Waycooljnr post: “Why Beggars Group Want You To Repost Free MP3s”

This is a guest post that appeared on Waycooljnr.com.au in November 2009.

Last month, Nick and I went to Perth for One Movement For Music; he as a panel moderator, and I as a reporter for the One Movement blog, which I’d edited since July.

Nick moderated a panel called “Busting Open Digital Myths“. My highlight of the panel was when Nick asked Simon Wheeler - Director of Digital at The Beggars Group, which consists of indie labels like 4AD, Matador Records and XL Recordings - about Beggars’ approach to online promotion, since they’re widely known and loved for allowing music blogs to repost free mp3s. Footage of Simon’s response is embedded below, as well as a transcription underneath.

Simon Wheeler:

“Everything we do is geared around a particular artist or release. One of the challenges we set ourselves - and it’s not a particularly scalable model - is that every campaign we put together around an artist or release is bespoke. It’s quite a labour-intensive way of working, but I think it’s very important that we try to do the record justice. When you’re working with very original artists making original pieces of work, I feel strongly that the marketing around that has got to be original as well.

There’s no standard practice to what we do. There’s a few common traits that we have. One that started in the US particularly is to make an mp3 available when we have an album coming out.

It’s kind of crazy how the music industry works; we shout and tell everyone about a new record. “It’s really exciting, it’s great, you can hear it on the radio.. oh, but actually, you can’t buy it for two or three months. Is that okay? Can you just not download it off of anywhere? Just wait two or three months, we’ll get it in the shops soon!”

So, going against that, we know that fans are passionate about an artist, and they’re very excited about a new album. So to be able to give them something to satiate that demand somewhat has been quite effective. There’s also the purpose of giving people a piece of music to ‘try before they buy’, if you like. We get a lot of love and a lot of coverage in the blog world, because I think our artists are very suited to that world.

We don’t give music blogs free reign, because you’d find that each blog would post a different track from the album, and so ten minutes after you’d publicised the album, people could just go and download the whole album (laughs).

So by making available one chosen, one focus track from a new album - much as you take a track to radio - there’s kind of an unwritten dialogue between us and the bloggers. We don’t tell them to post it, we don’t say they can’t post it; if people post the whole album, we’ll definitely say they can’t do that, and we’ll get it taken down. But they understand that if we post an mp3 to one of our label sites or blogs, then they won’t get any grief from us at all [if they repost it to their blog].

This really helps focus the campaign around a lead track, much as you do when taking a track to radio. There’s no new science here; this is just what the record industry has been doing for decades. We’re just applying that to the digital age.”

I knew that the Matador’s Matablog saw traffic and sales increase after adopting regular mp3 launches, but it was so refreshing to hear Simon’s response. He showed that Beggars Group understand the value in creating a dialogue with music bloggers, as well as giving fans a portable sample of a new album to take with them.

On a national level, contrast Beggars’ approach to what I see each week from major Australian labels, who release key tracks to radio using encrypted software, and who often disable the ability to save the audio file in a portable format.

The Beggars Group music blog strategy filters down to indie labels like Sydney’s Remote Control Records, whose blog regularly reposts promotional downloads from the likes of Matador, XL and 4AD. I interviewed their marketing director, Steve Cross, for Mess+Noise in October.

Simon’s outline above begs further research into how the group measures the return on the free mp3 promotional strategy. We’ll contact him for a guest post in the future, but I’m interested to know how Way Cool Jnr readers interact with label blogs.

Beyond Remote Control, EMI Music have maintained The In Sound From Way Out for over six months now. Though they’ve been shy about giving away too many mp3s just yet - check out the downloads page - their stream of the new Massive Attack EP ‘Splitting The Atom’ brought thousands of new visitors to the blog. (Disclosure: EMI is a Native Digital client)

Australian indie label Speak N Spell recently relaunched their site, which features a blog and free downloads. Sydney’s Difrnt Music are occasionally known to exchange songs for email subscriptions. And Melbourne-based boutique label Hobbledehoy took the unique approach of offering much of their catalogue for free download, in partnership with US provider Gimmesound.

Which other Australian labels see the value in using promotional mp3s to drive music sales and site traffic?

Filed under Marketing, Music | Tags: beggars-group, blog, difrnt-music, discussion, emi-music, free, hobbledehoy-records, indie, label, matablog, mp3, Music, nick-crocker, one-movement, panel, record, remote-control-records, simon-wheeler, speak-n-spell, waycooljnr | Comment (0)

Big Sound 2009: Online Publishing Panel Notes

On September 9, 2009, I moderated a discussion panel at Big Sound called ‘Blogging, Twittering and Online Publishing: Tastemaking or Time-Wasting?‘. Here’s the precis, taken from the Big Sound site:

The whole world is online! Whether you’re typing essays for eager fans or 140 character pearls of wisdom, online publishing is quickly becoming the new bastion of communication and online journalism. What is Twitter and why would you use it? How do you start a blog and why would you? Is this online thing just a waste of time? Find out how those that do it well do it and find out why those that fail miss the point.

The panel featured the input of the following gentlemen [pictured left-right; photo by Justin Edwards just before the discussion began]:

• Everett True, British music writer and blogger [everetttrue.wordpress.com]
• Jakomi Mathews, founder and editor of the British music industry analysis blog The Music Void [themusicvoid.com]
• Jerry Soer, founder and editor of the Australian music blog Who The Bloody Hell Are They? [whothehell.net]
• Cameron Smith, founder and writer of the Brisbane music blog Before Hollywood [before-hollywood.blogspot.com]
• Elliot Aronow, creative director and vice president of A&R at the free-and-legal American music blog RCRDLBL [rcrdlbl.com]
• Andrew McMillen, freelance writer for Rolling Stone, jmag, The Music Network and Mess+Noise

These were the suggested points of discussion:

• How important is blogging and online publishing in communicating with music fans?
• Is Twitter everything it’s hyped up to be?
• How can you use social networking online to promote your band and how SHOULDN’T you?
• What’s the best way to start a music blog and what does the audience want?
• What does online publishing mean for music journalism?

A couple of days before the panel - notably, after I’d put it off for a fortnight - I sent the following email to the group.

Hi gents,

In addition the points of discussion that were provided, I’m going to touch upon on the following topics.

When I have you introduce yourselves, I’m going to ask each of you:

• When did you last buy music?, and
• How do you find new music?

Online engagement for bands: how much is too much?

Reading reference: http://lefsetz.com/wordpress/index.php/archives/2009/08/14/more-imogen-heap/ and particularly this Imogen Heap quote: “About 5% of my time goes to actually making music sadly. The rest is promo, technical, planning, running around, schedules..blah”

• Artists have a range of tools and mediums with which to connect to fans; tools such as Twitter et al have lessened the gap between fan and artist. But at the same time, if their attention is focussed on the screen instead of their instruments, will their art suffer?
• Everett and Jakomi, I’ll use your experience of the pre-web era to draw comment on what it was like when you didn’t have the ability to know where your favourite bands were or what they were doing at that very instant.
• The ‘always on’ internet culture allows conversation to occur across the world instanteously. Has this removed some of the mystique that has historically attracted audiences to artists and performers? What are the implications?

Old vs new models of online promotion. Reference: http://sethgodin.typepad.com/seths_blog/2008/03/the-live-music.html

• It’s a long article, so you’re forgiven for not reading the whole thing. But Godin’s point - here, and throughout his work - is that for musicians, it’s not a matter of shouting at everyone (the old model), but of whispering at your niche (the new model).
• So instead of signing to a label who can fund mass marketing campaigns (radio, print, TV), it’s smarter for bands to work their existing audience to build it organically, while coming up with creative/interesting/share-able web campaigns to capture wider interest (eg. OK Go’s treadmill video - http://www.youtube.com/watch?v=pv5zWaTEVkI)
• Jerry and Cam, have you found this to be the case during your time as a manager and artist, respectively?

More Godin: as for messages to the fanbase from the artist, Godin suggests that these are to be ‘anticipated, personal and relevant’ in every instance. Fans should be thrilled to hear from their favourite bands, and disappointed when anticipated messages are delayed.

• This is a lovely, utopian vision, but in the real world, is it viable?
• Elliot, where do record labels sit within this vision? Is it just a matter of streamlining the process of delivering content from the band to the audience?

Beyond musicians, where do label A&R folk belong in this web discussion?
Reference: http://www.waycooljnr.com.au/2009/07/14/the-rise-of-blogranage-blog-patronage/

• Historically, A&Rs are the people who’re exposed to enormous amounts of music, and who often dictate which bands are exposed to wider audiences.
• Nick Crocker wrote: “I think A&R people at labels should start building their profiles online, developing a following and sharing their stories with fans. Inevitably, A&R people end up being hugely networked musically and build big, smart, connected networks of music lovers. They each have a market ready and waiting for their tales.”
• Everett, I know you’re comfortable with calling yourself a tastemaker. Do you agree with Nick’s idea, that A&R people should establish themselves as tastemakers? What potential benefits would music fans receive?
• Jerry, WhoTheHell.net has become a tastemaker after building an audience over several years. In your mind, what is the site’s role among music media? Would it be feasible to base a ‘new media’ music label on the WhoTheHell blog concept?

Music criticism on the web has given everyone the ability to give their opinion about what’s good and what’s shit. Reference: http://andrewmcmillen.com/2008/11/26/gareth-liddiard-on-music-writing/

• Gareth from The Drones wrote in a column for Ampersand Magazine: “Music criticism, to quote Chuck D: “You talk about it but you can’t do it.” But now that there is all this blogging shit going on critics have become like mild mannered primary school teachers trying to control their bitchy little charges. Which is funny cause nine out of ten critics are at uni. Blogging has cut the balls off music criticism. But even when critics are being cool it’s still weird. Rock’n’roll is pretty retarded and writing about it is really scraping the literary barrel. Why would you bother? Do something useful for fuck’s sake.”
• Reactions from the panel? Jakomi, what’s your take on this?
• Everett, what does this mean for established critics like yourself? I know it’s something you’ve been grappling with. (This’ll give you a chance to discuss your PhD and your findings thus far, perhaps?)

We’ve focussed heavily on discussing online publishing. But what about the role of print music journalism?

• Are print readers losing out due to the instantaneous commentary that occurs online, or does the latency/distance between the printed article allow a more measured, less hyperbolic approach?
• What about album reviews? What’s the point of the reviews we read in street press and music mags, since in many cases by the time they’re printed, the web has already aggregated, rated and reviewed these releases?
• Note that in July, Sydney street press The Brag opted to stop publishing album and live reviews due to budget quotes. (Source: http://www.messandnoise.com/discussions/1102027) In this instance, what’s the point of the mag, if they’re no longer willing to comment on the music itself?
• Cameron, which printed music publications do you read? What do you gain from them that you can’t find online?
• If print audiences are declining - and as a result, advertisers can’t justify their expenditure - where does this leave staffers of the printed article? As music fans, should we care? What do we stand to lose, other than these publications’ reputation and history?
• Everett, I’ll rely on you here, as you’ve got a history in both publishing and writing for the web.
• Jakomi, where do you see The Music Void sitting within this discussion? Why did you launch it as a website and not a magazine?
• What are the alternatives to printed music journalism? What will the music magazine of the future look like?

On the day, we discussed through most of the above, before 50-60 live human beings.

I’m told the panel was both entertaining and informative, though by session’s end I was severely doubting the latter, after spending around 90 minutes talking about blogging, which is second only to talking about tweeting in terms of tedium.

Ian Rogers of Brisbane bands No Anchor and AxxOnn [pictured right, playing live for the former] wrote this about the panel:

“I write about myself because no one else will. And I write about music because it’s what I like and because it’s more interesting to other people than writing about babies”. And so Everett True, former Golden God of the British Press and present Brisbane resident introduced himself to the afternoon’s delegates. The panel was about digital publishing and contained a puzzlingly configuration of quiet bloggers (“Uhm, I just like getting the free records”) and industry boffins – one preconscious, one loud and angry. And Everett. Mr True acquitted himself well post-introduction, happily making whatever comment occurred to him – more often than not correct as I read it – as the industry folks shifted around in their seats wondering, ‘Who the fuck is this weird old guy?’.

[I recommend you read Rogers' summary of Big Sound days one and two - he's fucking hilarious]

In all, it was an enjoyable experience that I’d happily relive. Thanks to Big Sound executive programmer Stephen Green for asking me to take part. I know the panel was filmed by the event organisers so I’ll post the transcript and/or recording when they’re available. My wider thoughts on the event are here.

Filed under Music | Tags: before-hollywood, big-sound, blogging, cameron-smith, discussion, elliot-aronow, Everett True, gareth-liddiard, ian-rogers, jakomi-mathews, Music, music industry, Music writing, music-criticism, online-publishing, panel, public-spreaking, rcrdlbl, stephen-green, tastemaking, the-music-void, twitter, whothehell | Comments (2)

Thoughts On Big Sound 2009

September 9-11, I attended Big Sound, my first music conference. I moderated a discussion panel called ‘Blogging, Twittering and Online Publishing: Tastemaking or Time-Wasting?‘, managed a showcase band, Hunz, and reported for The Music Network.

What did Big Sound 2009 mean to me?

It meant appearing in my first public speaking role since the occasional presentation throughout my tertiary education. On the day, it was my preparation and familiarity with the subject matter that saw 90 minutes of guided discussion pass without concern on my part. My notes from the panel are here.

It meant representing an artist whose music I love, and actively inviting others to experience his art and understand his vision. While I’m still coming to terms with the latter, but it was perpetually thrilling to see Hunz describe himself to the unfamiliar, both in meetings and on stage. Their showcase performance was strong, and well-received by the crowd present, based on the feedback we received afterwards. [Photo from the show below]

Throughout Big Sound, my personal goal was simply to introduce his music to new ears. That may be naive, but we agreed beforehand that there was little point in building up expectations. Whatever happens, happens, but there’s no doubt that their showcase was an overwhelmingly positive experience.

It also meant becoming more comfortable in crowded social situations. This was networking in the truest form I’ve witnessed since a digital industry event called Interactive Minds, late last year. It was very much a case of rapid-fire socialising, smiling, shaking hands, and exchanging details. Yeah, some of it was superficial. But while the personal connections I made mightn’t all yield results in the short term, in sum, the networking was the most enjoyable element of the event.

From my perspective, it was cool to have people introduce themselves to me after knowing who I am, which is the opposite to all of my music-related encounters in the past. The coolest example of this was Wally de Backer introducing himself the day after my panel. It took me like 5 seconds to realise that he was Gotye, and another 30 or so for Hans to make the connection to his identity - that is, a source of massive musical inspiration. But I wasn’t like ‘OMG WHAT TO DO?’, but more like ‘oh sweet, he’s keen for a chat’. Wally was there to showcase his other band, The Basics, who are self-managed.

One of the biggest shifts in my mindset of late is that I’m beginning to accept that ‘famous’ people are just people. It’s something inherently known, but it’s still difficult to accept. Everyone knows the feeling of seeing a public figure in the flesh and being too scared to approach; more and more, I’m abandoning that mindset, and just going after it. Cases in point: approaching both The Dead Sea (whose showcase was one of my highlights) and Yves Klein Blue’s Michael Tomlinson (who I’d interviewed for jmag the week before) at the Sounds Like Brisbane launch.

In the Big Sound context, it’s more a case of recognising that these meeting opportunities are extremely limited, and discarding hesitation in the face of time constraints. Again, this is one of the aspects of the event I most enjoyed: the simple act of bringing together so many influential minds that have the ability to make shit happen is the main drawcard.

I mean, the conference is nothing without its delegates. No shit, right? I’d read this beforehand and understood it at a basic level, but it really didn’t click for me until I was there among the masses that I realised - hey, any industry is built on the people who work within it. An event like Big Sound simply enables connections between people to happen at a more rapid rate.

A few people I spoke to questioned why the openness and accessibility on display across the three days couldn’t exist for the other 362. As far as I can comprehend, it’s because shit wouldn’t get done if artists, labels, managers, and promoters kept the gates to their respective castles open at all times. Those few days of meeting and conversing are useful because of their scarcity. In an industry built upon the creation and commodification of a social object - music - it was enlightening and inspiring to meet so many dedicated to sharing with one another.

I’ll cite Big Sound as the event that affixed a silencer to my pistol of industry skepticism. In an interview with Warner Music CEO and ARIA chairman Ed St John a fortnight ago, I related to him that my increasingly frequent conversations with the people who work within the industry has shifted my view of large companies - like major record labels - from faceless organisations, to groups of decision-making individuals. [Sidenote: read that interview on One Movement Word here]

That might read like a basic statement to make, and a basic realisation to have. But after spending the best part of a decade - my formative adolescence - reading and participating in online forums where the loudest opinion is often taken as reality, I’m only just starting to unlearn. Nick and I call it ‘blogger’s mentality’, wherein an internal bias colours one’s worldview to the point where it interferes with learning and understanding.

I’m not suggesting that I’m attempting to remove subjectivity from my observations, because you know as well as I that it’s fucking impossible. Instead, what I’m trying to do is approach every situation, every interaction with an open mind, while placing little value on preconceptions. It’s less naivety, than measured optimism. Lately, I’m of the mind that people - individuals - are inherently good, so I’ll treat them with that respect until proven otherwise.

To return this realisation to the context of Big Sound, and the wider music industry: I have no time for stories of failed business deals and broken relationships. An individual’s history is less meaningful than how they present themselves in the moment.

What I’m now aiming to do is assess people on their merits when we meet, rather than relying on markers of their past to colour my perceptions. To me, where you’ve been is less important than where you’re going. In a songwriting context, to wit: you’re only as good as your last song.

[Thanks to Justin Edwards for the photographs]

Filed under Music | Tags: aria, big-sound, blogging, ed-st-john, gotye, hunz, interactive-minds, justin-edwards, management, michael-tomlinson, music industry, nick-crocker, online-publishing, public-speaking, showcase, songwriting, the-dead-sea, twitter, wally-de-backer | Comments (4)

“What Makes A Great Live Performance?” for Creative Deconstruction

[A guest post for Refe Tuma over at Creative Deconstruction. Original post here.]

This is a guest post by Andrew McMillen, a music writer based in Brisbane, Australia. Andrew is coordinating blog content for an Australian music event, One Movement For Music, which debuts in October 2009. The blog at OneMovementWord.com contains interviews with artists and speakers appearing at the event, Australian music news, as well as guest posts exchanged with the likes of Creative Deconstruction’s Refe Tuma.

For both music fan and critic, the most exciting live music experience is the great unknown. Bearing witness to an act you’d not previously heard, but becoming completely immersed in their art. Becoming an instant convert to their cause. Becoming willing to hit the merch desk immediately after they’re done playing in order to buy something - anything! - that the band have created; to have, to hold, and to listen. Those are the kinds of performances that music critics such as myself love to write about; they’re also the kinds of performances that A&R folk spend their careers trying to witness, in order to sign and release the act’s music on behalf of their label.

I’ve been a live music critic since June 2007. Two ‘great unknown’ performances stick in my mind. The first was in September 2008. I was reviewing an industry showcase event for the Brisbane-based Big Sound music conference. Four bands each had thirty minutes each to show their wares and attempt to build rapport with a crowd largely comprised of wary industry vets and conference delegates. Second on the bill were Melbourne band The Temper Trap [pictured right], of whom I had no concept. Their first couple of songs were enjoyable, if unremarkable. Then they played the track ‘Sweet Disposition’, which is embedded below.

The singer’s high vocal range elicited the kind of spinal shivers you can’t manufacture, and the beauty of the chorus hook brought tears to my eyes. Four minutes later, my accomplice and I traded incredulous, “what-the-fuck-just-happened?” looks. One of the most passionate, astonishing and affecting single performances we’d ever seen, is what. I wrote:

“Witnessing support bands unexpectedly and effortlessly capture the complete attention of an audience is always a joy to behold; the thirty-minute set that unfolds before me is a stellar example of this phenomenon. The Temper Trap’s brilliant pop contains all of the expected ingredients, but with the added spice of Dougy’s incredible voice. The performance of new single Sweet Disposition is one of the most moving, inspiring events I’ve witnessed this year. Outstanding.” - Andrew McMillen, Rave Magazine, September 2008

No surprises, then, that The Temper Trap used the resultant industry interest to sign a record deal, tour the world and release their debut album to wide acclaim. In a Japanese hostel in June 2009, I saw the video for their track ‘Science Of Fear‘ on MTV, and smiled at the progress the band had made in nine months. This is the kind of rare success story - predicated on pure passion and talent - that unites music fans, music critics and industry professionals.

My second example is less impressive in market reach, but closer to my heart. In November 2008, I accepted an assignment from my editor to review a couple of local bands on a rainy Thursday night. With a different friend in a tow, and little more than a hope that the bands would be entertaining enough to fulfil our craving for live music - and the necessity to describe the proceedings in 200 words - we were witness to a similarly inspirational performance.

The second band were an electronic pop trio called Hunz [pictured left], of whom I was vaguely aware, based on the animated YouTube short that a workmate had shown me months earlier. My friend and I stood close to stage, among a few dozen of the seemingly equally-ignorant. Before long, we were spellbound by their skilful contrast of dark electronic sounds against uplifting pop melodies. I was one of several to buy the band’s CD from the singer/keyboardist at set’s end, and thanked him for the performance. I wrote:

“Hunz augments electronic samples with his unique voice and live drum and bass to produce an enchanting sound. Why haven’t we heard him earlier? Blame ineffective promotion, blame infrequent performances; it doesn’t matter, as there’s several dozen new fans appreciating the trio’s thoughtful, restrained pieces. The frontman graciously accepts our hastily-spent cash in exchange for his remarkable debut, When Victims Fight.” - Andrew McMillen, Rave Magazine, November 2008

That particular musical discovery stuck with me for months. Hunz’s album was never far from my Winamp playlist or iPod scroll-wheel. I shared their music far and wide; months later, I met the man behind the band, singer/keyboardist Hans van Vliet (a.k.a. Hunz). Our mutual appreciation - from humble musician, to music critic and passionate fan - forged a friendship that soon led to an offer to become the band’s manager; a role I continue to inhabit and cherish. View an animated YouTube clip below to get an idea of the band’s sound; visit Hunz’s Bandcamp page to download some tracks for free.

These two examples are atypical of most live performances I see. While I can eke enjoyment out of the vast majority of shows I attend, my housemates could attest to the regularity with which I arrive home and state a show was merely “okay” or “good”. The reality, though, is that “good” isn’t good enough; “good” means I probably didn’t buy your CD after the show, and that your act probably won’t win their way into my playlist.

I often read about how there’s more music being played and listened to by more people than ever before, and how the live show is where artists traditionally earn the most coin. Since the role of the music critic - in my mind - is to sort the gold from the pyrite, it’s vital for touring artists to develop an engaging, memorable show that’ll convince guys like me to champion bands like yours. When I review live music, I want to rave about bands I love, instead of painstakingly pinpointing my disappointment. As both critic and fan, I want to be excited and inspired, not bored and unimpressed.

Written by Andrew McMillen for OneMovementWord.com.

Filed under Music | Tags: art, big-sound, creative-deconstruction, guest-post, hunz, live-music, Music, music-criticism, one-movement-word, performance, Published Writing, Rave Magazine, refe-tuma, the-temper-trap, Writing | Comment (1)

If I Were An Unpublished Music Writer

I’d start a blog and write about everything that excites and horrifies me about music.

I’d write something worth publishing every day.

I’d include visual elements that offer supporting evidence to each story.

I’d watch and write about at least one live band every week.

I’d rewrite what I wrote until the story was devoice of cliché, and I’d edit until only the story’s bare essentials remained.

I didn’t know any of this when I decided to start writing about music in June 2007. I didn’t try to find the answers; I didn’t ask questions. I just wrote about some shows that I got to see for free, and thought that was reward in itself.

I’ve changed, of course. I’m a better writer in that I’m less shit. I’m mindful of what I write. I finish a draft and immediately remove anything that I’d have written two years ago. This internal quality control requires discipline. It’s mentally exhausting. But the goal should always be to tell the story smartly and succinctly.

I’d establish my favourite Australian music sites and study their best writers closely.

I’d send the links to the best stories on my blog to the editors of my favourite sites every week.

I’d send the links to the best stories on my blog to my favourite published music writers every week.

I’d ignore street press and write for the web.

Street press is a siren’s call to the young Australian music writer. The allure of free tickets and the anti-glamour of writing for a small group of passionate music fans captures many. I have no regrets of writing for street press: its influence afforded me many excellent musical experiences, and many opportunities to improve my writing. Of course, there’s the thrill of seeing your name in print for the first time. (It’s still a buzz, two-plus years on.)

But I’d hope that there’s music writers younger than me who’ll shirk the notion that you’ve got to cut your teeth on street press and its fixed format. I won’t describe the benefits of writing about music on the web, as Andrew Ramadge already did that brilliantly.

You can write for FasterLouder, who’ll publish your words in front of an audience in exchange for thanks. I wouldn’t discourage any music writer from beginning their journey there, as you’re mostly free to approach a story however you please. (Whether this is advantageous is up to you.)

Or you can write for Mess+Noise, who’ll publish your words in front of an audience in exchange for money. The learning curve here for a street press- or FasterLouder-styled writer is steep, as I’ve discussed. They won’t publish just anything; the site’s reputation hinges on this ideal. But if you’re serious about this - becoming a music writer - the barrier to entry will inspire excellence in your work.

(Note: This post was inspired by Shaun Prescott’s ‘Flogging A Dead Horse… Still‘)

Filed under Music, Writing | Tags: advice, andrew-ramadge, australia, australian-music-writing, blogging, FasterLouder, mess-and-noise, Music, Music writing, music-criticism, music-reviews, online-publishing, Street Press, visuals, web-writing, Writing | Comments (4)