All posts tagged 2012

  • The Weekend Australian story: ‘Dirty Three’s divine trinity of sound’, March 2012

    A story for The Weekend Australian’s Review section, published in the March 3-4 edition.

    Dirty Three’s divine trinity of sound
    by Andrew McMillen

    In his 2009 book The 10 Rules of Rock and Roll, Australian singer-songwriter Robert Forster wrote that “the three-piece band is the purest form of rock and roll expression”. The author had American band Nirvana in mind when he penned that line but admits instrumental trio Dirty Three fits “the whole theory and idea perfectly”.

    Brandishing an unconventional guitar-drums-violin configuration, Dirty Three formed in Melbourne in 1992 and has celebrated its 20th anniversary by releasing its eighth album, Toward the Low Sun. Forster, co-founder of Brisbane pop giants the Go-Betweens, describes the band’s unique musical style as “the magic of a chemical explosion”, and notes “they come from the time of grunge. They existed when Nirvana existed; another three-piece who were chaotic, mad and intense on stage. You can probably still see a bit of that in them.”

    Dirty Three’s catalogue evokes by turns deep melancholia – due largely to Warren Ellis’s emotive violin strokes – and sublime euphoria when the three members lock into a rhythmic pulse that is, oddly, reliant more on guitarist Mick Turner than drummer Jim White. Bobby Gillespie of Scottish rock band Primal Scream has referred to Turner’s idiosyncratic playing as “the way that stars are spaced out in the sky”, while White is more interested in exploring experimental percussive techniques than holding down anything resembling a standard rock drumbeat.

    Yet viewing Dirty Three through the lens of rock – or, for that matter, jazz or folk – is wrong. And although the band lacks a vocalist, it doesn’t sit comfortably with what’s typically understood as instrumental music, either. “Normally people who do instrumental music can be quite dry and sedate, whereas Dirty Three put on a show,” Forster says. “They have an aesthetic of something like ‘minimal’, or instrumental music, but they have a rock ‘n’ roll attitude. It’s almost like there was an invisible lead singer there. That was part of their appeal, besides the fact that they have very good melodies, and that there was something charismatic about the band.”

    The group’s absence of vocals has affected the course of contemporary Australian music in strange ways.

    Gareth Liddiard says Dirty Three has been “a huge influence on what I do lyrically” with Melbourne band The Drones, of which he is lead singer, as well as his solo material. “They made me realise that if you’re going to have words, they need a f. . king good excuse to be there in the first place. They better be good, otherwise why bother?”

    Liddiard says Dirty Three’s music “sounds like someone pushed a drum kit down the stairs and plugged a violin into a f. . kin’ Marshall [amplifier]”. He follows this stark assessment with the highest compliment: “For my money, they’re the best band from this country, ever.”

    Before the band’s formation, all three members had spent years playing in various rock groups. “It seemed like there was this healthy live scene starting in Melbourne,” Ellis says of the early 1990s. “There was a lot of venues to play in, a lot of opportunities to get out and play in front of people. The live scene provided a livelihood for a lot of people. Bands were really trying to confront and challenge you, and there was this great crowd of people going along to check it out each week.”

    Ellis puts the band’s irregular musical components down to a desire to be different. “When we started off, we really wanted to challenge people’s conceptions and also to go against the mainstream,” he says. “There’s something great about feeling like you’re out there, flying your own flag. There is something really empowering about it.”

    The story behind the trio’s debut gig is emblematic of the hunger for original live music in Melbourne at the time. Ellis had a friend who owned a bar called the Baker’s Arms; he told the violinist that he wanted background music but didn’t want to play CDs. Ellis asked White to play drums; he, in turn, asked Turner to play guitar. On a Friday afternoon, hours ahead of the band’s first performance, the trio rehearsed some ideas in Ellis’s kitchen, then played them that night.

    “We had to play for three hours, so we made the songs really long,” Ellis says. This ideology is occasionally reflected in the length of the band’s recordings, too: ‘Deep Waters’, from the 1998 album Ocean Songs, runs for 16 minutes. Ellis’s pal enjoyed the performance, paid them $50 apiece and asked them to come back the next week. To three young men trying to support themselves as working musicians, this was a great deal. “We’d go down and play every Friday night, and get out of our brains,” Ellis says. “Our mates would come along; it was just this great Friday night where nobody had to clean up the mess after.”

    Two decades later, the trio commands a worldwide following and the kind of deep respect among the Australian music community that has been afforded to few acts. All three attribute the band’s longevity to the fact they rarely meet face to face: Turner lives in Melbourne, Ellis calls Paris home, and White splits his time between Brooklyn, Detroit and Australia.

    A week or two before its national tour in March to celebrate the release of Toward the Low Sun, the band will convene in the Victorian capital for rehearsals and simply to catch up. “We usually sit around talking for a few hours talking, just because we haven’t seen each other for so long,” Turner says. “We don’t necessarily talk about music; just about life, our friends, our families.”

    The guitarist believes this close friendship is another reason they have lasted the distance. “We’ve all got a high regard for each other,” Turner says. “If you lose respect for your bandmates, that’s when it’s going to fall apart, I think.” Ellis agrees. “We’ve always treated each other as equal in the musical sense, and in terms of the group’s profile. We share all the songwriting, and royalties equally,” he says.

    “Nobody’s seen as contributing more or less. We’re a group, in the purest sense.” The trio are in regular contact via phone and email; a necessity, given that they split band management duties three ways.

    “We did that a long time ago,” White says. They were once managed by Rayner Jesson, who also handled Nick Cave and the Bad Seeds, but that relationship ended a few years before Jesson’s death in 2007. “It ebbs and flows over the years in terms of how engaged we are,” says the drummer, who handles their tour bookings. Last year the band played just two shows together: a festival slot at All Tomorrow’s Parties in Tokyo and a benefit concert in January for 3RRR announcer Stephen Walker (to raise money for the legendary broadcaster’s multiple sclerosis treatment) at the Forum in Melbourne, featuring Cave on keyboard.

    Turner admits the lack of a single decision-maker can be problematic. “If a question comes up, it’s got to be fielded around, so it takes a while to be answered,” he says. “One of us might be on tour, and it’s hard to get down and do your email when you’re in the middle of travelling.”

    The three men occupy themselves with other creative outlets during the band’s downtime. White regularly tours and records with other bands: last year he toured with Australian folk-pop trio Seeker Lover Keeper, and the week after we spoke he was scheduled to play shows in Helsinki, Geneva, Istanbul and Tel Aviv with American singer-songwriter Cat Power (real name Chan Marshall) who is one of only two vocalists to have lent their voices to Dirty Three songs. The other singer is Sally Timms, of British rock act The Mekons; both contributions appeared on the trio’s previous release, 2005’s Cinder.

    Ellis has been a member of Nick Cave and the Bad Seeds since 1995; he plays electric mandolin and guitar in the band. With Cave, he has scored several films, including The Assassination of Jesse James by the Coward Robert Ford, The Road and Australian film The Proposition, directed by John Hillcoat, which won the pair an AFI award for best original music score in 2005. He also played in Cave’s other rock band, Grinderman, which announced a hiatus at the Meredith Music Festival last December after releasing two albums together.

    Turner splits his focus 50-50 between art and music. His distinctive paintings have appeared on the cover of all of the band’s albums besides its 1995 debut, Sad & Dangerous. His work has been exhibited at galleries across the world and he plans to release a fourth solo album later this year. The guitarist recently attended his primary school reunion, and was amused to discover not one of his former Black Rock State School classmates had heard of his 20-year-old band; unsurprising, perhaps, given that the trio’s sound exists on the periphery of contemporary Australian music tastes.

    Ellis’s Bad Seeds bandmate, Ed Kuepper, calls Dirty Three’s output “a form of pure expression”. According to Kuepper – who co-founded Brisbane punk rock group the Saints and whom Turner considers “one of my only guitar hero figures” – the band consists of “three very recognisable, distinct musicians and they don’t get in each others’ way. They probably become even stronger together. It’s a rare thing.

    “It’s a really unusual thing that they do in terms of Australian music; the approach to the way they play, and the non-standard rhythm [section],” Kuepper says.

    “Very few people do that. Even fewer have any sort of success because in some way it’s quite an esoteric thing that sits outside of the kind that seems to get lauded in Australia, which is generally a lot more mainstream and musically conventional.”

    Since Toward the Low Sun is an extension of the band’s remarkably consistent canon, rather than a stylistic reinvention, it’s unlikely Dirty Three’s eighth album will set the ARIA charts alight on release. The nine theatre shows the band has booked in March, though, are likely to sell out, if its previous national trek two years ago – billed as a performance of the 1998 LP Ocean Songs in full – is to be used as a benchmark of popularity on the live circuit.

    The new album had a particularly long gestation period: the band recorded for six days in February 2010, then didn’t review the recordings for more than a year. It did some additional recording in March last year. An American producer based in Melbourne, Casey Rice, captured the first session at Head Gap Studio in Preston: he worked with the band on its last release, Cinder, too.

    “They’re very focused,” Rice says of Dirty Three’s work ethic in the studio. “A lot of time it’s not just a matter of trying to get it right in a performative sense; it’s more of a feel thing.” The band will play a song slowly, then speed it up for the next take; it will try a song played softly, and then louder; White will work the kit with his drumsticks, then try his brushes for a softer percussive tone.

    “The basis of everything is tracked live,” Rice says. “If there’s more than an electric violin, guitar, and drums on a song, then it’s been added as an overdub. So the bass, extra strings, mellotron, and nylon stringed guitar were overdubbed. But the process remained the same for Toward the Low Sun: they set up, and played it down. That’s what works about Dirty Three; that’s where the magic comes from.”

    There’s that word again, the one Forster used: magic. A distinct sense of the otherworldly encompasses everything the trio does. Yet it’s not exactly the most accessible sound in the world, and there are few points of reference for unfamiliar listeners to latch on to. Liddiard recounts an anecdote that highlights the band’s divisive nature.

    “I’ve seen Dirty Three 40,000 times,” says Liddiard, exaggerating only slightly. “I remember standing behind two dudes at one of their gigs; it could have been in Sydney, or Perth. One guy’s like, ‘This sounds like cat shit, let’s go.’ The other guy just looks at him, incredulous. Like: ‘What the f. . k? Can you not hear that?’ That really sums them up. Some people just don’t get it. And if they don’t get it, there’s something wrong with them, I find.”

    Dirty Three‘s tour starts in Perth on Friday, then WOMADelaide, Adelaide, March 10; Port Macquarie, March 12; Melbourne, March 16; One Perfect Day Festival, Gippsland, March 17; Castlemaine, March 18; Sydney, March 21; Brisbane, March 22; Lismore, March 23.

    Toward the Low Sun is out on Remote Control Records.

    This story was originally published in The Australian; view online version here. For more Dirty Three, visit their website.

  • A Conversation with Scott Bagby and Carter Adamson of streaming music service Rdio, February 2012

    The concept of paying month-by-month to stream music from your computer and smartphone remains a relatively new idea in Australia. In the last year or two, a number of contenders have emerged. Nokia has had their ‘Comes With Music’ service for a while now. Sony launched their ‘Music Unlimited’ product in February 2011. Hulking, canary-yellow retailer JB Hi-Fi launched their own streaming platform in December 2011, dubbed ‘NOW’. BlackBerry, Samsung and Microsoft all have proprietary systems operating in some capacity. Rumours abound of Spotify’s Australian launch. A site named Guvera offers a slight twist on the idea: ‘guilt-free’ mp3 downloads. None of these services have yet gained any real traction in the Australian market.

    Clearly, it’s becoming an increasingly crowded marketplace, as app developers and record companies alike cosy up to the assumption that most people don’t give a fuck about music ownership anymore. That whatever CDs, vinyl and cassettes they own gather dust on a shelf somewhere, immobile and largely useless in the era of interconnectivity. These companies believe that most music fans – ‘consumers’ – simply want the ability to take all the world’s music with them, wherever they go. For a monthly fee, of course.

    The newest contender on the Australian market is named Rdio [pictured above]. It’s web-based and also has apps for the main phone platforms (iOS, Android, BlackBerry… Windows Phone?). It was founded by a couple of the guys behind Skype, it’s been public in the States since August 2010, and it’s pronounced exactly like it’s written (‘radio’ minus the ‘a’). For AUD$13.90 per month, you get access to unlimited PC and mobile streaming of their library, which apparently consists of over 14 million songs. Ahead of a launch party at Bondi’s Beach Road Hotel in early February 2012, a couple of the Rdio guys flew me to Sydney, bought me lunch, and answered my questions as best they could.

    Andrew: How long has Rdio’s Australian launch been in the works?

    Scott [Bagby, VP Strategic & International Partnerships; pictured left]: I first came down to Australia to start the discussions at Easter 2011. We were pretty much sewn up by the end of the year. So not quite a year.

    There’s been a few streaming services available in Australia over the last few years, but none of them have had any real success in terms of market penetration. Is that fair to say?

    Scott: Streaming services on the whole, globally, are quite nascent. I was just hanging out with a bunch of labels. I can’t verify these numbers, but this label guy told me that worldwide, there’s only about 7 million subscribers, to any streaming service. It is very much in the early days of all streaming services. But the potential is huge. They’re planning on massive growth in the area, especially this year. I think you’ll find that here in Australia, as well. There’s still an education that needs to happen for the user to understand streaming services. [They need to] just learn about ‘em, and use ‘em, and get what I refer to as the ‘a-ha’ moment, of why streaming services are so much better than buying individual tracks.

    Carter [Adamson, co-founder; pictured right]: But seven million music subscribers in a world where everyone loves music? There’s a lot of room to grow. For ten years, we’ve had various fits and starts with digital music: DRM, tethered CDs, and that kind of stuff. We have services like Rhapsody in the US, who are stuck at around 600,000 subscribers. Now within the past year, you have more than a handful of services that have well over a million subscribers apiece. That only happened within the past year. You have markets like Australia, where 40% of all music revenue is digital music revenue. Korea’s over 50%. For the first time, digital music revenue globally is growing quicker [than physical sales]. I think we’re now at an inflection point with digital music subscription services.

    Scott: The timing’s also great, because of the iPhone and other smartphones. People want to take their music with them. Back in the old days, when I was travelling around I used to have a CD case [for a discman], but that’s just too much of a hassle now. With this streaming service, we have 14 million songs at your disposal, no matter where you are in the world. You can download songs to your phone, switch ‘em out; every Tuesday, there’s new releases [on Rdio]. These sort of things – that’s the education that has to happen, and that’s the ‘a-ha’ moment when you get all of that going. The perfect alignment of the ubiquity of smartphones is what’s really helping it along.

    Carter: Well, connected devices. Any single device that can talk to the internet is a playback device now. Whereas before you had one device; a record player, CD player, 8-track player. Now there’s a wide array of devices that are effectively playback devices, so it no longer makes sense to buy one song for each device. It no longer makes sense to port all the downloads that you bought a la carte via external hard drive to every single device that you have. The only thing that makes sense is for you to access it seamlessly wherever you are, using whatever platform or device you have.

    Using the US service as an example, what percentage of users are using Rdio on their phones?

    Carter: Over 85% of our subscribers are on the higher-priced tier. [Note: PC-only access to Rdio is AUD$8.90 per month – five bucks cheaper than the PC/phone combo.] And that makes sense, because the value proposition has always been seamless mobility. People always wanted to move their music around. No-one’s ever bought a song on iTunes to just play it on their computer. They’ve been waiting for 10 years for this whole seamless mobility thing to become a reality. Now it’s finally here.

    Scott: I think that’s one of the reasons that the music industry faced such a piracy problem in the past, because they didn’t offer it in a format in which people wanted to consume music. Now that it’s coming into that format, you see a lot of people moving into services like ours. They wanted to listen in several places at once, but they couldn’t, so the only way they could do it is to steal it. It was still happening up until a month ago in Hong Kong. Everyone was saying, ‘I want to buy music, but there’s no iTunes, there’s no digital services here. I can’t buy what I want; you leave me no choice but to steal it’. These people were lawyers, bankers – people that had the means [to pay], they didn’t want to steal it, they just didn’t have it.

    Carter: And also, the price has never been so low. We’re talking about 34 cents a day for access to the world’s music, across all your devices. That’s an insanely low price.

    Tell me about that education process you mentioned earlier. How do you turn seven million streaming music subscribers into seven billion?

    Scott: [laughs] Well, one of the benefits is to have your music everywhere and anywhere. Part of my job is to go around to all the different countries and get the rights sorted, so at least it’s available to everyone. Once it’s available, the education process is an ongoing one. And it’s one for the entire industry to be involved in. The best way to get there is to allow people to get that ‘a-ha’ moment. That moment comes at certain times, like when they’re at their friend’s place, they’re sitting around and they want to hear that song from their childhood that they’re all laughing about. Obviously no-one has it in their collection anymore, but then you – boom – you stream it down, you get a big laugh, and it kicks off. You can almost have Rdio and some beers, and you have a party.

    I think a lot of people would be using YouTube for that purpose at the moment.

    Scott: But YouTube, again, isn’t all that mobile. I mean, not as mobile as Rdio is.

    Which labels do you have on board for the Australian launch?

    Scott: We’ve got all the major labels, and we have some indies like Shock, MGM and Inertia. We won’t open up in any market, anywhere in the world, unless we have the domestic music, as well. At the end of the day, it’s about enjoying the content. That’s what makes a good service – the titles that you have. We have a whole team who just make sure that we have as much music as we can on the service. Funnily enough, I was just in Germany, doing a radio interview with a DJ. She is in love with Australian music, specifically Australian hip-hop. She used to fly out here, buy the CDs, then play it on her station. What she loves about this now is that she can now follow Australian influences [using the service], get the music that she wants, and find new music just through the service.

    Will Rdio have an Australian office?

    Scott: Yes.

    In Sydney, I suppose?

    Scott: We’re looking for some key players. Who’s the best person to hire? Once we find that person, they can determine where the office is going to be. Sydney, Melbourne, Brisbane, Perth… they’re all options. It all depends on who the best person is to run [Rdio] Australia.

    You talked about the ‘a-ha’ moment earlier. For me, when I was testing out the app, that moment was when I realised that Rdio had taken over the iPod player interface on the iPhone [ie the screen that appears when you’re playing music]. I thought that was pretty clever, how similar and familiar that screen was, even though I was using a web streaming service.

    Carter: Two of the most common pieces of feedback we receive: “I just deleted my iTunes collection because I no longer need it,” and “I’ve discovered more music on Rdio in the past two days than in the past two decades”. We’ve obviated a lot of what you would’ve needed iTunes for, and we’ve made it even better with the whole discovery [aspect].

    Scott: How we discovered music in our teenager years is we’d go to our mate’s house and you’d wait to hear their song. It wasn’t until you’d heard it a couple of times that you’d go out and buy it. It’s rare that you’d buy a song without hearing it first. That was one of the disadvantages that iTunes has; you couldn’t hear it without purchasing it.

    Carter: Every Tuesday, new music comes out [on Rdio]. You don’t have to pay a dollar a song, or eighteen dollars an album: you can play literally everything that’s out on Tuesday. You can save it to your mobile device, you can un-save it and throw it back into the water if you don’t like it. People are consuming more music now. I’ve never seen higher retention or engagement metrics in the 17 years I’ve been doing consumer software, or consumer services. It’s insanely high. People get on it, they love it, they use the hell out of it.

    The recommendation worked really well for me. It’s probably a simple thing, but it seemed to work better than most other services I’ve tried.

    Carter: We wanted to be the most comprehensive service out there. Unlike the other services, we offer a little of everything. We not only have the social music discovery stuff, which is always front and centre, no matter where you dial up the service; we also have the algorithmic recommendations, which you were playing around with. They’re getting better and better every day as we see more data, and learn more about you. We also have the on-demand aspect; “I know exactly what I want to listen to,” whether it’s a song or a playlist. And we have the passive listening stuff; “I like an artist, but I don’t really know which song or album to play. Just play me some of this artist’s songs, and maybe mix in related artists.” Or you can play your ‘heavy rotation’ or your entire collection as a radio station. Or your network’s ‘heavy rotation’, or collection.

    In the US… we haven’t carried it over anywhere else because no-one uses it, but we have built our own iTunes store. So you can buy [songs] a la carte in the US, but we found that no-one uses it, because once you’ve used the streaming service, there’s really no reason to buy stuff a la carte.

    How does the Australian subscription price point compare to the American version?

    Carter: Scott, I’ll let you take that one…

    Scott: [laughs] Thanks. The price point is heavily influenced by the rights holders. Between different markets, we have similar… every market to us is the exact same. So the price point basically was just taking into [account] what we had to pay the artists, the labels and publishers. How does it compare? Unfortunately it’s more expensive than the US market. That was just due to market circumstances when we came here. But we personally didn’t treat Australia any different to the US.

    How do you pitch the service to fence-sitters? Those people who say they love music, but rarely pay for it. They might go to a lot of shows, but most of the music they download is via torrents and other shady methods, not via iTunes or equivalent stores.

    Scott: I think in general, most people want to do the right thing. Music lovers want the artist to get paid. I’ve never come across a music lover that says, “Screw the artist, I want to steal from them”. I think the key is making the service as easy and quick to use that it’s almost the default. So that you’re almost paying for the convenience. Instead of researching on BitTorrent, I have ‘social discovery’ [on Rdio]. I’ve built my playlists around my influencers. I like a particular DJ, and a good friend of mine knows a lot about music, so it just kinda bubbles up [in my playlist]. What used to take me a half hour of reading different music blogs and listening to their tunes, it just comes to me easily, now. As Carter says, discovering more music in two days than in two decades – that is what’s going to engage these music lovers, and make it worth them spending the money that they would otherwise gain through BitTorrent.

    Can the service be used offline, or do you have to be connected to a 3G network or equivalent for it to work?

    Carter: You can save as much music as you want to your device’s memory card. So if you have a 32gb iPhone, you can save that much. Again, for 34 cents a day – instead of spending $10,000 to fill up your iPhone or iPad…

    The mp3s are saved onto the device’s hard drive?

    Carter: They’re locally cached, yeah.

    Has that been hacked yet?

    Carter: Not yet. [laughs]

    What are the most common comments you get when people are engaging with Rdio for the first time?

    Scott: The people who’re born before 1980, their concern is: “why am I just renting my music? I want to own it; I want to have a collection.” I think that’s just a lack of understanding of the access model. It almost goes back to the heyday of having a massive CD collection, and looking at it, touching and feeling it. But more and more, as that moves on… there are a lot of 21 year-olds who’ve never owned a CD. So that question is more of a theoretical until they start using the service, and then they realise, “Hey, I can hear all my songs, and it’s actually better because I can hear my entire collection no matter where I am, not just in my house.”

    Carter: I think there’s a general lack of knowledge. Most mainstream consumers don’t understand why they need a service like this, but strangely, they’re already doing it with other types of services, like movies, videos and books.  You have a digital book reader; you pull down your books electronically, you don’t have a physical copy. Same with video. They’re getting the fact that, “Oh yeah, this is what I do with other forms of content. Now I have this wide array of connected devices, I don’t need to buy one song for every device.” But I think there’s a general lack of education on why you need the service. I don’t think it’s a resistance, per se.

    The desktop client – which is optional to download – has a matching feature, which looks at the music on your iTunes or your computer, and if we have the rights to stream it, it automatically moves it to your Rdio collection. It’s kind of like a locker service, for those people who’ve paid a ton of money – or any money at all – buying digital downloads a la carte. We do that as well. We make it an easier transition.

    Going back to what you were just saying about existing libraries; part of my job is being a record critic. It shits me to tears when labels still insist on sending me a CD – which I’ll rip to mp3 immediately anyway – rather than supplying the mp3s so that I can hear the music instantly.

    Scott: The industry itself is still in a physical mode. It’s turning around. I get CDs all the time, but I don’t have a CD player. My laptop doesn’t have a CD drive. I can’t rip the CDs. I say “thank you very much” and I usually hand ‘em over to the maid at the hotel. [laughs] It’s a transition period.

    Carter: In general, we’re leaving a hit-driven business when you move to services like this. It’s a more personalised view on music. You follow specific people because you like their taste in music. You don’t go to Rdio and look at a ‘top 50’. You go there and you look at what’s relevant, what your friends are listening to. That is a fundamental shift in the industry – along with the mobility [the app allows].

    I want to touch on what artists are being paid through Rdio. As I’m sure you’re aware, Spotify had some bad press about how little artists were being paid per-stream. What’s your model like compared to Spotify’s?

    Scott: The model’s similar, because the tariff is going to be similar.  There’s a couple ways to approach this question. First and foremost, we don’t know about the labels’ relationships with their artists. Those are confidential. I have no idea how the labels are paying the artists. I know the majority of our revenue goes to the rights holders. How that’s being distributed afterwards is a black hole as far as I’m concerned. Having said that, there’s other ways to look at this. Net present value of money and all that other stuff aside, if you buy a [music] download, you only get paid once. That person can listen to that song thousands and thousands of times and you don’t get paid for that. On Rdio, you get paid every single time that song gets played. If it’s a good song, and it goes on for a long time [in terms of popularity], you’ll get paid a lot more than you’ll ever get paid than by a [single] download.

    The second way of looking at things is, there’s been cases where artists or labels will pull their music off streaming services off Spotify. It was funny, because this label guy I was talking to – the one I mentioned earlier – was talking to a big artist of his. He turned around and said, “OK, you want me to pull it off streaming for these reasons? That sounds good. So you want me to close YouTube as well, and also the radio?” [The artist] was like, “No no no, keep those open…” The label guy was like, “Hang on a second. You make 200 times more on the streaming service than you do on YouTube, and 150 times more on the streaming service than you do on the radio. So… I don’t understand your reasoning.”

    So I think there’s another education [required] on how these [services] can help and build the labels. The actual money pool for these artists, as of 2011 – two months ago? It probably was too nascent, too small to be anything significant to walk away from. However, the way that the ‘hockey stick’ [graph] of digital music and streaming services are going? I don’t think you’ll see those same stories this time next year, because the pie is getting bigger. That is one of the biggest complaints – that dollar-for-dollar, they’re not getting as much from our service as they are from iTunes. But the iTunes pie is a hell of a lot bigger than seven million people worldwide. I understand the gripe now – again, I don’t know what [the artists] are getting from their labels – but if they look at it in a promotional way and also that this is a nascent service and it will grow, you’ll see more and more people come online and stay online.

    Carter: In a nutshell, we’re driving up music consumption. Once people are on this service, they’re listening to a lot more music. As Scott said, there’s been a model shift in terms of how they’re paid. So you’ll no longer get paid from only one transaction; you get paid each time you play a song. And we’re driving up consumption. So theoretically, that should even out very soon, as we get to scale. The other part of the equation is, we’re hitting segments of the music value chain that have never paid for music, or only pay $30 or $40 a year through iTunes gift cards. We’re reaching new segments. More people will be paying for music again, as we reach scale.

    Scott: And not only that, but the smaller independent labels in each country – because we do worldwide deals – we’ve now given them reach, very quickly and with no cost to the label or artist. In America, in Brazil, in Germany. That exposure can translate into a great opportunity that they’ve never thought of before.

    Carter: They can be big in Japan.

    Scott: Yeah – it’s not just a t-shirt! [laughs] Going back to our Skype days; when we first launched Skype, we had no idea that Brazil was going to be as big as it was [in terms of users]. It was huge. I’m sure there’s some artists sitting here going, “I don’t know if we can do stuff in Brazil.” Now they’re getting feedback from streaming services and they’re like, “OK, everyone in Brazil is streaming our music, now it makes sense for us to tour there, rather than taking a blind punt.” Or maybe they wanted to go to Rio anyway, which is an understandable blind punt. But this sort of exposure is global, at very, very little cost.

    Those are some well-rehearsed answers to a very hard question.

    Scott: [laughs] Well, we think about it. It is a concern for us. Because if all of a sudden, the artists don’t want to be on streaming services, we’re in trouble. But we’ve thought about it. It’s an industry-wide discussion.

    ++

    Andrew McMillen (@NiteShok) is a freelance journalist based in Brisbane, Australia.

    For more on Rdio, visit their website.

    Edit, June 2012: I wrote a feature story for The Global Mail named ‘Unchained Melodies’, which examines the streaming music market in Australia following the launch of Spotify. Click here to read it.

  • Mess+Noise ‘Storytellers’ interview: Gotye – ‘Hearts A Mess’, February 2012

    An interview for Mess+Noise. Excerpt below.

    Storytellers: Gotye – ‘Hearts A Mess’

    ANDREW MCMILLEN revisits our occasional “Storytellers” series, whose premise is simple: one song by one artist, discussed at length. This week it’s Gotye, the Lana Del Rey of M+N, but not for the song you might expect.

    It feels a little strange to revisit what was once Gotye’s biggest hit in light of the monster that is ‘Somebody That I Used To Know’, the Melbourne-based songwriter’s 2011 collaboration with Kimbra which topped the Hottest 100 and has since clocked up more than 63-million views on YouTube since being posted last July.

    Yet without that track’s runaway success, Wally de Backer might not have felt as comfortable in discussing ‘Hearts A Mess’, the third track from his 2006 album Like Drawing Blood.

    When I first approached de Backer via email in May 2010 to raise the possibility of a Storytellers feature about this song, he declined, stating that, “I’ve talked about that song a lot, and I’m working on new stuff, trying not to look back at the moment.” I picked up the thread again in September 2011 and found him in a place where he seems more than happy to look back.

    Between overseas trips and a 10-date Australian tour, we spoke at length over the phone about the track that charted at #77 on triple j’s Hottest 100 Of All Time countdown in 2009.

    Gotye on ‘Hearts A Mess’

    ‘Hearts A Mess’, with apostrophe, not without, correct?
    [Laughs] To be honest, I think the lack of an apostrophe was just an oversight. Which, for me – someone who’s fairly fastidious with grammar – it’s quite hilarious. It was an oversight at first, then I just decided to leave it.

    Does that mean your high school English teachers are cursing your name for making such a simple mistake?
    [Laughs] It’s funny. I’m actually in touch with my Year 9 high school English teacher reasonably regularly. He sends me [album] covers to sign for his friends in random places like Scotland and South Africa. He’s never mentioned that before. [Laughs]

    Do you feel like you’re in a good place to reflect on this song now, after it’s been superseded by a bigger hit?
    I guess so, yeah. I guess the songs are kind of related; the place in the track list on the respective records, the kind of emotional terrain, my own possible scruples while putting together this record [Like Drawing Blood], wondering whether the song ‘Hearts A Mess’ was the high watermark of what I want to achieve with my music – at least in terms of the response from people, the connection with it. So that’s been interesting to see [‘Somebody’] take off and eclipse it, from one perspective.

    I believe ‘Hearts A Mess’ was two years in the making. Is that correct?
    Yeah. It’s like a macro example of my whole process. It spanned the whole making of the last record.

    Where do you start, with a song like that? The final product is so smooth and seemingly effortless, but I know there are so many layers going on underneath.
    Well, quite specifically, I started with laboriously editing multiple snippets of Harry Belafonte’s ‘Banana Boat’ song [embedded below] into a coherent, one-bar loop of music. That was an interesting process in itself. I’ve never edited bits out of a track so extensively, to then reconstitute them into such a small amount of music; that one bar. For whatever reason, when I heard the possibility of chopping around Belafonte’s vocals to get into the backing track of that recording, and turn that into a loop to underpin a possible track … I don’t know. Right from the start, that loping groove had something for me that felt – how can I describe it? Like it had something special about it. I felt the desire to keep that specialness right to whatever the end product, whatever the song would become. That pulled me forward through the pretty extreme length of finishing the song.

    It’s almost like I committed myself; in that regard, I feel like ‘Somebody That I Used To Know’ is quite similar, to a lesser extent, because the little two-note guitar lines from the Brazilian guitarist Luiz Bonfá that I sampled [in ‘Somebody’] also started that song off. It didn’t necessarily have as much of a hypnotic pull for me as that bar loop that underpins ‘Hearts A Mess’. It still felt the same thing. I was like, “This has an aura about it that I can’t quite describe, and I just need to not fuck that up. And anything I add feels like it has to enhance that and feel like it stays with that initial aura that I sense, whatever it is”. In both instances, that would lead me through to the final song.

    How much live instrumentation was recorded?
    For ‘Hearts A Mess’? None. Oh, not true. The shakers are played by me. [Laughs]

    At what point did you begin introducing lyrics to the equation?
    I can’t remember whether it was before or after I had some of the “hook” figure, like the Hammond line that’s in there. I think it might have been before. I basically had that kind of loop from the ‘Banana Boat’ song, and I had some textural things like the lofty string bits that provided a sense of the chord progression over that loop. Then I started bits of the verse, and found bits of strings that would give some of the descending chord progression the turnarounds throughout the song … There’s an interim bit in the song with the lyric, “Love ain’t fair/So there you are/My love.” I had that penned as an anti-chorus for the song. The chorus was written quite late, and I had it penned as a textural piece that just had these little drops, that functioned as anti-choruses for probably the good first six months to a year of it sitting around, as a piece.

    In the second verse there’s a bit of call-and-response going on between your vocals. What was the intention there? Was that the narrator arguing with himself?
    Yeah, as it usually is. Possibly even more so on tracks from the new record [Making Mirrors]. There’s kind of multi-voice conversations happening in a few songs, which I think usually represents the various internal dialogues that sometimes can go on in my head, or the discussions that you sometimes have with yourself: second-guessing yourself, playing devil’s advocate.

    For the full interview, visit Mess+Noise.

  • The Vine live review: Roger Waters ‘The Wall Live’ in Brisbane, February 2012

    A live review for The Vine. The full review appears below.

    Roger Waters – ‘The Wall’ Live
    Brisbane Entertainment Centre
    Wednesday 1 February 2012

    If rock music is, at its heart, a mad combination of theatre, escapism and expression, then The Wall Live must be the warped apex of what rock music was designed for. It has to be said that this is an absurd concept: a band playing the entirety of an album released 32 years ago, while a 12-metre-high white wall is constructed between musicians and audience. It is the product of a brilliant imagination and a breathtaking commitment to realising an absurd concept, night after night, in a series of far-flung countries over the last 18 months. To think that one man envisioned all of this, notebook in hand, is incredible. The logistics of this tour and stage coordination alone is enough to make my head spin.

    Tonight marks the 125th time that this show has been performed since its debut in September 2010. It is a spectacle; an event. Something to get dressed up for; in your best Pink Floyd t-shirt, if the majority of the crowd can be used as a measure. Shortly before the show starts, when everyone’s settled in their seats, a disembodied voice instructs us to turn off the flash on our cameras, as “all you’ll see is white bricks” in the captured image. And that it’ll mess with their projections. A lonely horn plays over the PA in a darkened room. It feels like misdirection. We’re looking around, into the abyss, wondering what’s going to happen.

    Then: the band hit the first chord of ‘In The Flesh?’, pink fireworks launch from the stage into the ceiling, and Roger Waters emerges with his arms held aloft like a prize fighter, soaking in the applause while his band casually work through the track. A stagehand places a thick black trenchcoat upon his shoulders, he dons black sunglasses, and says into the microphone: “So you thought you might like to go to the show? / To feel the warm thrill of confusion, that space cadet glow?” By the end of the song, rows of sparks are cutting across the top and bottom sections of the stage, seemingly showering the band in a hail of white-hot fury; flag-hoisting Nazi look-alikes are being hoisted skywards on a mechanical lift; and a fucking airplane descends from the ceiling, somewhere above the sound desk, and knocks over part of the wall while flames lick its exterior. It is the most jaw-droppingly elaborate concert introduction I’ve seen – and I saw Kanye West last week. Someone behind me jokes, “We might as well go home now.”

    Waters cuts a distinctive figure on stage. Clad in all-black, wearing white sneakers and luminiscent silver hair; but for the bass regularly held in his hands, he’s pure cat burglar. He is the archetypal bassist/frontman combo, perhaps the best we’ll ever see [Waters vs McCartney? – Ed]. And all of this belongs to him. It’s difficult to avoid discussing economics when it comes to this show. We’ve all paid stupid amounts of money to be here — albeit happily. Though he’s doing three shows at this particular venue, The Wall Live is a once-off proposition.

    So here we are: in Waters’ world for two hours and change, including an intermission. All eyes upon a 68 year-old showman who is, clearly, in his element. This entire exercise is a business venture, yes; a very profitable one, as it were. But: this man doesn’t have to do this any more — he probably hasn’t for a very long time. Yet he endures, touring this absurd concept throughout the world, because he loves it. There can be no other explanation. And we love him for it, because… among many other reasons, at which other rock show in the world do you get to witness a plane crashing through a wall?

    It is a wholly absorbing spectacle; at times, so much so that one wishes it to never end. There is a consistent narrative built into proceedings; they’re playing The Wall, of course, but much of the imagery and projections are taken from the film version. The wall gradually fills the stage over the first hour. By the halfway point, the animations and graphics being displayed are so mesmerising that it becomes a source of annoyance that the wall is incomplete, as we can’t see the whole thing. Build the damn thing quicker! Sixteen children emerge for the ‘Another Brick In The Wall’ medley, lending credence to the song’s timeless refrain. An enormous blow-up marionette ‘headmaster’ dances wickedly on the left of stage, wielding a cane, red eyes glowing eerily. Waters breaks the fourth wall (geddit?) a few songs in with the traditional “Hello Brisbane!” greeting. I kinda wish he didn’t, and kept in strict performance mode, at least until the intermission.

    ‘Comfortably Numb’, after the mid-set break – played before a completed wall – is something else. During the chorus, a spotlight is shone upon a singer atop the wall who reprises David Gilmour’s vocals; then, to his left, another spotlight is struck upon a guitarist reprising the same man’s solos. When Waters isn’t singing, he’s pantomiming so goddamn hard that even the nosebleed seats can’t misinterpret his gesticulations: hand-to-brow for “A distant ship’s smoke on the horizon”, hand to mouth for “Your lips move, but I can’t hear what you’re saying”, and – funniest of all – an index finger pointed downwards for “I cannot put my finger on it now”. Yet more evidence of a man in his element, loving every second of the attention. And then, the song’s closing guitar solo: the wall dissolves into an animated rainbow of falling bricks, while the guitarist wails away, faithfully recreating Gilmour’s finest moment. This could well be the most ridiculous moment of the show; one man shredding atop a 12-metre wall, with 13,000 pairs of eyes on him.

    The band, for all their talent, are total wallflowers. They’re great, but faceless throughout the show – though he does introduce them one-by-one at the end, after the wall’s been knocked down. (An incredible sight in itself.) Their comparative anonymity is probably exactly how Roger wanted it. And clearly, what Roger wants, Roger gets. And we love him for it.

    For the full review, visit The Vine.

  • Mess+Noise interview: ‘Heatwave Festival founder and CEO Patrick Whyntie’, January 2012

    An interview for Mess+Noise. Excerpt below.

    Heatwave Promoter Breaks Silence: ‘We Bit Off More Than We Could Chew’

    In his first interview since his fledgling hip-hop festival came to a dramatic close last week, besieged Heatwave promoter Patrick Whyntie tells ANDREW MCMILLEN that he’s determined to prove doubters wrong. 

    A festival “worse than any other failed festival in the history of Australian music” was how Tonedeaf reported on the final leg of Heatwave 2012, a national hip-hop tour that began in South Australia as a three-night camping festival on January 12 and ended in Melbourne on January 22. Between those dates, capital city shows were booked in Brisbane, Sydney, Perth and Canberra, in some of those cities’ biggest venues.

    The festival debuted in January 2010 with a single South Australian show, at Abbotts Reserve, 90 kilometres south of Adelaide. Headlined by American rapper Xzibit and Australian DJ tyDi, the all-ages event was attended by an estimated 800 people.

    Festival founder Patrick Whyntie – who also performs under the MC name Mastacraft – was 22 when he staged the 2010 show. His LinkedIn profile states that he has “been around the Australian entertainment industry for 10 years” and has “connections from Australia all the way to Detroit”. Whyntie had previously told the Victor Harbor Times that people were “blown away” by the first event. “There are a thousand things I can grow and build on for next year,” he said at the time, “but we had tons of security and everyone was safe.” Though there was no 2011 event, Whyntie returned to concert promotion in 2012 with a significantly ballsy move: a national hip-hop tour.

    Announced some 35 days before the tour’s first date, Heatwave 2012 – featuring Kid Cudi, D12, Obie Trice, Tech N9ne, Chamillionaire and Crazy Town – was an eclectic proposition from day one. By the end of the 10-day stint, D12 had missed most of the tour due to mishandling immigration paperwork, the Perth show was cancelled via Facebook on the day of the event, and the whole thing culminated in a disastrous Melbourne leg that saw liquor licensing issues, a no-show from Chamillionaire, and Kid Cudi trashing the stage after power was cut due to reported schedule mismanagement. A couple of Facebook hate pages emerged in the wake of the Melbourne show, with punters calling for refunds and describing it as “the biggest music festival fail ever”.

    Schadenfreude runs rife in the notoriously vicious live music industry, so it was unsurprising to see sections of the Australian music media taking delight in Heatwave’s perceived failures, especially following recent debacles such as Blueprint and BAM!. However, recent Flo Rida and Mos Def tour cancellations have highlighted how bringing US hip-hop artists in this country can be an exercise in hair-pulling frustration at the best of times, not to mention the difficulties faced by even seasoned promoters such as the Big Day Out’s Ken West.

    In an email interview with M+N, 24-year-old festival founder and CEO Patrick Whyntie speaks for the first time about the controversial 2012 events; his regrets, the so-called media “misrepresentation”, dealing with Kid Cudi, and what he’s learned after coordinating his first national festival.

    What inspired you to become a festival promoter in the first place, Patrick?
    Festivals are great fun and I wanted to bring some entertainment to my local area – which has never seen anything like this.

    I’m guessing that the 2010 event was a big learning experience. What did you learn?
    Quite a lot: from visas, to how much fencing was required, to how to deal with on-the-spot problems. A substantial learning curve.

    Who funded Heatwave 2012?
    Outside investment.

    Leading into your preparations for the 2012 event, were you concerned about whether or not the Australian market could support a national hip-hop festival like Heatwave?
    I think if all the stars align, any genre of music can be supported. It’s always a risky business, and things need time to grow. We did go too big, too quick.

    It seems to me that the festival’s main point of differentiation is its low cost. The festival’s marketing reflects this, and I saw on the event Facebook that you even taunted rival festivals about this. How did you manage to keep costs so low?
    We decided to put prices extremely low – the cost of, say, one concert act – to attract more people in. We took a risk keeping them low.

    Did the 2012 line-up reflect your particular musical tastes, or were you aiming to book a diverse group of bands to attract as many people as possible?
    Hip-hop is obviously my fave genre, however I listen to a wide range of music. We booked a range of hip-hop – from mainstream to underground – to reach all bases.

    Tell me about how you were feeling ahead of the tour’s first show, in Adelaide. Did you have all your ducks in a row? Were you happy with how the event planning and set-up went?
    Costs blew out substantially and we were having battles with council and police to keep the event going. This cost quite a bit of money and time, fighting something they should have supported. The camping festival [in SA] was a huge undertaking, and in hindsight, we would preferred to have concentrated solely on this [event], and had other national promoters taken the other states.

    At what point were you told that D12 had missed their flight?
    D12 was an ongoing struggle to coordinate them here to Australia. There was a range of problems. We were desperately trying to negotiate them getting here for the Saturday [for the first weekend, at the SA camping event], or even the Sunday.

    What happened next? Did you have a contingency plan in place, or did you have to scramble to make new plans?
    Just like most major festivals, an act sometimes does miss a few dates. We moved things around, of course.

    How many staff did you employ to assist with the festival?
    It varied in each state. SA had well over 50 staff, and even more volunteers.

    You told me via email that the Sydney and Canberra shows were “awesome”. What worked with those two shows, as opposed to the rest of the tour?
    Sydney ran well both nights, though minor problems occurred. The crowd was great for Sydney, aside from a guy running on stage and quickly being removed by our security guard.

    For the full interview, visit Mess+Noise.

  • The Vine interview: ‘Fat As Butter festival promoter on Flo Rida cancellation’, January 2012

    An interview for The Vine. Excerpt below.

    Interview: Fat As Butter on Flo Rida cancellation: “Some hip-hop artists tend to disrespect Australia.”

    An eleventh hour cancellation is every live music promoter’s worst nightmare. Last week, we published an interview with Mos Def’s 2011 Australian tour promoter, who also revealed – in graphic detail – the financial burdens attached to such outcomes.

    Another prime example of this type of behaviour on the Australian touring circuit occurred at the 2011 Fat As Butter festival at Newcastle’s Foreshore Park, on 22 October. Headlined by Empire Of The Sun, The Living End and Illy among a line-up of 38 Australian and international acts, event promoters Mothership Music had also booked the American rapper Flo Rida (pictured, with orange) – known for such modern classics as ‘Low (feat. T-Pain)’‘Good Feeling’ and ‘Right Round’ – to play the main (‘Fat’) stage at 5.10pm, after The Jezabels and before Naughty By Nature. Twenty minutes before he was due, organisers received a phone call from his tour manager: Flo Rida wouldn’t be able to make it to the show. Uh oh.

    The aftermath was covered in detail by FasterLouder, and event organiser Brent Lean posted the following message on the festival’s Facebook a couple of hours after the cancellation: “We’re as upset as you are. We paid Flo to appear months ago and since he’s been on his Australian tour, he’s been an absolute Tonk. He’s been in Sydney today, and he’s had a hissy fit. We did everything we absolutely could to get him here, but he wouldn’t come. We’re absolutely devastated he decided not to be a part of Fat As Butter.”

    What happens next, though? What recourse does a burned Australian festival promoter have in terms of recouping the artist fee they’d paid to Flo Rida and his entourage months in advance? I connected with Mothership Music managing director – and Fat As Butter promoter – Brent Lean back in November 2011 to find out.

    TheVine: It’s been a couple of weeks since the Flo Rida incident went down, Brent. How are you feeling about it all now?

    BL: Look, we’re OK about it. We’re going about the correct processes to find out exactly what happened. We know the circumstance of what happened, but now we’re in the process of seeking the return of the [performance] fee. That’s with the agent and record company over in America. Overall it’s disappointing he didn’t appear, but we’re happy that we got the message out there so that the fans know exactly what the circumstance was. We’re just being truthful in the process.

    At any point during the negotiation process did you have an inkling that this might happen?

    No, not at all. We bought the show from another company that was touring him in the country. We were tracking his movements at other shows, leading in [to the festival]. We were aware of certain incidents and bits and pieces that made us wary, but they were more about when he was at the event, as opposed to whether he’d turn up. At no point did we think that he’d cancel, and not show. That was never on our radar.

    You always expect that something may go wrong, and you work every contingency you can to avoid that, but at the end of the day, when the news came through that he was cancelling, that was an absolute shock. We had to go into damage control straight away, because it’s a large festival – with 38 acts appearing – so we had to work out how to fill the spot and advise the punters. We understood that they’d be very frustrated and disappointed by the announcement. We had to go into contingency plans as to how to handle that.

    Will you be hesitant to book hip-hop acts in future, having had this experience with Flo Rida?

    Not really. You pick and choose where they’re at. Last year we had Ice Cube headline Fat As Butter, and he was an absolute joy to deal with. Very professional; met all of his contractual obligations, we met all of ours; a hug at the end of the night and ‘great job’.

    What we do find with some hip-hop artists is that they tend to disrespect Australia, I think. They tend to disrespect the audience and promoters, because effectively – and it happens quite often – they don’t stick to the terms of their contracts. They arrive here, then they’re seeking additional things on top of the contract; left, right and centre. And in some cases, strong-arming promoters into paying for additional things outside of the contract.

    Now, in comparison to Australian artists? That would never happen. In the 20 years I’ve been doing [event organisation and promotion], I’ve never had a contract dispute with an Australian artist. Everyone’s up front; everyone signs a contract, everyone knows what the terms are, and each party meets those terms. I find it very disappointing that, for whatever reason, some of the American hip-hop artists can come out here and think that they can disrespect promoters, events, and the audience by, clearly, wanting additional conditions – or money, whatever it may be – outside of the signed contract. And as I said, and I don’t mind saying it: strong-arming promoters into doing that. It’s disappointing.

    So without a doubt, buyer beware. All you can do is make sure your contract is watertight, and then you need the strength of your convictions to say, “Well, I’m not going to give you anything outside of that contract.” I think in the past, perhaps, [Australian] promoters have given in to the additional considerations, or whatever they’re trying to put on you, and there seems to be a threat, at times. For us personally, we just don’t stand for any of those sorts of things. If we’ve got indications through the negotiating process that anything like that is going to happen, then we’d rather not have them appear on any of our shows.

    For the full interview, visit The Vine.

  • The Vine story: Interview with Sam Speaight, Mos Def’s Australian tour promoter, January 2012

    An interview for The Vine. Excerpt below.

    Interview: Mos Def tour promoter Sam Speaight: “I literally broke down and cried.”

    One year ago, acclaimed American hip-hop artist Dante Smith – stage name Mos Def (pictured right) – was set to tour Australia for the first time. Eleven shows were booked, including headline festival appearances at Soundscape in Hobart and The Hot Barbeque in Melbourne. After failing to appear at his first scheduled performance in Adelaide, he went on to randomly skip four shows of the itinerary. Such was the ensuing confusion, that following the postponements, cancellations and sternly-worded press releases from the promoter, Peace Music, became something of a sport here at TheVine. For background, revisit our news story ‘Mos Def gone missing on Australian tour’.  (I’m pleased to note that he made it to Brisbane for his Australia Day show, which was actually pretty great.)

    What did those four cancellations mean for Peace Music, though? The promoters were awfully quiet for the remainder of the year, which posed the question: “Did the Mos Def debacle put an end to their live music interests?”. In late 2011, I contacted the company’s managing director, Sam Speaight, requesting an interview about the logistics of touring American hip-hop artists in Australia. “I’d love to do this,” he replied via email. “So often promoters are dragged into the street and shot (proverbially speaking) by the ticket-buying public over hip-hop artists’ cancellations and their childlike antics. Few people understand that, in many cases, the promoters have driven themselves to the brink of sanity and financial ruin to avoid an artist cancelling.”

    A couple of days later, we connected via Skype. “The total chaos that seems to govern most of all the management side of these artists’ careers is just dumbfounding,” Sam told me from his new pad in London. “If people knew what went on behind the scenes, if nothing else, it would be a spectacle worth reading about.” He’s not wrong.

    AM: Tell me about the Mos Def tour, Sam. Was this your worst experience with touring hip-hop artists in Australia?

    SS: Oh, yeah. That was definitely the worst example of madness and insanity from an international artist that I’ve ever seen, or heard of. Utter madness permeated everything that happened, in terms of the artist’s management, the delivery and management of the artist’s live engagement. He’s since pulled similar things at the Montreaux Jazz Festival. They’ve just gone through a similar experience to what I did, but fortunately, they only had one show to deal with, whereas I had an entire headlining tour.

    Let’s go back to the start. When you first confirmed the booking, was there a point at which you realised that things might not go to plan? Were alarm bells ringing at any point during the lead-up to his arrival in Australia?

    Good Lord, yes. Even before I signed the contract with his “management”, in inverted commas, I was aware that this was a difficult, tricky, potentially trouble-fraught artist to deal with. I structured as best I could my strategy for dealing with this artist to minimise the potentiality for misadventure in the establishment phase of that project. But all the pre-planning in the world couldn’t have prepared me for the living nightmare that was the reality of doing that tour and dealing with Mos Def. [Laughs] I literally broke down and cried partway through the tour.

    You need to set the scene. Where were you when you broke down and cried?

    [Laughs] I was at home. It was a Sunday afternoon, if I recall correctly, at my house in Redfern – which I’ve now sold, by the way. I’ve moved to the other side of the world to try and forget all about this experience! [laughs].

    I was at home, hanging out with my lovely girlfriend, Gillian. Earlier in the day, Mos’ tour manager had called to advise that the rescheduled make-up show, which had been put in place in connection with one of the shows that he’d cancelled on his tour – the Tasmanian show. He advised that the make-up show would not be going ahead, and they would be unable to play it. Which was a disaster. One of a string of disasters that occurred on that tour. I was in an awful state of mind as a result of that, because it meant yet more massive financial losses, and yet more damage to my company’s name and reputation insofar as I was delivering the show to a promoter in Tasmania, I wasn’t promoting it myself. So there was a third party affected by this madness.

    A few hours after I dealt with that disaster, I got a call from my tour manager, to say that he’d been asked a question via [Mos Def’s] managers, the question being: “Are there any other shows that we can play on this tour? Can you please investigate booking us some more shows? We would like to try and play some more shows.”

    This is three or four days before the end of the tour. I remember reaching this psychological breaking point, where I’d been assaulted by this emotional nightmare every day for a month, in the lead-up to the rescheduling of, then delivery of this project. I said to my tour manager, “I can’t believe you’ve just asked me that question. You know how much money I’ve lost here. You know that the tour’s four days from completion. Are you totally insane? Who in the southern hemisphere is ever going to book this artist ever again? After what’s gone down here, for a start. And further to that, how on earth would I be able to organise any new shows within the space of four days given the fact that I’m staring down the barrel of financial ruination?”

    That was basically just what tipped me over the edge. I just remember being in my living room, just losing the plot. It was the straw that broke the camel’s back! [laughs]

    But it gives you an insight into just how warped and twisted, and how absolutely separated from reality the awareness of management – within the scope of that being a professional function – is, in the minds of these artists. They seem to live in such a bizarre, self-constructed reality that is so far away from what you might describe as career management, business, or just basic logic. [Laughs] Their worldview and outlook… it’s difficult for people like me — and I assume like you, too — to understand people who have to justify their existence by earning a dollar, which is then pursuant to them doing a good job of things, and being a professional. This is just a world that a lot of these people seem to be able to avoid living in.

    And Mos Def’s a great example. If you Google, you’ll see that in the last 12 months there’s been a spate of these absolute last-minute cancellations. If the cancellation or postponement is done in a way that allows the promoter some opportunity to minimise their losses and to at least deal with the ticket buying public in a professional fashion, so that it doesn’t damage that artist’s fanbase and the promoter’s business, then cancellations are unfortunately sometimes a part of doing business in the music industry. But that’s not the approach that’s usually taken in these situations by these American hip-hop artists. More often than not, there’s very little justification if any given for it. It’s oftentimes just a childish whim, whereby they’ve decided that something about the project isn’t to their liking, or they’ve got something better to do that day, or they don’t feel like getting out of bed that morning.

    As a result of that, they’re perfectly happy to – in some promoters’ cases – turn people’s lives upside down, and send peoples’ whole businesses spiralling toward the ground without any thought for basic humanity.

    This is probably a long bow to draw, but I see a lot of this same attitude toward happily disregarding other people within the scope of business, and totally ignoring the massive financial ramifications of doing something like cancelling a show 24 hours out, to the problems we’re seeing across the entire global financial system at the moment. You’re basically talking about an approach to doing business that is morally bankrupt. It’s the exact same underpinning ideology that I see caught up in the actions of Goldman Sachs, and Bank of America, whereby these people are perfectly happy, without a single qualm in the world, to destroy peoples’ lives, trash peoples’ businesses, send people broke, without even a second thought. Just as long as – whatever they decided to do that day, gets done. I think that’s what really drives at this. The financial system that these people are participating in, and their actions, by association and as a function of that system, are absolutely and utterly morally bankrupt. But that’s a very long view, I guess. [Laughs]

    For the full interview, visit The Vine.

  • Vale Andrew McMillan, Darwin-based journalist and author: 1957-2012

    Darwin-based journalist and author Andrew McMillan [pictured below] died yesterday, January 28 2012, aged 54. I received word via a text message from Andrew Stafford just after I went to bed, around midnight. I wrote back, “Holy shit. Thanks.” Then I lay awake for the next hour, cursing myself. I was to meet him in Darwin, six days later.

    I first became aware of the eerie reality that I was following in the footsteps of my near-namesake soon after my work was nationally published. Looking at my email history, the first mention of his name is in a note from Australian writer Clinton Walker on August 12, 2009.

    andrew,
    this is so funny because only lately been in touch w my old friend from bris old rock writer andrew mcmillan, you must be aware of your precedence, and a fine one it is too […] i had a look ata bit of your stuff and really enjoyed it and wanted to say goodonya and keepitup. clinton walker

    In February 2010, I was emailed by the international label manager/A&R at Shock Records, David Laing.

    hey Andrew,
    I assume you’re the same AM who used to write for RAM? If yes, first of all, thanks for all the great writing that was hugely influential on me in my teenage years fromthe 100th issue of RAM (my first) onwards… also, I’m responsible for a few releases that you may have an interest in if you care at all for the styles of music you used to write about – including a couple of compilations called Do The Pop! that trace the incluence of the Saints and primarily Radio Birdman into the local real rock’n’roll scene in ’80s, and also some reissued from the Hitmen – and I’d love to send you copies if you’re interested in seeing them…
    Thanks and regards
    dave

    Then in May 2010, in an email conversation with Brisbane writer Andrew Stafford:

    By the way, are you aware of yet another rock-writing Andrew, your namesake in fact, Andrew McMillan? Slightly different spelling – but Andrew, along with Clint Walker, was one of the original rock journos in this town, and arguably the most original. Started Suicide Alley (later Pulp) fanzine with Clint – the first rock fanzine in the country – and later wrote Strict Rules, his fantastic account of Midnight Oil’s tour through Aboriginal communities in 1986, leading to the Diesel and Dust album. A fascinating man and a great writer, well worth your checking out. – AS

    Then in November 2010, in an email conversation with Australian singer Carol Lloyd of the band Railroad Gin:

    It may freak you out to know that in the 70’s, Railroad Gin were often reported on by a guy who wrote for Rolling Stone, Juke etc. who was called Andrew McMillan….! He’s now a novelist based in Darwin..saw him when I did a panel thing with Noel Mengel at last year’s Brisbane Writers Festival.

    I wrote back, “By the way, I am aware of Andrew McMillan! We’ve not met yet, but I’m sure it’ll happen eventually.”

    The sad reality is that this will never happen, now.

    In recent months – having reached a point in my writing career where I felt up to the challenge – I became more interested in exploring the concept of meeting this man, this well-known writer with whom I share more than a few parallels. I knew that he was ill, first with bowel cancer, and now with liver cancer. On November 25, 2011, I emailed him for the first time:

    Hi Andrew,

    I don’t believe we’ve ever emailed, but I’ve certainly been aware of you for a few years now as we have almost exactly the same name. I’ve been mistaken for you many times! More on me at the web address in my signature..

    How are you? Last I heard was that you were in a poor state following the removal of a bowel tumor – I think this is the last thing I read about you, just over a year ago. Judging by your Facebook page, seems you’re doing much better now. I caught your recent interview on the MusicNT website, too. Good stuff.

    I wanted to ask a favour. I’d like to visit you at your home in the new year, and interview you extensively. I think it’d be an interesting idea for a young journalist like myself to talk about writing and life with an older bloke who almost shares the same name with me.

    Is this a possibility? Is this something you’d be interested in? Or should I bugger off?

    Happy to chat anytime mate. My number below.

    He replied the next day:

    Hi Andrew,

    Tickled to hear from you. The first I heard of you was via a flurry of emails from fans who read a piece in the The Australian and wondered what the fuck had happened to my style. I was bewildered. Then in 2009 when I was due to appear at the Brisbane Writers’ Festival I found myself on the bill of a Queensland music festival with old mate Christie Eliezer etc talking about music journalism. A strange call, given I’d rarely concentrated on music writing since about 1985. I accepted the invitation but got no response. Obviously they had the ‘en’ in mind.

    I get emails occasionally congratulating me on reviews of records I’ve never heard. And calls from people seeking contact details for band managers I’m supposed to be best mates with. I plead ignorance; they, no doubt, hold my ignorance against you.

    That said, I’m intrigued by the concept of a music journo called Andrew McMillen coming out of Brisbane. I was first published in 1975 and got out of there in 1977. Never looked back.

    I’m now dealing with liver cancer and all kinds of shit, so my time appears to be short, hence forming a band The Rattling Mudguards and having much fun on the way out.

    I trust your transcriptions are accurate so I’d be happy to entertain you in Darwin in January.

    Cheers,

    Andrew McMillan.

    * Patron, Life Member: Northern Territory Writers’ Centre
    * Acting Chief Of Staff (1991-2011): DARWIN’S 4TH ESTATE
    www.myspace.com/darwins4thestate
    www.youtube.com/watch?v=8ryZ36Ts0Gg&feature=email
    * President For Life: Darwin Foreign Correspondents’ Association
    * Founder: John Jenkins Society (est. Hotel Darwin, 1989)
    www.andrewmcmillan.com.au

    The Christmas period passed. I finished reading Andrew Stafford’s copy of Strict Rules: The Blackfella-Whitefella Tour, Andrew’s account of the 1986 tour of remote Aboriginal communities shared by the Australian rock groups Midnight Oil and Warumpi Band.

    (To further confuse matters, a handwritten note on the book’s first page reads, “To Andrew – welcome to Strict Rules. Best wishes, Andrew McMillan.” It’s for Stafford, not me, but plenty of people thought otherwise when I showed them.)

    It’s an excellent read; profound, beautiful, and heartbreaking, by turns. You can read an excerpt on Midnight Oil’s website. Drummer Rob Hirst wrote the foreword for a re-released version of the book in 2008; it was first published in 1988, the year I was born.

    McMillan captures the feel of the Australian desert better than any writer I’ve read. For the first half of the book, he refers to himself in the third person, as “the hitch-hiker”. (The book is dedicated to Andrew’s mother, father, and “the people who pick up hitch-hikers.”) It’s a cracking read, and the pace never wavers as he explores the logistics behind the tour, the nightly performances to mostly-bewildered locals, the history of the land, and the people who live there. After I finished, all I could think was: I wish I read this sooner.

    On January 2, I emailed Andrew to arrange my Darwin visit.

    Hi Andrew – happy new year. How are you?

    I want to check with you re timing for my planned excursion to Darwin. Are there any particular days or weeks that we should avoid? My January is filling up pretty fast so it might be best to look at early-mid Feb. What do you think?

    He replied the same day:

    At this stage my diary is free for 2012, apart from putting the finishing touches to an anthology (selected works 1976-2011) and the live album my new band The Rattling Mudguards recorded in October with Don Walker on piano and the Loose Screws on backing vocals.

    Apart from that, everything else is dictated by my health. I’m fairly confident, despite the prognosis, that I’ll still be around in February and look forward to meeting you then.

    I asked him whether I could stay at his home, and about the exact nature of his prognosis. On January 3, he told me:

    You’re welcome to camp here unless I’m in need of a full-time carer by then. Hopefully that won’t be the case.

    The prognosis? They got it wrong last year when they said I wouldn’t make through the footy season. The latest, a month ago, gave me three months max. I aim to beat that. I’ve got a few things to finish off yet.

    On January 16, after getting caught up in the day-to-day minutiae of freelance journalism for a couple of weeks, I emailed Andrew after working out my ideal travel dates.

    Hey Andrew,

    How are you? A quick note to let you know that I’m intending to fly to Darwin on Thursday February 2. Not sure how long I intend to stay yet; up to a week is my best estimate at the moment. I just wanted to check that this date is OK before booking flights.

    The next day, Andrew said:

    Feb 2 sounds good. If we run into problems, friends within the neighbourhood and without have offered to put you up for a few nights.

    I’ve attached an old RAM story from 1981 I’ve dug up for my anthology. I transcribed it a few nights ago. Would you mind proof-reading it for words that are obviously out of place? I figure it’ll be a neat exercise for you, giving you a clean sense of how I was writing 30 years ago and how we move on.

    I was honoured to proof-read his old work, about an Australian band named Matt Finish. The same day, January 17, I replied:

    Flights are booked for Friday Feb 3, returning Wed Feb 8. Arriving around midday on the Friday. I’m seeing (and reviewing) Roger Waters do The Wall on Feb 1 and didn’t fancy the early flight on the 2nd. So 3rd it is.

    A good read on Matt Finish. Had never heard of them. I’ve attached a doc with a couple of comments down the right side, but no changes to the main text. Just a few small things that I noticed.

    I was chatting to Jim White of Dirty Three today for a story I’m writing. He asked whether I was you. He remembers your writing from RAM.

    Do keep sending through some stuff to read ahead of my visit. I finished Strict Rules a couple weeks back (borrowed Andrew Stafford’s copy) and loved it.

    That was the last I heard from Andrew. On January 24, I followed up my last email and asked, “Is everything OK – or as OK can be, given your situation?” Four days later, he died.

    I feel foolish for having not ventured north earlier, for not having appreciated the urgency of his situation. Upon receiving that text message last night, I felt immediately that this mistake will be one of my biggest regrets.

    I have no idea how our meeting would have unfolded. I was looking for inspiration, for insight; I wanted to learn about writing from a man who has written his whole life. It saddens me that we only ever exchanged a few casual emails. I was looking forward to days of conversation, of introspection, of self-analysis, of advice, of inspiration.

    Vale Andrew McMillan. I hardly knew you. I wish I did.

    Written by Brisbane-based journalist Andrew McMillen, January 29 2012.

    Above photo credits, respectively: Bob Gosford, Glenn Campbell, Bob Gosford.

    Update, January 30: ABC News NT have uploaded a fine video tribute to Andrew on their YouTube channel. It runs for two and a half minutes and can be viewed below.

  • Rolling Stone story: ‘The Discovery Channel: triple j’s power over Australian music’, December 2011

    A feature story published in the January 2012 issue of Rolling Stone Australia, under the ‘National Affairs’ banner.

    Click the below image for a closer look, or read the article text underneath.

    National Affairs: The Discovery Channel
    Is triple j’s power over Australian music being used for good, or evil?

    by Andrew McMillen. Illustration by Andrea Innocent

    In many ways, triple j studios – located on the third level of the cavernous ABC building on Harris Street, in inner Sydney – also functions as the central nervous system of the Australian music industry. On any given day, hundreds of thousands of listeners across the country are tuned in. Label owners, promoters, publicists and musicians follow the station with relentless fascination, as its playlist and musical preferences can literally make, delay, or break careers in the notoriously fickle music business.

    For decades, since the national broadcaster’s inception in August 1980, triple j has continued to grow: in terms of staff numbers, audience popularity and, as a direct result, cultural influence. With great power comes great responsibility. As triple j continues to slowly evolve into a gangly octopus whose arms now extend far beyond its initial radio habitat into print media, significant online networking, year-round event promotion, and – with the October launch of a standalone Unearthed station – digital radio, it’s worth taking a magnifying glass to the station’s many activities to examine whether their great power is being used for good or evil.

    Two senses are immediately pricked entering triple j studios: the eyes are met with bloody red walls contrasting against innocuous whites, and the ears latch onto the sounds of triple j being piped through the station’s corridors, while Zan Rowe broadcasts her morning show live to air just a few metres away. Station manager Chris Scaddan strolls past their huge music library to his corner office. His coffee table is stacked with months’ worth of printed music media: street press, monthlies, international imports. A recent issue of triple j magazine sits conspicuously atop the pile.

    He turns down the live broadcast to a quiet gurgle as he considers a question: how would he describe triple j to someone who’d never heard it before?

    “It’s uniquely Australian,” Scaddan says. “We’re about new music; mainly, new Australian music. We’re targeted at 18-24 year-olds, so we’re here for young Australians. We play diverse styles of music; we’re independent and non-commercial, which is important. At this point, we’re a brand that reaches across quite a few different platforms. We’re our audience as much as anything, as well. We’re really in touch with our listeners, and we hope that what we’re doing is reflecting and inspiring what they want, and what they want to listen to, and what they want to know about.”

    Eight minutes into the interview, in response to a question about whether triple j’s support is crucial to the success of Australian bands on a national scale, he cites a recently discovered statistic that he’s clearly very proud of: in October 2011, the station posted audience figures of 1.5 million in the five capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide).

    “At the moment, we’ve got as many people listening as we ever have. But are we crucial to a band’s success? I don’t think so,” Scaddan says. “Certainly we’re a national broadcaster, and we’ve got a really strong audience. I wouldn’t say it’s crucial to whether you make it or don’t. There are so many different ways that you can find a career or an audience through the Australian music industry. There’s so many examples of bands who may not have been played by triple j who are doing just fine.”

    “Just fine” is a relative term, of course. For every Art Vs Science, Boy & Bear or Washington playing to thousands-strong crowds on the national stage, there are dozens – perhaps hundreds – of acts across Australia who enjoy strong support within their hometowns or capital cities, but struggle to make the jump to national notoriety without the nod from triple j. Does Scaddan find that bands get pissed off when they get told, ‘thanks, but no thanks’ in response to their latest release?

    “That does happen,” he replies. “That’s the nature of the business we’re all in. Just like artists who are pitching for articles in Rolling Stone and don’t get a mention get pissed off, and can’t understand it sometimes. It is really, really difficult. We’re always looking to try and find a really good balance of genres, of locations – nationwide, so we’re not just picking bands from Sydney, Melbourne and Brisbane all the time.”

    “It’s difficult, and sometimes bands who want to get triple j airplay might not crack it on the playlist. That doesn’t mean they’re still not getting played in other ways on the station. They tune in and they’re not getting played as often as Gotye, or Florence + The Machine, and they think they should be. You just hope they can understand that there’s a limit to how much music can fit on the station and make it work.”

    Such programming decisions lie not with Scaddan, nor with music director Richard Kingsmill, but with the entire triple j staff. When Kingsmill is questioned – in jest – about whether he’s the most powerful man in Australian music, he practically explodes in exasperation from a couch positioned nearby the station’s carefully stacked CD collection.

    “It is not anywhere near the truth. It is just such a misconception to think this place isn’t a team of people,” Kingsmill says. “I have said this time and time again, and if people still think that I sit there and basically call all the shots, they are wrong. I can’t say it enough. This station is built on teamwork. It always has been. If you’ve got a bad framework, or teamwork vibe happening in this place, it shows on the other end of the radio. When we all work together, we get the results. It’s as simple as that.”

    ++

    What happens when your band wins the musical equivalent of the lottery, the triple j Unearthed slot to open the main stage of Splendour In The Grass? In 2011, the competition was won by Brisbane indie pop band Millions. Twenty-two-year-old drummer James Wright is being a little humble by equating the contest to a lottery: those rely on luck alone, not songwriting talent.

    Still, it’s curious to hear Wright honestly state Millions’ intentions upon forming in December 2010. “The entire objective of the band was using triple j to get where we want to go,” he says. A four-piece comprised of members from three Brisbane bands you’ve never heard of, Millions realised during their initial rehearsals that their sound might appeal to the national broadcaster.

    “There was the fleeting chance that, if we maybe more deliberately went towards the triple j sort of sound, in terms of being more accessible than our previous bands, then we might have a shot at actually doing some good, and getting played,” Wright says. “We didn’t exactly have high aspirations for it, but we were really happy with the two songs we’d written [at the time].”

    He says that Millions are “the exact opposite” of their previous bands, in that their path was “extremely thought through, to the point of calculating exactly how many shows it would take us to get where we wanted to go, and to who we should play these shows with and why we should do them and where we should play them.” The Splendour 2011 slot was unexpected for the band, and “pretty much blew everyone’s mind” according to Wright, but not unsurprising given their ambitions.

    Stephen Green is well acquainted with this kind of mindset among artists. Since beginning as a radio “plugger” – a guy who pitches new music to stations across the country – he now runs his own publicity consulting business, SGC Media.

    “The problem of triple j being so dominant is that it artistically skews what some bands are coming out with,” he says. “If you’ve got the opportunity to do the song that’s in your head that’s not very ‘triple j’, or you tweak it somewhat and make it sound like bands that are getting airplay… I think a lot of bands are going down [the second] path a little more.”

    “The tracks that I think work least are the ones that the band have gone, ‘right, we’ve got to get on triple j’, and they’ve tried to write a ‘triple j song’,” Green adds. “If it just happened like that, then – great. But I think too many bands push down that path. Being generic so that you sound like every other band is not usually the way to stand out and have a particularly successful career.”

    When Green works on publicity with Australian artists, he never plans a campaign assuming that the act will get triple j airplay. “If you do that, you’re setting yourself up for a big disappointment,” he says. “I don’t think you can make assumptions that anybody’s going to play anything.” So what happens when triple j rejects the song or record you’re pitching them? “Well, you kick the wall, the client gets shitty and says, ‘you didn’t rep it properly’. You break up, and that’s the end of that!” he laughs, clearly joking.

    Like Green, Megan Reeder Hope places a high value on including triple j in her marketing plans. As general manager at Secret Service Public Relations, Reeder Hope works regularly with the Brisbane-based record label Dew Process, whose roster includes Mumford & Sons, The Grates and Seeker Lover Keeper. “triple j is essential,” she says. “It’s probably the crux of my plans of how we work at Dew Process.”

    “That’s not to say that we don’t value the rest of the media: community radio is really important, as is commercial radio when you get to a certain point,” Reeder Hope says. “But I think triple j is that centrepiece that needs to be in place to be able to do all of the other ones, as well. From our perspective, triple j has a high level of integrity. They really do things in a way that’s uncompromising of their own editorial policy, while still always putting the music first. It really is all about the music for them. They support artists, and they support them throughout their careers.”

    Back at the station’s Sydney studios, music director Richard Kingsmill is clearly proud of the station’s success, and unapologetic to its critics. “If anyone’s got any complaints and arguments against us, or thinks that we’re in some ways trying to monopolise the Australian industry….” He pauses. “You get damned if you do and damned if you don’t. If we sat back and went, ‘Well, we shouldn’t monopolise the Australian music industry, we should sit in this corner and do our little job and not try to do anything,’ we’d get criticised for being negligent and not proactive. If you’re proactive, then you tread on toes a little bit, I guess, but we’re not meaning to tread on toes.”

    “It’s not supposed to be 100 per cent,” Kingsmill continues. “No one can be 100 per cent, and no one should expect triple j to be 100%. We do what we do to the best of our abilities, and we try as hard as we possibly can, with the best of intentions. But at the end of the day, we’re all humans. So we’ll take chances and we’ll take risks, and sure, we’ll piss people off, but we wouldn’t do it if we didn’t think there was a section of the community out there who was actually enjoying it.”

    Further reading and discussion:

  • GameSpot story: ‘The State of the Aussie Game Development Industry in 2012’, September 2011

    A feature story for GameSpot. Excerpt below.

    The State of the Aussie Game Development Industry in 2012

    In the wake of THQ’s studio closures in Brisbane and Melbourne, GameSpot AU investigates the path forward for the Australian game development industry.


    The State of the Industry

    Fortitude Valley, Queensland. Four years ago, this suburb functioned as the central nervous system of the tight-knit Australian game development industry. Employees of the five big studios–THQ, Krome, Pandemic, Auran, and The Creative Assembly–all worked within walking distance of one another. It was an extraordinary period of growth, wherein contracts to build licensed games for overseas publishers were relatively easy for development houses to secure, and to profit from. Studio executives, developers, and the Queensland government’s “Smart State” flag wavers toasted each other’s success.

    One by one, these companies were faced with insurmountable difficulties: new IP failing to attract adequate market attention; cost reductions by overseas headquarters; and licensed game contracts drying up, due to a rising Australian dollar. In early August 2011, another death knell sounded across the community: THQ’s sudden “right-sizing” saw the shuttering of its Brisbane and Melbourne studios, resulting in the loss of around 200 jobs. Less than a year ago, Krome Studios–once the country’s largest independent game development company, home to more than 400 employees across three cities–ground to a halt.

    Around 40 of Krome’s best talent were kept on and quietly folded under the banner of KMM Brisbane, a local arm of Kennedy Miller Mitchell’s Sydney-based animation and development studio. Yet, recent online rumours suggest that once KMM Brisbane’s current project, Happy Feet 2, is completed, the studio’s lights will be switched off. (GameSpot AU contacted a KMM Brisbane producer for comment, but they would not respond; an anonymous source said that four artists were laid off in the first week of August, that “most” would be laid off at the end of the month, and that “a core few” would stay until October, when the game ships.) Once again, some of this country’s most experienced and talented developers will return to an ever-contracting job market.

    On the first floor of an unremarkable office building, on Warner Street in Fortitude Valley, sits Sega Studios Australia, an 80-strong outfit that was known as The Creative Assembly until June 2011. They’re deep into the development of London 2012, an Olympic Games tie-in for the Xbox 360, PlayStation 3, and PC. The walls are adorned with interesting artwork and materials that can’t be described, due to the nondisclosure agreement signed upon entry.

    “We’re now the biggest developer in Brisbane, and probably Australia,” says Gareth Gower, director of studio marketing. “We’ve got a bit of a responsibility to nurture as much talent as possible, and help the industry that way.” They’ve got only two vacancies at the moment, both high-level positions: studio art director and senior engine programmer.

    “It’s brutal. Absolutely brutal,” says studio director Marcus Fielding of the job market. He held the same role at Krome at the time of its closure in late 2010. “I’m seeing people at the local gym who can’t believe it’s happened again. They’re asking the question of me, ‘Is Sega secure?’ All I can do is work really hard to ensure that we are secure.”

    Of the studio’s 80 employees, 60 are full time; the other 20 are contractors, mostly animators. Fielding introduced GameSpot AU to several staff from a range of disciplines. Senior environment artist Chris Conte began his career with online gambling developer Eyecon in 2004 and then spent nearly five years with Krome and, later, KMM Brisbane. Senior animator Adam Dowley started with Ratbag Games, an Adelaide-based outfit that was acquired by Midway Games in 2005. After being closed by Midway, Krome rehired many of Ratbag’s staff and established Krome Studios Adelaide before eventually closing the doors in August 2010.

    “It throws your entire life into disarray,” recalls Dowley of the closure. “When Krome went down, I’d just bought a house in Adelaide.”

    “I’d just bought a house here in Brisbane, too,” says Conte. “It’s scary. It puts you in a mind-set where you don’t know what’s going to happen. I think we’re pretty good here at Sega, but there’s always that thought at the back of my mind now: ‘What happens at the end of this game?’ It’ll be there probably for the rest of my career, now; once we get to wrap-up time, what’s going to happen? Are we going to be able to do another project?”

    “It’s a fear that’s in the back of every developer’s mind,” says technical director Mark Rowley. “As an industry, it’s far more fragile than most.”

    “The problem is that people are very specialised in this industry,” adds Dowley. “They don’t have skill sets that are applicable to other industries. Game designers; where can they go? I can animate; how do I use that outside of games or film?”

    “You’ve specialised yourself for the love of the job,” replies Rowley.

    “You love it so much that you’ve kind of doomed yourself!” concludes the senior animator. He and his colleagues laugh knowingly.

    For the full story, visit GameSpot.

    Further reading: A Matter Of Size: The State of Triple-A Game Development in Australia