All posts tagged conversation

  • A Conversation With Mikey Young, Eddy Current Suppression Ring guitarist

    Melbourne garage rock band Eddy Current Suppression RingEddy Current Suppression Ring are a Melbourne garage rock band. I spoke with their guitarist, Mikey Young [pictured right], for a story in The Big Issue (‘Keeping Current‘) that was published in late April 2010. Our conversation took place on March 17, ahead of a national tour in support of their third album, Rush To Relax. What follows is a transcript of our whole conversation.

    Andrew: Mikey, my first question is more of a statement than a question. It’s something that I’ve noticed. Eddy Current seem to be one of the best bands in Australia at deflecting any and all praise thrown your way.

    Mikey: Well I appreciate praise, but it makes me really uncomfortable. I’m glad people like us, for sure, but I’m very wary of not letting praise go to our heads or thinking about it much.

    So it’s not a matter of when you’re nominated for a new award or critical accolade, you don’t sit down together and go, “Right, what’s the best way to downplay this?”

    No, not at all. I’m usually the one doing the interviews and so it’s probably my reactions that appear [in the media]. I don’t want to come across… I’m sure that quietly in my head I’m stoked and we’re proud of ourselves, but we definitely don’t sit around and say “let’s downplay it”. And the opposite of that, we don’t sit around going “how good are we?!”, slapping ourselves on the back. Awards and stuff are funny anyway, they’re a strange concept. We try not to think about it, and just make some tunes.

    A broad question: why do you think people like your band?

    That’s another thing I’ve briefly thought about in the past and I realised the more I think about it, actually I don’t really want to think about it. I don’t really want to know why people… I don’t want to be conscious of that. I feel it might sort of affect how we make music. If I’m oblivious to it and we just do it, for ourselves, then I figure it will be easier on my head.

    I have thought about it, though. I think we’re a good live band, which helps. I think there is a fair simplicity to the music, and honesty in Brendan’s delivery and lyrics. I guess when things are really simple and honest upfront, then maybe they appeal to a larger range of people. I don’t know. I think to keep things pretty simple, then a lot of people can get into it. That’s not why we make simple music. I guess that’s just the way it turned out, but if I had to think about why people like us, hopefully it’s because we’re an okay band.

    Do you think a band’s talent is reflected in their number of fans or number of records sold?

    Are you asking whether popularity is representative of talent? Not always, I would think not. Seeing as I can barely listen to the radio these days, but that’s just my opinion. I just can’t stand a lot of popular music. That doesn’t really mean they’re talentless. I’m sure there is talent in making songs that I consider horrible to my ears; it just doesn’t work for me. I feel out of the loop when it comes to popular music at the moment. I’m probably not the best person to ask that question. Popularity and talent aren’t always on the same page.

    Reading your past interviews, I did notice that the recurring theme of refusing to self-promote…

    I have to stop doing all these interviews. I have all the same answers. [laughs]

    There’s a quote of yours that I like: “I think if you don’t shove yourself in peoples’ faces, they’ll end up liking you more in the long run.”

    I guess that was – maybe not from the start because we probably didn’t think that far ahead, but when we realised things were starting to have some sort of groundswell of popularity, that was something I was pretty aware of, just from being a music fan, reading magazines over the years, that if a band is shoved in your face publicity-wise; if they’re on the front cover and have ads everywhere and you can’t escape them, they don’t really feel like [they’re] yours. If you let someone go out and find it in their own time, it probably feels more special to them. It’s like they’ve made the groundwork, and it might feel more like their band rather than everybody’s band.

    The self-discovery aspect is always more interesting to indie music fans. Those kinds of artists don’t have a big marketing budget behind them, and it’s generally the fans and critics that propel them forward, instead of the band themselves.

    Hopefully it attracts people to your band that actually like your band for the right reasons; they like the music you do and that’s the reason they’re into your band, not for any other reason. It’s more enjoyable, rather than being told to like something.

    Reading those interviews, there are lots of mentions of ‘finding yourself in certain situations’, as if you’re indicating that your success is entirely accidental.

    It’s not entirely accidental. It’s definitely not the goal. We haven’t done anything to further our career. If we tour overseas, it’s not to ‘crack a market’ or anything like that, or if we put a record out at a certain time, or anything like that. The only thing that is on purpose in this band is the making of the records and playing of shows. I guess everything else is a by-product of that. Maybe accidental is the wrong word. There have been a lot of funny accidents, but we’ve had a ridiculously good run. I guess success has never been our goal. None of us are anti-success; if that happens, that’s awesome, but it’s all a by-product of what we want to do, which is to make the best records that we can.

    You’re heavily involved in the Melbourne indie scene with the label and your time at the vinyl pressing plant [Corduroy]. Surely you must have had some idea that the music you were making would appeal to people.

    Not really. I don’t work at the plant anymore. I’m not even involved in the label anymore. That’s only a recent development. I guess I’m involved now. When I started, I didn’t really know that many people within that scene. I knew a small group of people from the record plant, but when we had that first jam I really didn’t think that it would appeal to that many people at all. I knew we could probably press 200 7-inches and get away with it, and then our friends and family would probably buy enough of them to make our money back. Beyond that, I thought I’d have them sitting under my bed for a year, then I’ll get rid of them when we play a show, and that will be fine. That’s all we wanted to do, was usually play one show, just to show our friends, “Look what we’ve got.”

    I think after the first show I did realise people did really like this. I was sort of surprised and I could see that there were bands before that I felt didn’t really have anything special about them, and when I did play with this band I did feel like there was that special thing that I’ve been looking for in other bands. I noticed that other people noticed that too. There’s no way that I thought that many people would like us. I sort of think if I hear us on triple j or something, I think we stick out really weirdly and don’t sound like a real band or something. I’m actually slightly flummoxed that we’re as popular as we are.

    Is it uncomfortable feeling when you hear your songs on the radio?

    I don’t listen to the radio that much anymore so I don’t have to bother about it. It’s sort of nice; because I’m so heavily involved with the making of the music and the recording of the music, when I hear it accidentally on the radio or when I’m out somewhere in a shop, I can be a bit objective about it for a second. I can sort of go, “Actually, this is pretty good.” The only way I can hear it as an outsider for a brief second.

    Then you think, “Wait a second, I actually recorded and mixed that.”

    Yeah, it takes about three seconds before it processes that it’s actually me playing. In those three seconds, I can have this weird brief moment of “Ah, I like this” and sort of feel different about it.

    Melbourne garage rock band Eddy Current Suppression Ring. Photo by Ben LoveridgeI want to clarify your role within the band. You’re the guitarist, keyboardist, and you mix the albums?

    I record and mix them, yeah.

    Is the band still self-managed?

    Yes, for the first time – for our whole career I’ve just booked the shows and I guess managed the band, just out of accident. We got bigger, and someone needed to do it and I had more time on my hands, so I kept doing it. This coming album tour is the first time I’ve ever handed over any of the responsibility to an outsider; we’ve got a tour manager this time. It’s gotten to the stage where the shows, especially for the album launches, are quite big. I wanted to sit back for once and just enjoy myself and just play. Sometimes, on the bigger shows, I get a bit stressed out with the responsibility of it all, and I’m more waiting for the relief of it to be over, rather than enjoying the show. I thought I just want to go out there and relax for a tour, just let someone do all the other stuff, like booking flights and everything.

    Did you find it difficult to hand over the reins?

    Yeah. Well, it’s still happening. The tour’s about to start. I think I found it weird. In a way, it’s no less work. You’re still [included] in the same emails, there’s just a middleman now, but I do feel a distance from responsibility, like I don’t feel like, “God, it’s my fault if this tour goes wrong” or something like that. I feel like just a band member and I feel good about it. I think we have gone so far with it being totally insular and doing it all ourselves. I did feel pretty weird to sort finally let go of something. It’s been good so far.

    You might be aware that there’s a bit of a backlash about the last album, which tends to happen with almost any band who ‘outgrows their roots’.

    I read one or two reviews. I think it was a Tom Hawking review [on The Vine] and then a response to that review that someone alerted me to. To be honest, I think for a band in our position we’ve gotten amazingly far without really having a strong backlash. Even if there is a backlash on the new record, it’s sort of been pretty minute. You put out three records; someone is going to like your first record better than the new one. Plenty of people whose opinion I totally trust think this is our best record. I should just be happy that anyone likes any of our records; I don’t think the backlash is for any other reason despite the music. I don’t care. I don’t like some records. Is that all that the backlash is about? You’re probably more aware of it than I am.

    For example, there’s a topic on the Mess+Noise discussion boards called “Eddy Current Backlash” which was mostly about that Tom Hawking review. It currently has 178 responses.

    Okay. I’m probably just guilty of Googling my own band and reviews as anyone else. I do realise it’s not the healthiest of habits. [laughs]. I’m not taking it to heart anyway, but I don’t know; that’s fine. It wasn’t a bad review. It seemed pretty genuinely thought-out, smartly written and stuff. It’s just weird for me. People think more about our records than we actually do. That’s the only thing that’s weird to me: I don’t think we’re the type of band you need to dissect that much. “We wrote ten songs in the last year, and we recorded them. Here they are.” That’s sort of how much we think about it. It’s funny to see other people analyse it when there is – it’s like other people care about it more than we do.

    I read a quote about your live shows where you said the bigger the band gets, the harder it is to please everyone, and you probably took it to heart a bit at first and you’re trying to make sure everyone is having a good time.

    That could equally apply to the records we put out. There was a stage when the shows got a bit bigger and the people that were there at the start weren’t enjoying it as much as the crowds got a bit rowdier. They got pushed to the back and there were jerks there. It would really affect me to find out after the show that so-and-so had a bad time because some dude was being a wanker. Not that I really want to tolerate jerks at any of our shows, but I’ve also got to realise that I can’t control everything and have to do everything I can and then just play a show and enjoy it, rather than stress about every person in the audience. It is a bit harder to control a thousand people compared to fifty.

    Mess+Noise writer asked you in 2006 whether violence at a rock and roll show is ever justifiable. I’d like to put that question to you again, now that you’re quite a bit bigger than you were in 2006.

    I don’t think violence at shows is ever justifiable. I don’t think violence anywhere can be justified. I don’t see a place for it, for sure, and I definitely don’t see a place for it at our gigs. I’ve never really understood that kind of reaction to our kind of music. It seems to me sort of fairly good-time music in my head. Maybe I’m wrong.

    You mentioned in another interview that Eddy Current can offer support slots to bands that you really like, to help or to expose them to other people. Was this because other bands extended that same courtesy to you when you were starting out?

    Yeah definitely, and it’s just more from being a fan of records. For instance, those overseas bands that we’ve played with; I’m sure Thee Oh Sees would have done fine without us, but if we can do a couple of shows and 500 or 1,000 people seeing them that maybe hadn’t heard of them, you know, then that’s awesome. It’s good when overseas bands come out and you’re in a position where you can do that. It’s the same with local bands, friends’ bands, and stuff like that. You just want to play with bands you love and you want to expose. I guess people come to our shows, there are a lot of people now that maybe don’t go to smaller gigs and stuff like that. If we can just expose some good bands, then you feel like you’ve done a good deed.

    You’re paying forward what you felt in the past couple of years, when you were growing your fanbase.

    Totally, and also like all the bands I grew up watching when I was first turned 18, 19 – bands like The Exotics and The Breadmakers – to be able to now put them on shows in front of younger dudes who wouldn’t have seen them before. It’s repaying that favor to those bands that have entertained us a heap over the years.

    Melbourne garage rock band Eddy Current Suppression RingI want to ask you about the live music scene in Melbourne at the moment, because I saw that Eddy Current were involved with The Tote’s final show. Did you attend the SLAM rally?

    I didn’t, actually. I’m glad it went really well. I had a mixing session to help a dude finish a record that day. I thought of cancelling, but then I thought “what’s the point?”. I thought it would be more proactive to sit there and help someone finish making music than actually go protest about not being able to make music.

    I’m not trying to guilt trip you for not being there, you know.

    Not at all, I was just explaining. [laughs]

    Following The Tote’s closure, how do you feel about the live music scene in Melbourne? Do you think it’s healthier, or really struggling because of those liquor licensing laws?

    I always say the wrong answer to these kinds of questions. I don’t think I said the things that people wanted to hear when The Tote closed. But The Tote was great, The Tote was awesome to my band and it was a good place for years. In that time, I know a lot of venues have closed down, but a lot of venues are still open. It seems to me – I guess I’ve been in the city for 11 years or so – like Melbourne has more venues [now] than it did 10 years ago. There seems to be more bands.

    Shit’s gotta die off and get fresh again. I think good things will happen, and good things will continue to happen, and even though it seems sad now, it’s probably good in a way. Things might get stale and younger dudes will start new venues and we’ll all think of different ways of doing things. I think Melbourne is strong enough to survive with one less venue.

    To change topics entirely, I want to ask about the masks on the cover of Rush To Relax, even though probably every other music journalist you’ve spoken to has asked the same question.

    No-one has actually asked about the masks.

    What inspired you to use them?

    I don’t know. Nothing, really. I think we just had the idea for the film clip before we had the cover. We wanted the film clip to look a bit creepy. We just wanted a creepy-looking film clip and then we had the idea of shooting the cover on the same day because we didn’t want to hire a plane twice. Maybe we were just scared of our own faces on the covers, but there is no symbolic meaning behind the masks. They were cool, so we put them on.

    It’s the first release of yours where the band actually appear on the cover.

    I know, I think people were getting a bit sick of our other covers. [laughs]

    So the masks weren’t a matter of trying to protect your anonymity?

    Melbourne garage rock band Eddy Current Suppression Ring, from the cover of their 'Rush To Relax' albumNot really. We’re pretty conscious of never wanting to be the ‘four dudes in leather jackets down an alleyway’ type of band. It happened because of the film clip. We had an idea for the film clip and we didn’t really want to – we wanted a different look for the film clip. That shot [the album cover] just happened to be a shot from the day of the film clip. That’s all there is to the masks.

    How much attention to you guys pay to the band’s image?

    Not much. There’s not really much difference between the way we look or act on stage or in the band than how we do in normal life. I guess the only attention we’re paying is just giving accurate representation of ourselves. That’s about it.

    You actually hired a plane for the album shot and the video clip?

    Yes.

    Which company did you go with? Did they dig the concept of what you were doing?

    It was pretty hard to find a company that still does those old plane banners. I think it was a guy called Sky Surfers down in some town in country Victoria. I always used to like those banners as a kid and I always wanted one. Our album cost nothin’, and our friends film our videos, and I guess we won some money last year [the AMP] and I felt like we should show that we spent it on something. So we might as well get a stupid big plane. When it came flying over, while were waiting to film the clip, it was seriously the most exciting event. We were just jumping up and down going “yes!”

    “We’ve made it. We have a banner!”

    Totally, man! It was like “box ticked – I can retire now”.

    Do you still have the banner?

    Unfortunately, they just recycle the letters and you can’t keep the banner.

    Drag.

    It would have been excellent to put it up at the back of our gigs or something.

    It would. With each album you’ve kind of gone backwards. I read that Rush To Relax was recorded even cheaper and more quickly than the last one. Do you see a logical conclusion to this pattern? Will you end up recording an hour-long album in an hour?

    Mike Young of Melbourne garage rock band Eddy Current Suppression Ring. Photo by Sarah McEvoyI always thought about it but I think probably not. I can’t see how we can do it much more quickly and cheaper than this one. Definitely not any cheaper. Too much attention is paid to how long it takes for us to record albums. It’s not like we’re trying to prove a point. I have the recording gear so it doesn’t cost us anything. We’re comfortable with doing it that way, and that it sounds okay for what we’re trying to do. Unlike some bands maybe, who go into a recording session to write songs or something, we have 12 – 15 songs written and ready to go. It’s basically just setting up.

    The album is only 40 minutes of music, so I always thought if you can’t play the songs you’re trying to record well after three takes, you shouldn’t be recording it. We try a song a couple of times and hopefully it’s done. It doesn’t have to be perfect. Brendan always seems to be quirky and out of time, and there’s plenty of room for bum notes and stuff like that. I like that kind of thing about this kind of music. We’re not trying to achieve any kind of perfection. Six hours [to record an album] is plenty of time.

    On the other end of the spectrum, do you ever see yourselves being victims or locking yourselves in the studio for a week to really nail it out properly, with a big name producer and all that sort of music industry bullshit?

    I’m not against that kind of thing. I don’t think it suits our band. I just don’t think it would work. I’m pretty sure that this way is the correct way for this band. It’s not necessarily how I’d do it for any other band or any other band I’d record. I don’t think it’s definitely the way to do it, I just think that it works for this band.

    Having said that, I don’t walk out at the end of the day with a finished product. I still bring it home and mix it, and spend some time making it sound okay. There is other time beyond those 6 hours, but I just guess we have the luxury of having our own gear and I relatively know what I’m doing. I can just mix the record in my bedroom. It’s nice to be in the position where you don’t have to rely on producers and studios.

    Are you happy to keep doing that for the next few Eddy Current releases?

    Yeah, I think so. For a new song we just wrote, I’ve got a very different idea that I wouldn’t mind trying a different way. I think I’m happy with, if anything, I can see us doing it sort of rougher. Like, I think we can experiment with some 4-track cassette recordings rather than 8-track, and I think I’d really like the drum sound we’re getting on that, so if we do some more stuff I wouldn’t be surprised if we regress even further.

    That sounds like the ultimate way to make money: to be completely DIY indie, to release the album for nothing, and just to tour on the back of it and make money.

    I guess it’s a way of keeping costs down, that’s for sure.

    Eddy Current are credited with having a large impact on the Australian punk and garage revival scene. What are your thoughts on that?

    I think there have actually been a couple of bands that have sprung up since that I feel some sort of kinship with, but I think if it wasn’t us that did that, it would have been someone else. I think it was one of those things that were going to happen anyway. We just happened to get in first.

    I read that you’re fond of playing house parties and small gigs to ‘keep it real’ for the old fans.

    I think it’s mainly for our sanity. If we play the big shows in Perth all the time, we just go nuts. I guess just to do an occasional really small show and house party is just really to keep us sane and to remember that type of show and enjoy the show. I guess it keeps things as diverse as possible.

    The upcoming tour you’re playing mid-sized kind of venues. In Brisbane, you’re playing The Zoo.

    Which is pretty big for us. I think we’ve only played The Step Inn in Brisbane, so I guess The Zoo seems like the logical step up, up there.  Brisbane hasn’t got a lot of options.

    No, it really doesn’t. Between The Zoo, which is 450, I think the next step up is the Hi-Fi, which is 1,000+.

    I don’t think we’re ready to go to that, not in Brisbane anyway. I don’t think our following is that strong up there.

    I read a quote where you said you’ve done a good job with distancing yourself from the music biz. I saw that you turned down SXSW, which a lot of other Australian bands probably wouldn’t do. They’d probably view that as a massive opportunity.

    It was probably bad timing, but I’d just rather go over there and play a lot of shows and not really worry about that kind of stuff. I think SXSW is probably really enjoyable for a local because you get to see a lot of bands, but unless you’re going there for a reason and trying to become something, it’s probably not the best time to play a show. I’d rather wait until things die down and do a normal tour.

    Considering there are 1,500 or 1,800 bands playing in a week or something.

    Totally. It almost sounds like it’s working against its purpose.

    I’ve read that you’ve got quite a broad taste in music, Mikey. I want to know what inspired you to play guitar in that Eddy Current style.

    I don’t know; I’m sure it’s a bunch of things. Definitely my time at Corduroy [Records, a vinyl pressing plant], being surrounded by those type of bands and musicians and stuff, had an influence on the type of music I play and how I play. I spent three years listening to teenage garage records from the ‘60s or something, and I realised that that’s the sound of guitar I like and I’m going to try my best to rip it off.

    I have one last question. It’s about the Australian Music Prize. It’s gone from Eddy Current’s indie garage sound to the current winner, which is a major label-distributed album by a former Australian Idol contestant.

    This is a loaded question, isn’t it? [laughs]

    I just want to gauge your take on that.

    That’s fine. I think it’s definitely reactionary. I think it was pretty obvious the day after we won it that they were going to give it to a chick this year. I haven’t heard Lisa Mitchell’s records so I’m not in a position to say if it’s a good record or bad record. I think I heard one of the songs on the radio and quite liked it. I guess if they’re doing it for why I say they’re doing it, it shouldn’t really matter if it’s on a major or indie or if it’s an Australian Idol winner or not. If they honestly think it’s the best record then so be it.

    That’s a very diplomatic response.

    I’m so out of the loop that I probably haven’t heard any of the records on the damn thing anyway. I don’t think I’m really the best person qualified. I have no ill feeling towards that.

    That’s all I’ve got for you, Mikey.

    Hopefully there’s something there. I rambled.

    ++

    Check out Eddy Current Suppression Ring on MySpace, and view the video for ‘Rush To Relax’ below.

  • The Big Issue story: Henry Rollins, ‘Still Angry, Still Curious’, May 2010

    A story for The Big Issue #354. Click below image for a closer look, or read the story text underneath.

    Henry Rollins: Still Angry, Still Curious story in The Big Issue Australia by Andrew McMillen

    Henry Rollins: Still Angry, Still Curious

    Shooting the breeze with punk pioneer turned spoken-world celeb and broadcaster, Henry Rollins.

    Henry Rollins is a true Renaissance man. The 49-year old (born Henry Garfield in Washington, DC) has appeared in music (he fronted iconic hardcore punk act Black Flag, before establishing the Rollins Band), film (he’s appeared in Heat, Bad Boys II and The Alibi), television (he hosted The Henry Rollins Show for two seasons), radio (he hosts a live talk show on Californian station KCRW), and print (he blogs for Vanity Fair each week, and established his own publishing company, 2.13.61, named for his birthdate).

    Exhausted yet? Rollins is also known for campaigning on behalf of the Iraq and Afghanistan Veterans of America (IAVA), and appearing in public speaking gigs before US troops stationed in Iraq. Rollins was in Australia in April and May for a spoken-word tour entitled Frequent Flyer. It was the 27th time he’d toured here

    Rollins took the time to share some of his acquired wisdom with The Big Issue.

    You’re a true multimedia figure, Henry. Which medium is most gratifying for you?

    The talking shows are perhaps the most fulfilling. I like being on the radio, it’s only two hours a week but it’s really fun and a much lower pressure than the other things that I do.

    Of your career so far, is there a single release, event or achievement that you’re most proud of?

    I am not a proud person, really… I have a sense of right and wrong and that’s about it. I don’t think anything I have released is particularly good. I will say that I give it my best shot every time.

    What’s your take on broad societal problems like homelessness and obesity?

    Homelessness is a hard issue to deal with because on its face it is sad and tough but there are a lot of different ways someone ends up that way, so the cure and preventative measures are complex, political and broad-ranging. Obesity, especially in children has as much to do with marketing, concepts of self-esteem and how technology has shaped how people live as it does anything else. Many sit still in front of a screen and and don’t always get out and move around. Also, the West is very well fed, relative to other places. I don’t know how sustainable that is or how healthy that is in the long term.

    Are you comfortable with the notion of celebrity?

    Sure, if people want to be famous, they should go ahead. It’s nothing I would waste my time with but for some, it’s what they want.

    Although you didn’t seek fame, you’ve found it, seemingly without compromising your values or your message. What advice do you have for those who wish to follow in your footsteps – that is, to be become known and respected, but without resorting to selling dog food or glad-handing politicians?

    I just do my work and am respectful as possible to those I meet. Not everyone’s going to dig you, so you have to deal with that but you can’t let it stop you. It’s not always easy. I work very hard and put myself through a lot to keep things happening.

    You’re known for speaking out in support of gay rights. What compelled you to do that?

    Because homophobia is ugly, hopelessly ignorant, and dangerous, and it’s about time that sane people stand in the face of it and say “no more”.

    You’re no stranger to using your profile to promote initiatives that you feel strongly about, like the Iraq and Afghanistan Veterans of America (IAVA). Did this activist streak emerge naturally, or do you hesitate before becoming involved with such projects?

    There’s no hesitation. IAVA helps veterans and I am honoured to be a part of it. I would like to think myself part of a solution rather than the problem.

    Why did you tour with the United Services Organisation to speak for troops in Iraq and Afghanistan, even though you were opposed to the US involvement in the war?

    Because soldiers don’t start wars. I have no argument with the military, just those who ordered them into the illegal war in Iraq.

    Do you have a particular approach for exploring cities you’ve never visited before?

    I walk down streets, alleys, slums, along rivers, in cemeteries and see what happens.

    When you’re recognised while travelling, do you find that people expect you to live up to your role as a performer?

    People are usually very cool to me. I am cool back. It’s fairly constant, but I am used to it.

    With each successive Australian tour, your popularity increases. Do you prepare differently for different-sized audiences?

    No. Every audience gets the best show I can do. They are all equally nerve-wracking.

    What do you get up to during your downtime between shows?

    Sleep, reading, answering letters, gym, writing.

    Finally – what motivates you?

    Anger, curiosity.

    By Andrew McMillen / Photograph by Maura Lanahan

    This was a pretty painless interview to source. I had the story pitch approved in late March ahead of his Australian tour, and set about attempting to contact Rollins by emailing the address listed on the website of his publishing company, 21.3.61.

    One minute later, Henry himself replied, saying that he’d be happy to conduct the interview via email. What a pleasant surprise.

  • The Big Issue story: ‘Keeping Current: Eddy Current Suppression Ring’, April 2010

    A story for The Big Issue #353 on Eddy Current Suppression Ring. Click the image below for full-size, readable version; story text is included underneath.

    The Big Issue story: 'Staying Current' on Eddy Current Suppression Ring by Andrew McMillen

    Keeping Current

    Six hours is plenty of time to record a full-length rock album from start to finish, claims Mikey Young from Melbourne band Eddy Current Suppression Ring. Did you hear that? That was the sound of professional recording engineers, meticulous sound technicians and veteran major label marketing managers gasping in horror.

    ECSR is beholden to no such middlemen. Instead, the band have cultivated a reputation as indie heroes, of sorts: their completely hands-on, DIY approach to all aspects of their career has resulted in a steady rise in the popularity of not only the band themselves, but of the lo-fi, old-school garage rock sound that they’ve played a large part in resurrecting for a new generation of Australian music fans. Young tells me that he spent three years listening to “teenage garage records from the ’60s” while working at Corduroy Records’ vinyl pressing plant, where he realised his fondness for the distinctive guitar tone that now characterises the band: warm and clean for the most part, though prone to occasional buzzing, abrasive bursts of energy.

    None of the above would hold much weight if the band didn’t have an audience. Who cares about an indie band doing everything themselves, for cheap? But the band do have an audience, and many do care. In a transition reminiscent of fellow Melburnians The Drones in recent years, Eddy Current Suppression Ring can lay claim to a rare confluence of events: they’re lauded by music critics, and they’re popular enough to dent the mainstream (their third album, Rush To Relax, debuted in mid-February at #20 on the ARIA album chart). But most importantly, they’ve managed to keep most of their fan base intact, despite their rising profile and the inevitable backlash that occurs when artists outgrow their roots.

    Though their lo-fi garage rock sound continues to attract more ears, the band’s production costs seem to be inversely proportional. The quartet were the recipients of the $30,000 Australian Music Prize (AMP) in March 2009 ahead of competition like The Presets, Cut Copy, and the aforementioned Drones. The album that won it for them, Primary Colours (2008), reportedly cost just $1,500 to make. Young – whose roles within the band include guitarist, keyboardist, studio recorder, mixer, and manager – claims Rush To Relax cost less and took even less time.

    Where does it end, then? The logical conclusion is that they’ll record the next release in one take. Curious, I put the idea to Young. “I always thought about it, but I think it’s unlikely. I can’t see how we can do it much more quickly or cheaper than [Rush To Relax]. Definitely not any cheaper!” However, he feels that too much attention is paid to the length of time it takes for the band to record albums. “It’s not like we’re trying to prove a point. I have the recording gear, so it doesn’t cost us anything. We’re comfortable with doing it that way, and it sounds okay for what we’re trying to do. Unlike some bands who go into a recording session to write songs, we tend to have 12 to 15 songs written and ready to go.”

    On record, ECSR aim to sound as close to their live performances as possible. Young elaborates: “I always thought if you can’t play the songs you’re trying to record well after three takes, you shouldn’t be recording it. We try a song a couple of times and hopefully it’s done. There’s plenty of room for bum notes and stuff like that. We’re not trying to achieve any kind of perfection.”

    Young believes idiosyncratic singer Brendan Huntley “always seems to be quirky and out of time,” which, alongside his simplistic, honest lyrics, may influence the band’s broad-reaching popularity.

    While keeping their career completely DIY might not quite result in the proverbial license to print money, self-recording their material is “a way of keeping costs down, that’s for sure,” says Young. What of the AMP cash they won 12 months ago, then? Besides securing their own recording space, Young laughs as he discusses the photograph that adorns the Rush To Relax album cover.

    It isn’t Photoshopped: they really hired the plane that appears in the sky, high above the band, who are wearing masks (“Maybe we were just scared of our own faces on the cover,” he adds, before stressing that there’s no symbolic meaning behind the masks). The cost of this venture seems at odds with their DIY approach, until you consider the importance the band place on their artistic integrity. After speaking with Young, I’m convinced that faking the shot wouldn’t have occurred to the band at all.

    “It was pretty hard to find a company that still does those old plane banners. I always used to like those banners as a kid and I always wanted one,” the guitarist says. “Our album cost nothin’, and our friends film our videos, and I guess we won some money last year,” – he laughs. “And I felt like we should show that we spent it on something. So we might as well get a stupid big plane.”

    It turned out to be one of those we’ve-made-it moments: “When it came flying over, it was seriously the most exciting event. We were just jumping up and down going ‘yes!’ It was like, box ticked, I can retire now!”

    by Andrew McMillen

    Video for the Rush To Relax title track embedded below.

  • A Conversation With Faux Pas, Melbourne electronic artist

    An interview that I’ve published at Waycooljnr.

    Melbourne electronic artist Faux Pas a.k.a. Tim ShielLast week I wrote a feature article for Australian music website Mess+Noise about Faux Pas, a Melbourne-based electronic artist whose ‘digital DIY’ approach has intrigued me since Waycooljnr founder Nick Crocker pointed me in his direction.

    I’ve since found Tim Shiel – the man behind the Faux Pas moniker, pictured right – to be a great example of an artist willing to invest time in developing his online presence. Besides using his computer to write and record his art, Shiel offers his music openly and honestly with bloggers, and allows fans to buy and share his material with minimal fuss. Below is the unedited interview that I used as the basis for my Mess+Noise feature ahead of the April 2010 release of his new album, Noiseworks.

    Full interview with Tim at Waycooljnr.

  • The Vine interview: Abe Cunningham of Deftones, April 2010

    An interview for The Vine.

    Californian hard rock band DeftonesSacramento, California hard rock band Deftones have been in the game since 1988. You might know them best through their third full-length, White Pony, which debuted at #2 on the Australian charts upon release in 2000. Widely considered the band’s finest hour, it showcased a more considered, mature songwriting approach that largely favoured a lighter touch over the bludgeoning drums and distorted guitars that had characterised their first two releases. Tool and A Perfect Circle singer Maynard James Keenan also happened to provide guest vocals on a song, which did wonders for the band’s credibility and cross-over appeal.

    That was ten years ago. Since then the band released Deftones (2003) andSaturday Night Wrist (2006). The quintet’s sixth album, Diamond Eyes, is due in early May. Four years between albums, their progress has been hampered by a car accident involving bassist/backup vocalist Chi Cheng, who has remained in a minimally conscious state since November 2008. Upon picking up their instruments in the months that followed, the band decided to shelve the album they’d been working on with Cheng (tentatively titled Eros) in favour of writing and recording an entirely different product. We spoke with Deftones drummer Abe Cunningham [above, top right] ahead of the release of Diamond Eyes.

    Full interview over at The Vine.

    As soon as the call ended, this felt like a horrible interview, through no error or omission on either of our parts. First, we discovered that Abe couldn’t hear me when I used my speakerphone – a tactic which usually works fine – so I had to switch between handset and speakerphone settings the whole time.

    Worse, our call dropped out at a crucial moment, when he was discussing the process the band went through following Chi’s accident. I hadn’t intended to directly address this topic – it seemed too obvious to me – but he brought it up voluntarily. Then the call dropped. How unfortunate, how frustrating.

    So I was surprised when I read through the transcript and found I still had a bunch of workable, worthwhile stuff. Phew.

  • A Conversation With Damian Kulash, OK Go singer/guitarist

    OK Go singer/guitarist Damian KulashOK Go are an American pop band. I don’t want to cheapen their career by naming just its apex, but it’s the easiest way to refresh your memory: they’re the band behind ‘Here It Goes Again‘, better known as ‘the treadmill video‘.

    On February 13 2010, I spoke to OK Go’s singer/guitarist Damian Kulash [pictured right] on behalf of Rolling Stone Australia. He’d been up all night shooting a second music video for their song ‘This Too Shall Pass’. The first video couldn’t be embedded anywhere outside of YouTube because of the restrictions put in place by their parent label, Capitol Records, which is owned by EMI Music. The band’s response was to upload an embeddable version to Vimeo, write an open letter to their fans explaining the situation, and seek outside funding to conceptualise and film an entirely different music video. [You should click the above links to watch the videos, if you haven’t already seen them.]

    Shortly before Rolling Stone’s May issue went to print at the end of February – confusing, right? – OK Go left Capitol Records, effectively undermining my story’s relevance. [More on that experience here.]

    Below is the full conversation I had with Damian, which is one of the last interviews the band gave while still signed to a major label.

    Andrew: Before we start, are you totally sick of talking about this whole issue?

    Damian: The politics of the music industry are… tiresome. I’ll put it that way. It’s important to me and I’m fascinated by it, but I’d much rather be thinking about making things, than how to distribute them.

    What kind of response have you seen from your fans in regard to your letter?

    It’s been pretty positive. My letter has been received by some people as a polemic, or as a big screed, but truly, the letter was just an explanation to our fans about why certain things weren’t available to them, because I think people really didn’t understand what was going on. I didn’t see it as a big political move; it was just an explanation to our fans, and we’ve gotten very good response from them. I think they’re just happy that we treat them like adults.

    What kind of response have you seen from the record label? I read your interview on New TeeVee where you said your main contact at the label wants as badly as you do for the video to be embeddable.

    I think most folks at the label probably share our opinion that things should be easily distributed. There are a lot of competing agendas within the record label, so I’ve gotten a wide range of responses. The digital department of EMI France actually tweeted the letter and was distributing it because they felt it was a defense of their position. Other people felt like it was an attack. It’s a big company, so there’s been a wide range of responses.

    Beyond your fan base and record label industry people, the general public has also paid attention to the letter. I refer to your quote in Time about how you think there is a quiet majority who are just interested in seeing how the music industry works these days, and seeing your explanation from the inside.

    That’s definitely been the basic response that I’ve felt. I obviously can’t quantify it, but the loudest comments in the music industry in general are mostly from people who hate labels and who hate major labels and feel the industry is set up to screw musicians. I don’t feel like that’s generally representative. I think it’s easy to hate the machine. You really get those comments from people that actually try to make a living making music. It’s mostly people who have this purist idea of what music should be to them; give up their day jobs because they want their musicians to be absolutely conceptually totally pure and not ever have to worry about money for them.

    I read your Mashable interview where you said that a year or two ago, EMI switched the embedding stuff on all of your videos, but you didn’t pay much attention as you were making your new record at the time. Looking back, do you wish that you had paid attention? Would you have done anything differently back then?

    OK Go singer/guitarist Damian KulashWe have to pay attention to how our records and our videos and everything is distributed because we make ‘em and we care about how they get out there, but I wouldn’t be a student of the music industry’s technicalities if I wasn’t convinced that the animating passion in my life is making things, and how the distribution of them affects that. I know it sounds incredibly circular, but I don’t particularly care if the music industry works until I make something and it fucks up the way I want that thing to be shared with the world.

    I’m glad that when I’m writing music and recording music, in between records, I’m not spending my time trying to figure out the solution to the logistical problems of the music industry. Those are some things that we have to pay attention to out of necessity, not because we like paying attention to them.

    There is a quote from you in the letter where you say, “Unbelievably, we’re stuck in the position of arguing with our own label about the merits of sharing videos. It’s like the world has gone backwards.” As musicians, you must feel that having these kinds of conversations about the business side of music drains your creativity or your time that could be better spent creating music.

    It seems to me like there are a couple of things. One, the music industry is very clearly in an incredible crisis and that’s what makes this story complex. There is a lot to talk about because we’re up against what appears to be a sort of unresolvable problem. People want to talk about it. Two, I think a lot of us feel incredibly passionate about music and by its nature – almost by its definition – the important part of music kind of defies words. To me, what makes music sort of magical – what makes music the thing that I live for – is that you can communicate things like music’s four-dimensional emotions instantaneously. It’s like emotional ESP.

    I think when something comes along, something to talk about in music, something very rational or logistical and sort of left-linear logical, that’s attached to the distribution of music or to the manufacturing or production of music, then at least there is something to sink our rational brains into and some people really want to talk about it. Maybe this is something of a stretch as an argument, but we do a lot of interviews and it’s impossible to answer substantive questions about music because music is a feeling, not an argument. Whereas, everything that surrounds music – how it’s distributed, the politics, and the money behind it – gives you something hard and logical to talk about. I think that’s sort of why there is so much fascination on these things.

    Bob Lefsetz wrote in response to this situation that “if the labels want to maintain control, they have to first get the hearts and minds of the artists.” As an artist who deals with labels on a regular basis, do you share his view?

    OK Go singer/guitarist Damian KulashYes, in essence they do. I think that the value in music from which we derive the money in music can no longer be generated by limiting access. The way you assess value in most commodities is related to supply, the whole supply and demand curve. The reason you have to pay to have most things is because someone else restricts your access to them or you have to pay for the access to them. There are certain things that don’t follow that model and music has sort of jumped the barrier, I think.

    Twenty, fifteen, or even ten years ago, music was a physical thing that could be bought and sold. Even if conceptually the music wasn’t, there was a way of controlling access to it: you either owned a CD or you didn’t. Either you had access to it or your friend did, or you got it from a library. More likely, you bought it and had access to music.

    Now that has sort of broken down and the music industry is not going to be able to get that genie back in the bottle. You have to find a different level to work with, and I think that – whatever the financing situation is, no matter which body is financing the logistical mechanics of music – that body will have to have a better relationship with musicians and record labels. Record labels deal in very black-and-white terms with this restricted access thing, and now everyone is going to have to believe in a new model simultaneously, otherwise money won’t be generated for music.

    By now you’re all too familiar with the arguments surrounding this YouTube issue, having lived them out and told the world about it. If you can comment on it, I’d like to know how EMI rationalise the ‘disable embedding’ decision to the average web consumer – the one who just wants to share their cool videos with their friends?

    There has been a conceptual shift between videos being advertisement and videos being product. They’re sort of ‘on the fence’ still. All labels still want their videos to be seen far and wide, but they also want to be paid for them to be seen far and wide. Whereas once upon a time it was just amazing that there was a website out there [YouTube] that would actually help you distribute your advertising. Now, there is a website out there that is actually distributing your product without paying you for it. I think that’s how they justify it. They want people to see it like: “we paid for that thing, how come you won’t pay us for it?”

    Do you think that the thought of the average web user even comes into their equation, or is it all just discussed in terms of profit and shareholders, as you alluded to in your letter?

    They’re not such morons that they can’t take into account what people want. Labels don’t have a singular mind. It’s not like one big beast with one agenda. I think a lot of people at labels understand what people want and are frustrated with the way things are working. I think there hasn’t been a very clear-eyed assessment of that shift in music videos from advertisement to product, or in general, of the attempt to blur promotion and monetization. There used to be an obvious revenue stream, and that was selling records [CDs]. Since that is shrinking so incredibly fast, now all the things that you essentially pay for to promote that revenue stream are now things that they’re trying to turn the tables on and get money for actually having done.

    I don’t think they’re incapable of thinking about what people want. I think everybody suddenly is trying to eat the hamburger at the same time that they’re still milking the cow. You can’t have it both ways.

    Final question Damian, and it’s a bit of a philosophical one, so take a deep breath. If labels continue to herd viewers into absorbing their artists’ content in specific web destinations like on YouTube, what are the wider ramifications for the nature of sharing content online?

    American pop/rock band OK GoFirst of all, I’ve been talking this whole time as if I have a kind of answer, like I know exactly what’s going on and there is an obvious path forward. I don’t know what the ramifications will be. The first step that seems obvious to me is we do need something like record labels to perform some of the functions record labels traditionally have. This is what I think the critics of major labels often miss, is that for all of their exploitative, greedy, and short-sighted policies, they did provide a risk aggregation for the world of music making. They invest in however many young bands a year and most of them fail. Those bands go back to their jobs at the local coffee houses without having to be in tens or hundreds of thousands of dollars of personal debt for having gone for it.

    If we don’t want to be just a domain of the independently wealthy and people who can take time off from their jobs for a couple of years to see what happens, or finance their own world tour while they figure out exactly how to make the number at the end of the column black, then somebody has to be doing this risk aggregation.

    Historically, when a band did well, or an artist did well, the profits could be so substantial that they would cover the other nineteen losses that the failed bands meant for a record label. A label could take the very extreme numbers of the music industry: you might have a less than 1% chance of success, but if you do succeed there is a massive reward, and it sort of evens them out over dozens or hundreds of artists a year.

    Something sort of needs to be doing that unless we want music only to be the domain of the independently wealthy. I think then you have to figure out what that means for content distribution. Somehow, some sector of the business has to be able to make a significant reward off of the success of that one-in-twenty, or that one-in-fifty, or that one-in-one hundred in order to keep the system running.

    At the same time, we all want this magical, wonderful, instantaneous global distribution – via the internet – to make music ever easier to get to and to make it more universal and more accessible. We have to figure out how to get the money that people are willing to spend on music into the hands of musicians, and into the hands of those risk aggregation bodies.

    Right now, it seems people are willing to spend money pretty freely on music. They just tend to do it more on hardware or on their broadband connection. People are willing to pay for extremely fast connection to the internet so they can download big files. They just don’t particularly care for paying for the file themselves, or see that as something they should be doing. People will pay a lot for an mp3 player. They don’t expect that part to be free, so to get people to value their music in that way, then we should figure out how to look at the system from a macro perspective and figure out a reasonable way forward.

    Thanks Damian. I admire your ability to speak coherently about the music industry, especially after an all-nighter. [The band had been up working on the second video for ‘This Too Shall Pass‘, which is embedded below.]

    I don’t know how coherent I’ve been, but if you can whip that into shape and make me sound like I was, then more power to you. I appreciate it.

    [You can read more about this story for Rolling Stone Australia here.]

  • The Vine interview: Die! Die! Die!

    Technically, this is my first video interview for The Vine. You wouldn’t know this if I hadn’t told you; although it took place via a Skype video call, it’s still published in plain text.

    New Zealand indie punk band Die! Die! Die!Andrew Wilson of Die! Die! Die!

    Indie punk band Die! Die! Die! burst forth from Dunedin, New Zealand in 2005 with a hard-edged debut album that favoured abrasive noise over melody or song longevity. Their second release, 2007’s Promises, Promises doubled that album’s duration to 40 minutes, and saw the band exploring a more restrained style of songwriting without losing their characteristic urgency and impact.

    Three years later, their third full-length is due. To whet our appetites, they’ve released a new video [for ‘We Built Our Own Oppressors’, see below] and are touring Australia throughout April. The Vine’s Andrew McMillen video called Die! Die! Die! singer/guitarist Andrew Wilson [pictured left in the above image] in Auckland, to discuss outsider perceptions of New Zealand, supporting Marilyn Manson, history’s great Kiwi bands, and turning down European tours with Brian Jonestown Massacre.

    Full interview over at The Vine.

    Skype video calls are a wonderful interview tool, though my connection did drop out midway through. We hastily reconnected and pretended that nothing happened. How marvelous that we can speak to one another from our respective bedrooms in Brisbane and Auckland. I should have taken a screenshot. Next time…

    Die! Die! Die! are an excellent band and you should give them a try. Thanks to Joe Segreto @ IMC for hooking this up.

  • The Vine interview: Gareth Liddiard of The Drones, April 2010

    An interview for The Vine. (The full interview appears below, since the original publication has been removed from the web.)

    Gareth Liddiard of The DronesGareth Liddiard of The Drones

    As frontman of The Drones, Gareth Liddiard has cultivated a reputation that approaches reverence among Australia’s independent music community. His band were winners of the inaugural Australian Music Prize in 2005, were awarded 2009’s ‘Best Live Act’ by Rolling Stone, and Liddiard’s song ‘Shark Fin Blues’ was voted as the ‘greatest Australian song of all time’ in jmag late last year by his peers. The band have managed to drag this local reverence overseas, garnering ciritcal praise from both sides of the Atlantic while being regular visitors to the US and Europe, most notably as a semi-regular fixture at the All Tomorrow’s Parties festivals.

    Between recording and touring with The Drones, Liddiard is set to release his debut solo album later this year. Ahead of a solo tour at three east coast venues in mid-April, Andrew McMillen spoke to Gareth Liddiard at length about the pros and cons of performing acoustically, playing Halo 2 while on the dole, ‘sub-par teen angst’, and reading one’s own reviews.

    Andrew: I understand this is the third or fourth time you’ve gone out on a solo tour, Gareth, ahead of a new album. What do you like about previewing these songs in acoustic form?

    Gareth: The chance to get to play them, not necessarily acoustically, but just to get to play them at all, that’s a cool thing. You do your first record where you get to play all the songs live, and then you record it, but after that it goes the other way around where you record then you play live. It’s a bit shit because the songs get better the more you play them live.

    Do you feel a bit nervous bringing them out for the first time in these kinds of circumstances?

    Yeah a little bit, especially when you play solo, you can stuff up. When you’re doing it with a band you can step on the distortion pedal. Acoustic is a bit weirder. I do a few songs I’ve been working on for this tour but it’s kind of more written for the acoustic guitar so I’m not sure if that’s going to make it harder or easier than doing something like previewing Havilah stuff.

    One thing I like about your solo shows is the emphasis it places on your lyrics. Without the external noise of a Drones show, we’re left to concentrate on your stories. Is that your intention?

    Yeah that’s a part of it, one of the reasons. I’m a mumbler anyway, so it’s hard enough with an acoustic guitar, let alone noise from the band. I like to be able to hear what people are singing when they’re singing.

    A downside of acoustic shows is that sometimes you’re not loud enough to overpower those who choose to talk while you play, and that seemed to annoy you at the Troubadour show that you played here in February last year.

    Yeah, I’m not alone on that one. You have to deal with it when it happens. Some people are always going to talk, but it can be irritating.

    I find it interesting that people do that, they pay $15-20 to come see you play and then they talk through the main act.

    A lot of people go up to The Troubadour just to drink, though. There’s nowhere else to drink unless you want to go across the road to that big joint on the corner. Not everyone is there to see the band. Some people have been dragged along by friends and they’re just looking for a beer in a place that isn’t full of women with boob tubes.

    Is there a style of performance that you find more enjoyable as a performer?

    I find if I’m doing electric a lot, I’ll yearn for a bit of acoustic action. If I do acoustic enough I’ll look forward to playing with the band. The grass is always greener. The older I get, the nicer it is to sit down and not have to scream your guts out, you know what I mean? That’s a plus.

    When is the solo album due?

    I think September, maybe. That seems like what the music industry is saying. I’m not going to put it out if it’s crap. I haven’t recorded it yet. If all goes well, I reckon September. I hope.

    Who produced it?

    I don’t know. Production – I don’t believe in that word. I think that word is kind of had its day. It’s too vague. Burke Reid, who did our last record, is going to record it. It seems like everyone how is involved in the recording process has a say. If our neighbour pops over and hears a song we’ve just done and has something to say, then we’ll listen to him. Do I give him production credit? I don’t know. I just think I believe people make records together, rather than one guy produces. It’s such a vague term these days. But, Burke will be recording it.

    I know what you mean – I get some amusement out of reading the music press that places a huge emphasis on the producer behind certain records.

    [Journalists] do that because it just gives them something to understand, that they can understand, but they don’t because it’s not anything that’s easy to understand.

    How much material from that new album are you planning to debut at the upcoming solo shows?

    It depends on what’s ready to go at that point and what I feel I’m capable of that night. I reckon about three tunes, maybe more.

    You write your set lists on the night?

    Yeah, I do them on the night. Some songs, if I was doing a really quiet song, if I hear people talking or something like that, or if it’s just not happening, then there’s no point in doing it. You kind of check the temperature of the room before you make a set list.

    I want to touch briefly on the Kev Carmody tribute show you did in Brisbane in August last year. The Drones only did one song (‘River Of Tears’), and your performance was by far the loudest and most confronting. I think that’s a pretty fair thing to say that the show also exposed you to a crowd more accustomed to Missy Higgins and Bernard Fanning than The Drones. Was that an enjoyable show for you to play – all six minutes of it?

    Yeah, it was. We’ve done two of them in Sydney and for each show we do a bunch of rehearsals, so everyone was already really friendly. It was cool. It’s really fun to be around other musicians, it’s like a big barbeque or something. The day starts, Paul [Kelly] gets money off everyone and goes and gets beer and we drink that during rehearsals. Then it runs out, so Tex [Perkins] ends up doing a beer run. It’s that sort of stuff, like a big house party. Then you get to put the show together which is something you don’t usually do, like a theatre production. I really liked it. Everyone was really cool. But you’re right; it’s weird, coming from where we come from, to then be with Bernard [Fanning] and John [Butler], it’s kind of… We come from a different part of the music industry, if you can call it an industry. Like, Detroit has an industry. [laughs]

    It’s cool that you’re friendly with those people, that you can hang out with them even though sonically, you’re quite removed from pop artists.

    Oh, yeah, no one pretends. I’m not a fan of everyone’s music and vice versa. It’d be a problem if we were all 18 – none of us could talk to each other – but we’re not.

    You’re all mature adults.

    Yeah and we all like a drink, and an obnoxious joke, and stuff like that.

    I find the band’s treatment of ‘River Of Tears’ to be one of the most powerful songs in your repertoire these days.

    The good thing about the Kev Carmody gig was we only did one song, so you can kind of give it everything in one go, whereas if you’re doing a whole live show you have to pace yourself. You just run out of steam otherwise, but when we do it in a set I don’t think it’s as good as when we do it at the Kev Carmody shows.

    I see where you’re coming from, but I disagree. I’ve seen you perform it mid-set a couple of times, and it just floors me every time. It’s so powerful.

    It’s a cool song. It’s one of those songs that just works for us. It ticks all the boxes. That was Paul Kelly’s choice. He’s pretty good at curating, and farming out work to the right people. Whether it’s The Drones, if it works for us, or Glenn Richards [of Augie March]. Paul’s had so many different musicians in his band and stuff; he’s got a really good sense of who will make the most of what.

    More recently, I saw The Drones play All Tomorrow’s Parties, at Minehead (UK) in December. It was a bit bizarre to see you open the set to a pretty sparse crowd, having seen you play to full crowds here in Australia for the last couple of years. The Drones are a fixture at these ATP events – do you find them enjoyable?

    Yeah I do, they’re cool. A lot of it depends on your timeslots and shit too. Last time we played to a lot more people. That was a bummer, but the whole general experience is cool. It’s an awesome place.

    I went to the Mt. Buller event a year ago, and Butlins was the first time I’d been to the UK one. It was an awesome experience as a music fan. From what I gather, the musicians seemed to enjoy it just as much as the punters.

    Yeah, they do. Everyone loves it; a lot of the time, it’s a lot of the same bands, so the more you do it the more everyone gets friendly and it’s funny; you bump into each other there or in New York. They also have an ATP stage at a festival in Barcelona, which was a good time. It’s good socially, as well as everything else.

    Given your affiliation with the label ATP Recordings, I would have thought the Drones would have been one of the acts Barry Hogan is considering to curate the next installment of ATP Australia, whenever that happens.

    If it’s going to happen. I think Nick Cave & The Bad Seeds [who curated the first one in January 2009] were a good choice – they’re always going to pull more people than us. I think there is a bit of that, if they were considering getting us, they’d have to consider the possibility to get someone from overseas that Australians are going to tend to prefer that to their own. I don’t know. Maybe if they do it again. Either way, I was happy to go as a punter last time and not do anything.
    Returning to Australia to discuss more recent events, can you describe what you felt when covering [the GOD song] ‘My Pal’ at The Tote?

    I felt hot, and a bit drunk. [laughs] Actually it was a fun song to play. We played it at ATP with Joel [Silbersher] a few years before, too. Me and Mikey got up with Joel at an ATP at Butlins. That was a good one – we played to about 5,000 people. You should have seen that one!

    Most of them probably had no idea what that song was?

    A few people did, ex-pats and that. It’s a fun song to play. It’s just straight-up kind of three chord punk song. It kind of plays itself. No matter how much you fuck it up, it sounds good to them. But I tell you, the Tote thing was really bizarre being the last band to play there, and that was the last song. That was a strange experience, going “Wow, this is it.” We played there more than we’ve played anywhere else in the world, so it was very odd.

    I have no connection to The Tote. I had never been there, and yet reading the coverage and checking out the YouTube video of you playing, it was extremely moving that ‘My Pal’ was the last song. It obviously meant a lot to people.

    Yeah, it’s a bit of a crowd favourite down there, the favourite on the jukebox. That pub had been around since the last ’70s, early ’80’s or something? That’s where The Scientists played the bulk of their shows. It’s been around; it’s been a huge incubator for years.

    To change topics entirely, are you becoming more comfortable with your position as something of a celebrity among the Australian indie music scene?

    No, if anything I just get more uncomfortable saying I’m a celebrity. I’m the sort of guy… To be famous is good, because it means that more people are giving me money. I always felt that success was being able to do this for a living. That’s how I see it. I don’t make very much money at all. I get a little bit more than the dole, contrary to popular belief. That to me is fine, because I can just play music and make a living. So the more the merrier as far as fans go. You do get anxious about – this is Australia, sooner or later they’re going to go, “The Drones suck.”

    The backlash.

    The more people who know who you are… It’s just weird. I’m not a social animal, anyway.

    Do people you meet in the street feel like they can relate to you through your songs?

    I guess. They seem like they do. I don’t know. It’s hard to tell when you meet someone for 30 seconds.

    Does it bother you that people have an image of you that’s cultivated by what they see on stage and what you write about in your songs?

    No, because that’s the way I saw the people I liked when I grew up. I’ve had plenty of people who I’ve formed an opinion of them through whatever they’ve done musically, which is probably way off the mark. I’m not going to blame anyone for being off the mark.

    Is there a particular song among your catalogue that you’re most proud of?

    I don’t know. I have favourites on each record.

    Do you want to list them?

    Okay. The first one [Here Comes The Lies] would be ‘I Walked Across The Dam’. That’s a good song. I think it’s just too long and too psychopathic for most people. I think it’s good. The band sounds good. ‘I’m Here Now’, on Gala Mill, that’s a good one. That’s just a well-written tune. It sort of plays itself; it does what it’s meant to do. Wait Long By The River, I dunno. ‘Freedom In The Loot’? I like that. It’s kind of got a really fucked up Tony Iommi-type riff, and the lyrics are completely stupid. It’s just about getting laid, but I’ve made it sort of sound really intellectual and ridiculous. [laughs] That’s got a huge guitar solo at the end, which is fun. And Havilah, what would it be on Havilah? I like ‘The Drifting Housewife’, I think that’s kind of cool. It feels good to play it. It just plays itself and it’s a really weird song about not very much at all, really, just about a guy whose got a messy divorce out of the way.

    Thank you for listing those. What did you make of the jmag award late last year?

    I can’t remember it. What was it?

    Well, your musician peers voted ‘Shark Fin Blues’ as the best Australian song ever written.

    Oh yeah yeah, I remember that. I thought that was pretty weird. We beat those fuckin’ shitty Easybeats! [laughs] I thought that was pretty funny. We beat ‘Friday on My Mind’, thank God! [mutters indecipherable expletives] You know what I make of it? I think I would say that most of the people who voted for that [poll] were probably 5-6 years younger than us, and hence more likely to hear “Shark Fin Blues” than “Friday on My Mind” or The Loved Ones doing whatever hits they had, or fuckin’ X or fuckin’ Saints. You know what I mean? They weren’t asking Paul Kelly. They weren’t asking Warren Ellis . They were asking people who were… I’d say Sarah Blasko, but she wouldn’t have voted for us.

    Are you more comfortable with praise from musician peers than from critics and journalists you’ve never met?

    I don’t know. It’s all the same. I’m sort of ambivalent about it because it’s like, “wow, this is amazing, it’s incredible that anyone would think that,” but at the same time it’s not really a good barometer of your sense of worth anyway. It’s a hard one.

    Are you comfortable with praise at all, with regard to your music? You mentioned earlier that you think particular songs are well-written, or that they’re good songs, but are you comfortable with people praising what you create?

    Yeah, because if they want to do it they can, like the way if I want to do it I can if I say to someone, “That’s amazing what you did there. That song is something else.” I’m comfortable, but I don’t take it on board that much. It’s like, “Wow, that’s nice,” but I don’t know. There are plenty of people doing all sorts of shit that impresses me, too.

    Do you ever wish you could escape your back catalogue? Do you get tired of playing ‘the hits’ in every set?

    Oh yeah. Fuck yeah. There’s one song – guess what that one is. I’m sick to fuckin’ death of it.

    ‘Shark Fin Blues’?

    Yeah. [laughs] But at the same time, it’s only because I’ve heard it too many times. I don’t think it’s shit. It’s alright. But I wouldn’t go changing the back catalogue. It’s fine. If anything, it’s a back catalogue for a 25-year old with more stamina than a 34-year old. [laughs] I wish that would change.

    For example, that jmag award has set the expectation that you’ll be playing ‘Shark Fin Blues’ at every Drones show, forever. ‘I Don’t Ever Want to Change’ and ‘The Minotaur’ seem to be fixtures among your set lists too.
    Yeah, you get them. You get those songs that are gonna stick. Everyone has that. There’s nothing you can do about that, really. I’m always saying, “Let’s fuck ‘Shark Fin’ off, we don’t have to do it!”, but it’s the band who probably want to hear it more than anyone else. I don’t know why.

    You get outvoted?

    Yeah, I guess. Vetoed!

    Democracy within The Drones.

    Yeah. It was a bad idea!

    Are there certain songs that are more enjoyable than others for you to revisit?

    Yeah, the ones you do less than others. Keep them fresh. That’s the main thing; you get sick of repetition and when you drag something out from the vault that you haven’t played for a while, then it’s great. You look forward to them in the set. It depends what that song is at that time.

    I want to ask you about ‘The City’ which appeared as the last song on The Miller’s Daughter. Have you ever played that live?

    Yeah, we used to play that all the time, back before people came to our shows.

    I think that’s a killer track.

    Yeah, it’s a good song. I forgot about that one. That’s probably on that record, that’s about the favourite on there, too. The recording is live in the studio 100%. That’s what we used to do on stage because most of The Miller’s Daughter, Wait Long and Here Come The Lies is just 100% [recorded] live.

    Is there anything among your catalogue that you’ll never play live again?

    Yeah, there are tons of songs that are just too hard. Some of them are really, really fucking hard. I’m trying to remember which ones. Actually there are not that many. ‘Are You Leaving For The Country’, that song from Gala Mill. It’s never worked live, people just go “Yeah, whatever”. We liked it, the crowd didn’t. I’d say something like ‘I Walked Across The Dam’, which I mentioned before. You’ll probably never hear that one; when we’re in the rehearsal room, me and Fi are like “Let’s play that!”. Dan and Mike – because they didn’t play on that record – they’d be like, “Fuck that!” I think that song uses every root note. That’s a record. How many are there? [counts to self] It uses all 12. That’s a record.

    Congratulations.

    Thank you!

    I’d like to refer to your comments that you made in Ampersand in 2008, that “blogging has cut the balls off music criticism”. Do you read reviews written about your music and your performances?

    Fuck yeah, of course.

    Always?

    Always.

    Do you seek them out?

    Yeah, like not every day, but I particularly like the bad ones. I found a good one the other night. Pretty awful.

    Who wrote it?

    I can’t remember. It was in the States or something like that. Hang on, I’ll have a look in the history. Anyway, of course I read my reviews. Everyone does. Any musician who says, “Nah, I don’t,” is just being a fuckwit. Or they’re not doing it, like an alcoholic doesn’t drink, you know what I mean. Here it is – Prefixmag.

    What did they say, that you’re a shit songwriter?

    Oh fuck yeah! [laughs] “Opaque and impenetrable listening.” This is my favourite – “sub-par teen angst. Torturously slow-paced.” [laughs] Which sounds great! If I was reading the review I’d go, “That sounds awesome. That sounds like good music!” Anyway, I dunno, I don’t really care what this guy thinks. It’s pretty funny. But yeah, everyone reads their reviews.

    As a journalist, I can tell you that most fellow writers that I know hold The Drones in high regard. It’s like writing about your songs and your music is somehow more enjoyable than nearly every artist I can think of. I think it’s something to do with the dark lyrical content, the confronting music, and also the anti-image that you guys have created over the last few years.

    Yeah look, I can see how that works. Things like, if we go to a mill in Tasmania [as they did when recording Gala Mill], that makes your job easier than if we don’t. It gives you an angle. I can see how that works. Clever marketing on our behalf. [laughs]

    Part of the marketing strategy.

    Yeah, totally! That one came from management.

    Have you ever considered writing a tour diary around your solo tour, like Dan [Luscombe] did for your 2007 Europe tour?

    Not really. Dan really lucked out that one because it was a fucking schmozzle. On the next European tour, he tried to do it again and the tour went reasonably well and it was the shittest, most tedious read. He just lucked out on getting the fuckin’ worst tour ever undertaken by anyone. You don’t really get horrible tours like that in Australia. It just isn’t like doing 50 or 60 shows in a row in fucking Europe. So yeah, a tour diary here wouldn’t be entertaining.

    An Australian tour for most artists seems to just involve visiting the same five or six cities, anyway.

    Yeah, well that’s it. It’s not like going to France. If you go to France five times, you play a lot of different cities. The route is different every time and sometimes you hardly ever go back to the same place twice. Whereas here, it’s just bizarre. I should have been born in America, I’d be rich.

    In preparation for this conversation I’ve revisited some of your past interviews, including one with Mess+Noise writer Andrew Ramadge in 2005. In that story you related a story where John Scott from [Adelaide hard rock band] The Mark of Cain gave some advice for young bands. Do you remember that?

    Yeah, he said that in an interview. He said “get a fucking job”.

    I believe you’re at the point now where music is your full-time pursuit, is that correct?
    Yeah it is, but that’s good advice from John. I think he said something like “get a trade,” like what he was saying is – you’re in Australia, mate. This is going to be hard going to make a living so you have to have a backup plan. Which is perfectly sensible.

    Do you know The Mark of Cain guys?

    I’ve met them, but I don’t really know them.

    I’ve read their blog a bit and from what I gather, one of them works for Australian defence security or something.

    Yeah, Kim [Scott], the bass player, work on missile guidance systems.

    Yeah, that sounds like the most interesting job for a musician to have.

    That’s why they don’t put out records every year, which is good. It’s a good way to do it, like Eddy Current or someone like that. It’s a very wise job. Looking back, if I could change anything, I’d probably get a trade. Then I wouldn’t have to do this fucking… all the time.

    You said in that same interview with Ramadge that “You’d have to be a music geek to appreciate our music.” Do you think this still holds true, given the band’s increasing popularity?

    Yeah, to a point, I guess. There’s a lot in it. We sort of somehow pack a lot in to a small amount of space. If you’ve got your music history, you’ll realise that we rip off everything.

    Have you still held true to the touring motto you told Ramadge, that “if there’s no skyscrapers, we don’t play.”

    Fuck yeah, yeah, which is another fucker because that means we can only play in five cities. Everyone else, be it The Gin Club or Grinspoon, everyone else can play in a lot more places than us. We’d have to learn fuckin’ martial arts to play in rural areas.

    This is based on personal experience, I take it – you have tried to tour regional areas.
    Yeah, everyone gives it a shot. If you want to open up more places to play, there are more places to play. But it just does not work for us. Either people don’t show or they think we’re all homosexual. It’s weird. I mean, it’s not weird at all. I can totally understand that a farmer isn’t going to get what we’re on about.

    It’s interesting the contrast between city and country mentalities then, if city people can accept you and country people can’t.

    Yeah, but that’s just what you’re exposed to. People out in the sticks aren’t exposed to much. They’re not going to know who fucking [French singer-songwriter] Serge Gainsbourg is because there’s just no-one down the pub getting into Serge Gainsbourg. That’s all it is.

    Central to your discussion with Andrew Ramadge was the notion that contemporary Australian society undervalues creative ventures like writing songs and like touring as a band. From your perspective, has this perception changed?

    No, no, and it never will. That’s us from here on in. It’s cultural cringe; it just is what it is. There’s one way to stop that, and we’re never going to do that.

    Which is?

    Boot the English out in a fuckin’ extremely nasty way. That’s where all that shit comes from. America is a colony that doesn’t have cultural cringe because it is one of the only colonies that doesn’t have cultural cringe because it’s one of the only colonies that had a very traumatic uprising against its coloniser, who happens to be England. Now America, after the fucking trauma that was, it must have been a hideous time and then once they booted the Poms out, they didn’t feel English anymore. To them, the English are now an ‘other’. We’ve never done that. We’d have to fight to become a republic. Otherwise, we don’t want to be America or England, and we don’t want to be them forever. It’s cultural cringe. Google it!

    To change topics, your comment in Ampersand that music critics should “do something useful” struck me as a bit hypocritical in light of what you’re saying about society undervaluing creativity. I mean, like songwriting and playing music, writing – whether about music or otherwise – is a creative endeavour. Is it fair to say that you value writing music in higher regard than writing about music?

    That Ampersand thing is pretty blown out of proportion. [laughs] It was meant to be a lot funnier than the way music journalists took it. The editor said, “do this, but go to town”. She wanted a full-on thing, so you know, I gave it to her. Not that music journos don’t annoy me sometimes, but I don’t write them all off. I wouldn’t take [my comments] literally, as ‘the last word’. If I said that to you in a pub, face-to-face, you wouldn’t take it on board, you know.

    I’m not taking it seriously. I’m just curious. It amused the shit out of me when I read it when it first came out. I could tell you were taking the piss, but some other people I showed it to were like, “Oh, that’s bullshit. What a hypocrite.”

    Look, in that thing as well, didn’t I say also that rock and roll is a dumb thing to do?

    Yeah, you said it’s “retarded“, actually.

    Well, there you go. It’s all retarded. Rock and roll seems like a fairly immature pursuit. And everything surrounding it, be that journalism or the business… Anyone who sort of takes it seriously seems a bit absurd. Like, fuck, there’s more than this to life.

    And yet it’s your life, Gareth; you’re living it.

    Yeah I know! [laughs] That’s why I write about it. I can totally see your point of view. I do understand that one needs the other. It’s symbiotic; it goes both ways. We both make a living from doing this.

    Are you aware of the music journalist Craig Mathieson?

    Yeah, from Mess+Noise?

    Have you seen his latest book Playlisted, which has a photo of you on the cover?
    I have, yeah.

    Did you read it?

    Yeah I did, because they sent me a copy.

    He said of the Drones’ last three albums, that “there is no better sequence of albums from an Australian artist of this decade,” which is pretty damn high praise.

    Yeah, it’s great. He likes us, even when I say he’s useless in my Ampersand thing! [laughs] He’s a nice guy. He’s come to my house a few times. And he put me on the cover of his book as well, which is a very nice thing to do.

    Yes, okay before we end I have to ask you about the line in ‘The Minotaur’ [“He spends all day looking at porn or playing fuckin’ Halo 2″] Are you any good at Halo 2?

    I did have a go at it. I’m aware that it’s now hopelessly out of date. What are we, like Halo 4, 5, or 6 now?
    Three-and-a-half, or something like that.

    Is that all? That’s good, so the song’s still half-relevant. I did a work for the dole thing years ago and I came in a week after this course had started. The guy went, “Oh, fuck, you’ve come in too late, so you can’t catch up this week’s work. There’s a computer, it’s online: go and play Halo 2.” I went in a couple of times and did that all day, during office hours, and played Halo 2. I had a great time! [laughs] Then one morning I woke up and went, “I’m not fucking going in to play that game all day,” and they never kicked me off the dole. The guy was obviously understanding enough not to strike me off the list. Why – are you a fan?

    Yeah, I enjoy it, it’s a good game. I’ve been amused to watch people sing that line – and that line only – when you play the song live.

    Yeah I know, and it’s a certain age group that does it.

    It seems to resonate with overlapping communities of indie rock fans and gamers.

    Yeah, totally, though there are a lot of gamers these days. It’s crazy. I do occasionally open my eyes and look down at that point. People love it. I love the porn bit, too. But then, [the blokes] are giving themselves up, they should keep it down. There’s women in the room.

    Alright Gareth, final question; is there any music lately you’ve been enjoying that you’d like to recommend?

    Yeah. How’s this – you know The Wipers? I only heard them the other day.

    ‘Return of the Rat’.

    Yeah, a friend of mine showed me that, I was like, “Fuck, why didn’t you show me that in high school?” I’ve been enjoying them, Toumani Diabaté, the Kora player. I listen to a lot of that. There is a guy called Abdel Hadi Halo, who’s a North African singer with a huge orchestra, so it’s got these Moorish rhythm crazy scales and shit like that. It’s really mean music. I don’t know how devout they all are, but it’s interesting. It’s kind of really sexy. I don’t think that’s what they’re trying to do. What else? I can’t think of anything else, but it’s stuff like that. Stuff that’s not rock and roll, apart from The Wipers, obviously, which is very rock and roll.

    You tend to keep a distance from rock and roll when you’re not playing it?

    Yeah, because you get sick of it because you do it all the time. And I’ve heard The Stooges and I’ve heard Black Flag and I’ve heard MC5 and I’ve heard Led Zeppelin, I’ve heard Hendrix. It’s like – beat that. If you can suggest anything or if you’re a band who can do anything [better than that], I don’t know. Why should I listen to anything that’s ‘sub-par’, as they say. I can just stick Raw Power on. If someone’s like, “come and see this band!”, it’s like, “Nah, I’ve got Raw Power at home,” and very powerful speakers. Is that wrong?

    You’re obviously a bit tied to the past there, Gareth. You’re not keeping with the times.

    Yeah but – come on. Who is? Apart from someone like Deerhoof or Lightning Bolt, I haven’t heard much very ‘new-sounding’ stuff for a while.

    Well, we’ve spoken for 48 minutes. Thanks for your time, Gareth.

    Oh yeah, no worries. Thanks for talking.

    (Note: This interview was first published at The Vine, but as of 2016 much of the original site content has been deleted, so I’m publishing it here instead.)

    To my knowledge, this was the most comprehensive interview with Gareth published at the time (2010). I researched extensively in preparation, and I think that comes across in both my questioning and his responses. Moreover, because The Drones are my favourite Australian band, it was an absolute pleasure to engage with their key songwriter for most of an hour. It’s one of those occasions where I truly love what I do.

  • A Conversation With Blair Hughes, Brisbane Sounds founder

    Blair Hughes, Brisbane Sounds founder. Photo by Elleni ToumpasI first met Blair Hughes when he began working the door at The Zoo, one of my favourite live music venues, sometime in 2008. We’ve since struck up a friendship around Brisbane Sounds, an annual compilation CD he started producing in 2007 to promote the city’s independent music scene.

    This year I helped Blair out by MCing the Brisbane Sounds 2010 media launch at The Zoo, and writing about the project in my first story for The Big Issue. What follows is the email interview I used as the basis for that story. [The first two photos are via Elleni Toumpas.]

    Andrew: As you see it, what’s your role among the Brisbane music scene?

    Blair: I view myself and the role which I have created with Brisbane Sounds as an educator or ambassador for Brisbane music. That obviously comes from my previous role working as a middle year’s school teacher and the fact that I’m very passionate about the Brisbane music scene and the diversity of genres and talent in Brisbane and want other people to hear that message. At another level I also see myself as an emerging music promoter that has created something important for Brisbane but knows that I still have a lot to learn in the music industry.

    Was starting Brisbane Sounds one of those ‘ no-one else is doing it, so I’ll give it a shot’-type situations?

    To an extent it was very much like that and it really just started out as a hobby. When I get behind an idea, I see it through to the end and I really had no idea at the start where this was going to lead. Brisbane music has been a part of my life since adolescence but I never imagined that I would end up becoming a promoter, let alone producing a compilation album.

    Brisbane Sounds started in October 2006 when I was finishing up a degree in Education and Behavioural Studies at UQ and I had decided to head off to England to commence the first year of my teaching career. I produced Brisbane Sounds 2007 as a way to showcase Brisbane music to new people on the road and had a little success throughout the year, but on a coach trip from Cambridge to London towards the end of 2007, I wrote inside the cover of the book “How to succeed in the music business” a few goals for the following year. Those goals were to find a job in a music venue in Australia, promote a gig, make a professional CD release with Brisbane Sounds, and work at a music venue in England. A week later back in Australia I got a job at The Zoo nightclub in Brisbane, put on the first Brisbane Sounds gig in February 2008, have since produced three professional releases in Brisbane sounds 2008-2010 and worked at the Hammersmith Apollo in London.

    How did your previous career in education help your work with this initiative?

    I have always wanted to work with young people and after high school, education was an obvious choice but I also did a degree in Behavioural Studies which was also useful for understanding human behaviour. In the future I would like to find a positive way that I can combine both Brisbane Sounds and working with at-risk young people to improve their lives.

    I was bullied every day throughout primary school and that made me want to become a teacher and never see the stuff that happened to me, happen to any of the students under my care. When I was transitioning from the school setting to the music setting, I found the transition quite easy to be honest as there were a lot of elements in the music industry that I found I was already skilled in from working with school students, such as planning, time and behaviour management.

    From my experience, the parallels between working with children and working with musicians are that they both need guidance and counselling from time to time, they need a leader or role model with the knowledge and expertise in their area to then guide them forward, they need a lot of help getting organised and management of their behaviour and they also need someone who will help them harness their creative and hungry minds.

    Blair Hughes speaking at the Brisbane Sounds 2010 media launch. Photo by Elleni ToumpasSixfthick, The Gin Club, Hungry Kids of Hungary, DZ and one to watch, The Honey Month.

    Of the 24 acts on this year’s compilation, which single band or artist would you recommend to the head of a major label?

    If I only had time to name one band from the Brisbane Sounds 2010 compilation, I would probably go with Hungry Kids of Hungary who have a good management team, have a sound that would work for both the US and the UK music scenes and have the work ethic to make it happen. Apart from that, they have a handsome lead singer and girls just love that and it brings them to the gigs!

    Is ‘getting signed’ at the top of the list of goals you’d like for Brisbane Sounds-associated acts to achieve? If it’s not, what is at the top?

    No certainly not, the idea of an artist getting ‘signed’ is probably more like second or third down the batting order because Brisbane Sounds is more about promoting the Brisbane music scene as a whole and creating a movement to draw awareness to the quality and diversity of artists in Brisbane. It’s not just about promoting the artists on the compilation as Brisbane Sounds is inclusive for every band in Brisbane. The main goal is to actively promote how good the Brisbane music scene is and that more people of all ages should be coming out to gigs, purchasing local music and really supporting the artists that are part of their own backyard. I just feel that in Australia, people view ‘local music’ as being substandard and unprofessional when in fact our country has thriving local music scenes with artists creating quality music.

    You’ve created this compilation to promote Brisbane music. Which is more important: the industry introduction aspect, where you’re trying to put the disc into the hands of labels, agents etc. Or is it aimed more at music fans, those who might find some new bands they love, and show all their friends?

    Overall, the compilation is about putting together an item which serves three purposes. The first being that it can be used as a marketing tool for the promotion of Brisbane, the second that it can get into the hands of A&R and radio reps and the third and best point is that anyone can purchase Brisbane Sounds 2010 and play it front to back because there is something there for everyone. The way I structure the Brisbane Sounds compilations enables me to tap into those three groups by producing a CD that has all of them in mind. For example, Brisbane Marketing have been right behind the project since last year and have been distributing copies to international delegates to Brisbane, I’ve had meetings with A&R reps from Sony and Live Nation in London and the CD has been selling well through independent record stores across Australia. Red Eye Records in Sydney even sold out of stock before Rockinghorse Records in Brisbane did!

    Are you able to comment on the factors that, in your mind, have contributed to Brisbane bands like Powderfinger, The Grates, Regurgitator, and more recently Yves Klein Blue and The John Steel Singers attracting attention from outside Queensland?

    Overall it’s that they have hard working management and creative marketing systems and teams in place. I also believe that if an artist is to be successful then they have to have something that people want and will go out of their way to get. Ultimately the music has to stand out and be above average, but at the end of the day, it is great management and hard working people which get those artists to higher levels in the music world. There are very passionate and intelligent people who are behind the artists you have mentioned.

    Brisbane Sounds 2010 posterHave you approached triple j with the compilation? What kind of response have you seen from them?

    Triple J has played the compilation which is great, but I’ve never had any direct contact or support from them as such. On the other hand, Brisbane independent radio station 4ZzZ has gone out of their way to support Brisbane Sounds. I hope that down the track Triple J becomes like the BBC in England where there are a few Triple J stations and perhaps a Triple J2 or something like that which has a main focus on local artists throughout Australia. In saying that I’m open to talks with the Jay’s so maybe Richard Kingsmill needs to give me a call.

    How did the partnership with Bandtag come about?

    I first heard about Bandtag through my boss at The Zoo in Brisbane. I was looking at creative and interesting ways to use new forms of technology to promote Brisbane Sounds and Bandtag was one of those exciting new opportunities. I contacted Erin who runs Bandtag on the Gold Coast and we struck up a partnership to take Bandtag to the QLD music conference Big Sound where we could promote both of our businesses at the same time. The benefits of Bandtag are that you can have the artist’s music tracks and artwork on a glossy card which has a code on the back that you enter into the Bandtag website. It means that for touring or going to conferences, it becomes a lot easier to carry and hand out then a CD. The ones which I have got for SXSW and Great Escape serve as a business card as well with my details on the back, artwork on the front and 15 tracks from the compilation embedded into the card.

    What are your plans to promote the compilation in Brisbane throughout 2010?

    There are many new elements that will form part of Brisbane Sounds over the next few months and leading into 2011. I’m organising a number of Brisbane Sounds spin-off gigs this year such as “Brisbane Sounds Presents….Hip-hop, Alt-Country, Rock, Indie” etc which will use artists from Brisbane Sounds 2010 as well as other Brisbane artists to create a night of that genre of music. I’ve set myself the goal of 20 gigs this year and I’m working hard to achieve that. I also now run a Brisbane Sounds stall at the West End markets focusing on what’s happening in the Brisbane music scene.

    I’m also looking at starting a management side to Brisbane Sounds and down the track I would also like to develop Brisbane Sounds into an outside festival.

    What about on a national level?

    At the national level I want to continue to network with people in the music industry and increase the profile of Brisbane Sounds across Australia. I want to form more business partnerships and solidify my place as a promoter and producer in Australia. I’d like to do some interstate tours or rural tours with Brisbane artists as well as apply for a few national grants such as the JB Seed because like anyone in the arts, I could use a bit of extra funding. I also set myself the goal of meeting and getting some advice from all seven music industry leaders from Christie Eliezer’s book “High Voltage Rock ‘N’ Roll: The Movers and Shakers in the Australian Rock Industry” in 2010.

    On an international level?

    The next few months are pretty crazy with international travel to music conferences in Austin, Texas and Brighton, England for South By South West (SXSW) and The Great Escape respectively. I’m focused on networking and meeting people who work in the music industry outside of Australia to be able to increase their knowledge and educate them more about Brisbane music. I always envisaged going to these conferences as a punter, but it’s very exciting and rewarding to be able to take my business to them.

    Brisbane Sounds 2010 album coverWho do you plan to meet while at these conferences, and why? What’s your networking plan of attack?

    I have two goals for the music conferences that I will attend this year. The first goal is that I plan to meet radio and A&R reps as well as music supervisors who place music in films and advertisements. I have already started making contact with some of these people for both SXSW and The Great Escape in order to have meetings while I’m in the US and England.

    The second goal is that I want to meet promoters, managers and artists to continue to get more skills and improve my professional development in the music industry. Overall, my plan of attack is to talk to everyone. I’m taking 500 of the Brisbane Sounds bandtags to these conferences and I’m going to try my hardest to meet music supervisors and promoters down to volunteers and local people. I’m very much the type of person who likes to talk and has the time to listen to anyone. You never know who you could be talking too and at these types of conferences that’s very exciting.

    Alright then, what’s your elevator pitch at those kind of events?

    G’day, I’m Blair and I work as a music promoter and cultural producer in Brisbane, Australia. I promote gigs involving Brisbane artists and produce the only annual compilation CD featuring a diverse selection of Brisbane bands called Brisbane Sounds the aim of which is to increase the visibility of the Brisbane music scene in Brisbane, Australia and across the globe.

    Cheers Blair. Visit brisbanesounds.com for more information on the Brisbane Sounds compilations. Check out my related story for The Big Issue here.

  • A Conversation With Claes Loberg, CEO of Australian music service Guvera

    An interview originally conducted for The Vine that I published in full at Waycooljnr, the Australian music and marketing blog which I recently began editing in place of founder Nick Crocker:

    A Guvera advertisement suggesting intercourse with piratesQ+A with Claes Loberg, CEO of Australian music service Guvera

    Australia-based online service Guvera (http://guvera.com) has been making waves among the music industry recently. It offers free high quality (256kbps) downloads to consumers, which are paid for by advertisers who can match particular artists to their brand’s ‘personality’. As you can see by the image to the right, Guvera is not particularly subtle when it comes to marketing.

    Waycooljnr editor Andrew McMillen spoke with Guvera CEO Claes Loberg a few days ahead of its worldwide public launch on March 30, 2010.

    Andrew: Hey Claes. Can you summarise what Guvera’s all about?

    Claes: Here’s the gist of it: advertisers paying for downloads. There’s nothing new about the idea of advertisers actually paying for content. That’s how we’ve been receiving TV for free for all these years. What’s wrong with television at the moment, is that advertising is actually starting to lose value year, on year. People have got the power to click past it, sort of get around the advertising. That’s a reflection of all advertising across the board.

    Now that the people are in control, Guvera’s business model is a reversal of the advertising process. Instead of advertisers being the annoying thing they used to be years ago, now they can be a channel that people will want to go to, to get content. It’s trying to change the value proposition away from ads-as-disruptors. It actually pays the artists for the content it’s created, and the people still get it for free.

    Full interview over at Waycooljnr.