All posts tagged aus

  • The Global Mail story: ‘Unchained Melodies: streaming music in Australia’, June 2012

    A story for The Global Mail, published in June 2012.

    Excerpt below; click the image to read the full story on The Global Mail website.

    Unchained Melodies
    by Andrew McMillen

    What are you listening to? Chances are you accessed it from a streaming music-subscription service. Who wins and loses from the surging popularity of such sites as Rdio or Spotify?

    Little-known fact: among David Bowie’s many talents — singer, guitarist, hit songwriter, actor, multi-million record-seller, one-time androgynous alien — he’s also a soothsayer. The English pop star told The New York Times a decade ago, “The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it. I see absolutely no point in pretending that it’s not going to happen.”

    Bowie continued: ”Music itself is going to become like running water or electricity. So it’s like, just take advantage of these last few years because none of this is ever going to happen again. You’d better be prepared for doing a lot of touring because that’s really the only unique situation that’s going to be left. It’s terribly exciting. But on the other hand it doesn’t matter if you think it’s exciting or not; it’s what’s going to happen.”

    That New York Times article was published in June 2002. Ten years later, Australian music consumers find Bowie’s out-there predictions have become reality. Music sales have taken a severe dive worldwide; according to the most recent Recording Industry in Numbers report, 2011 delivered the “least negative result in global recorded music sales since 2004″; overall revenue fell by just three per cent, continuing the year-on-year decline.Today only a handful of the biggest artists can successfully earn a living from recording and releasing music alone; the vast majority of singers and players must tour regularly to top up their bank accounts, while simultaneously promoting their latest release.

    And, perhaps most significantly, technological innovation and begrudging record-label cooperation have combined to offer music fans the chance to shun the concept of traditional ownership entirely, in favour of streaming millions of songs wherever they want, as often as they want, in exchange for a regular fee. It’s Mr Bowie’s music-as-utility forecast come true. Streaming music is here, and likely here to stay. For music fans, the benefits are clear. Subscribe to an online service like Rdio or Spotify — the two most popular players in an increasingly-crowded Australian market — for $12.90 or $12.99 per month, respectively, and you’ll have access to almost any song you’ve ever loved, plus a whole galaxy of tunes you don’t yet know. You’ll also be able to hear new music on the day it’s released at the record store and on Apple’s iTunes Store. (Since April 2003 the iTunes Store has sold more than 16 billion songs.)

    Streaming offers an all-you-can-eat buffet of music, on your computer and your smartphone, and no matter how much you ‘eat’, the monthly fee remains the same. (Spotify also offers a free subscription, which automatically inserts audio advertisements into your playlist every 10 minutes or so.) Streaming is the most cost-effective and convenient means to music discovery ever mass-marketed; indeed, the initial enormity of the music library on offer — both Rdio and Spotify host 15 million-odd songs each — will overwhelm even the biggest fan.

    That record labels succumbed to streaming service providers by licencing their artists’ music was no doubt driven by a desperate need to regain some control over their ailing profit margins. Peer-to-peer file-sharing technology like Napster, Kazaa and — more recently — BitTorrent are widely acknowledged to have decimated overall music sales from 1999 onwards. The record industry learned a hard lesson: if the option is available, the tech-savvy will choose not to pay for music.

    Exactly how much this lesson cost the industry in lost sales revenue is impossible to measure, but it’s safe to say that the number in question is a whole number containing many, many zeroes. The labels’ great big hope is that the sheer convenience and relatively low cost of streaming will function as a finger in the proverbial dyke. A month’s unlimited subscription to Rdio or Spotify costs less than the average album does in-store, or on iTunes. Better that people pay a little money to hear their artists’ music, the labels figure, than nothing at all. The recording artists generally can’t choose whether or not their music is streamed, as their record labels usually hold the rights over how and where their music can be sold. Only the biggest fish can swim against the tide: bands such as The Beatles, Coldplay, Metallica and AC/DC all have opted out of including their respective catalogues on streaming services. Spotify won’t be drawn on the amount of revenue that gradually filters down to individual artists; spokespeople have only ever stated publicly that 70 per cent of the company’s revenue from subscriptions and ad sales goes to record labels, which then pass on a small percentage of the per-stream revenue to the artists.

    Perhaps it’s always been true that only the foolhardy would pursue a career in music with the primary goal of wealth in mind. But now it seems that the money-laden scales are tipping further away from the songwriters and performers in favour of those who build and maintain the tech services which enable the sale, distribution and consumption of music.(Just ask Apple’s shareholders.) So, is streaming going to kill the rock star?

    To read the full story, visit The Global Mail.

    Elsewhere: a conversation with Scott Bagby and Carter Adamson of streaming music service Rdio, February 2012.

  • The Vine story: Interview with Sam Speaight, Mos Def’s Australian tour promoter, January 2012

    An interview for The Vine. Excerpt below.

    Interview: Mos Def tour promoter Sam Speaight: “I literally broke down and cried.”

    One year ago, acclaimed American hip-hop artist Dante Smith – stage name Mos Def (pictured right) – was set to tour Australia for the first time. Eleven shows were booked, including headline festival appearances at Soundscape in Hobart and The Hot Barbeque in Melbourne. After failing to appear at his first scheduled performance in Adelaide, he went on to randomly skip four shows of the itinerary. Such was the ensuing confusion, that following the postponements, cancellations and sternly-worded press releases from the promoter, Peace Music, became something of a sport here at TheVine. For background, revisit our news story ‘Mos Def gone missing on Australian tour’.  (I’m pleased to note that he made it to Brisbane for his Australia Day show, which was actually pretty great.)

    What did those four cancellations mean for Peace Music, though? The promoters were awfully quiet for the remainder of the year, which posed the question: “Did the Mos Def debacle put an end to their live music interests?”. In late 2011, I contacted the company’s managing director, Sam Speaight, requesting an interview about the logistics of touring American hip-hop artists in Australia. “I’d love to do this,” he replied via email. “So often promoters are dragged into the street and shot (proverbially speaking) by the ticket-buying public over hip-hop artists’ cancellations and their childlike antics. Few people understand that, in many cases, the promoters have driven themselves to the brink of sanity and financial ruin to avoid an artist cancelling.”

    A couple of days later, we connected via Skype. “The total chaos that seems to govern most of all the management side of these artists’ careers is just dumbfounding,” Sam told me from his new pad in London. “If people knew what went on behind the scenes, if nothing else, it would be a spectacle worth reading about.” He’s not wrong.

    AM: Tell me about the Mos Def tour, Sam. Was this your worst experience with touring hip-hop artists in Australia?

    SS: Oh, yeah. That was definitely the worst example of madness and insanity from an international artist that I’ve ever seen, or heard of. Utter madness permeated everything that happened, in terms of the artist’s management, the delivery and management of the artist’s live engagement. He’s since pulled similar things at the Montreaux Jazz Festival. They’ve just gone through a similar experience to what I did, but fortunately, they only had one show to deal with, whereas I had an entire headlining tour.

    Let’s go back to the start. When you first confirmed the booking, was there a point at which you realised that things might not go to plan? Were alarm bells ringing at any point during the lead-up to his arrival in Australia?

    Good Lord, yes. Even before I signed the contract with his “management”, in inverted commas, I was aware that this was a difficult, tricky, potentially trouble-fraught artist to deal with. I structured as best I could my strategy for dealing with this artist to minimise the potentiality for misadventure in the establishment phase of that project. But all the pre-planning in the world couldn’t have prepared me for the living nightmare that was the reality of doing that tour and dealing with Mos Def. [Laughs] I literally broke down and cried partway through the tour.

    You need to set the scene. Where were you when you broke down and cried?

    [Laughs] I was at home. It was a Sunday afternoon, if I recall correctly, at my house in Redfern – which I’ve now sold, by the way. I’ve moved to the other side of the world to try and forget all about this experience! [laughs].

    I was at home, hanging out with my lovely girlfriend, Gillian. Earlier in the day, Mos’ tour manager had called to advise that the rescheduled make-up show, which had been put in place in connection with one of the shows that he’d cancelled on his tour – the Tasmanian show. He advised that the make-up show would not be going ahead, and they would be unable to play it. Which was a disaster. One of a string of disasters that occurred on that tour. I was in an awful state of mind as a result of that, because it meant yet more massive financial losses, and yet more damage to my company’s name and reputation insofar as I was delivering the show to a promoter in Tasmania, I wasn’t promoting it myself. So there was a third party affected by this madness.

    A few hours after I dealt with that disaster, I got a call from my tour manager, to say that he’d been asked a question via [Mos Def’s] managers, the question being: “Are there any other shows that we can play on this tour? Can you please investigate booking us some more shows? We would like to try and play some more shows.”

    This is three or four days before the end of the tour. I remember reaching this psychological breaking point, where I’d been assaulted by this emotional nightmare every day for a month, in the lead-up to the rescheduling of, then delivery of this project. I said to my tour manager, “I can’t believe you’ve just asked me that question. You know how much money I’ve lost here. You know that the tour’s four days from completion. Are you totally insane? Who in the southern hemisphere is ever going to book this artist ever again? After what’s gone down here, for a start. And further to that, how on earth would I be able to organise any new shows within the space of four days given the fact that I’m staring down the barrel of financial ruination?”

    That was basically just what tipped me over the edge. I just remember being in my living room, just losing the plot. It was the straw that broke the camel’s back! [laughs]

    But it gives you an insight into just how warped and twisted, and how absolutely separated from reality the awareness of management – within the scope of that being a professional function – is, in the minds of these artists. They seem to live in such a bizarre, self-constructed reality that is so far away from what you might describe as career management, business, or just basic logic. [Laughs] Their worldview and outlook… it’s difficult for people like me — and I assume like you, too — to understand people who have to justify their existence by earning a dollar, which is then pursuant to them doing a good job of things, and being a professional. This is just a world that a lot of these people seem to be able to avoid living in.

    And Mos Def’s a great example. If you Google, you’ll see that in the last 12 months there’s been a spate of these absolute last-minute cancellations. If the cancellation or postponement is done in a way that allows the promoter some opportunity to minimise their losses and to at least deal with the ticket buying public in a professional fashion, so that it doesn’t damage that artist’s fanbase and the promoter’s business, then cancellations are unfortunately sometimes a part of doing business in the music industry. But that’s not the approach that’s usually taken in these situations by these American hip-hop artists. More often than not, there’s very little justification if any given for it. It’s oftentimes just a childish whim, whereby they’ve decided that something about the project isn’t to their liking, or they’ve got something better to do that day, or they don’t feel like getting out of bed that morning.

    As a result of that, they’re perfectly happy to – in some promoters’ cases – turn people’s lives upside down, and send peoples’ whole businesses spiralling toward the ground without any thought for basic humanity.

    This is probably a long bow to draw, but I see a lot of this same attitude toward happily disregarding other people within the scope of business, and totally ignoring the massive financial ramifications of doing something like cancelling a show 24 hours out, to the problems we’re seeing across the entire global financial system at the moment. You’re basically talking about an approach to doing business that is morally bankrupt. It’s the exact same underpinning ideology that I see caught up in the actions of Goldman Sachs, and Bank of America, whereby these people are perfectly happy, without a single qualm in the world, to destroy peoples’ lives, trash peoples’ businesses, send people broke, without even a second thought. Just as long as – whatever they decided to do that day, gets done. I think that’s what really drives at this. The financial system that these people are participating in, and their actions, by association and as a function of that system, are absolutely and utterly morally bankrupt. But that’s a very long view, I guess. [Laughs]

    For the full interview, visit The Vine.

  • IGN Australia story: ‘A Matter Of Size: The State of Triple-A Game Development in Australia’, February 2011

    A feature story for IGN Australia. Excerpt below.

    A Matter Of Size: The State of Triple-A Game Development in Australia

    IGN AU looks at whether the Aussie scene can still support big studios… and whether it should even want to.

    Judging by the tropical imagery splashed across QueenslandGames.com – in which a solitary human sits, gazing out across the placid ocean toward distant sand dunes – a naïve game developer intending to work for a Queensland-based company might expect to write code while breathing in salty air and wriggling their toes between the sand. The reality, of course, bears no resemblance to this image, which makes its ongoing usage questionable. Especially considering the rather dismal state of the wider Australian game development industry in 2011.

    It used to be that mutually profitable relationships with international publishers saw Australian developers working on console titles that would be marketed across the world. In the past, Australian talent had a hand in working on mega-selling licenses like Star Wars, Transformers and Jurassic Park. This trend continues, in a limited capacity: Canberra-based studio 2K Marin played a significant role in the development of both Bioshock and its sequel, and is the lead studio working on the new XCOM game; Team Bondi is currently putting the finishing touches on the May-due PS3 and Xbox 360 title L.A. Noire, on behalf of Rockstar Games. It will be the first time since 2002′s State Of Emergency that the company is outsourcing development of a Rockstar product to a non-Rockstar studio.

    But locally, these contracts are, by and large, drying up. And with the decrease in work comes the decrease in employment, as seen in the recent collapses of Auran, Pandemic, and, late last year, Krome Studios. All three were Brisbane-based. All three are no more.

    “The big oak trees have fallen; it’s time for the little seedlings to get stuck in there,” IGDA Brisbane coordinator Jane ‘Truna’ Turner told IGN last year in the wake of Krome’s demise. Indeed; much noise has been made about the success of smaller, independent Australian game devs, with Halfbrick Studios, based in Kelvin Grove, universally showered with praise for the remarkable sales of Fruit Ninja, as has Firemint, with its Flight Control and Real Racing games. But let’s not forget that smaller companies, by nature, employ fewer people. While those 40-odd staff who’re housed comfortably under Halfbrick’s umbrella are likely thanking their lucky stars nightly, what of the hundreds of skilled staff shaken loose from the big oak trees in the past few years?

    With few real opportunities to work on big, ‘triple-A’ titles – the kind that sound great on your resume – here in Australia, such talent is left to either shift overseas, or consider alternative careers. Either way, the Australian industry loses out. The dominant mindset – that this country is unable to support triple-A-level development – continues, and everyone involved continues to downgrade their expectations of what Australia is capable of in terms of games.

    What, if anything, can be done to stimulate this process? Are we really headed toward a local industry consisting of a mere handful of bigger, publisher-owned studios – like SEGA’s Creative Assembly and THQ’s Studio Oz, both based in Brisbane – and a galaxy of smaller, agile developers concentrating on mobile platforms? Is Australia no longer a viable market for foreign publishers to invest in game development?

    For the full story, visit IGN Australia.

  • Mess+Noise Critics Poll, December 2010: Tame Impala, My Disco, You Am I

    Each year, the Mess+Noise critics are asked to choose their 10 favourite Australian albums of the year. In 2010, I chose:

    1. My Disco – Little Joy
    2. You Am I – You Am I
    3. The Gin Club – Deathwish
    4. Parades – Foreign Tapes
    5. The John Steel Singers – Tangalooma
    6. Tame Impala – Innerspeaker
    7. Washington – I Believe You Liar
    8. Faux Pas – Noiseworks
    9. We All Want To – We All Want To
    10. Halfway – An Outpost Of Promise

    My top 5 Australian songs of 2010 were:

    1. My Disco – ‘A Turreted Berg’
    2. Halfway – ‘Sweetheart Please Don’t Start’
    3. Parades – ‘Marigold’
    4. You Am I – ‘The Ocean’
    5. The John Steel Singers – ‘Sleep’

    I was asked by my editor to write a short summary of three albums that placed in the top 10: Tame Impala (#1), My Disco (#5), and You Am I (#9).

    1. Tame Impala
    Innerspeaker (Modular)

    Following Wolfmother’s success in recent years, Tame Impala’s premise was never going to be particularly risky. By gazing into the past and mining the annals of psychedelic rock, this Perth act – a quartet when playing live – produced a debut full-length characterised by spaced-out guitars, lyrics of social dissociation, and complementary, distant vocals.

    Led by singer/guitarist/conductor/producer Kevin Parker, Innerspeaker is very nearly a solo album – he plays the vast majority of the instruments – but upon hearing the finished product, you wouldn’t pick it. His ear for song dynamics is remarkable, and at no point does it sound like anything other than a full band jamming in a smoke-filled room. The cover art requires a double take to process, but the music doesn’t: Parker’s production is immaculate, and his songwriting accessible. Ultimately, Innerspeaker struck a chord this year not because of the human fascination with revisiting sounds of the past, but because Tame Impala threw themselves so entirely into ensuring a high quality experience. “It’s all we really do at home, think about music or record music in some way or another,” Kevin Parker told M+N earlier this year. Long may they continue.

    5. My Disco
    Little Joy (Shock)

    This Melbourne trio have defined themselves through minimalism, repetition and unrelenting force. On Little Joy, they’ve amplified all of the above to craft their finest set yet. “It was the longest we have ever spent time-wise on a record,” guitarist Ben Andrews told M+N, “and I think it really shows with the finished product”. He’s not wrong. Every sustained guitar sound, every metronomic drum part, every chanted lyric is calculated to precision, yet none of the inherent, confronting bleakness and brutality of their music has been lost (despite their decision to stick Scott Horscroft – best known for his work with The Presets and Silverchair – behind the mixing desk). My Disco adhere to the old-school aesthetic of album-as-document; as a result, cherry-picking individual tracks from Little Joy doesn’t really work: its potency is derived from the mood they conjure and sustain. From Andrews’ first jarring chord (‘Turn’) to the record’s elegant, all-inclusive conclusion (‘A Turreted Berg’), My Disco have bettered themselves in every way, and the outcome is nothing short of joyous.

    9. You Am I
    You Am I (Other Tongues)

    Recorded over “a couple of days” and driven by a mutual desire to impress each other, You Am I’s ninth album is an enduring delight – and it’s largely because the band sounds so at ease. Their role as forerunners of contemporary Australian rock music has long since been assured, and it’s telling they’ve no one to impress now but themselves. In ‘Shuck’, the album’s lead single, Tim Rogers sings of a desire to shuck “the past, my poise, the background noise”, and it’s this insular approach – four musicians in a room, banging it out, fuck everyone else – which has certified the album as a true classic. It’s a genuine anomaly for a band’s ninth record to rate among their best work, but You Am I once again remind us just how vital their contribution to Australian music has been, still is, and will continue to be.

    For the full 2010 critics poll, visit Mess+Noise.

  • IGN Australia story: ‘Krome Studios: Things Fall Apart’, November 2010

    My first feature for IGN Australia. Excerpt below.

    Krome Studios: Things Fall Apart

    It’s the question that’s been reverberating around the corridors of the Australian game industry for three weeks: what causes Australia’s largest video game development studio to close its doors? Andrew McMillen investigates, and discovers that Krome’s current situation isn’t as clear-cut as first reported.

    The Precursor

    “Too often, game companies can fall into a production line mentality, and I think that hurts the morale of the employees who are naturally creative people – and in turn the creativity of the company, as a whole.” –Ex-Krome Employee

    As the annual Game Connect Asia Pacific (GCAP) event drew to a close on Friday, October 15, the local games industry’s mood of inspiration, optimism and enthusiasm was given a brutal reality check via whisperings that Brisbane-based Krome Studios was shutting its doors. Word spread among the industry quickly, and reports began appearing on sites like Tsumea that the developer – established in 1999 – was conducting a round of staff lay-offs.

    Such events were not unfamiliar to the Australian gaming industry, as the studio had been through regular rounds of employee redundancy in parallel to a decrease in development contracts. At its peak in July 2009, Krome employed over 400 staff across studios in Brisbane, Melbourne and Adelaide; four months later, 60 staff were let go, followed by another 50 in April 2010, and then an estimated 100 in August, which brought Krome Studios Adelaide to an end. The company was co-founded in 1999 by CEO Robert Walsh, creative director Steve Stamatiadis, and design director John Passfield, who left Krome in 2005.

    Read the full story – which runs to three pages, and around 3,000 words – on IGN Australia.

    This is the biggest story I’ve written, both in length and in terms of its scope. For three weeks, the Australian gaming industry had been assuming that Krome was dead. I looked closer, and found something different.

    Thanks to the editors at IGN AU, Cam Shea and Narayan Pattison, for taking a chance on this story. As a sidenote, working with Cam on this story closed a nice little circle: as a teenager, I was a big fan of Hyper Magazine, which Cam edited between 2005 and 2007. Thanks also to the ex-Krome employees and gaming industry contacts I spoke with for this story, both on and off the record, as well as Krome CEO Robert Walsh.

    16 November edit: IGN have also published my full interview with Robert Walsh. Read it here.