Mess+Noise Mid-Year Report 2010: my top five

Mess+Noise asked their critics to pick their top five Australian releases so far this year. I chose these:

The Gin Club
Deathwish (LP, Plus One Records)
With nine songwriters in the mix across the genres of rock, folk and pop, The Gin Club’s fourth full-length could easily have fallen victim to too-many-cooks syndrome. It didn’t. Instead, it’s one of the best Australian albums of recent memory.
Read Andrew’s review here.

Halfway
An Outpost Of Promise (LP, Plus One Records)
This Brisbane alt-country act contain as many members as The Gin Club, but on this release, the songwriting of core duo John Busby and Chris Dale is informed by the direction of Go-Betweens co-founder (turned album producer) Robert Forster. The result is 10 finely-honed songs that bear a homely, barroom feel.
Read Andrew’s review here.

Nikko
The Warm Side (LP, Tenzenmen)
Another Brisbane band - swear I’m not biased. Post-rock with vocals done well.
Read Andrew’s review here.

Faux Pas
Noiseworks (LP, Sensory Projects/Heroics)
Outrageous, otherworldly electronic pop written in a Melbourne bedroom. An outstanding debut.

Parades
Foreign Tapes (LP, Dot Dash/Remote Control)
This one was overwhelmingly dense upon first listen, and took a few listens to reveal its genius. Unconventional pop songs dressed up in the always-awkward “art rock” tag. I’m glad I gave it time. You should too.

Visit Mess+Noise to see the rest of the critics’ picks.

What are your top five Australian releases of 2010 so far?

Filed under Music | Tags: 2010, australian, faux-pas, halfway, mess-and-noise, Music, music-criticism, nikko, parades, the-gin-club | Comments (3)

Reflections on UnConvention Brisbane 2010

UnConvention Brisbane 2010 happened 12-13 June at The Edge in South Bank. It was a grassroots music conference aimed at fostering a dialogue between like-minded members of Brisbane’s independent music scene. I co-organised the event alongside Dave Carter, Maggie Collins and Brett Wood. To read about how it all came together, read this blog post written a week beforehand.

I also moderated the music & media panel. You can view some highlights here, or embedded below:

From left to right (click their names for more info):

Myself, Michelle Brown (4ZzZ radio), Christopher Harms (Rave Magazine), Graham Ashton (Footstomp Music), Matt Rabbidge (LickIt Media), Steve Bell (Time Off), Crystle Fleper (FasterLouder QLD), Paul Curtis (Valve Records / Consume Management) and Matt Hickey (WhoTheHell.net / The Vine). Chris Johnson (AMRAP) and Sophie Benjamin (WhoTheHell.net) had to pull out at the last minute for personal reasons.

To listen to the full music & media panel conversation, click here to use the embedded audio player on the UnConvention Brisbane website.

In whole, UnConvention Brisbane 2010 was a winner. I’m thrilled that 120 (or so) members of the city’s independent music scene were willing to spend their weekend - or at least, part of it - listening to and engaging with fellow venue operators, band managers, musicians, business owners and label representatives. For mine, this was the highlight: bringing people together, and putting them in a low pressure social space where they felt comfortable interacting with one another.

While it wasn’t a perfect event - the free showcase attracted a smaller audience than the paid panel discussions, which was disappointing - I feel it was a great start to what we intend to shape into an annual event.

I’m told that the first year’s always the hardest; having never been involved with a project of this scale, I’ll have to take my friends’ word for it. Our ‘next year’ list of learnings and recommendations is huge, though, and we’re confident that UnConvention Brisbane 2011 will surpass what we achieved this time around.

Thanks to all involved - you know who you are. If you met me on the weekend and want to a continue a conversation, contact me via the link at the top of the page. If you want to be involved with next year’s UnConvention Brisbane in any capacity, please visit the website and click ‘contact us’. Any and all feedback and support is welcomed. Thank you for giving a shit about independent music, Brisbane.

There are plenty of video clips taken during the weekend at the UnConvention Brisbane website, which can be found here.

To conclude, I’ll leave the summarising to a bunch of bloggers who took the time to record their feelings on the event.

UnConvention Brisbane by the Bloggers

Here’s some of the cherry-picked highlights. If you’d like to add to the conversation jump on Facebook or Twitter and let us know your feedback – we’d love to hear it.

The Good

“I had suspicions at first that it would be simply a congratulatory circle jerk but I was wrong. Having a panel discussion allowed for an array of often divergent views to focus attention on what may be good and what may be not so good about the local music scenic. Furthermore, I also got to say ‘hey’ to some fellow bloggers, including Bianca from Music For the Laundromat and Jodi from Plus One. It’s always great to put faces to names. Congratulations to Andrew McMillen and Dave Carter for organising what was a great and badly needed conference that I hope returns next year” –  Darragh, Parallel Lines for a Slow Decline

“Unconvention was fantastic. I’ve been involved in several “creative” conventions, and find that they’re not usually worth the hundreds of dollars per ticket, so at $20 including a sausage sizzle, Unconvention was the best value convention I’ve ever encountered. It was filled with smart, creative, fun, talented people, who were all super approachable, and keen to share and network” – Jaymis, Oxygen Kiosk (and UnConvention Tech Nerd)

“The weekend was an invaluable experience for me. It was enlightening to hear people’s views on the ever changing music scene in Brisbane, and it certainly gave me a more positive perspective on it. If you didn’t get to make it this year, I would highly recommend it for next year” – Bianca, Music for the Laundromat

“Undesirable questions received a Capella singing in response. Fifteen or so minutes were dedicated to stories about hair and rock stars. Tom Hall advised aspiring promoters that you could get up ‘100 posters in an hour at a good run’. Everyone ranted about the state of music in Brisbane and nobody agreed. I don’t know what happened but hell, it was good fun.” – Jodi, plusonebrisbane describing the Music as Culture panel.

“I went and really enjoyed the whole thing. I learned a lot about how this music industry operates. … I can’t believe the whole thing cost $20. If they have one of these things in your local area you really should go.” – Brendan, Turn It Up to 10

“I have learnt a lot, but it has also affirmed my belief in punk rock, and its ability to work outside of any conventional music industry” – Matt, Papercuts Collective

“If their intention was to inspire, I would say, “mission accomplished.” It really was quite an experience to realise that these people who are ingrained in the industry, and who are doing great things for independent artists, had an idea and followed through with that idea, making mistakes, grasping opportunities and making contacts along the way” – Shayne, Cowbell Music (and UnConvention panelist)

The Not So Good

“I can’t speak for whether Unconvention was indeed unconventional in its otherwise pristine imitation of a Music Business Convention. Somehow I suspect not. But, um, good on them for bringing attendance prices down or something” – Everett True (UnConvention Panellist)

The Plain Weird

“Five weird things that happened to me on the weekend:

1. I went to the Down Under Bar. Worse still, I dimly remember being pretty excited about it.
2. Unconvention Brisbane took place for the first time. I chaired a panel on Music As Culture and during which Andrew Stafford, the author of Pig City: The Saints To Savage Garden, broke into song. Fellow panelist Everett True had decided that if we were asked a question we didn’t wish to answer, we had to sing. What did I ask Andrew? Oh just something light and breezy: ‘So what was the worst thing that happened to you because you wrote Pig City?’ (I made Everett sing as well).
3. I walked around Highgate Hill at 3am with a cocktail.
4. A taxi driver told me that we should just shoot people who wish to immigrate to our country. ‘Just shoot them, it doesn’t cost a lot to shoot people.’ And I tipped him. This morning I couldn’t remember why. Then I did. I tipped him because I was scared he was going to kill me and dump my severed body parts in the river.
5. Walking up Merthyr Road last night, not 15 minutes after Ted Bundy the taxi-driver, a car pulled up next to me as I walked along. The driver said ‘You want a lift.’ I told the driver I lived closeby so it was cool. I was eating a packet of crisps. Then the driver said ‘Do you want me to suck your cock?’ and I said ‘Nah man, I’m good’ and he drove off”

- Ian, Ambrose Chapel (and UnConvention ‘music as culture’ panel curator)

Filed under Music | Tags: 2010, brett-wood, Brisbane, dave-carter, grassroots, independent, indie, maggie-collins, Media, Music, music-conference, queensland, the-edge, unconvention, unconvention-brisbane | Comments (3)

UnConvention Brisbane 2010, a grassroots music conference

Twelve months ago, my friend Dave Carter came to me with a concept called UnConvention, which originated in the UK a couple of years ago. He described it thus:

UnConvention celebrates music. It’s purpose is to provide a forum for those of us who work at the grassroots. For artists and musicians that want to understand how to get their music heard and how to practice their craft. For labels who want to champion this music and to spread the word. For people who want to work with music whether they be promoters, publicists or creatives.

UnConvention understands that the most interesting stuff happens on the margins. We don’t mind the mainstream. We just don’t find it relevant.

UnConvention is a forum for ideas, for creativity, for shared experiences and knowledge and for seeing and hearing great artists.

UnConvention doesn’t believe in ‘do it yourself’. We believe in ‘do it together’.

Dave is a lecturer at the Queensland Conservatorium in music technology, and an acclaimed researcher (check out his online marketing research paper here, which was presented at last year’s Big Sound music conference). So I said: sure, let’s make this happen here in Brisbane.

We asked Brett Wood - managing director of local indie label Starving Kids Records - if he wanted to get on board; he said the same thing. And as we set a date and found a venue and ironed out who we wanted to be involved, Maggie Collins - triple j radio presenter and manager of Brisbane bands DZ, The John Steel Singers, and Skinny Jean - approached us with enthusiasm. So we said: sure, you’re welcome to join us.

Next weekend, 12-13 June 2010, the first UnConvention Brisbane will take place at The Edge, the State Library of Queensland’s digital culture hub. As the venue is in the heart of the city’s arts precinct, it’s the perfect location. There’s a poster to the right which describes what will take place: click for a closer look. Some information from the event website is below.

UnConvention Brisbane is a grassroots-led music conference for independent promoters, labels, entrepreneurs, writers, technologists, innovators and artists. The goal of UnConvention Brisbane is to bring together like-minded individuals to discuss the future of independent music and how it will develop and flourish in the technological age. The weekend event will comprise panel discussions and networking events focussed around creating sustainable careers within the music industry.

Access to both days costs $20, and tickets are available via OzTix.

On the Sunday, I’m presenting the music & media panel discussion, which features the following lovely people.

Sunday June 13, 2010, 1pm – Music and Media

Music journalist and blogger Andrew McMillen will discuss the opportunities for mixing a passion for music with blogging, journalism, radio, marketing, publicity and other shady practices with:

• Paul Curtis (Founder, Valve Records / manager, Regurgitator, I Heart Hiroshima)
• Sophie Benjamin (Journalist and music blogger, whothehell.net)
• Crystle Fleper (Editor, FasterLouder QLD)
• Christopher Harms (Editor, Rave Magazine)
• Steve Bell (Editor, Time Off)
• Michelle Brown (Sponsorship & Promotions Manager, 4ZzZ community radio)
• Matt Rabbidge (Partner, Lick It Media)
• Graham Ashton (Executive Programmer of Big Sound and founder of Footstomp Music Services)
• Chris Johnson (Manager, Australian Music Radio Airplay Project [AMRAP])

Check out the full program details here.

We’re also proud to be presenting a free, all-ages showcase of some of Brisbane’s best independent acts on the Saturday night, which is sponsored by creative media educational institution, SAE.

The showcase will feature:

• Hip-hop/roots collective Laneous and the Family Yah
• Folk act Lion Island
• Indie rock band The Cairos
• Electronic pop trio Hunz

It’s a pleasure to be involved with an event that seeks to investigate how to sustain careers within Brisbane’s independent music industry. It’s important than ever to have these conversations. After spending a couple of years working in and around the local scene, I’m glad to be in a position to give something back.

Follow UnConvention Brisbane on Facebook or Twitter if you’re so inclined. The weekend Facebook event is here, and the free, all-ages showcase event is here; keep an eye on the website to see how it all unfolds.

Filed under Music | Tags: Brisbane, conference, grassroots, independent, indie, Music, music industry, queensland, scene, the-edge, unconvention, unconvention-brisbane | Comments (2)

A Conversation With Claes Loberg, CEO of Australian music service Guvera

An interview originally conducted for The Vine that I published in full at Waycooljnr, the Australian music and marketing blog which I recently began editing in place of founder Nick Crocker:

Q+A with Claes Loberg, CEO of Australian music service Guvera

Australia-based online service Guvera (http://guvera.com) has been making waves among the music industry recently. It offers free high quality (256kbps) downloads to consumers, which are paid for by advertisers who can match particular artists to their brand’s ‘personality’. As you can see by the image to the right, Guvera is not particularly subtle when it comes to marketing.

Waycooljnr editor Andrew McMillen spoke with Guvera CEO Claes Loberg a few days ahead of its worldwide public launch on March 30, 2010.

Andrew: Hey Claes. Can you summarise what Guvera’s all about?

Claes: Here’s the gist of it: advertisers paying for downloads. There’s nothing new about the idea of advertisers actually paying for content. That’s how we’ve been receiving TV for free for all these years. What’s wrong with television at the moment, is that advertising is actually starting to lose value year, on year. People have got the power to click past it, sort of get around the advertising. That’s a reflection of all advertising across the board.

Now that the people are in control, Guvera’s business model is a reversal of the advertising process. Instead of advertisers being the annoying thing they used to be years ago, now they can be a channel that people will want to go to, to get content. It’s trying to change the value proposition away from ads-as-disruptors. It actually pays the artists for the content it’s created, and the people still get it for free.

Full interview over at Waycooljnr.

Filed under Conversations, Marketing, Music | Tags: Advertising, business, claes-loberg, conversation, guvera, Interview, Marketing, Music, nick-crocker, the-vine, waycooljnr | Comment (1)

Waycooljnr post: “Why Beggars Group Want You To Repost Free MP3s”

This is a guest post that appeared on Waycooljnr.com.au in November 2009.

Last month, Nick and I went to Perth for One Movement For Music; he as a panel moderator, and I as a reporter for the One Movement blog, which I’d edited since July.

Nick moderated a panel called “Busting Open Digital Myths“. My highlight of the panel was when Nick asked Simon Wheeler - Director of Digital at The Beggars Group, which consists of indie labels like 4AD, Matador Records and XL Recordings - about Beggars’ approach to online promotion, since they’re widely known and loved for allowing music blogs to repost free mp3s. Footage of Simon’s response is embedded below, as well as a transcription underneath.

Simon Wheeler:

“Everything we do is geared around a particular artist or release. One of the challenges we set ourselves - and it’s not a particularly scalable model - is that every campaign we put together around an artist or release is bespoke. It’s quite a labour-intensive way of working, but I think it’s very important that we try to do the record justice. When you’re working with very original artists making original pieces of work, I feel strongly that the marketing around that has got to be original as well.

There’s no standard practice to what we do. There’s a few common traits that we have. One that started in the US particularly is to make an mp3 available when we have an album coming out.

It’s kind of crazy how the music industry works; we shout and tell everyone about a new record. “It’s really exciting, it’s great, you can hear it on the radio.. oh, but actually, you can’t buy it for two or three months. Is that okay? Can you just not download it off of anywhere? Just wait two or three months, we’ll get it in the shops soon!”

So, going against that, we know that fans are passionate about an artist, and they’re very excited about a new album. So to be able to give them something to satiate that demand somewhat has been quite effective. There’s also the purpose of giving people a piece of music to ‘try before they buy’, if you like. We get a lot of love and a lot of coverage in the blog world, because I think our artists are very suited to that world.

We don’t give music blogs free reign, because you’d find that each blog would post a different track from the album, and so ten minutes after you’d publicised the album, people could just go and download the whole album (laughs).

So by making available one chosen, one focus track from a new album - much as you take a track to radio - there’s kind of an unwritten dialogue between us and the bloggers. We don’t tell them to post it, we don’t say they can’t post it; if people post the whole album, we’ll definitely say they can’t do that, and we’ll get it taken down. But they understand that if we post an mp3 to one of our label sites or blogs, then they won’t get any grief from us at all [if they repost it to their blog].

This really helps focus the campaign around a lead track, much as you do when taking a track to radio. There’s no new science here; this is just what the record industry has been doing for decades. We’re just applying that to the digital age.”

I knew that the Matador’s Matablog saw traffic and sales increase after adopting regular mp3 launches, but it was so refreshing to hear Simon’s response. He showed that Beggars Group understand the value in creating a dialogue with music bloggers, as well as giving fans a portable sample of a new album to take with them.

On a national level, contrast Beggars’ approach to what I see each week from major Australian labels, who release key tracks to radio using encrypted software, and who often disable the ability to save the audio file in a portable format.

The Beggars Group music blog strategy filters down to indie labels like Sydney’s Remote Control Records, whose blog regularly reposts promotional downloads from the likes of Matador, XL and 4AD. I interviewed their marketing director, Steve Cross, for Mess+Noise in October.

Simon’s outline above begs further research into how the group measures the return on the free mp3 promotional strategy. We’ll contact him for a guest post in the future, but I’m interested to know how Way Cool Jnr readers interact with label blogs.

Beyond Remote Control, EMI Music have maintained The In Sound From Way Out for over six months now. Though they’ve been shy about giving away too many mp3s just yet - check out the downloads page - their stream of the new Massive Attack EP ‘Splitting The Atom’ brought thousands of new visitors to the blog. (Disclosure: EMI is a Native Digital client)

Australian indie label Speak N Spell recently relaunched their site, which features a blog and free downloads. Sydney’s Difrnt Music are occasionally known to exchange songs for email subscriptions. And Melbourne-based boutique label Hobbledehoy took the unique approach of offering much of their catalogue for free download, in partnership with US provider Gimmesound.

Which other Australian labels see the value in using promotional mp3s to drive music sales and site traffic?

Filed under Marketing, Music | Tags: beggars-group, blog, difrnt-music, discussion, emi-music, free, hobbledehoy-records, indie, label, matablog, mp3, Music, nick-crocker, one-movement, panel, record, remote-control-records, simon-wheeler, speak-n-spell, waycooljnr | Comment (0)