Fi. It’s purely designed for live music.

  I read that the venue will offer seven levels of tiered vantage points.

  We’ve designed it to allow everyone in the room to see the stage easily. That’s the most important thing we can do – you know yourself from going to gigs. All of a sudden you wonder why you went, because you’re stuck in a back corner and you can’t see anything. As much focus has gone into that aspect as the sound system.

  The venue was previously a hotel for years, which did some live music, but in its last incarnation it was a pool hall. So it had a big space out the back – a big ‘footprint’ – but the inside has been custom-made to our requests. We put in a mezzanine, added a stage, tiered the floor and completely remodelled inside the building.

  I’ve noticed that The Hi-Fi has some great national and international acts lined up; what are your plans to support the local scene?

  

  We held a promotion to recruit local support acts for the opening night, headlined by The Drones, which received over 200 entries from local acts. Those entries have allowed us to build a database of artists comprising many different genres who’ll be interested in support work. We’ll be pushing those into the mix whenever we’re after local acts.

  We’ll be supporting local promoters who want to put on local bands. If promoters approach us with a desire to put on themed nights for whichever genre they’ve organised, such as a collection of indie, or hard rock bands, we support that by actively seeking these kinds of requests. We also make it efficient and reasonable for promoters to put these shows on. We do this a lot at the Melbourne venue, too.

  Our main focus is headlining Australian and international acts – that’s certainly the ‘bread and butter’ of our business – but we want to be as open as possible, to support the local scene by creating opportunities for promoters and acts.

  How did the idea to get The Drones on board for the venue launch come about, and how did you arrive on the invite-only free show idea?

  We were always going to do a free show on the opening night, because we thought that was just a great way to launch the venue. The Grates were booked two days after the launch; we could have just opened with that show, but we wanted to open with an artist who is a good cultural fit for our business. We thought that The Drones were suitable for that purpose as they’re a great, artistic indie band. We approached The Drones with the idea, and they accepted.

  We’re doing the free opening show to give everyone an opportunity to come to the venue. We’ll have a lot of people who won’t know The Drones – they won’t be Drones fans per se – but they’ll want to check out the venue. And these people might become Drones fans on the night, or fans of the bands who are supporting [Melbourne’s Witch Hats and local promotion winners Hits]. We also allocated 300 tickets to The Drones’ fanclub, which went like wildfire. But we haven’t limited the event purely to guests, as we wanted Drones fans to come to the show, in addition to letting people in ‘off the street’, so to speak.

  It’s great that The Drones enabled us to do that, as to some degree they’re making a sacrifice of their own by playing to a percentage of the room who aren’t necessarily passionate Drones fans.

  I read a news release that mentioned live video feeds and occasional acoustic sets in a nearby bar.

  There’s a standalone bar on Boundary Street called Vinyl, where we’ll be taking live video and audio feeds from particular gigs in The Hi-Fi’s main room and feeding them to Vinyl through a couple of big projector screens in the bar. We wanted to offer this as an add-on to sold-out gigs. We thought we’d take the opportunity to run the gig into a nearby location that contains venue-quality production sound.

  We’ve had great responses from the artists, who’ve been very supportive of the idea as most of them realise that it’s an opportunity to spread their ‘brand’. It’ll be up to the artists and their management as to whether they’re comfortable going through with it, but the response we’ve had so far indicates that we’ll be doing the live Vinyl feed quite often.

  We’ve done that with Jim Beam, who’ve been partners of ours for a while. They helped us pull the deal together, invest in a bit of production infrastructure, and support it with a bit of marketing, without being overtly commercial. If we can get a good, regular roster of local and international acts who’re keen to run the feed, then it’ll be great for people to be able to hang out at the bar and watch some great acts playing live nearby.

  Vinyl will also be putting on some smaller ‘side shows’ where some artists will occasionally perform some smaller sets in an intimate location on a day surrounding their Hi-Fi show. These won’t be heavily promoted; maybe a week out from the show, we’ll advertise that a particular artist is taking a ‘lo-fi’ – most likely acoustic – opportunity, if that suits their style. The venue has a small stage and a decent production set-up, and has a capacity of around 150.

  

  What’s The Hi-Fi’s policy on punter recordings and photography?

  In most cases, the decision is made by the artist a couple of weeks prior to the gig, so our hands are tied in that aspect. We don’t have a problem with punters taking photos or recording, and most artists these days seem to agree. We provide that service as a part of our business, so if the artists want to enforce a ‘no camera’ policy, then we will oblige.

  So photography will be dealt with on a per-artist basis, instead of a blanket venue policy. But it’s a fairly difficult thing to stop, since most phones now contain cameras. And I think thatif a band gets more exposure, regardless of their position, it’s probably not such a bad thing.

  Considering the number of venues that are emerging in Brisbane, do you anticipate that ticket prices will go down?

  I don’t think that the number of venues will have any impact on the ticket prices at all. Ticket pricing is driven by the number of touring artists and global exchange rates. So if our dollar loses its value and it becomes more expensive to tour the country, ticket prices will increase, though we haven’t seen that occur yet. Ticket prices are promoter- and volume-driven; booking agents won’t necessarily bring more artists to a city if there’s more venues.

  I take it that you’re attempting to distinguish the Melbourne Hi-Fi from the Brisbane Hi-Fi.

  They’re part of the same group. We recently dropped the “Bar and Ballroom” part of our name from The Hi-Fi in Melbourne; we tended to be colloquially known as “The Hi-Fi Bar”, which is wrong since we’ve never been called that. It just got adopted by our punters, who ran with it. But both venues are run by the same management structure, and they’ll very much work together.

  Finally; you’re based in Melbourne, Anthony. Is there going to be a Brisbane-based Hi-Fi team?

  There is. There’ll be a production team, an operations manager for the venue and some other full-time staff for marketing and promotion. Although the main company administration is based in Melbourne, we may have some people representing the company nationally over time, while operating out of Brisbane. We’re very excited to get into Brisbane; we can’t wait to get on the plane and have a big opening night!

  The Brisbane Hi-Fi is located on Boundary Street, West End, Brisbane. It opens on Wednesday, April 29 with a show headlined by The Drones, featuring support from Witch Hats and Hits.

  2 Comments / Conversations / Andrew McMillen

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