On the one hand, I agree. This kind of approach – similar to newbie photographers giving away their work ‘for the credit’ or ‘for the exposure’ – does have some impact on more established professionals’ ability to make a buck.

On the other hand – not so much, for a couple of reasons. Firstly, if someone is willing to give away their product, who are you to deny them that? Don’t assume that anyone who gives away content is a clueless newbie who is being taken advantage of. They could be doing it for any number of reasons.

Secondly, if you can’t change your business model to continue to be successful in a changing climate, then perhaps you should look for a different business. Stop whining about naive newcomers taking your business and concentrate on finding and promoting your competitive advantage.