Optus: The Problem With Making Promises
While digging around for a place to recharge my pre-paid mobile account within Optus‘ labyrinthe website, I was greeted with the below screen.
Click the image to view the page, which is live at time of writing.
The problem with making promises online is that you have to keep them.
Starting up a monthly email newsletter? Then make sure that it’s delivered monthly without fail. Or don’t specify a timeframe.
Building a new online service? Deliver it on time and remove all ‘under construction’ notes once it’s live. Or don’t specify a timeframe.
Failure to keep promises can result in a loss of trust, or a loss of business. Good thing I wasn’t relying on that incomplete online service, huh?
Either keep your promises, or don’t make them.
Yeah, it’s a pain in the arse, but do it anyway.
In Optus’ case, ensuring the validity of their web content would be an ongoing, full-time role.
But it’s worth it, because tiny overlooked details can be costly.